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Designing with Type, 5th Edition

Designing with Type, 5th Edition
  • Author : James Craig,Irene Korol Scala
  • Publisher :Unknown
  • Release Date :2012-05-16
  • Total pages :176
  • ISBN : 9780823085606
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Summary : The classic Designing with Type has been completely redesigned, with an updated format and full color throughout. New information and new images make this perennial best-seller an even more valuable tool for anyone interested in learning about typography. The fifth edition has been integrated with a convenient website, www.designingwithtype.com, where students and teachers can examine hundreds of design solutions and explore a world of typographic information. First published more than thirty-five years ago, Designing with Type has sold more than 250,000 copies—and this fully updated edition, with its new online resource, will educate and inspire a new generation of designers. From the Trade Paperback edition.

Designing with Type

Designing with Type
  • Author : James Craig
  • Publisher :Unknown
  • Release Date :1999-03-01
  • Total pages :176
  • ISBN : 0823013472
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Summary : The classic Designing with Type has been completely redesigned, with an updated format and full color throughout. New information and new images make this perennial best-seller an even more valuable tool for anyone interested in learning about typography. The fifth edition has been integrated with a convenient website, www.designingwithtype.com, where students and teachers can examine hundreds of design solutions and explore a world of typographic information. First published more than thirty-five years ago, Designing with Type has sold more than 250,000 copies—and this fully updated edition, with its new online resource, will educate and inspire a new generation of designers.

Designing with Type

Designing with Type
  • Author : James Craig,Irene Korol Scala,William Bevington
  • Publisher :Unknown
  • Release Date :2006
  • Total pages :175
  • ISBN : 9780823014132
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Summary : "Part textbook and part reference work, the fifth edition of a typographic classic begins with a thumbnail history of the development of written language and ends with a glossary; in between are in-depth looks at five classic typefaces, lessons on designing with text type, display type and color, and plenty of project assignments. Though Craig, the former design director for Watson-Guptill, touches on the way that type design can be akin to fine art, most of his focus is on the subtle ways in which typeface affects "mood," and letter shape and spacing influences readability, emphasis and even meaning. Even though technological advances have made innovative text design ever simpler, readers—of books, brochures, cereal boxes and subway advertisements—still tend to prefer their type to be "invisible"—in other words, "to serve as a quiet vehicle for enhancing the meaning of a text." While best suited for a beginning graphic design student, this clear, readable book should also intrigue those interested in how the look of a sentence has an impact on the way we read it." - Reed Business Information.

Designing Type

Designing Type
  • Author : Karen Cheng
  • Publisher :Unknown
  • Release Date :2006
  • Total pages :232
  • ISBN : 1856694453
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Summary : 'Designing Type' brings insight to the art and process of developing a typeface. Illustrated with type specimens and diagrams demonstrating visual principles and letter construction, this book is useful for both experienced professionals and novice designers.

Design with Type

Design with Type
  • Author : Carl Dair
  • Publisher :Unknown
  • Release Date :1952
  • Total pages :162
  • ISBN : 9780802065193
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Summary : Design with Type takes the reader through a study of typography that starts with the individual letter and proceeds through the word, the line, and the mass of text. The contrasts possible with type are treated in detail, along with their applications to the typography ofbooks, advertising, magazines, and information data. The various contending schools oftypography are discussed, copiously illustrated with the author's selection of over 150 examples of imaginative typography from many parts ot the world. Design with Type differs from all other books on typography in that it discusses type as a design material as well as a means of communication: the premise is that if type is understood in terms of design, the user of type will be better able to work with it to achieve maximum legibility and effectiveness, as well as aesthetic pleasure. Everyone who uses type, everyone who enjoys the appearance of the printed word, will find Design with Type informative and fascinating. It provides, too, an outstanding example of the effectiveness of imaginative and tasteful typographic design.

Lettering & Type: Creating Letters and Designing Typefaces

Lettering & Type: Creating Letters and Designing Typefaces
  • Author : Bruce Willen,Nolen Strals
  • Publisher :Unknown
  • Release Date :2009-09-23
  • Total pages :129
  • ISBN : 156898765X
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Summary : A guide to type design and lettering that includes relevant theory, history, explanatory diagrams, exercises, photographs, and illustrations, and features interviews with various designers, artists, and illustrators.

