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Cracking the PM Interview

Cracking the PM Interview
  • Author : Gayle Laakmann McDowell,Jackie Bavaro
  • Publisher :Unknown
  • Release Date :2013-12
  • Total pages :366
  • ISBN : 9780984782819
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Summary : How many pizzas are delivered in Manhattan? How do you design an alarm clock for the blind? What is your favorite piece of software and why? How would you launch a video rental service in India? This book will teach you how to answer these questions and more. Cracking the PM Interview is a comprehensive book about landing a product management role in a startup or bigger tech company. Learn how the ambiguously-named "PM" (product manager / program manager) role varies across companies, what experience you need, how to make your existing experience translate, what a great PM resume and cover letter look like, and finally, how to master the interview: estimation questions, behavioral questions, case questions, product questions, technical questions, and the super important "pitch."

Cracking the PM Interview

Cracking the PM Interview
  • Author : Gayle Laakmann McDowell,Jackie Bavaro
  • Publisher :Unknown
  • Release Date :2013-12-02
  • Total pages :229
  • ISBN : 9780984782888
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Summary : Cracking the PM Interview is a comprehensive book about landing a product management role in a startup or bigger tech company. Learn how the ambiguously-named "PM" (product manager / program manager) role varies across companies, what experience you need, how to make your existing experience translate, what a great PM resume and cover letter look like, and finally, how to master the PM interview questions (estimation questions, behavioral questions, case questions, product questions, technical questions, and the super important "pitch").

The Google Resume

The Google Resume
  • Author : Gayle Laakmann McDowell
  • Publisher :Unknown
  • Release Date :2011-01-25
  • Total pages :256
  • ISBN : 1118013158
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Summary :

Cracking the Toughest Project Management Interview Questions

Cracking the Toughest Project Management Interview Questions
  • Author : Deepa Kalangi
  • Publisher :Unknown
  • Release Date :2017-05-05
  • Total pages :100
  • ISBN : 9781546324133
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Summary : The intent of this book is to prepare someone for a successful interview and securing a project management job. Additionally, there is a section for aspiring PM's that want to build a career in the project management area. This is one ambiguous piece of this world and some light is thrown in this section for those questions. This book is not a comprehensive guide for either doing a PMP/CAPM or any such certification. What you need to know about the author. The author of the book is PMP and Scrum Certified Program Manager that has been in the IT field for about 17 years. She has driven several cross functional, large, complex projects to completion successfully. You can know more from her blog www.careerbuggy.com. What will this book do for you? This book is written with a pure and sole intention of helping the project managers crack the interview successfully. Being a PM is one thing and being successful in every interview is another. As any software professional, one can prove their skills only if they can get past the hump of an interview. This book is written for each and everyone that are looking for a strong knowledge base for a common, yet unique set of hard Project Manager interview questions. What differentiates this book from others in the same subject. This book is written as a guide and guidance to aspiring or experienced Project Managers and is a short, concise, straight forward practical advice with clear examples for each question. With short and clear practical examples, this book is unique in the subject area.

Cracking the Project Management Interview

Cracking the Project Management Interview
  • Author : Jim Keogh
  • Publisher :Unknown
  • Release Date :2019-12-16
  • Total pages :298
  • ISBN : 1501506226
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Summary : Cracking the Project Manager Interview is designed to help you land your ideal project management job. The book's unique two-part organization helps you through the job application process, the interviewing process, job training, and everything in between! In Part I you will learn the ins and outs of the interviewing process: how to get your application noticed, how to prepare for the interview, how to uncover hints in an interviewer's questions, and more. Part II is an extensive review of what you need to know in order to ensure success in your interview. This section includes an overview of fundamental of project management and techniques, providing a quick review for those about to go into an interview, and for those considering project management as a profession, it is a great resource to know what you will need to learn. The book provides practice interview questions and solutions, so readers can go into their interviews confidently. In addition to interview tips and tricks, readers will learn how to sell their value and determine if they fit within a specific organization. Project managers will be given an overview of the hiring process, a detailed walk-through of the various project manager careers available to them, and all the information necessary to identify and pursue their ideal career.

