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Hooked

Hooked
  • Author : Nir Eyal
  • Publisher :
  • Release Date :2014-11-04
  • Total pages :256
  • ISBN : 014319352X
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Summary : How do successful companies create products people can't put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the "Hook Model" -- a four steps process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back over and over again, without depending on costly advertising or aggressive messaging. Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a startup founder – not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, startup founders, and anyone who seeks to understand how products influence our behavior.

Hooked

Hooked
  • Author : Nir Eyal
  • Publisher :
  • Release Date :2014-11-04
  • Total pages :256
  • ISBN : 0698190661
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Summary : Revised and Updated, Featuring a New Case Study How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. Eyal provides readers with: • Practical insights to create user habits that stick. • Actionable steps for building products people love. • Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.

Hooked

Hooked
  • Author : Nir Eyal
  • Publisher :
  • Release Date :2014-11-04
  • Total pages :256
  • ISBN : 0241971853
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Summary : Nir Eyal reveals how successful companies create products people can't put down - and shows how you can do it too. INTERNATIONAL BESTSELLER WITH OVER 200,000 COPIES SOLD WORLDWIDE Based on years of research, consulting, and practical experience, Hooked: * Shows how to create user habits that stick * Includes practical insights and riveting examples, from the iPhone to Twitter, Pinterest and the Bible App * Explains how products influence our behaviour 'A must-read for everyone who cares about driving customer engagement' Eric Ries, author of The Lean Startup 'The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject' Rory Sutherland, vice chairman, Ogilvy & Mather

Hooked

Hooked
  • Author : Joe S. McIlhaney, Jr.,Freda McKissic Bush
  • Publisher :
  • Release Date :2008-08-01
  • Total pages :176
  • ISBN : 9781575673981
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Summary : Society tells us that sex is an act of self-expression, a personal choice for physical pleasure that can be summed up in the ubiquitous phrase: “hooking up". Millions of American teenagers and young adults are finding that the psychological baggage of such behavior is having a real and lasting impact on their lives. They are discovering that “hooking up” is the easy part, but “unhooking” from the bonds of a sexual relationship can have serious consequences. A practical look into new scientific research showing how sexual activity causes the release of brain chemicals, which then result in emotional bonding and a powerful desire to repeat the activity. This book will help parents and singles understand that “safe sex” isn't safe at all; that even if they are protected against STDs and pregnancy, they are still hurting themselves and their partner.

Hooked

Hooked
  • Author : G. Bruce Knecht
  • Publisher :
  • Release Date :2007-05-15
  • Total pages :288
  • ISBN : 1623361516
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Summary : This modern pirate yarn has all the makings of a great true adventure tale and explores the ways our culinary tastes have all manner of unintended consequences for the world around us. Hooked tells the story of the poaching of the Patagonian toothfish (known to Americans as "Chilean Sea Bass") and is built around the pursuit of the illegal fishing vessel Viarsa by an Australian patrol boat, Southern Supporter, in one of the longest pursuits in maritime history. Author G. Bruce Knecht chronicles how an obscure fish merchant in California "discovered" and renamed the fish, kicking off a worldwide craze for a fish no one had ever heard of and everyone had to have. With demand exploding, pirates were only too happy to satisfy our taste for Chilean Sea Bass. From the world's most treacherous waters to its most fabulous kitchens, Hooked is at once a thrilling tale and a revelatory popular history that will appeal to a diverse group of readers.

Hooked

Hooked
  • Author : Catherine Greenman
  • Publisher :
  • Release Date :2012
  • Total pages :276
  • ISBN : 0385740093
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Summary : After their relationship survives Will going to college, their love is tested again when Thea realizes she is pregnant.

Hooked

Hooked
  • Author : Gregory L. Jantz,Ann McMurray
  • Publisher :
  • Release Date :2012
  • Total pages :241
  • ISBN : 1616382570
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Summary : A balanced, practical approach to using technology without losing control that speaks frankly and enthusiastically about all of the gizmos and gadgets and their affects on lives. Real-life cautionary tales are presented along with biblical applications and study questions.