The Complete Typographer

The Complete Typographer
  • Author : Will Hill
  • Publisher :Unknown
  • Release Date :2005
  • Total pages :192
  • ISBN : UOM:39015061193341
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Summary : This hands-on design guide helps readers build a foundation for the development of an individual typographic sensibility by providing a brief outline of the evolution of type, an introduction to the language and terminology of type and type setting, fundamental rules and conventions of professional practice, and key decisions on type selection and page layout. More typefaces are now readily available to a wider public than at any time in the past–this book presents a basis for the confident and informed exploration of a rich and vivid medium that continues to play a fundamental role in human communication.A directory of typefaces places the major type categories and typefaces into their historical context, introducing some key examples of excellence in contemporary type design as well as identifying the fundamental values that have sustained the continued use of classic typefaces over the last 500 years of print history.A guide for aspiring designers, typographers, graphic artists, desktop publishers, and advertising production people who want to sharpen their attention to detail and develop a sensitive typographical eye.

Designing Type

Designing Type
  • Author : Karen Cheng
  • Publisher :Unknown
  • Release Date :2020-10-20
  • Total pages :248
  • ISBN : 9780300249927
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Summary : The now-classic introduction to designing typography, handsomely redesigned and updated for the digital age In this invaluable book, Karen Cheng explains the processes behind creating and designing type, one of the most important tools of graphic design. She addresses issues of structure, optical compensation, and legibility, with special emphasis given to the often-overlooked relationships between letters and shapes in font design. In this second edition, students and professional graphic designers alike will benefit from an expanded discussion of the creative practice of designing type—what designers need to consider, their rationale, and issues of accessibility—in the context of contemporary processes for the digital age. Illustrated with more than 400 diagrams that demonstrate visual principles and letter construction, ranging from informal progress sketches to final type designs and diagrams, this essential guide analyzes a wide range of classic and modern typefaces, including those from many premier type foundries. Cheng’s text covers the history of type, the primary systems of typeface classification, the parts of a letter, and the effects of new technology on design methodology, among many other key topics.

Type & Color

Type & Color
  • Author : Mark van Wageningen
  • Publisher :Unknown
  • Release Date :2019-12-24
  • Total pages :176
  • ISBN : 9781616898823
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Summary : To create his award-winning multicolored typefaces, Mark van Wageningen first returned to the past for his research: wood-type printing. His subsequent form and color studies led to a series of popular digital typefaces and awards for typographic excellence from the Type Directors Club. In Type & Color, the pioneering typographic designer provides all the tools you will need to participate in the hottest typography trend: designing with multicolored fonts. This manual, aimed at a broad spectrum of graphic design professionals, offers analyses of chromatic type specimens, instructions for multilayer type design, and applications across a range of print and digital media. From display fonts to running text, discover how color can give words expressive new possibilities.

The Complete Typographer

The Complete Typographer
  • Author : Christopher Perfect
  • Publisher :Unknown
  • Release Date :1992
  • Total pages :223
  • ISBN : UOM:39015029564559
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Summary : A well-illustrated survey of type, including its history and that of various processes, a visual directory of typefaces, and also some practical advice and guidance for users. There is an examination of electronic typesetting and the impact of desk-top publishing on an expanded market-place.

Thinking with Type

Thinking with Type
  • Author : Ellen Lupton
  • Publisher :Unknown
  • Release Date :2014-04-15
  • Total pages :224
  • ISBN : 9781616893507
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Summary : Our all-time best selling book is now available in a revised and expanded second edition. Thinking with Type is the definitive guide to using typography in visual communication, from the printed page to the computer screen. This revised edition includes forty-eight pages of new content, including the latest information on style sheets for print and the web, the use of ornaments and captions, lining and non-lining numerals, the use of small caps and enlarged capitals, as well as information on captions, font licensing, mixing typefaces, and hand lettering. Throughout the book, visual examples show how to be inventive within systems of typographic form--what the rules are and how to break them. Thinking with Type is a type book for everyone: designers, writers, editors, students, and anyone else who works with words. The popular companion website to Thinking with Type (www.thinkingwithtype.com.) has been revised to reflect the new material in this second edition.

