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Everybody Writes

Everybody Writes
  • Author : Ann Handley
  • Publisher :Unknown
  • Release Date :2014-09-02
  • Total pages :320
  • ISBN : 9781118905616
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Summary : Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer. If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers. Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. . . does the idea of focusing on writing seem pedantic and ordinary? Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are. Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring. That means you've got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That's true whether you're writing a listicle or the words on a Slideshare deck or the words you're reading right here, right now... And so being able to communicate well in writing isn't just nice; it's necessity. And it's also the oft-overlooked cornerstone of nearly all our content marketing. In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results. These lessons and rules apply across all of your online assets — like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It's designed to be the go-to guide for anyone creating or publishing any kind of online content — whether you're a big brand or you're small and solo. Sections include: How to write better. (Or, for "adult-onset writers": How to hate writing less.) Easy grammar and usage rules tailored for business in a fun, memorable way. (Enough to keep you looking sharp, but not too much to overwhelm you.) Giving your audience the gift of your true story, told well. Empathy and humanity and inspiration are key here, so the book covers that, too. Best practices for creating credible, trustworthy content steeped in some time-honored rules of solid journalism. Because publishing content and talking directly to your customers is, at its heart, a privilege. "Things Marketers Write": The fundamentals of 17 specific kinds of content that marketers are often tasked with crafting. Content Tools: The sharpest tools you need to get the job done. Traditional marketing techniques are no longer enough. Everybody Writes is a field guide for the smartest businesses who know that great content is the key to thriving in this digital world.

Everybody Writes

Everybody Writes
  • Author : Ann Handley
  • Publisher :Unknown
  • Release Date :2014-09-15
  • Total pages :320
  • ISBN : 9781118905555
GET BOOK HERE

Summary : Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer. If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers. Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. . . does the idea of focusing on writing seem pedantic and ordinary? Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are. Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring. That means you've got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That's true whether you're writing a listicle or the words on a Slideshare deck or the words you're reading right here, right now... And so being able to communicate well in writing isn't just nice; it's necessity. And it's also the oft-overlooked cornerstone of nearly all our content marketing. In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results. These lessons and rules apply across all of your online assets — like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It's designed to be the go-to guide for anyone creating or publishing any kind of online content — whether you're a big brand or you're small and solo. Sections include: How to write better. (Or, for "adult-onset writers": How to hate writing less.) Easy grammar and usage rules tailored for business in a fun, memorable way. (Enough to keep you looking sharp, but not too much to overwhelm you.) Giving your audience the gift of your true story, told well. Empathy and humanity and inspiration are key here, so the book covers that, too. Best practices for creating credible, trustworthy content steeped in some time-honored rules of solid journalism. Because publishing content and talking directly to your customers is, at its heart, a privilege. "Things Marketers Write": The fundamentals of 17 specific kinds of content that marketers are often tasked with crafting. Content Tools: The sharpest tools you need to get the job done. Traditional marketing techniques are no longer enough. Everybody Writes is a field guide for the smartest businesses who know that great content is the key to thriving in this digital world.

Content Rules

Content Rules
  • Author : Ann Handley,C.C. Chapman
  • Publisher :Unknown
  • Release Date :2012-05-22
  • Total pages :320
  • ISBN : 9781118232606
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Summary : Explains how to use the art of storytelling and the science of journalism to form an authentic message for a company's product and a successful social networking site that can reach a wide audience.

Illuminate

Illuminate
  • Author : Nancy Duarte,Patti Sanchez
  • Publisher :Unknown
  • Release Date :2016
  • Total pages :323
  • ISBN : 9781101980163
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Summary : 'Illuminate' demonstrates how, though the power of persuasive communication, one can turn an idea into a movement, as compared with the likes of Steve Jobs, Dr. Martin Luther King, Jr., Starbucks, IBM, and more.

Content Rules

Content Rules
  • Author : Ann Handley,C.C. Chapman
  • Publisher :Unknown
  • Release Date :2010-11-11
  • Total pages :192
  • ISBN : 0470948728
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Summary :

Datastory

Datastory
  • Author : Nancy Duarte
  • Publisher :Unknown
  • Release Date :2019-09-17
  • Total pages :240
  • ISBN : 1940858984
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Summary : Readers will learn to understand the story behind the data and how to influence the people with a DataStory.

