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Commercial Data Mining

Commercial Data Mining
  • Author : David Nettleton
  • Publisher :Unknown
  • Release Date :2014-01-29
  • Total pages :304
  • ISBN : 012416658X
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Summary : Whether you are brand new to data mining or working on your tenth predictive analytics project, Commercial Data Mining will be there for you as an accessible reference outlining the entire process and related themes. In this book, you'll learn that your organization does not need a huge volume of data or a Fortune 500 budget to generate business using existing information assets. Expert author David Nettleton guides you through the process from beginning to end and covers everything from business objectives to data sources, and selection to analysis and predictive modeling. Commercial Data Mining includes case studies and practical examples from Nettleton's more than 20 years of commercial experience. Real-world cases covering customer loyalty, cross-selling, and audience prediction in industries including insurance, banking, and media illustrate the concepts and techniques explained throughout the book. Illustrates cost-benefit evaluation of potential projects Includes vendor-agnostic advice on what to look for in off-the-shelf solutions as well as tips on building your own data mining tools Approachable reference can be read from cover to cover by readers of all experience levels Includes practical examples and case studies as well as actionable business insights from author's own experience

Exam Prep for: Commercial Data Mining; Processing, Analysis ...

Exam Prep for: Commercial Data Mining; Processing, Analysis ...
  • Author : Anonim
  • Publisher :Unknown
  • Release Date :2020
  • Total pages :229
  • ISBN : 09876543XX
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Summary :

Data Mining, Southeast Asia Edition

Data Mining, Southeast Asia Edition
  • Author : Jiawei Han,Jian Pei,Micheline Kamber
  • Publisher :Unknown
  • Release Date :2006-04-06
  • Total pages :800
  • ISBN : 9780080475585
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Summary : Our ability to generate and collect data has been increasing rapidly. Not only are all of our business, scientific, and government transactions now computerized, but the widespread use of digital cameras, publication tools, and bar codes also generate data. On the collection side, scanned text and image platforms, satellite remote sensing systems, and the World Wide Web have flooded us with a tremendous amount of data. This explosive growth has generated an even more urgent need for new techniques and automated tools that can help us transform this data into useful information and knowledge. Like the first edition, voted the most popular data mining book by KD Nuggets readers, this book explores concepts and techniques for the discovery of patterns hidden in large data sets, focusing on issues relating to their feasibility, usefulness, effectiveness, and scalability. However, since the publication of the first edition, great progress has been made in the development of new data mining methods, systems, and applications. This new edition substantially enhances the first edition, and new chapters have been added to address recent developments on mining complex types of data— including stream data, sequence data, graph structured data, social network data, and multi-relational data. A comprehensive, practical look at the concepts and techniques you need to know to get the most out of real business data Updates that incorporate input from readers, changes in the field, and more material on statistics and machine learning Dozens of algorithms and implementation examples, all in easily understood pseudo-code and suitable for use in real-world, large-scale data mining projects Complete classroom support for instructors at www.mkp.com/datamining2e companion site

Data Warehousing and Data Mining Techniques for Cyber Security

Data Warehousing and Data Mining Techniques for Cyber Security
  • Author : Anoop Singhal
  • Publisher :Unknown
  • Release Date :2007-04-06
  • Total pages :159
  • ISBN : 0387476539
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Summary : The application of data warehousing and data mining techniques to computer security is an important emerging area, as information processing and internet accessibility costs decline and more and more organizations become vulnerable to cyber attacks. These security breaches include attacks on single computers, computer networks, wireless networks, databases, or authentication compromises. This book describes data warehousing and data mining techniques that can be used to detect attacks. It is designed to be a useful handbook for practitioners and researchers in industry, and is also suitable as a text for advanced-level students in computer science.

