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• Author : United States. Bureau of Foreign and Domestic Commerce
• Publisher :Unknown
• Release Date :1913
• Total pages :236
• ISBN : NYPL:33433023216298

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• Author : United States. Congress. Senate. Committee on Interstate and Foreign Commerce
• Publisher :Unknown
• Release Date :1950
• Total pages :434
• ISBN : LOC:00134402064

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• Author : Bob M. Fennis,Wolfgang Stroebe
• Publisher :Unknown
• Release Date :2015-12-22
• Total pages :438
• ISBN : 9781317398950

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Summary : Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charitable causes, voting for political candidates, and changing our health-related lifestyles for better or worse. The impact of advertising is often subtle and implicit, but sometimes blatant and impossible to overlook. This revised and fully updated new edition of The Psychology of Advertising offers a comprehensive and state-of-the-art overview of the psychological findings on the impact of advertising, and discusses the research in the context of recent developments in the fields of social and consumer psychology. Key questions covered in the volume include: What impact does advertising have on consumer behavior? What causes this impact? What are the psychological processes responsible for the effectiveness of advertising? How do consumers make sense of advertising messages? Which messages "get across" successfully and when, and why? How do new online and digital technologies affect consumer judgement and choice? Engagingly written, and including a comprehensive glossary of frequently used concepts, The Psychology of Advertising is a unique and invaluable resource for advanced undergraduate and graduate students, and for researchers and lecturers in social psychology, marketing, and communications. It is also a valuable guide for professionals working in advertising, public health, public services and political communication.

• Author : John A. Howard,James Hulbert
• Publisher :Unknown
• Release Date :1973
• Total pages :96
• ISBN : STANFORD:36105060084345

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• Author : Anonim
• Publisher :Unknown
• Release Date :1894
• Total pages :229
• ISBN : COLUMBIA:CU04607406

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• Author : United States. Congress. House. Committee on Interstate & Foreign Commerce
• Publisher :Unknown
• Release Date :1956
• Total pages :408
• ISBN : STANFORD:36105045422776

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• Author : Roderick White
• Publisher :Unknown
• Release Date :1988-01-01
• Total pages :223
• ISBN : 0077070771

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Summary : Discusses the world of advertising, from media and agencies to economic and legal concerns

• Author : United States. Congress. House. Interstate and Foreign Commerce
• Publisher :Unknown
• Release Date :1965
• Total pages :712
• ISBN : STANFORD:36105045422123

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Summary :

• Author : United States. Congress. Senate. Committee on Public Works
• Publisher :Unknown
• Release Date :1957
• Total pages :229
• ISBN : STANFORD:36105110736084

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Summary :

• Author : Roland Marchand
• Publisher :Unknown
• Release Date :1985
• Total pages :448
• ISBN : 0520058852

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Summary : "A convincing and perceptive analysis that provides a careful sociological portrait of advertising agency people in the 1920s and 1930s. Marchand has rare talent for bringing out things in the ads that the reader would not have seen alone."--Michael Schudson, University of California, San Diego "This work illuminates some of the most important developments in twentieth-century America."--T.J. Jackson Lears, Rutgers University

• Author : David Ogilvy
• Publisher :Unknown
• Release Date :2013-09-11
• Total pages :224
• ISBN : 9780804170055

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Summary : A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.

• Author : Murthy
• Publisher :Unknown
• Release Date :2009
• Total pages :418
• ISBN : 8174465340

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Summary : This book will introduce the fast changing world of marketing communication, with strong emphasis on integrated marketing perspective to students. Though advertising may be a major player, integration of other communication tools with advertising is dealt in detail. The text covers all aspects of the marketing promotions mix namely advertising, sales promotion, direct marketing, public relations, event marketing and personal selling. The book strives to explain the role of advertising and promotion in today s business world, and how an organization can use all the promotion tools to communicate with target customers. Many of the current and popular advertising used by marketers is included. Numerous examples are cited to show how integrated marketing communication is used in consumer and Business-to-Business marketing. Global perspective is dealt through international advertising. Social, ethical and economical issues which affect the promotional activities are also discussed. Integrated marketing communication covers all parts of promotional activities covered under six sections divided into 23 chapters. The book is meant especially for students specializing in marketing stream. It can be of immense utility to students persuing MBA, PGDBM & MMS. At the end of each chapter application orientation such as assignment and projects are given to help the students to gain rich experience in using communication tools.

• Author : Tracy L. Tuten
• Publisher :Unknown
• Release Date :2008
• Total pages :202
• ISBN : 9780313352966

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Summary : Professor and advertising pro Tracy L. Tuten shows old-line marketers how to take advantage of the newfangled concepts and tools Web 2.0 enables.