Everybody Writes by Ann Handley (Summary)

Everybody Writes by Ann Handley (Summary)
  • Author : QuickRead,Lea Schullery
  • Publisher :Unknown
  • Release Date :2021
  • Total pages :229
  • ISBN : 1230987654XX
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Summary : Your Go-To Guide to Creating Ridiculously Good Content. In today’s world, we spend a lot of our time online. As a result, we communicate through pictures, memes, gifs, and more. Who needs writing anymore, right? Well, with all this content creation, writing matters more now than ever before. Whether you are simply sharing pictures on social media or maintaining an entire website for your company, you are a writer. Today, online words now act as our currency, they tell our customers who we are, and they carry our marketing messages. This means you need to choose your words well and begin placing value on an often-overlooked skill in content marketing: how to write! In Everybody Writes, top marketing guru Ann Handley provides insight and guidance into the process and strategy of content creation, production, and publishing. The lessons and rules apply to all areas online, including web pages, landing pages, blogs, email, and even Facebook, Twitter, LinkedIn, and other social media. As you read, you’ll learn why your first draft should be "ugly," why less is more, and how to write a successful landing page. Do you want more free book summaries like this? Download our app for free at https://www.QuickRead.com/App and get access to hundreds of free book and audiobook summaries.

How to Write Better

How to Write Better
  • Author : Rudolf Flesch
  • Publisher :Unknown
  • Release Date :1951
  • Total pages :48
  • ISBN : CORNELL:31924014525673
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Summary :

The Book on Writing

The Book on Writing
  • Author : Paula LaRocque
  • Publisher :Unknown
  • Release Date :2003-09-01
  • Total pages :240
  • ISBN : 9781933338941
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Summary : Teaches the elements of good writing through the use of essential guidelines, literary techniques, and proper writing mechanics.

Everybody Needs a Rock

Everybody Needs a Rock
  • Author : Byrd Baylor
  • Publisher :Unknown
  • Release Date :2011-08-16
  • Total pages :32
  • ISBN : 9781442408111
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Summary : Everybody needs a rock -- at least that's the way this particular rock hound feels about it in presenting her own highly individualistic rules for finding just the right rock for you.

100 Ways to Improve Your Writing (Updated)

100 Ways to Improve Your Writing (Updated)
  • Author : Gary Provost
  • Publisher :Unknown
  • Release Date :2019-05-28
  • Total pages :176
  • ISBN : 9781984805614
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Summary : The classic text on writing well, now refreshed and updated—an essential text for writers of all ages. This is the one guide that anyone who writes—whether student, businessperson, or professional writer—should keep on his or her desk. Filled with professional tips and a wealth of instructive examples, 100 Ways to Improve Your Writing can help solve any writing problem. In this compact, easy-to-use volume you'll find the eternal building blocks of good writing—from grammar and punctuation to topic sentences—as well as advice on challenges such as writer's block and creating a strong title. It is a must-have resource—perfect for reading cover to cover, or just for keeping on hand for instant reference—now updated and refreshed for the first time.

Here Comes Everybody

Here Comes Everybody
  • Author : Clay Shirky
  • Publisher :Unknown
  • Release Date :2008
  • Total pages :327
  • ISBN : 1594201536
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Summary : Evaluates the significant role being played by technological advances on the formation and experience of modern group dynamics, citing such examples as Wikipedia and MySpace to demonstrate the Internet's power in bridging geographical and cultural gaps. 40,000 first printing.