Decode and Conquer

Decode and Conquer
  • Author : Lewis C. Lin
  • Publisher :Unknown
  • Release Date :2013-11-28
  • Total pages :206
  • ISBN : 9780615930411
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Summary : Land that Dream Product Manager Job...TODAYSeeking a product management position?Get Decode and Conquer, the world's first book on preparing you for the product management (PM) interview. Author and professional interview coach, Lewis C. Lin provides you with an industry insider's perspective on how to conquer the most difficult PM interview questions. Decode and Conquer reveals: Frameworks for tackling product design and metrics questions, including the CIRCLES Method(tm), AARM Method(tm), and DIGS Method(tm) Biggest mistakes PM candidates make at the interview and how to avoid them Insider tips on just what interviewers are looking for and how to answer so they can't say NO to hiring you Sample answers for the most important PM interview questions Questions and answers covered in the book include: Design a new iPad app for Google Spreadsheet. Brainstorm as many algorithms as possible for recommending Twitter followers. You're the CEO of the Yellow Cab taxi service. How do you respond to Uber? You're part of the Google Search web spam team. How would you detect duplicate websites? The billboard industry is under monetized. How can Google create a new product or offering to address this? Get the Book that's Recommended by Executives from Google, Amazon, Microsoft, Oracle & VMWare...TODAY

PM Interview Workbook

PM Interview Workbook
  • Author : Lewis Lin
  • Publisher :Unknown
  • Release Date :2016-08-04
  • Total pages :318
  • ISBN : 9780692768532
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Summary : NOTE: This is the OLDER 1st edition. The NEWER 2nd edition, re-titled as PM Interview Questions, is available here: http://amzn.to/2crlN1l ----- Over 160 Real PM Interview Workbook from Top Tech Companies The world's expert in product management interviews, Lewis C. Lin, gives readers over 160 practice questions to gain product management (PM) proficiency and master the PM interview. The PM Interview Workbook is a resource you don't want to miss. It contains over 160 actual questions from top tech companies including: Google Facebook Amazon Uber Dropbox Microsoft Fully Solved Solutions The book contains fully solved solutions so readers can learn, improve and do their best at the PM interview. Here are some questions and sample answers you'll find in the book: Product Design How would you design an ATM for elderly people? Should Google build a Comcast-like TV cable service? Instagram currently supports 3 to 15 second videos. We're considering supporting videos of unlimited length. How would you modify the UX to accommodate this? Pricing How would you go about pricing UberX or any other new Uber product? Let's say Google created a teleporting device: which market segments would you go after? How would you price it? Metrics Imagine you are the Amazon Web Services (AWS) PM in Sydney. What are the top three metrics you'd look at? Facebook users have declined 20 percent week over week. Diagnose the problem. How would you fix the issue? The Perfect Complement to Cracking the PM Interview or Decode and Conquer Many of you enjoyed reading about the PM interview frameworks revealed in Cracking the PM Interview as well as Decode and Conquer, including the CIRCLES(tm), AARM(tm) and DIGS(tm) Methods. The PM Interview Workbook is the perfect complement to both books. With over 160 practice questions, you'll see what the best PM interview responses look and feel like.