Introduction to Data Mining and Its Applications

Introduction to Data Mining and Its Applications
  • Author : S. Sumathi,S.N. Sivanandam
  • Publisher :Unknown
  • Release Date :2006-09-26
  • Total pages :828
  • ISBN : 3540343504
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Summary : This book explores the concepts of data mining and data warehousing, a promising and flourishing frontier in data base systems and new data base applications and is also designed to give a broad, yet in-depth overview of the field of data mining. Data mining is a multidisciplinary field, drawing work from areas including database technology, AI, machine learning, NN, statistics, pattern recognition, knowledge based systems, knowledge acquisition, information retrieval, high performance computing and data visualization. This book is intended for a wide audience of readers who are not necessarily experts in data warehousing and data mining, but are interested in receiving a general introduction to these areas and their many practical applications. Since data mining technology has become a hot topic not only among academic students but also for decision makers, it provides valuable hidden business and scientific intelligence from a large amount of historical data. It is also written for technical managers and executives as well as for technologists interested in learning about data mining.

Data Mining

Data Mining
  • Author : Bhavani Thuraisingham
  • Publisher :Unknown
  • Release Date :1998-12-18
  • Total pages :288
  • ISBN : 9780849318153
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Summary : Focusing on a data-centric perspective, this book provides a complete overview of data mining: its uses, methods, current technologies, commercial products, and future challenges. Three parts divide Data Mining: Part I describes technologies for data mining - database systems, warehousing, machine learning, visualization, decision support, statistics, parallel processing, and architectural support for data mining Part II presents tools and techniques - getting the data ready, carrying out the mining, pruning the results, evaluating outcomes, defining specific approaches, examining a specific technique based on logic programming, and citing literature and vendors for up-to-date information Part III examines emerging trends - mining distributed and heterogeneous data sources; multimedia data, such as text, images, video; mining data on the World Wide Web; metadata aspects of mining; and privacy issues. This self-contained book also contains two appendices providing exceptional information on technologies, such as data management, and artificial intelligence. Is there a need for mining? Do you have the right tools? Do you have the people to do the work? Do you have sufficient funds allocated to the project? All these answers must be answered before embarking on a project. Data Mining provides singular guidance on appropriate applications for specific techniques as well as thoroughly assesses valuable product information.

Principles of Data Mining

Principles of Data Mining
  • Author : Max Bramer
  • Publisher :Unknown
  • Release Date :2016-11-09
  • Total pages :526
  • ISBN : 1447173074
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Summary : This book explains and explores the principal techniques of Data Mining, the automatic extraction of implicit and potentially useful information from data, which is increasingly used in commercial, scientific and other application areas. It focuses on classification, association rule mining and clustering. Each topic is clearly explained, with a focus on algorithms not mathematical formalism, and is illustrated by detailed worked examples. The book is written for readers without a strong background in mathematics or statistics and any formulae used are explained in detail. It can be used as a textbook to support courses at undergraduate or postgraduate levels in a wide range of subjects including Computer Science, Business Studies, Marketing, Artificial Intelligence, Bioinformatics and Forensic Science. As an aid to self study, this book aims to help general readers develop the necessary understanding of what is inside the 'black box' so they can use commercial data mining packages discriminatingly, as well as enabling advanced readers or academic researchers to understand or contribute to future technical advances in the field. Each chapter has practical exercises to enable readers to check their progress. A full glossary of technical terms used is included. This expanded third edition includes detailed descriptions of algorithms for classifying streaming data, both stationary data, where the underlying model is fixed, and data that is time-dependent, where the underlying model changes from time to time - a phenomenon known as concept drift.

Data Mining Techniques and Applications

Data Mining Techniques and Applications
  • Author : Hongbo Du
  • Publisher :Unknown
  • Release Date :2010
  • Total pages :315
  • ISBN : 9781844808915
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Summary : This concise and approachable introduction to data mining selects a mixture of data mining techniques originating from statistics, machine learning and databases, and presents them in an algorithmic approach. Aimed primarily at undergraduate readers, it presents not only the fundamental principles and concepts of the subject in an easy-to-understand way, but also hands on, practical instruction on data mining techniques, that readers can put into practice as they go along using the freely downloadable Weka toolkit. Author Hongbo Du shares his years of commercial, as well as research-based, experience in the field through extensive examples and real-world case studies, highlighting how data mining solutions provided by software tools are used in practical problem solving. Covering not only traditional areas of data mining such as association, clustering and classification, this text also explains topics such as data warehousing, online-analytic processing, and text mining.

