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Eye Tracking in User Experience Design

Eye Tracking in User Experience Design
  • Author : Jennifer Romano Bergstrom,Andrew Schall
  • Publisher :Unknown
  • Release Date :2014-03-12
  • Total pages :400
  • ISBN : 9780124167094
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Summary : Eye Tracking for User Experience Design explores the many applications of eye tracking to better understand how users view and interact with technology. Ten leading experts in eye tracking discuss how they have taken advantage of this new technology to understand, design, and evaluate user experience. Real-world stories are included from these experts who have used eye tracking during the design and development of products ranging from information websites to immersive games. They also explore recent advances in the technology which tracks how users interact with mobile devices, large-screen displays and video game consoles. Methods for combining eye tracking with other research techniques for a more holistic understanding of the user experience are discussed. This is an invaluable resource to those who want to learn how eye tracking can be used to better understand and design for their users. Includes highly relevant examples and information for those who perform user research and design interactive experiences Written by numerous experts in user experience and eye tracking. Highly relevant to anyone interested in eye tracking & UX design Features contemporary eye tracking research emphasizing the latest uses of eye tracking technology in the user experience industry.

Eye Tracking the User Experience

Eye Tracking the User Experience
  • Author : Aga Bojko
  • Publisher :Unknown
  • Release Date :2013-11-15
  • Total pages :320
  • ISBN : 9781933820910
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Summary : Eye tracking is a widely used research method, but there are many questions and misconceptions about how to effectively apply it. Eye Tracking the User Experience—the first how-to book about eye tracking for UX practitioners—offers step-by-step advice on how to plan, prepare, and conduct eye tracking studies; how to analyze and interpret eye movement data; and how to successfully communicate eye tracking findings.

Eyetracking Web Usability

Eyetracking Web Usability
  • Author : Jakob Nielsen,Kara Pernice
  • Publisher :Unknown
  • Release Date :2010-04-26
  • Total pages :456
  • ISBN : 0321714075
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Summary : Eyetracking Web Usability is based on one of the largest studies of eyetracking usability in existence. Best-selling author Jakob Nielsen and coauthor Kara Pernice used rigorous usability methodology and eyetracking technology to analyze 1.5 million instances where users look at Web sites to understand how the human eyes interact with design. Their findings will help designers, software developers, writers, editors, product managers, and advertisers understand what people see or don’t see, when they look, and why. With their comprehensive three-year study, the authors confirmed many known Web design conventions and the book provides additional insights on those standards. They also discovered important new user behaviors that are revealed here for the first time. Using compelling eye gaze plots and heat maps, Nielsen and Pernice guide the reader through hundreds of examples of eye movements, demonstrating why some designs work and others don’t. They also provide valuable advice for page layout, navigation menus, site elements, image selection, and advertising. This book is essential reading for anyone who is serious about doing business on the Web.

Measuring the User Experience

Measuring the User Experience
  • Author : William Albert,Thomas Tullis
  • Publisher :Unknown
  • Release Date :2013-05-23
  • Total pages :320
  • ISBN : 9780124157927
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Summary : Measuring the User Experience was the first book that focused on how to quantify the user experience. Now in the second edition, the authors include new material on how recent technologies have made it easier and more effective to collect a broader range of data about the user experience. As more UX and web professionals need to justify their design decisions with solid, reliable data, Measuring the User Experience provides the quantitative analysis training that these professionals need. The second edition presents new metrics such as emotional engagement, personas, keystroke analysis, and net promoter score. It also examines how new technologies coming from neuro-marketing and online market research can refine user experience measurement, helping usability and user experience practitioners make business cases to stakeholders. The book also contains new research and updated examples, including tips on writing online survey questions, six new case studies, and examples using the most recent version of Excel. Learn which metrics to select for every case, including behavioral, physiological, emotional, aesthetic, gestural, verbal, and physical, as well as more specialized metrics such as eye-tracking and clickstream data Find a vendor-neutral examination of how to measure the user experience with web sites, digital products, and virtually any other type of product or system Discover in-depth global case studies showing how organizations have successfully used metrics and the information they revealed Companion site, www.measuringux.com, includes articles, tools, spreadsheets, presentations, and other resources to help you effectively measure the user experience

Fundamentals of User-Centered Design

Fundamentals of User-Centered Design
  • Author : Brian Still,Kate Crane
  • Publisher :Unknown
  • Release Date :2017-08-25
  • Total pages :329
  • ISBN : 9781498764391
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Summary : There has been some solid work done in the area of User-Centered Design (UCD) over the last few years. What’s been missing is an in-depth, comprehensive textbook that connects UCD to usability and User Experience (UX) principles and practices. This new textbook discusses a theoretical framework in relation to other design theories. It provides a repeatable, practical process for implementation, offering numerous examples, methods, and case studies for support, and it emphasizes best practices in specific environments, including mobile and web applications, print products, as well as hardware.