The Product Manager Interview

The Product Manager Interview
  • Author : Lewis C. Lin
  • Publisher :Unknown
  • Release Date :2017-11-06
  • Total pages :300
  • ISBN : 9780998120447
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Summary : NOTE: This is the NEWER 3rd edition for the book formerly titled PM Interview Questions. -- 164 Actual PM Interview Questions From the creator of the CIRCLES Method(TM), The Product Manager Interview is a resource you don't want to miss. The world's expert in product management interviews, Lewis C. Lin, gives readers 164 practice questions to gain product management (PM) proficiency and master the PM interview including: Google Facebook Amazon Uber Dropbox Microsoft Fully Solved Solutions The book contains fully solved solutions so readers can learn, improve and do their best at the PM interview. Here are questions and sample answers you'll find in the book: Product Design How would you design an ATM for elderly people? Should Google build a Comcast-like TV cable service? Instagram currently supports 3 to 15 second videos. We're considering supporting videos of unlimited length. How would you modify the UX to accommodate this? Pricing How would you go about pricing UberX or any other new Uber product? Let's say Google created a teleporting device: which market segments would you go after? How would you price it? Metrics Imagine you are the Amazon Web Services (AWS) PM in Sydney. What are the top three metrics you'd look at? Facebook users have declined 20 percent week over week. Diagnose the problem. How would you fix the issue? Ideal Complement to Decode and Conquer Many of you have read the PM interview frameworks revealed in Decode and Conquer, including the CIRCLES(TM), AARM(TM) and DIGS(TM) Methods. The Product Manager Interview is the perfect complement to Decode and Conquer. With over 160 practice questions, you'll see what the best PM interview responses look and feel like. Brand New Third Edition Many of the sample answers have been re-written from scratch. The sample answers are now stronger and easier to follow. In total, thousands of changes have made in this brand new third edition of the book. Preferred by the World's Top Universities Here's what students and staff have to say about the Lewis C. Lin: DUKE UNIVERSITY I was so touched by your presentation this morning. It was really helpful. UNIVERSITY OF MICHIGAN I can say your class is the best that I have ever attended. I will definitely use knowledge I learned today for future interviews. COLUMBIA UNIVERSITY I'd like to let you know that your workshop today is super awesome! It's the best workshop I have been to since I came to Columbia Business School. Thank you very much for the tips, frameworks, and the very clear and well-structured instruction! UNIVERSITY OF TEXAS AT AUSTIN I wanted to reiterate how much I enjoyed your workshops today. Thank you so much for taking time out and teaching us about these much-needed principles and frameworks. I actually plan to print out a few slides and paste them on my walls! CARNEGIE MELLON UNIVERSITY I'm a very big admirer of your work. We, at Tepper, follow your books like the Bible. As a former associate product manager, I was able to connect your concepts back to my work experience back and Pragmatic Marketing training. I'm really looking forward to apply your teachings.

Cracking the Coding Interview

Cracking the Coding Interview
  • Author : Gayle Laakmann McDowell
  • Publisher :Unknown
  • Release Date :2011
  • Total pages :500
  • ISBN : 9781466208681
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Summary : Now in the 5th edition, Cracking the Coding Interview gives you the interview preparation you need to get the top software developer jobs. This book provides: 150 Programming Interview Questions and Solutions: From binary trees to binary search, this list of 150 questions includes the most common and most useful questions in data structures, algorithms, and knowledge based questions. 5 Algorithm Approaches: Stop being blind-sided by tough algorithm questions, and learn these five approaches to tackle the trickiest problems. Behind the Scenes of the interview processes at Google, Amazon, Microsoft, Facebook, Yahoo, and Apple: Learn what really goes on during your interview day and how decisions get made. Ten Mistakes Candidates Make -- And How to Avoid Them: Don't lose your dream job by making these common mistakes. Learn what many candidates do wrong, and how to avoid these issues. Steps to Prepare for Behavioral and Technical Questions: Stop meandering through an endless set of questions, while missing some of the most important preparation techniques. Follow these steps to more thoroughly prepare in less time.

Cracking the Tech Career

Cracking the Tech Career
  • Author : Gayle Laakmann McDowell
  • Publisher :Unknown
  • Release Date :2014-09-15
  • Total pages :288
  • ISBN : 1118968085
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Summary : Become the applicant Google can't turn down Cracking the Tech Career is the job seeker's guide to landing a coveted position at one of the top tech firms. A follow-up to The Google Resume, this book provides new information on what these companies want, and how to show them you have what it takes to succeed in the role. Early planners will learn what to study, and established professionals will discover how to make their skillset and experience set them apart from the crowd. Author Gayle Laakmann McDowell worked in engineering at Google, and interviewed over 120 candidates as a member of the hiring committee ? in this book, she shares her perspectives on what works and what doesn't, what makes you desirable, and what gets your resume saved or deleted. Apple, Microsoft, and Google are the coveted companies in the current job market. They field hundreds of resumes every day, and have their pick of the cream of the crop when it comes to selecting new hires. If you think the right alma mater is all it takes, you need to update your thinking. Top companies, especially in the tech sector, are looking for more. This book is the complete guide to becoming the candidate they just cannot turn away. Discover the career paths that run through the top tech firms Learn how to craft the prefect resume and prepare for the interview Find ways to make yourself stand out from the hordes of other applicants Understand what the top companies are looking for, and how to demonstrate that you're it These companies need certain skillsets, but they also want a great culture fit. Grades aren't everything, experience matters, and a certain type of applicant tends to succeed. Cracking the Tech Career reveals what the hiring committee wants, and shows you how to get it.

