Download Impossible To Ignore Book PDF

Download full Impossible To Ignore books PDF, EPUB, Tuebl, Textbook, Mobi or read online Impossible To Ignore anytime and anywhere on any device. Get free access to the library by create an account, fast download and ads free. We cannot guarantee that every book is in the library.

Impossible to Ignore: Creating Memorable Content to Influence Decisions

Impossible to Ignore: Creating Memorable Content to Influence Decisions
  • Author : Carmen Simon
  • Publisher :Unknown
  • Release Date :2016-06-03
  • Total pages :256
  • ISBN : 9781259584145
GET BOOK HERE

Summary : A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore—using the latest in brain science Audiences forget up to 90 percent of what you communicate. But people make decisions and act based on what they remember, so a pragmatic approach for the effective communicator is to be deliberate about the 10 percent that audiences do retain. Otherwise, content recall is random and inconsistent. Many experts have offered techniques on how to improve your own memory, but not how to influence other people’s memory. Drawing on the latest research in neuroscience and cognitive psychology, Impossible to Ignore is a practical step-by-step guide that will show you how to control the 10 percent that your audiences do remember by creating content that attracts attention, sharpens recall, and guides decision-making toward a desired action.

Impossible to Ignore: Creating Memorable Content to Influence Decisions

Impossible to Ignore: Creating Memorable Content to Influence Decisions
  • Author : Carmen Simon
  • Publisher :Unknown
  • Release Date :2016-05-11
  • Total pages :288
  • ISBN : 1259584135
GET BOOK HERE

Summary : A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore―using the latest in brain science Audiences forget up to 90% of what you communicate. How can your employees and customers decide to act on your message if they only remember a tenth of it? How do you know which tenth they’ll remember? How will you stay on their minds long enough to spark the action you need? Many experts have offered techniques on how to improve your own memory, but not how to influence other people’s memory—and impact their decisions. Drawing on the latest research in neuroscience and cognitive psychology, Carmen Simon, PhD, reveals how to avoid the hazards of random recall and deliver just the right amount of content. No more redundant meetings, rambling e-mails, or anemic presentations. In Impossible to Ignore, she shows you how to execute a proven three-step plan for persuasion: 1. Create cues that attract attention and connect with your audience’s needs 2. Use memory-influencing variables to control what your audience remembers 3. Turn today’s intentions into tomorrow’s actions This practical guide is filled with case studies, examples, and a checklist to help you put the power of cognitive science to work for your business. Whether you’re giving a presentation, conducting a meeting, delivering training, making a sales pitch, or creating a marketing campaign, these field-tested techniques will help you develop content that speaks to people’s hearts, stays in their heads, and influences their decisions. It’s not just memorable—it’s Impossible to Ignore.

Impossible to Ignore

Impossible to Ignore
  • Author : Anonim
  • Publisher :Unknown
  • Release Date :2018
  • Total pages :8
  • ISBN : OCLC:1078347594
GET BOOK HERE

Summary :

Too Big to Ignore

Too Big to Ignore
  • Author : Phil Simon
  • Publisher :Unknown
  • Release Date :2015-11-02
  • Total pages :256
  • ISBN : 9781119217848
GET BOOK HERE

Summary : Residents in Boston, Massachusetts are automatically reporting potholes and road hazards via their smartphones. Progressive Insurance tracks real-time customer driving patterns and uses that information to offer rates truly commensurate with individual safety. Google accurately predicts local flu outbreaks based upon thousands of user search queries. Amazon provides remarkably insightful, relevant, and timely product recommendations to its hundreds of millions of customers. Quantcast lets companies target precise audiences and key demographics throughout the Web. NASA runs contests via gamification site TopCoder, awarding prizes to those with the most innovative and cost-effective solutions to its problems. Explorys offers penetrating and previously unknown insights into healthcare behavior. How do these organizations and municipalities do it? Technology is certainly a big part, but in each case the answer lies deeper than that. Individuals at these organizations have realized that they don't have to be Nate Silver to reap massive benefits from today's new and emerging types of data. And each of these organizations has embraced Big Data, allowing them to make astute and otherwise impossible observations, actions, and predictions. It's time to start thinking big. In Too Big to Ignore, recognized technology expert and award-winning author Phil Simon explores an unassailably important trend: Big Data, the massive amounts, new types, and multifaceted sources of information streaming at us faster than ever. Never before have we seen data with the volume, velocity, and variety of today. Big Data is no temporary blip of fad. In fact, it is only going to intensify in the coming years, and its ramifications for the future of business are impossible to overstate. Too Big to Ignore explains why Big Data is a big deal. Simon provides commonsense, jargon-free advice for people and organizations looking to understand and leverage Big Data. Rife with case studies, examples, analysis, and quotes from real-world Big Data practitioners, the book is required reading for chief executives, company owners, industry leaders, and business professionals.