I Don't Agree

I Don't Agree
  • Author : Michael Brown
  • Publisher :Unknown
  • Release Date :2020-07-01
  • Total pages :208
  • ISBN : 9780857197665
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Summary : Did you know you’re likely to have had over 89,000 heated altercations with your closest relations before you reached the age of eight? By age 16, thousands more hours will have been spent by most of us in some form of disagreement with those in our extended social networks. As a species, we’re well practised at falling out with each other. We may even have a gene for it – certainly, some of us seem to be gifted. When it comes to finding resolutions, however, things don’t come quite so naturally: as much as 90% of all inter-personal conflicts never reach agreement. But it doesn’t have to be this way. I Don’t Agree is a fascinating exploration of new, powerful and surprising solutions to an ancient problem: why we disagree so much. It shows how to sidestep our animosities and get great things done, despite our differences. Underpinned by cutting-edge research and academic thinking (as well as fascinating real-life case studies and easy-to-use tools), author and marketeer Michael Brown reveals the eye-opening secrets that can lead to better leadership, stronger teams, swifter promotions, more effective collaboration, better organisational culture – as well as radically improving your life outside of work.

How to Write Short

How to Write Short
  • Author : Roy Peter Clark
  • Publisher :Unknown
  • Release Date :2013-08-27
  • Total pages :272
  • ISBN : 9780316204347
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Summary : America's most influential writing teacher offers an engaging and practical guide to effective short-form writing. In How to Write Short, Roy Peter Clark turns his attention to the art of painting a thousand pictures with just a few words. Short forms of writing have always existed-from ship logs and telegrams to prayers and haikus. But in this ever-changing Internet age, short-form writing has become an essential skill. Clark covers how to write effective and powerful titles, headlines, essays, sales pitches, Tweets, letters, and even self-descriptions for online dating services. With examples from the long tradition of short-form writing in Western culture, How to Write Short guides writers to crafting brilliant prose, even in 140 characters.

Why I Write

Why I Write
  • Author : George Orwell
  • Publisher :Unknown
  • Release Date :2021-01-01
  • Total pages :229
  • ISBN : 9781913724269
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Summary : George Orwell set out ‘to make political writing into an art’, and to a wide extent this aim shaped the future of English literature – his descriptions of authoritarian regimes helped to form a new vocabulary that is fundamental to understanding totalitarianism. While 1984 and Animal Farm are amongst the most popular classic novels in the English language, this new series of Orwell’s essays seeks to bring a wider selection of his writing on politics and literature to a new readership. In Why I Write, the first in the Orwell’s Essays series, Orwell describes his journey to becoming a writer, and his movement from writing poems to short stories to the essays, fiction and non-fiction we remember him for. He also discusses what he sees as the ‘four great motives for writing’ – ‘sheer egoism’, ‘aesthetic enthusiasm’, ‘historical impulse’ and ‘political purpose’ – and considers the importance of keeping these in balance. Why I Write is a unique opportunity to look into Orwell’s mind, and it grants the reader an entirely different vantage point from which to consider the rest of the great writer’s oeuvre. 'A writer who can – and must – be rediscovered with every age.' — Irish Times

Junior

Junior
  • Author : Thomas Kemeny
  • Publisher :Unknown
  • Release Date :2019-11-26
  • Total pages :180
  • ISBN : 9781576879603
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Summary : There are a lot of great advertising books, but none that get down in the dirt with you quite like this one. Thomas Kemeny made a career at some of the best ad agencies in America. In this book he shows how he got in, how he's stayed in, and how you can do it too. He breaks apart how to write fun, smart, and effective copy-everything from headlines to scripts to experiential activations-giving readers a lesson on a language we all thought we already knew. This book is not a retrospective from some ad legend. It's a book that should be instantly useful for people starting out. A guide for the first few years at a place you'd actually want to work. Traditionally, advertising books have been written by people with established careers, big offices and letters like VP in their titles. They have stories from the old days when people could start in the mailroom. They are talented. That's been done. Who wants another book filled with seasoned wisdom? This is a book written by somebody still getting his bearings. Someone who has made an extraordinary number of errors in a still short career. Someone who has managed to hang onto his job despite these shortcomings.

Everybody Lies

Everybody Lies
  • Author : Seth Stephens-Davidowitz
  • Publisher :Unknown
  • Release Date :2017-05-29
  • Total pages :352
  • ISBN : 9781408894699
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Summary : THE NEW YORK TIMES BESTSELLER AN ECONOMIST BOOK OF THE YEAR A NEW STATESMAN BOOK OF THE YEAR 'This book is about a whole new way of studying the mind ... Endlessly fascinating' Steven Pinker 'A whirlwind tour of the modern human psyche' Economist Everybody lies, to friends, lovers, doctors, pollsters – and to themselves. In Internet searches, however, people confess the truth. Insightful, funny and always surprising, Everybody Lies explores how this huge collection of data, unprecedented in human history, could just be the most important ever collected. It offers astonishing insights into the human psyche, revealing the biases deeply embedded within us, the questions we're afraid to ask that might be essential to our well-being, and the information we can use to change our culture for the better.