Cracking the TPM Code

Cracking the TPM Code
  • Author : Abraham Chackungal
  • Publisher :Unknown
  • Release Date :2020-05-16
  • Total pages :248
  • ISBN : 09876543XX
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Summary : Cracking the PM Interview is a comprehensive book about landing a Technical Program Manager role in any big tech company. The book contains 80+ Questions, Sample Answers, 25+ Worksheets, 7+ Mock Interviews, Mind Maps. Questions range from Behavioural, PM specific, Technical Questions, System Design & Generic Questions. Inspiration: As interviewers, it was noticed that many stellar program managers fail in TPM interviews due to incorrect guidance. This course is primarily focused as a complete guide to master the TPM interview, both technical and non-technical. It's is created in consultation with interviewers who've been working for companies like Google, Facebook, Microsoft and Amazon. The questions you practice here, have been repeatedly asked in all these top companies. Hope our efforts help you to get your next big paycheque!

The Product Book: How to Become a Great Product Manager

The Product Book: How to Become a Great Product Manager
  • Author : Product School,Josh Anon
  • Publisher :Unknown
  • Release Date :2017-05
  • Total pages :316
  • ISBN : 9780998973814
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Summary : "Nobody asked you to show up." Every experienced product manager has heard some version of those words at some point in their career. Think about a company. Engineers build the product. Designers make sure it has a great user experience and looks good. Marketing makes sure customers know about the product. Sales get potential customers to open their wallets to buy the product. What more does a company need? What does a product manager do? Based upon Product School's curriculum, which has helped thousands of students become great product managers, The Product Book answers that question. Filled with practical advice, best practices, and expert tips, this book is here to help you succeed!

Preparing for Product Interviews: A Product-ive Guide to Landing a Job in PM

Preparing for Product Interviews: A Product-ive Guide to Landing a Job in PM
  • Author : Advaith Sridhar,Akash Ramdas
  • Publisher :Unknown
  • Release Date :2019-08-27
  • Total pages :138
  • ISBN : 1545747407
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Summary : Preparing for Product Interviews is a one-stop guide for anyone wishing to successfully ace a Product Management Interview and land a job in PM. The book contains sample interview cases for the different types of product cases, as well as information on how to get shortlisted for PM interviews. Apart from these, the book contains interviews with established Product Managers in the global technology industry, which will help you better understand the PM role.

Swipe to Unlock

Swipe to Unlock
  • Author : Neel Mehta,Parth Detroja,Aditya Agashe
  • Publisher :Unknown
  • Release Date :2017
  • Total pages :349
  • ISBN : 9781976182198
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Summary : WANT A NON-CODING JOB AT A TECH COMPANY? Interested in product management, marketing, strategy, or business development? The tech industry is the place to be: nontechnical employees at tech companies outnumber their engineering counterparts almost 3 to 1 (Forbes, 2017). You might be worried that your lack of coding skills or tech industry knowledge will hold you back. But here's the secret: you don't need to learn how to code to break into the tech industry. Written by three former Microsoft PMs, Swipe to Unlock gives you a breakdown of the concepts you need to know to crush your interviews, like software development, big data, and internet security. We'll explain how Google's ad targeting algorithm works, but Google probably won't ask you how to explain it in a non-technical interview. But they might ask you how you could increase ad revenue from a particular market segment. And if you know how Google's ad platform works, you'll be in a far stronger position to come up with good growth strategies. We'll show you how Robinhood, an app that lets you trade stocks without commission, makes money by earning interest on the unspent money that users keep in their accounts. No one will ask you to explain this. But if someone asks you to come up with a new monetization strategy for Venmo (which lets you send and receive money without fees), you could pull out the Robinhood anecdote to propose that Venmo earn interest off the money sitting in users' accounts. We'll talk about some business cases like why Microsoft acquired LinkedIn. Microsoft interviewers probably won't ask you about the motive of the purchase, but they might ask you for ideas to improve Microsoft Outlook. From our case study, you'll learn how the Microsoft and LinkedIn ecosystems could work together, which can help you craft creative, impactful answers. You could propose that Outlook use LinkedIn's social graph to give salespeople insights about clients before meeting them. Or you could suggest linking Outlook's organizational tree to LinkedIn to let HR managers analyze their company's hierarchy and figure out what kind of talent they need to add. (We'll further explore both ideas in the book.) Either way, you're sure to impress. Learn the must know concepts of tech from authors who have received job offers for Facebook's Rotational Product Manager, Google's Associate Product Marketing Manager, and Microsoft's Program Manager to get a competitive edge at your interviews!