So Good They Can't Ignore You

So Good They Can't Ignore You
  • Author : Cal Newport
  • Publisher :Unknown
  • Release Date :2012-09-18
  • Total pages :288
  • ISBN : 9781455509102
GET BOOK HERE

Summary : In an unorthodox approach, Georgetown University professor Cal Newport debunks the long-held belief that "follow your passion" is good advice, and sets out on a quest to discover the reality of how people end up loving their careers. Not only are pre-existing passions rare and have little to do with how most people end up loving their work, but a focus on passion over skill can be dangerous, leading to anxiety and chronic job hopping. Spending time with organic farmers, venture capitalists, screenwriters, freelance computer programmers, and others who admitted to deriving great satisfaction from their work, Newport uncovers the strategies they used and the pitfalls they avoided in developing their compelling careers. Cal reveals that matching your job to a pre-existing passion does not matter. Passion comes after you put in the hard work to become excellent at something valuable, not before. In other words, what you do for a living is much less important than how you do it. With a title taken from the comedian Steve Martin, who once said his advice for aspiring entertainers was to "be so good they can't ignore you," Cal Newport's clearly written manifesto is mandatory reading for anyone fretting about what to do with their life, or frustrated by their current job situation and eager to find a fresh new way to take control of their livelihood. He provides an evidence-based blueprint for creating work you love, and will change the way you think about careers, happiness, and the crafting of a remarkable life.

Don't Even Think About It

Don't Even Think About It
  • Author : George Marshall
  • Publisher :Unknown
  • Release Date :2014-08-19
  • Total pages :272
  • ISBN : 9781620401347
GET BOOK HERE

Summary : From the founder of the Climate Outreach and Information Network, a groundbreaking take on the most urgent question of our time: Why, despite overwhelming scientific evidence, do we still ignore climate change? “Please read this book, and think about it.” --Bill Nye Most of us recognize that climate change is real, and yet we do nothing to stop it. What is this psychological mechanism that allows us to know something is true but act as if it is not? George Marshall's search for the answers brings him face to face with Nobel Prize-winning psychologists and the activists of the Texas Tea Party; the world's leading climate scientists and the people who denounce them; liberal environmentalists and conservative evangelicals. What he discovered is that our values, assumptions, and prejudices can take on lives of their own, gaining authority as they are shared, dividing people in their wake. With engaging stories and drawing on years of his own research, Marshall argues that the answers do not lie in the things that make us different and drive us apart, but rather in what we all share: how our human brains are wired-our evolutionary origins, our perceptions of threats, our cognitive blindspots, our love of storytelling, our fear of death, and our deepest instincts to defend our family and tribe. Once we understand what excites, threatens, and motivates us, we can rethink and reimagine climate change, for it is not an impossible problem. Rather, it is one we can halt if we can make it our common purpose and common ground. Silence and inaction are the most persuasive of narratives, so we need to change the story. In the end, Don't Even Think About It is both about climate change and about the qualities that make us human and how we can grow as we deal with the greatest challenge we have ever faced.

Ignore It!