Encyclopedia of Human Computer Interaction

Encyclopedia of Human Computer Interaction
  • Author : Ghaoui, Claude
  • Publisher :Unknown
  • Release Date :2005-12-31
  • Total pages :780
  • ISBN : 9781591407980
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Summary : Esta enciclopedia presenta numerosas experiencias y discernimientos de profesionales de todo el mundo sobre discusiones y perspectivas de la la interacción hombre-computadoras

Usability Testing for Survey Research

Usability Testing for Survey Research
  • Author : Emily Geisen,Jennifer Romano Bergstrom
  • Publisher :Unknown
  • Release Date :2017-03-01
  • Total pages :256
  • ISBN : 0128036567
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Summary : Usability Testing for Survey Research provides researchers with a guide to the tools necessary to evaluate, test, and modify surveys in an iterative method during the survey pretesting process. It includes examples that apply usability to any type of survey during any stage of development, along with tactics on how to tailor usability testing to meet budget and scheduling constraints. The book's authors distill their experience to provide tips on how usability testing can be applied to paper surveys, mixed-mode surveys, interviewer-administered tools, and additional products, such as project websites and data user applications. Readers will gain an understanding of usability and usability testing and why it is needed for survey research, along with guidance on how to design and conduct usability tests, analyze and report findings, ideas for how to tailor usability testing to meet budget and schedule constraints, and new knowledge on how to apply usability testing to other survey-related products, such as project websites and interviewer administered tools. Explains how to design and conduct usability tests and analyze and report the findings Includes examples on how to conduct usability testing on any type of survey, from a simple three-question survey on a mobile device, to a complex, multi-page establishment survey Presents real-world examples from leading usability and survey professionals, including a diverse collection of case studies and considerations for using and combining other methods Discusses the facilities, materials, and software needed for usability testing, including in-lab testing, remote testing, and eye tracking

Undercover User Experience

Undercover User Experience
  • Author : Cennydd Bowles,James Box
  • Publisher :Unknown
  • Release Date :2010
  • Total pages :183
  • ISBN : 0321719905
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Summary : Once You Catch The User Experience Bug, the world changes. Doors open the wrong way, websites don't work, and companies don't seem to care. And while anyone can learn the UX remedies---usability testing, personas, prototyping and so on---unless your organization "gets it," putting them into practice is trickier. Undercover User Experience is a pragmatic guide from the front lines, giving frank advice on making UX work in real companies with real problems. Readers will learn how to fit research, idea generation, prototyping and testing into their daily workflow, and how to design good user experiences under the all-too-common constraints of time, budget and culture. "A wonderful, proctical, yet subversive book. Cennydd and James teach you the subtle art of fighting for---and then designing for---users in a hostile world."---Joshua Porter, co-founder Performable and co-creator of 52 weeksofUX. com

The Mind's Eye

The Mind's Eye
  • Author : Ralph Radach,Jukka Hyona,Heiner Deubel
  • Publisher :Unknown
  • Release Date :2003-06-05
  • Total pages :762
  • ISBN : 0080518923
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Summary : The book provides a comprehensive state-of-the-art overview of current research on cognitive and applied aspects of eye movements. The contents include peer-reviewed chapters based on a selection of papers presented at the 11th European Conference on Eye Movements (Turku, Finland 2001), supplemented by invited contributions. The ECEM conference series brings together researchers from various disciplines with an interest to use eye-tracking to study perceptual and higher order cognitive functions. The contents of the book faithfully reflect the scope and diversity of interest in eye-tracking as a fruitful tool both in basic and applied research. It consists of five sections: visual information processing and saccadic eye movements; empirical studies of reading and language production; computational models of eye movements in reading; eye-tracking as a tool to study human-computer interaction; and eye movement applications in media and communication research. Each section is concluded by a commentary chapter by one of the leading authorities in the field. These commentaries discuss and integrate the contributions in the section and provide an expert view on the most significant present and future developments in the respective areas. The book is a reference volume including a large body of new empirical work but also principal theoretical viewpoints of leading research groups in the field.