Secrets of the Product Manager Interview

Secrets of the Product Manager Interview
  • Author : Lewis C. Lin
  • Publisher :Unknown
  • Release Date :2017-02-17
  • Total pages :208
  • ISBN : 9780998120423
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Summary : Former Google Interviewer Reveals How to Get Multiple Job Offers Have an upcoming product manager interview? Perhaps for Google, Facebook, Amazon, or Uber? If so, find out secrets to getting multiple job offers with the world's #1 author on product management interviews: Lewis C. Lin. Secrets of the Product Manager Interview shares what to expect in your product management interviews and how to prepare. Collecting 10+ years of questions from his readers, clients, and workshop attendees, the author answers and reveals his interview secrets in a single book. The Ideal Companion to Decode and Conquer as well as PM Interview Questions Many of you enjoyed reading about the PM interview frameworks revealed in Decode and Conquer, including the CIRCLES(TM), AARM(TM) and DIGS(TM) Methods. And others enjoyed Product Manager Interview Questions for the 160+ practice questions. Secrets of the Product Manager Interview takes a different approach. It's not focused on frameworks or practice questions. Instead, it's everything you need to know about product manager interviews. You'll get his secrets on: What to expect at the interview The best way to prepare How to get the first PM job How to interpret interviewer feedback And more...

The Customer Service Revolution

The Customer Service Revolution
  • Author : John R. DiJulius
  • Publisher :Unknown
  • Release Date :2015-01-06
  • Total pages :200
  • ISBN : 1626341303
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Summary : In The Customer Service Revolution, DiJulius points out how numerous companies have made Customer service their biggest competitive advantage, are dominating their industries, and have made price irrelevant. As a result of this Customer service revolution, people are being treated differently, better, and in a way like never before. This is a result of how companies and management are treating their employees and how employees are treating each other and the Customer—which ultimately permeates into people’s personal lives at home and in their communities. Can the way you run your business or treat your Customers have an effect on the world at large? John DiJulius will show you just that! Drawing on years of experience consulting with the top customer service companies around the world and in his role building his first business, John Robert’s Spa, into one of the top 20 salons in the US, DiJulius will show you exactly how to create your very own Customer service revolution and make price irrelevant.

Principles of Product Management

Principles of Product Management
  • Author : Peter Yang
  • Publisher :Unknown
  • Release Date :2020
  • Total pages :180
  • ISBN : 9781654187231
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Summary : Looking to become a product manager and launch your product career? Get best practices on leading without authority, building products, and acing your PM interviews that I learned on the job at Amazon, Facebook, and other leading technology companies. Updated for 2020, Principles of Product Management is a hands-on, practical guide for new and aspiring product managers. The book has three parts: Principles: Part one covers the leadership principles that PMs use to lead their team to overcome adversity. When your product fails to gain traction, when your team falls apart, or when your manager gives you tough feedback-these are all opportunities to learn principles that will help you succeed. Product development: Part two covers how PMs at Facebook, Amazon, and other top companies build products. We'll walk through the end-to-end product development process- from understanding the customer problem to identifying the right product to build to executing with your team to bring the product to market. Getting the job: Part three covers how you can land a PM job and reach the interview stage at the right company. We'll prep you for the three most common types of PM interviews- product sense, execution, and behavioral-with detailed frameworks and examples for each. Hear directly from product leaders at Airbnb, Amazon, Google, and more on: How to overcome challenging situations from a VP of Product at Amazon. How to build a great product roadmap from product leaders at LinkedIn and Airbnb. How Google, Airbnb, and other top companies evaluate PM candidates from leaders at those companies. How PMs can grow their career from a Director at Instagram and Twitter. Table of Contents 1. Principles Take Ownership Prioritize and Execute Start with Why Find the Truth Be Radically Transparent Be Honest with Yourself 2. Product Development Product Development Loop Understanding the Customer Problem Selecting a Goal Metric Mission, Vision, and Strategy Building a Product Roadmap Defining Product Requirements Great Project Management Effective Communication Making Good Decisions 3. Getting the Job Preparing for the Transition Making the Transition Finding the Right Company Acing your PM Interviews Product Sense Interview Execution Interview Behavioral Interview Your First 30 Days 4. Product Leader Interviews