Data Mining and Statistics for Decision Making

Data Mining and Statistics for Decision Making
  • Author : Stéphane Tufféry
  • Publisher :Unknown
  • Release Date :2011-03-23
  • Total pages :716
  • ISBN : 9780470979280
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Summary : Data mining is the process of automatically searching large volumes of data for models and patterns using computational techniques from statistics, machine learning and information theory; it is the ideal tool for such an extraction of knowledge. Data mining is usually associated with a business or an organization's need to identify trends and profiles, allowing, for example, retailers to discover patterns on which to base marketing objectives. This book looks at both classical and recent techniques of data mining, such as clustering, discriminant analysis, logistic regression, generalized linear models, regularized regression, PLS regression, decision trees, neural networks, support vector machines, Vapnik theory, naive Bayesian classifier, ensemble learning and detection of association rules. They are discussed along with illustrative examples throughout the book to explain the theory of these methods, as well as their strengths and limitations. Key Features: Presents a comprehensive introduction to all techniques used in data mining and statistical learning, from classical to latest techniques. Starts from basic principles up to advanced concepts. Includes many step-by-step examples with the main software (R, SAS, IBM SPSS) as well as a thorough discussion and comparison of those software. Gives practical tips for data mining implementation to solve real world problems. Looks at a range of tools and applications, such as association rules, web mining and text mining, with a special focus on credit scoring. Supported by an accompanying website hosting datasets and user analysis. Statisticians and business intelligence analysts, students as well as computer science, biology, marketing and financial risk professionals in both commercial and government organizations across all business and industry sectors will benefit from this book.

Data Mining and Knowledge Discovery Handbook

Data Mining and Knowledge Discovery Handbook
  • Author : Oded Maimon,Lior Rokach
  • Publisher :Unknown
  • Release Date :2006-05-28
  • Total pages :1383
  • ISBN : 038725465X
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Summary : Data Mining and Knowledge Discovery Handbook organizes all major concepts, theories, methodologies, trends, challenges and applications of data mining (DM) and knowledge discovery in databases (KDD) into a coherent and unified repository. This book first surveys, then provides comprehensive yet concise algorithmic descriptions of methods, including classic methods plus the extensions and novel methods developed recently. This volume concludes with in-depth descriptions of data mining applications in various interdisciplinary industries including finance, marketing, medicine, biology, engineering, telecommunications, software, and security. Data Mining and Knowledge Discovery Handbook is designed for research scientists and graduate-level students in computer science and engineering. This book is also suitable for professionals in fields such as computing applications, information systems management, and strategic research management.

Data Mining for Scientific and Engineering Applications

Data Mining for Scientific and Engineering Applications
  • Author : R.L. Grossman,C. Kamath,P. Kegelmeyer,V. Kumar,R. Namburu
  • Publisher :Unknown
  • Release Date :2001-10-31
  • Total pages :605
  • ISBN : 9781402001147
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Summary : Advances in technology are making massive data sets common in many scientific disciplines, such as astronomy, medical imaging, bio-informatics, combinatorial chemistry, remote sensing, and physics. To find useful information in these data sets, scientists and engineers are turning to data mining techniques. This book is a collection of papers based on the first two in a series of workshops on mining scientific datasets. It illustrates the diversity of problems and application areas that can benefit from data mining, as well as the issues and challenges that differentiate scientific data mining from its commercial counterpart. While the focus of the book is on mining scientific data, the work is of broader interest as many of the techniques can be applied equally well to data arising in business and web applications. Audience: This work would be an excellent text for students and researchers who are familiar with the basic principles of data mining and want to learn more about the application of data mining to their problem in science or engineering.

Predictive Data Mining

Predictive Data Mining
  • Author : Sholom M. Weiss,Nitin Indurkhya
  • Publisher :Unknown
  • Release Date :1998
  • Total pages :228
  • ISBN : 9781558604032
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Summary : This book presents a unified view of data mining, drawing from statistics, machine learning, and databases and focuses on the preparation of data and the development of an overall problem-solving strategy. It will interest researchers, programmers, and developers in knowledge discovery and data mining in the disciplines of AI, software engineering, and databases.