Hooked

Hooked
  • Author : Rita Felski
  • Publisher :
  • Release Date :2020-11-20
  • Total pages :208
  • ISBN : 022672977X
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Summary : How does a novel entice or enlist us? How does a song surprise or seduce us? Why do we bristle when a friend belittles a book we love, or fall into a funk when a favored TV series comes to an end? What characterizes the aesthetic experiences of feeling captivated by works of art? In Hooked, Rita Felski challenges the ethos of critical aloofness that is a part of modern intellectuals’ self-image. The result is sure to be as widely read as Felski’s book, The Limits of Critique. Wresting the language of affinity away from accusations of sticky sentiment and manipulative marketing, Felski argues that “being hooked” is as fundamental to the appreciation of high art as to the enjoyment of popular culture. Hooked zeroes in on three attachment devices that connect audiences to works of art: identification, attunement, and interpretation. Drawing on examples from literature, film, music, and painting—from Joni Mitchell to Matisse, from Thomas Bernhard to Thelma and Louise—Felski brings the language of attachment into the academy. Hooked returns us to the fundamentals of aesthetic experience, showing that the social meanings of artworks are generated not just by critics, but also by the responses of captivated audiences.

Hooked on Cats

Hooked on Cats
  • Author : Joan Moshimer
  • Publisher :
  • Release Date :1991
  • Total pages :178
  • ISBN : 9780811730419
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Summary : Back by popular demand, "Hooked on Cats" takes you step by step through a variety of styles and patterns and provides advice on capturing the look of cat fur, whiskers, eyes, and noses. Complete basic projects in a short time or use dye formulas and design hints to create your own rugs. Includes: tips and techniques from a renowned rug hooker; ten complete patterns with step-by-step instructions; a full-color gallery of rugs both old and new; special dyeing techniques; how to hook fur, whiskers, and more

Hooked

Hooked
  • Author : Susan C. Boyd
  • Publisher :
  • Release Date :2009-09-01
  • Total pages :250
  • ISBN : 1442610174
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Summary : Boyd explores over a century of American, British, and Canadian films containing fictional representations of drug use, the drug trade, and the war on drugs.

Hooked

Hooked
  • Author : Lonny Shavelson
  • Publisher :
  • Release Date :2002-11-01
  • Total pages :320
  • ISBN : 1565847792
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Summary : A study of the modern drug rehabilitation system follows the struggles of five addicts as they make their way through the complex maze of drug treatment and calls for an integrated approach that treats the root causes of drug abuse.

The Secrets of Planning and Designing a Hand-Hooked Rug

The Secrets of Planning and Designing a Hand-Hooked Rug
  • Author : Deanne Fitzpatrick,Susan Huxley
  • Publisher :
  • Release Date :2005-04-07
  • Total pages :72
  • ISBN : 9781881982456
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Summary : Secrets Of Planning & Designing Hand-Hooked Rugs is a Stackpole Books publication.

Hooked

Hooked
  • Author : Howard Brody
  • Publisher :
  • Release Date :2008
  • Total pages :367
  • ISBN : 9780742552197
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Summary : This book explores the controversial relationship between physicians and the pharmaceutical industry, identifies the ethical tensions and controversies, and proposes numerous reforms both for medicine's own professional integrity and for effective public regulation of the industry.

Orchestral Bowing: Style and Function

Orchestral Bowing: Style and Function
  • Author : James Kjelland
  • Publisher :
  • Release Date :
  • Total pages :128
  • ISBN : 9781457415555
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Summary : Promote a better understanding of how bowing technique (function) merges with musical interpretation (style) to produce optimum results. This text addresses the elements of sound production, bowing technique, terminology, and musical interpretation---all with integrated teaching suggestions. The correlated workbook contains exercises, etudes, and excerpts for applied study. Appropriate for school ensembles thru college method classes.

Geometric Hooked Rugs

Geometric Hooked Rugs
  • Author : Gail Dufresne
  • Publisher :
  • Release Date :2010
  • Total pages :96
  • ISBN : 1881982718
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Summary : Geometric hooked rugs may look simple, but they are a challenge to do well. Well-known rug designer Gail Dufresne explains the elements and principles of design, including balance and unity, repetition, proportion, and movement. Learn how to color-plan your geometric rug, including how to use color values effectively. The author describes her signature look of superimposing figures on top of complex geometric backgrounds. The book is full of tips and techniques for dyeing the wool, finishing the rug, and designing your own patterns. Gail Dufresne is a rug hooking teacher, artist, and designer, well known for her innovative designs and vibrant colors. She is a frequent contributor to Rug Hooking magazine. She is highly regarded in the field and travels throughout the United States and Canada from her home in New Jersey to teach at rug hooking camps and schools.