Cracking the Code to a Successful Interview

Cracking the Code to a Successful Interview
  • Author : Evan Pellett
  • Publisher :Unknown
  • Release Date :2016-12-13
  • Total pages :117
  • ISBN : 1441700595
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Summary : Featured on CBS and WBZ Radio, Evan Pellett is the keynote guest speaker on Nightside with Dan Rea. You may have heard Evan as the radio expert on interviewing across the United States. Cracking the Code to a Successful Interview is a groundbreaking new scientific, proactive, cutting-edge, hands-on, proven approach to job interviews by an award-winning, highly decorated recruiter. This REAPRICH eight-step interview method will give you a proactive way to take control of your interview. You will learn the secret, never-before-published “questions behind the questions.” These are the questions that every manager unconsciously needs answered in order to hire you.

Cracking the Coding Interview, 6th Edition

Cracking the Coding Interview, 6th Edition
  • Author : Gayle Laakmann McDowell
  • Publisher :Unknown
  • Release Date :2015-10-23
  • Total pages :229
  • ISBN : 9780984782864
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Summary :

The Product Management Interview

The Product Management Interview
  • Author : Alex Willen
  • Publisher :Unknown
  • Release Date :2019-06-21
  • Total pages :160
  • ISBN : 9781075470981
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Summary : How do you structure a product requirements document? What are the right metrics to track when you launch a new product? How would you design a ridesharing service for elderly people without cell phones? These are the kind of questions you'll get when you interview for a role in product management, and this book is here to help you answer them.Getting into product management is a tough nut to crack - it's the classic problem of not being able to find a PM job without experience, but not being able to get experience without finding a PM job. What you might not realize, though, is that you almost certainly have some product management skills already. If you're in sales, you know how to listen to customer needs and you understand how and why people buy products. If you're in customer support, you know how to deal with product issues that arise. If you're in marketing, you know how to highlight the best parts of a product and tell a story about how it will help customers. If you're in engineering, you have a deep understanding of how products work. The goal of this book is to show you how to take that experience and parlay it into a job in product management. I'll help you take the work that you've done and turn it into well-crafted answers to common PM interview questions, so you come off as a thoughtful person with the skills to do the job.In this book, I'll walk you through the full process of finding a PM job, from locating job openings, to evaluating companies, to applying and going through multiple stages of the interview process. We'll go over not only what you'll be asked, but also what it is companies are really looking for.CONTENTS Introduction Paths to Product Management Getting Hired Based on Previous Experience Rotational Programs Internal Transfers How You Are Being Evaluated Soft Skills Experience Level Domain Expertise Finding the Right Company Your Company Network Searching For Companies Company Sizes PM Interview Questions - Experience PM Interview Questions - Design PM Interview Questions - Problem Solving PM Interview Questions - Homework Questions From You Recruiter Phone Screen Hiring Manager Phone Screen On Site Interview Conclusion Glossary

INSPIRED

INSPIRED
  • Author : Marty Cagan
  • Publisher :Unknown
  • Release Date :2017-11-17
  • Total pages :368
  • ISBN : 111938754X
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Summary : How do today’s most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love—and that will work for your business. With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations—dramatically improving their own product efforts. Whether you’re an early stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success. Filled with the author’s own personal stories—and profiles of some of today’s most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix—INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love. The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new—sharing the latest practices and techniques of today’s most-successful tech product companies, and the men and women behind every great product.