Visual Data Mining

Visual Data Mining
  • Author : Tom Soukup,Ian Davidson
  • Publisher :Unknown
  • Release Date :2002-09-18
  • Total pages :416
  • ISBN : 0471271381
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Summary : Marketing analysts use data mining techniques to gain a reliable understanding of customer buying habits and then use that information to develop new marketing campaigns and products. Visual mining tools introduce a world of possibilities to a much broader and non-technical audience to help them solve common business problems. Explains how to select the appropriate data sets for analysis, transform the data sets into usable formats, and verify that the sets are error-free Reviews how to choose the right model for the specific type of analysis project, how to analyze the model, and present the results for decision making Shows how to solve numerous business problems by applying various tools and techniques Companion Web site offers links to data visualization and visual data mining tools, and real-world success stories using visual data mining

Data Mining: Concepts and Techniques

Data Mining: Concepts and Techniques
  • Author : Jiawei Han,Jian Pei,Micheline Kamber
  • Publisher :Unknown
  • Release Date :2011-06-09
  • Total pages :744
  • ISBN : 9780123814807
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Summary : Data Mining: Concepts and Techniques provides the concepts and techniques in processing gathered data or information, which will be used in various applications. Specifically, it explains data mining and the tools used in discovering knowledge from the collected data. This book is referred as the knowledge discovery from data (KDD). It focuses on the feasibility, usefulness, effectiveness, and scalability of techniques of large data sets. After describing data mining, this edition explains the methods of knowing, preprocessing, processing, and warehousing data. It then presents information about data warehouses, online analytical processing (OLAP), and data cube technology. Then, the methods involved in mining frequent patterns, associations, and correlations for large data sets are described. The book details the methods for data classification and introduces the concepts and methods for data clustering. The remaining chapters discuss the outlier detection and the trends, applications, and research frontiers in data mining. This book is intended for Computer Science students, application developers, business professionals, and researchers who seek information on data mining. Presents dozens of algorithms and implementation examples, all in pseudo-code and suitable for use in real-world, large-scale data mining projects Addresses advanced topics such as mining object-relational databases, spatial databases, multimedia databases, time-series databases, text databases, the World Wide Web, and applications in several fields Provides a comprehensive, practical look at the concepts and techniques you need to get the most out of your data

Data Warehousing and Knowledge Discovery

Data Warehousing and Knowledge Discovery
  • Author : Yahiko Kambayashi,Mukesh Mohania,Min A Tjoa
  • Publisher :Unknown
  • Release Date :2000-08-25
  • Total pages :440
  • ISBN : 3540679804
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Summary : The Second International Conference on Data Warehousing and Knowledge Discovery (DaWaK 2000) was held in Greenwich, UK 4–6 September. DaWaK 2000 was a forum where researchers from data warehousing and knowledge discovery disciplines could exchange ideas on improving next generation decision support and data mining systems. The conference focused on the logical and physical design of data warehousing and knowledge discovery systems. The scope of the papers covered the most recent and relevant topics in the areas of data warehousing, multidimensional databases, OLAP, knowledge discovery and mining complex databases. These proceedings contain the technical papers selected for presentation at the conference. We received more than 90 papers from over 20 countries and the program committee finally selected 31 long papers and 11 short papers. The conference program included three invited talks, namely, “A Foolish Consistency: Technical Challenges in Consistency Management” by Professor Anthony Finkelstein, University College London, UK; “European Plan for Research in Data Warehousing and Knowledge Discovery” by Dr. Harald Sonnberger (Head of Unit A4, Eurostat, European Commission); and “Security in Data Warehousing” by Professor Bharat Bhargava, Purdue University, USA.

Privacy Preserving Data Mining

Privacy Preserving Data Mining
  • Author : Jaideep Vaidya,Christopher W. Clifton,Yu Michael Zhu
  • Publisher :Unknown
  • Release Date :2006-09-28
  • Total pages :122
  • ISBN : 0387294899
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Summary : Privacy preserving data mining implies the "mining" of knowledge from distributed data without violating the privacy of the individual/corporations involved in contributing the data. This volume provides a comprehensive overview of available approaches, techniques and open problems in privacy preserving data mining. Crystallizing much of the underlying foundation, the book aims to inspire further research in this new and growing area. Privacy Preserving Data Mining is intended to be accessible to industry practitioners and policy makers, to help inform future decision making and legislation, and to serve as a useful technical reference.