Urban Experience and Design

Urban Experience and Design
  • Author : Justin B. Hollander,Ann Sussman
  • Publisher :Unknown
  • Release Date :2020-10-15
  • Total pages :230
  • ISBN : 9781000178395
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Summary : Embracing a biological and evolutionary perspective to explain the human experience of place, Urban Experience and Design explores how cognitive science and biometric tools provide an evidence-based foundation for architecture and planning. Aiming to promote the creation of a healthier and happier public realm, this book describes how unconscious responses to stimuli, outside our conscious awareness, direct our experience of the built environment and govern human behavior in our surroundings. This collection contains 15 chapters, including contributions from researchers in the US, the UK, the Netherlands, France and Iran. Addressing topics such as the impact of eye-tracking analysis and seeing beauty and empathy within buildings, Urban Experience and Design encourages us to reframe our understanding of design, including the narrative of how modern architecture and planning came to be in the first place. This volume invites students, academics and scholars to see how cognitive science and biometric findings give us remarkable 21st-century metrics for evaluating and improving designs, even before they are built.

Current Trends in Eye Tracking Research

Current Trends in Eye Tracking Research
  • Author : Mike Horsley,Matt Eliot,Bruce Allen Knight,Ronan Reilly
  • Publisher :Unknown
  • Release Date :2013-12-11
  • Total pages :345
  • ISBN : 9783319028682
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Summary : Our eye movements in response to visual stimuli reveal much about how we experience the world. Focusing on the latest developments in the multidisciplinary field of eye tracking research, this volume ranges across a wide spectrum of research applications, with four sections covering the plethora of practical uses to which our expanding knowledge can be put. They offer abundant evidence that eye tracking research and its methodologies offer new ways of collecting data, framing research questions, and thinking about how we view our world. As a result, we are discovering more about how the visual system works, as well as how it interacts with attention, cognition, and behaviour. Current Trends in Eye Tracking Research presents the work of more than 50 researchers and academics, showcasing groundbreaking studies and innovative ways of applying eye tracking technologies to interesting research problems. The book covers the current output of a number of pioneering research laboratories, detailing their work on eye tracking and the visual system, alignment and EEG data, marketing and social applications, and eye tracking in education. Featuring creative uses of existing technology as well as inventive implementation of new technology in a range of research contexts and disciplines, this new publication is compelling proof of the growing importance of this exciting and fast-moving area of scientific endeavor.

UX Design and Usability Mentor Book

UX Design and Usability Mentor Book
  • Author : Emrah Yayici
  • Publisher :Unknown
  • Release Date :2014-04
  • Total pages :100
  • ISBN : 6058603722
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Summary : UX Design and Usability Mentor Book includes best practices and real-life examples in a broad range of topics like: UX design techniques Usability testing techniques such as eye-tracking User interface design guidelines Mobile UX design principles Prototyping Lean product development with agile vs. waterfall Use cases User profiling Personas Interaction design Information architecture Content writing Card sorting Mind-mapping Wireframes Automation tools Customer experience evaluation The book includes real-life experiences to help readers apply these best practices in their own organizations. UX Design and Usability Mentor Book is an extension of best-selling Business Analyst's Mentor Book. Thanks to the integrated business analysis and UX design methodology it presents, the book can be used as a guideline to create user interfaces that are both functional and usable.

Observing the User Experience

Observing the User Experience
  • Author : Mike Kuniavsky
  • Publisher :Unknown
  • Release Date :2003-04-22
  • Total pages :560
  • ISBN : 1558609237
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Summary : Table of contents

Research Methods in Learning Design and Technology

Research Methods in Learning Design and Technology
  • Author : Enilda Romero-Hall
  • Publisher :Unknown
  • Release Date :2020-10-19
  • Total pages :234
  • ISBN : 9780429523038
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Summary : Research Methods in Learning Design and Technology explores the many forms, both new and established, that research takes within the field of instructional design and technology (IDT). Chapters by experienced IDT researchers address methodologies such as meta-analysis, social media research, user experience design research, eye-tracking research, and phenomenology, situating each approach within the broader context of how IDT research has evolved and continues to evolve over time. This comprehensive, up-to-date volume familiarizes graduate students, faculty, and instructional design practitioners with the full spectrum of approaches available for investigating the new and changing educational landscapes. The book also discusses the history and prospective future of research methodologies in the IDT field.