Sustainable Marketing

Sustainable Marketing
  • Author : Michelle Carvill,Gemma Butler,Geraint Evans
  • Publisher :Unknown
  • Release Date :2021-01-21
  • Total pages :320
  • ISBN : 9781472979124
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Summary : In the modern age of authenticity and transparency, consumers are no longer content with brands that are dismissive of, or even apathetic to, sustainability. Brands are now expected to convey understanding and concern when it comes to matters such as climate change, carbon footprints and employee welfare. Most importantly of all, they must be genuinely committed to these standpoints – remaining consistent and proactive in their principles. With the rise of more conscious consumers and the belief-driven buyer, organizations ignore sustainability and the spirit of 'doing good' at their own peril. From three marketing experts with decades of experience between them, Sustainable Marketing delivers the new benchmark for modern marketing. This book clarifies the importance of the sustainable approach before providing a comprehensive guide to implementing, driving and maintaining these practices in any organization. A must-read for any business leader or marketing executive, this is a unique and fascinating blend of academic research and practical case studies that will kick-start and inspire sustainable initiatives.

Solomon Gursky Was Here

Solomon Gursky Was Here
  • Author : Mordecai Richler
  • Publisher :Unknown
  • Release Date :2005-06-28
  • Total pages :560
  • ISBN : 9780143188902
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Summary : Moses Berger is very young when he first hears the name that will obsess him and drive him on a quest across Canada and Europe. His life becomes consumed with unravelling the secrets from the startling, almost mythical life of a man and family shrouded in lies. Ranging from the underworld of nineteenth-century London, through the Franklin expedition to the Arctic, to the Prohibition years on the prairies and the Eastern Townships of Quebec, Solomon Gursky Was Here is a grand, uncommonly rich tale from one of Canada's best storytellers.

Buyer Personas

Buyer Personas
  • Author : Adele Revella
  • Publisher :Unknown
  • Release Date :2015-02-24
  • Total pages :240
  • ISBN : 9781118961667
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Summary : Named one of Fortune Magazine’s “5 Best Business Books” in 2015 See your offering through the buyer's eyes for more effective marketing Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this book provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Readers will learn how to segment their customer base, investigate each customer type, and apply a radically more relevant process of message selection, content creation, and distribution through the channels that earn the buyers' trust. Rather than relying on generic data or guesswork to determine what the buyer wants, the buyer persona approach allows companies to ask the buyer directly and obtain more precise and actionable guidance. Buyer personas are composite pictures of the people who buy solutions, services or products, crafted through a unique type of interview with the people the marketer wants to influence. This book provides step-by-step guidance toward implementing the buyer persona approach, with the advice of an internationally-respected expert. Learn who buys what, and why Understand your buyer's goals and how you can address them Tailor your marketing activities to your buyer's expectations See the purchase through the customer's eyes A recent services industry survey reports that 52 percent of their marketers have buyer personas, and another 28 percent expect to add them within the next two years – but only 14.6 percent know how to use them. To avoid letting such a valuable tool go to waste, access the expert perspective in Buyer Personas, and craft a more relevant marketing strategy.

The Copywriter's Handbook

The Copywriter's Handbook
  • Author : Robert W. Bly
  • Publisher :Unknown
  • Release Date :2007-04-01
  • Total pages :432
  • ISBN : 1429900156
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Summary : The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed are • eight headlines that work—and how to use them • eleven ways to make your copy more readable • fifteen ways to open a sales letter • the nine characteristics of successful print ads • how to build a successful freelance copywriting practice • fifteen techniques to ensure your e-mail marketing message is opened This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. "I don't know a single copywriter whose work would not be improved by reading this book." —David Ogilvy