Typographic Design

Typographic Design
  • Author : Rob Carter,Ben Day,Philip B. Meggs
  • Publisher :Unknown
  • Release Date :2012-01-04
  • Total pages :368
  • ISBN : 9781118129661
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Summary : For more than two decades, the type book of choice for design professionals and students Typographic design has been a field in constant motion since Gutenberg first invented movable type. Staying abreast of recent developments in the field is imperative for both design professionals and students. Thoroughly updated to maintain its relevancy in today's digital world, Typographic Design, Fifth Edition continues to provide a comprehensive overview of every aspect of designing with type. This Fifth Edition of the bestselling text in the field offers detailed coverage of such essential topicsas the anatomy of letters and type families, typographic syntax and communication, design aesthetics, and designing for legibility. Supplementing these essential topics are theoretical and structural problem-solving approaches by some of the leading design educators across the United States. Unwrapping the underlying concepts about typographic form and message, Typographic Design, Fifth Edition includes four pictorial timelines that illustrate the evolution of typography and writing within the context of world events—from the origins of writing more than 5,000 years ago to contemporary typographic applications. Features in this new edition include: A new chapter that analyzes typography on screen New case studies featuring typographic design in books, information graphics, web design, and environmental design New designer profiles that reveal innovative typographic design processes Material presented in full color throughout with many new images

The Complete Typographer

The Complete Typographer
  • Author : Will Hill
  • Publisher :Unknown
  • Release Date :2010
  • Total pages :192
  • ISBN : 0500288941
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Summary : Designed to provide an introductory grounding in Typography, The Complete Typographer teaches the essentials for the effective use of type - technical expertise and historical knowledge, an understanding of the functional and aesthetic qualities of different typefaces, and the organization of typographic space. This new edition features undergraduate and postgraduate student work alongside the work of established professionals, so that students can compare their own work with that of their peers and study the work of experts. Other useful tools include study notes at the end of each section, assignments set tasks for the reader, an expanded section on new media typography, and illustrations from both historical and contemporary sources.

DESIGNING FONTS

DESIGNING FONTS
  • Author : CHRIS. RAUSCH CAMPE (ULRIKE.)
  • Publisher :Unknown
  • Release Date :2020
  • Total pages :229
  • ISBN : 0500241554
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Summary :

Designing for Print

Designing for Print
  • Author : Charles Conover
  • Publisher :Unknown
  • Release Date :2011-11-08
  • Total pages :256
  • ISBN : 9781118130889
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Summary : This book is a single-source guide to planning, designing and printing successful projects using the Adobe Creative Suite. Packed with real-world design exercises, this revised edition is fully updated to align with CS. Dozens of sidebars and step-by-step descriptions walk readers through the design process in the same order actual projects are implemented Content progresses from planning through execution

Type and Image

Type and Image
  • Author : Philip B. Meggs
  • Publisher :Unknown
  • Release Date :1992-03-15
  • Total pages :208
  • ISBN : 0471284920
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Summary : Type and Image The Language of Graphic Design Philip B. Meggs What is the essence of graphic design? How do graphic designers solve problems, organize space, and imbue their work with those visual and symbolic qualities that enable it to convey visual and verbal information with expression and clarity? The extraordinary flowering of graphic design in our time, as a potent means for communication and a major component of our visual culture, increases the need for designers, clients, and students to comprehend its nature. In this lively and lavishly illustrated book, the author reveals the very essence of graphic design. The elements that combine to form a design— sings, symbols, words, pictures, and supporting forms—are analyzed and explained. Graphic design’s ability to function as language, and the innovative ways that designers combine words and pictures, are discussed. While all visual arts share common spatial properties, the author demonstrates that graphic space has unique characteristics that are determined by its communicative function. Graphic designs can have visual and symbolic properties which empower them to communicate with deep expression and meaning. The author defines this property as graphic resonance and explains how it occurs. After defining design as a problem-solving process, a model for this process is developed and illustrated by an in-depth analysis of actual case histories. This book will provide insight and inspiration for everyone who is interested or involved in graphic communications. While most materials about form and meaning in design have a European origin, this volume is based on the dynamic and expressive graphic design of America. The reader will find inspiration, hundreds of exciting examples by many of America’s outstanding graphic designers, and keen insights in Type and Image.