Advanced Data Mining Techniques

Advanced Data Mining Techniques
  • Author : David L. Olson,Dursun Delen
  • Publisher :Unknown
  • Release Date :2008-01-01
  • Total pages :180
  • ISBN : 9783540769170
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Summary : This book covers the fundamental concepts of data mining, to demonstrate the potential of gathering large sets of data, and analyzing these data sets to gain useful business understanding. The book is organized in three parts. Part I introduces concepts. Part II describes and demonstrates basic data mining algorithms. It also contains chapters on a number of different techniques often used in data mining. Part III focuses on business applications of data mining.

Focusing Solutions for Data Mining

Focusing Solutions for Data Mining
  • Author : Thomas Reinartz
  • Publisher :Unknown
  • Release Date :1999-08-18
  • Total pages :316
  • ISBN : 3540664297
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Summary : In the first part, this book analyzes the knowledge discovery process in order to understand the relations between knowledge discovery steps and focusing. The part devoted to the development of focusing solutions opens with an analysis of the state of the art, then introduces the relevant techniques, and finally culminates in implementing a unified approach as a generic sampling algorithm, which is then integrated into a commercial data mining system. The last part evaluates specific focusing solutions in various application domains. The book provides various appendicies enhancing easy accessibility. The book presents a comprehensive introduction to focusing in the context of data mining and knowledge discovery. It is written for researchers and advanced students, as well as for professionals applying data mining and knowledge discovery techniques in practice.

Data Mining Techniques

Data Mining Techniques
  • Author : Gordon S. Linoff,Michael J. A. Berry
  • Publisher :Unknown
  • Release Date :2011-03-23
  • Total pages :888
  • ISBN : 9781118087459
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Summary : The leading introductory book on data mining, fully updated andrevised! When Berry and Linoff wrote the first edition of Data MiningTechniques in the late 1990s, data mining was just starting tomove out of the lab and into the office and has since grown tobecome an indispensable tool of modern business. This newedition—more than 50% new and revised— is asignificant update from the previous one, and shows you how toharness the newest data mining methods and techniques to solvecommon business problems. The duo of unparalleled authors shareinvaluable advice for improving response rates to direct marketingcampaigns, identifying new customer segments, and estimating creditrisk. In addition, they cover more advanced topics such aspreparing data for analysis and creating the necessaryinfrastructure for data mining at your company. Features significant updates since the previous edition andupdates you on best practices for using data mining methods andtechniques for solving common business problems Covers a new data mining technique in every chapter along withclear, concise explanations on how to apply each techniqueimmediately Touches on core data mining techniques, including decisiontrees, neural networks, collaborative filtering, association rules,link analysis, survival analysis, and more Provides best practices for performing data mining using simpletools such as Excel Data Mining Techniques, Third Edition covers a new datamining technique with each successive chapter and then demonstrateshow you can apply that technique for improved marketing, sales, andcustomer support to get immediate results.

Soft Computing for Knowledge Discovery and Data Mining

Soft Computing for Knowledge Discovery and Data Mining
  • Author : Oded Maimon,Lior Rokach
  • Publisher :Unknown
  • Release Date :2007-10-25
  • Total pages :433
  • ISBN : 038769935X
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Summary : Data Mining is the science and technology of exploring large and complex bodies of data in order to discover useful patterns. It is extremely important because it enables modeling and knowledge extraction from abundant data availability. This book introduces soft computing methods extending the envelope of problems that data mining can solve efficiently. It presents practical soft-computing approaches in data mining and includes various real-world case studies with detailed results.

Bioinformatics Computing

Bioinformatics Computing
  • Author : Bryan P. Bergeron
  • Publisher :Unknown
  • Release Date :2003
  • Total pages :439
  • ISBN : 9780131008250
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Summary : Comprehensive and concise, this handbook has chapters on computing visualization, large database designs, advanced pattern matching and other key bioinformatics techniques. It is a practical guide to computing in the growing field of Bioinformatics--the study of how information is represented and transmitted in biological systems, starting at the molecular level.