Microinteractions

Microinteractions
  • Author : Dan Saffer
  • Publisher :Unknown
  • Release Date :2013-04-30
  • Total pages :170
  • ISBN : 9781449342807
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Summary : It’s the little things that turn a good digital product into a great one. With this practical book, you’ll learn how to design effective microinteractions: the small details that exist inside and around features. How can users change a setting? How do they turn on mute, or know they have a new email message? Through vivid, real-world examples from today’s devices and applications, author Dan Saffer walks you through a microinteraction’s essential parts, then shows you how to use them in a mobile app, a web widget, and an appliance. You’ll quickly discover how microinteractions can change a product from one that’s tolerated into one that’s treasured. Explore a microinteraction’s structure: triggers, rules, feedback, modes, and loops Learn the types of triggers that initiate a microinteraction Create simple rules that define how your microinteraction can be used Help users understand the rules with feedback, using graphics, sounds, and vibrations Use modes to let users set preferences or modify a microinteraction Extend a microinteraction’s life with loops, such as “Get data every 30 seconds”

Mobile User Experience

Mobile User Experience
  • Author : Adrian Mendoza
  • Publisher :Unknown
  • Release Date :2013-09-03
  • Total pages :248
  • ISBN : 9780124114906
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Summary : This is your must-have resource to the theoretical and practical concepts of mobile UX. You’ll learn about the concepts and how to apply them in real-world scenarios. Throughout the book, the author provides you with 10 of the most commonly used archetypes in the UX arena to help illustrate what mobile UX is and how you can master it as quickly as possible. First, you’ll start off learning how to communicate mobile UX flows visually. From there, you’ll learn about applying and using 10 unique user experience patterns or archetypes for mobile. Finally, you’ll understand how to prototype and use these patterns to create websites and apps. Whether you’re a UX professional looking to master mobility or a designer looking to incorporate the best UX practices into your website, after reading this book, you’ll be better equipped to maneuver this emerging specialty. Addresses the gap between theoretical concepts and the practical application of mobile user experience design Illustrates concepts and examples through an abundance of diagrams, flows, and patterns Explains the differences in touch gestures, user interface elements, and usage patterns across the most common mobile platforms Includes real-world examples and case studies for this rapidly growing field

The UX Careers Handbook

The UX Careers Handbook
  • Author : Cory Lebson
  • Publisher :Unknown
  • Release Date :2019-04-25
  • Total pages :282
  • ISBN : 9781000000917
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Summary : The UX Careers Handbook offers an insider’s look at how to be a successful User Experience (UX) professional from comprehensive career pathways to learning, personal branding, networking skills, building of resumes and portfolios, and actually landing a UX job. This book goes in-depth to explain what it takes to get into and succeed in a UX career, be it as a designer, information architect, strategist, user researcher, or in a variety of other UX career specialities. It presents a wealth of resources designed to help readers develop and take control of their UX career success including perspectives and advice from experts in the field. Features insights and personal stories from a range of industry-leading UX professionals to show readers how they broke into the industry, and evolved their own careers over time. Accompanied by a companion website that provides readers with featured articles and updated resources covering new and changing information to help them stay on top of this fast-paced industry. Provides worksheets and activities to help readers make decisions for their careers and build their own careers. Not only for job seekers! The UX Careers Handbook is also a must-have resource for: Employers and recruiters who want to better understand how to hire and retain UX staff. Undergraduate and graduate students who are thinking about their future careers Those in other related (or even unrelated) professions who are thinking of starting to do UX work

The User Experience Team of One

The User Experience Team of One
  • Author : Leah Buley
  • Publisher :Unknown
  • Release Date :2013-07-09
  • Total pages :246
  • ISBN : 9781933820897
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Summary : The User Experience Team of One prescribes a range of approaches that have big impact and take less time and fewer resources than the standard lineup of UX deliverables. Whether you want to cross over into user experience or you're a seasoned practitioner trying to drag your organization forward, this book gives you tools and insight for doing more with less.