• Author : Pete Barry
• Publisher :Unknown
• Release Date :2012
• Total pages :296
• ISBN : 0500516235

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Summary : Now thoroughly revised and updated, this systematically presented coursebook tells you everything you need to know about advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. Exercises throughout help the reader judge their own work and that of others. By getting to the heart of the creative process in a way that other guides dont, the book can help anyone produce better advertising. This new edition features a thoroughly revised and updated chapter on interactive advertising, with new exercises and some thirty new illustrations. 'Invaluable' Creative Review 'Enormously encouraging, practical and entertaining. If this book could stand in front of a class (of creative students) and talk, I'd be out of a job.' Tony Cullingham, Course Director, The Watford Creative Advertising Course, West Herts College

• Author : Anonim
• Publisher :Unknown
• Release Date :1931
• Total pages :229
• ISBN : MINN:31951000568861M

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• Author : D F du Plessis
• Publisher :Unknown
• Release Date :2000
• Total pages :156
• ISBN : 0702155578

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Summary : Introduction to Public Relations and Advertising introduces the reader to the basics of public relations and advertising in a single textbook. Topics include the functions, effects, and critical issues of public relations as well as the history of advertising and its relationship to marketing. The unit on advertising covers theoretical models, advertising campaigns and critical research issues. Introduction to Public Relations and Advertising is used by the Department of Communication at the university of South Africa and will prove invaluable for other students of communication as well as practitioners who need to reflect on the fundamentals of public relations and advertising.

• Author : S H H Kazmi,Satish K Batra
• Publisher :Unknown
• Release Date :2009
• Total pages :658
• ISBN : 8174466398

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Summary : Advertising is a brilliant form of art that has become an indispensable part of our lives. As the business scene has transformed for the better in our country, much is happening on the advertising front. To tap the progress on India Advertising in this changed scenario, a third edition of the book 'Advertising and Sales Promotion' has been prepared for the students. In this new edition, all the chapters have been revised and some moderately updated with more relevant text, figures, boxes, exhibits and references. Highlights of this edition: (a) Matter on Segmentation now includes current framework of Values and Lifestyle and Positioning topic has been re-written. (b) Text on Brand Personality and Image has been updated. (c) New Appendices have been added at the end of Part-I and Part- IV, respectively. (d) Some new Boxes with insightful contents have been added. (e) Some of the old exhibits have been replaced with the new ones. The book essentially deals with the dynamic concept of Sales Promotion and its effect on the consumer. Particularly meant for the students of management, specialising in marketing; the book provides a thoroughly educative and interesting reading.

• Author : Karen S. Johnson-Cartee,Gary Copeland
• Publisher :Unknown
• Release Date :2013-12-16
• Total pages :332
• ISBN : 9781135439187

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Summary : This volume provides a unique synthesis of the relevant literature from academic studies in the fields of political science, marketing, advertising, speech communication, telecommunication, and public relations combined with the practical wisdom of professional consultants. Offering the reader both the theory and practical applications associated with negative political advertising, this is the first book devoted exclusively to the various forms of negative campaigning in the United States. After developing a typology of negative political spots for greater clarity in explaining and evaluating them, the book addresses effectiveness questions such as: What works? When? Why? and How?

• Author : Anonim
• Publisher :Unknown
• Release Date :1962
• Total pages :229
• ISBN : UOM:39015025971147

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• Author : Mica Nava,Andrew Blake,Iain MacRury,Barry Richards
• Publisher :Unknown
• Release Date :2013-11-05
• Total pages :368
• ISBN : 9781136181795

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Summary : Buy This Book is an important contribution to the history and understanding of consumption and advertising. This book brings together an outstanding collection of writing on the study of advertising, consumer practices and the future directions of research. Advertising and Consumption constitutes an invaluable resource for researchers, teachers and students. The essays are based on new textual and ethnographic research and engage with existing theoretical and historical work to form a volume which is a challenging companion to studies in this field.

• Author : Daniel Delis Hill
• Publisher :Unknown
• Release Date :2002
• Total pages :329
• ISBN : 0814208908

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Summary : The author focuses on the marketing perspective of the topic and illustrates how women's roles in society have shifted during the past century. Among the key issues explored is a peculiar dichotomy of American advertising that served as a conservative reflection of society and, at the same time, became an underlying force of progressive social change. The study shows how advertisers of housekeeping products perpetuated the Happy Homemaker stereytype while tobacco and cosmetics marketers dismantled women's stereotypes to create an entirely new type of consumer.