Design Elements

Design Elements
  • Author : Timothy Samara
  • Publisher :Unknown
  • Release Date :2007-04-01
  • Total pages :272
  • ISBN : 9781616736361
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Summary : The graphic design equivalent to Strunk & White's The Elements of Style This book is simply the most compact and lucid handbook available outlining the basic principles of layout, typography, color usage, and space. Being a creative designer is often about coming up with unique design solutions. Unfortunately, when the basic rules of design are ignored in an effort to be distinctive, design becomes useless. In language, a departure from the rules is only appreciated as great literature if recognition of the rules underlies the text. Graphic design is a "visual language," and brilliance is recognized in designers whose work seems to break all the rules, yet communicates its messages clearly. This book is a fun and accessible handbook that presents the fundamentals of design in lists, tips, brief text, and examples. Chapters include Graphic Design: What It Is; What Are They and What Do They Do?; 20 Basic Rules of Good Design; Form and Space-The Basics; Color Fundamentals; Choosing and Using Type; The World of Imagery; Putting it All Together?Essential Layout Concepts; The Right Design Choices: 20 Reminders for Working Designers; and Breaking the Rules: When and Why to Challenge all the Rules of this Book.

Designing Typefaces

Designing Typefaces
  • Author : David Earls
  • Publisher :Unknown
  • Release Date :2002
  • Total pages :160
  • ISBN : 2880466997
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Summary : Despite the rapidly increasing number of typefaces in the world made possible by computers, type design is still complex, technical and can seem intimidating. Through interviews with twelve of the world’s best, and best-known typographers, 'Designing Typefaces' explores approaches to contemporary type design. Idiosyncratic aspects of each designer’s work are highlighted, and visual examples of work-in-progress demonstrate the creative development. A type design tutorial looks in more detail at some of the issues raised, and an illustrated glossary explains the technical language of typeface design.

Just My Type

Just My Type
  • Author : Simon Garfield
  • Publisher :Unknown
  • Release Date :2011-09-01
  • Total pages :384
  • ISBN : 9781101577813
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Summary : A hugely entertaining and revealing guide to the history of type that asks, What does your favorite font say about you? Fonts surround us every day, on street signs and buildings, on movie posters and books, and on just about every product we buy. But where do fonts come from, and why do we need so many? Who is responsible for the staid practicality of Times New Roman, the cool anonymity of Arial, or the irritating levity of Comic Sans (and the movement to ban it)? Typefaces are now 560 years old, but we barely knew their names until about twenty years ago when the pull-down font menus on our first computers made us all the gods of type. Beginning in the early days of Gutenberg and ending with the most adventurous digital fonts, Simon Garfield explores the rich history and subtle powers of type. He goes on to investigate a range of modern mysteries, including how Helvetica took over the world, what inspires the seeming ubiquitous use of Trajan on bad movie posters, and exactly why the all-type cover of Men are from Mars, Women are from Venus was so effective. It also examines why the "T" in the Beatles logo is longer than the other letters and how Gotham helped Barack Obama into the White House. A must-have book for the design conscious, Just My Type's cheeky irreverence will also charm everyone who loved Eats, Shoots & Leaves and Schott's Original Miscellany.

Type & Typography

Type & Typography
  • Author : Phil Baines,Andrew Haslam
  • Publisher :Unknown
  • Release Date :2005
  • Total pages :224
  • ISBN : 1856694372
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Summary : Providing an essential grounding for both students and professionals, this text takes readers through every aspect of typography, from the history of language and writing systems to the invention of moveable type and the evolution of the digital systems of today.

Designing for Print

Designing for Print
  • Author : Charles Conover
  • Publisher :Unknown
  • Release Date :2011-11-08
  • Total pages :256
  • ISBN : 9781118130889
GET BOOK HERE

Summary : This book is a single-source guide to planning, designing and printing successful projects using the Adobe Creative Suite. Packed with real-world design exercises, this revised edition is fully updated to align with CS. Dozens of sidebars and step-by-step descriptions walk readers through the design process in the same order actual projects are implemented Content progresses from planning through execution