Eye Tracking

Eye Tracking
  • Author : Kenneth Holmqvist,Marcus Nyström,Richard Andersson,Richard Dewhurst,Halszka Jarodzka,Joost van de Weijer
  • Publisher :Unknown
  • Release Date :2011-09-22
  • Total pages :560
  • ISBN : 9780191625428
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Summary : We make 3-5 eye movements per second, and these movements are crucial in helping us deal with the vast amounts of information we encounter in our everyday lives. In recent years, thanks to the development of eye tracking technology, there has been a growing interest in monitoring and measuring these movements, with a view to understanding how we attend to and process the visual information we encounter Eye tracking as a research tool is now more accessible than ever, and is growing in popularity amongst researchers from a whole host of different disciplines. Usability analysts, sports scientists, cognitive psychologists, reading researchers, psycholinguists, neurophysiologists, electrical engineers, and others, all have a vested interest in eye tracking for different reasons. The ability to record eye-movements has helped advance our science and led to technological innovations. However, the growth of eye tracking in recent years has also presented a variety of challenges - in particular the issue of how to design an eye-tracking experiment, and how to analyse the data. This book is a much needed comprehensive handbook of eye tracking methodology. It describes how to evaluate and acquire an eye-tracker, how to plan and design an eye tracking study, and how to record and analyse eye-movement data. Besides technical details and theory, the heart of this book revolves around practicality - how raw data samples are converted into fixations and saccades using event detection algorithms, how the different representations of eye movement data are calculated using AOIs, heat maps and scanpaths, and how all the measures of eye movements relate to these processes. Part I presents the technology and skills needed to perform high-quality research with eye-trackers. Part II covers the predominant methods applied to the data which eye-trackers record. These include the parsing of raw sample data into oculomotor events, and how to calculate other representations of eye movements such as heat maps and transition matrices. Part III gives a comprehensive outline of the measures which can be calculated using the events and representations described in Part II. This is a taxonomy of the measures available to eye-tracking researchers, sorted by type of movement of the eyes and type of analysis. For anyone in the sciences considering conducting research involving eye-tracking, this book will be an essential reference work.

Landscape Architecture

Landscape Architecture
  • Author : Amjad Almusaed
  • Publisher :Unknown
  • Release Date :2018-09-19
  • Total pages :358
  • ISBN : 9781789237122
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Summary : This book is intended as both an introduction to the discipline for students of landscape architecture, architecture, and planning, and a source of continuing interest for more experienced environmental designers. The book offers various materials for landscape architects and other planning professionals. The book is divided into 4 parts and 17 chapters. Part I "Introduction to the Landscape Architecture Theme" is general reading on landscape architecture. Part II "Art's Replica and Landscape Architecture Model" includes three chapters. This part represents a theoretical and sensitive visual interpretation of landscape architecture. Part III "Sustainable Prototypes of a Contemporary Landscape Architecture" includes four chapters, with sustainability as a concept and guiding thought. Part IV "Landscape Architecture Around the World (Study Cases)" includes 9 chapters with many examples from different geographical practical cases.

Advances in Applied Digital Human Modeling and Simulation

Advances in Applied Digital Human Modeling and Simulation
  • Author : Vincent G. Duffy
  • Publisher :Unknown
  • Release Date :2016-07-26
  • Total pages :327
  • ISBN : 9783319416274
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Summary : This book focuses on the predictive capabilities derived from digital representation of humans in simulation or virtual environments. It reports on models that facilitate prediction of safety and performance, and describes both innovative visualization techniques as well as the underlying mathematics and science. Contributions cover a wealth of topics, including simulation tools and platforms, virtual interactive design, model optimization methods, ontologies and knowledge-based decision support, human-computer interaction, human augmentation, and many others. The book gives special emphasis to cutting-edge simulation applications of human system modeling and optimization, including aviation, manufacturing and service industries, automotive design, product design, healthcare, sustainability, and emergency management. Based on the AHFE 2016 International Conference on Digital Human Modeling and Simulation, held on July 27-31, 2016, in Walt Disney World®, Florida, USA, it is intended as timely survey for researchers, engineers, designers, applied mathematicians and practitioners working in the field of Human Factors and Ergonomics.