Ignore It!
  • Author : Catherine Pearlman, PhD, LCSW
  • Publisher :Unknown
  • Release Date :2017-08-08
  • Total pages :272
  • ISBN : 9781524704001
GET BOOK HERE

Summary : This book teaches frustrated, stressed-out parents that selectively ignoring certain behaviors can actually inspire positive changes in their kids. With all the whining, complaining, begging, and negotiating, parenting can seem more like a chore than a pleasure. Dr. Catherine Pearlman, syndicated columnist and one of America’s leading parenting experts, has a simple yet revolutionary solution: Ignore It! Dr. Pearlman’s four-step process returns the joy to child rearing. Combining highly effective strategies with time-tested approaches, she teaches parents when to selectively look the other way to withdraw reinforcement for undesirable behaviors. Too often we find ourselves bargaining, debating, arguing and pleading with kids. Instead of improved behavior parents are ensuring that the behavior will not only continue but often get worse. When children receive no attention or reward for misbehavior, they realize their ways of acting are ineffective and cease doing it. Using proven strategies supported by research, this book shows parents how to: - Avoid engaging in a power struggle - Stop using attention as a reward for misbehavior - Use effective behavior modification techniques to diminish and often eliminate problem behaviors Overflowing with wisdom, tips, scenarios, frequently asked questions, and a lot of encouragement, Ignore It! is the parenting program that promises to return bliss to the lives of exasperated parents.

Not Impossible

Not Impossible
  • Author : Mick Ebeling
  • Publisher :Unknown
  • Release Date :2017-02-07
  • Total pages :272
  • ISBN : 9781476782829
GET BOOK HERE

Summary : What if you discovered by accident that you could change the world? Mick Ebeling—a film producer by trade, optimist by nature—set out to perform a simple act of kindness that quickly turned into a lifelong mission. In the process he discovered that he could, indeed, change the world—and this fascinating new book shows how you can, too. On the cutting edge of the new “Maker Movement”—an outgrowth of the “hackers” of a decade ago—Mick Ebeling has found ways to create new, simple, do-it-yourself technologies to help people surmount seemingly impossible odds. With a bunch of nuts and bolts, a few jimmy-rigged web cameras and a coat hanger, he got a paralyzed artist drawing again; for less than a hundred bucks, he made prosthetic arms for a boy whose arms had been blown off in the war in Sudan. From the beginning, Ebeling has dreamed big, but that doesn’t mean his accomplishments have come easy. He’s had to deal with the little voice in his head we all recognize—the skeptical, disbelieving part that says, “Sorry, this ain’t happening.” Yet he found the courage to ignore that voice and move on. And believe. And get things done. The first result was the Eyewriter, which Time magazine called one of the “Top 50 Inventions of 2010,” a device that tracks eye movements and translates them into a cursor on a screen, then into paint on a canvas or a sculpture design. Later he travelled to the Sudan with the homemade prosthetic hand his team created and taught the locals to use the 3D printers—now every week another armless boy gets new working limbs and hands. Fascinating, inspiring, and bursting with optimism and new ideas, Not Impossible is a true testament to the power of determination. It will motivate you to accept the idea that all problems can be solved—and that you have the ability to change the world and make miracles happen.

Ignore the Impossible

Ignore the Impossible
  • Author : Brian Reaves
  • Publisher :Unknown
  • Release Date :2018-08-05
  • Total pages :152
  • ISBN : 172318912X
GET BOOK HERE

Summary : Everyone faces difficult decisions in work and life; seemingly insurmountable obstacles and choices that appear unfair or unreasonable when thrust upon us. At the same time, there are those who never seem to give up no matter what and always find a way to come out on top. In many cases, success and failure can be traced back to a simple mindset: one that refuses to give up at the first barrier and says "It can be done when I find the way." When a magician wants to create a miracle onstage, that mindset is just the first step. Magicians don't always think of things like normal people would be miracles require miraculous thinking, and the ability to ignore the limitations of everyday life. Award-winning illusionist and author Brian Reaves is ready to pull back the curtain and let you in on the secrets that will show you how easy it may be to solve that "impossible" problem by thinking like a magician, ready to construct that next big illusion onstage. What if the impossible problem really isn't? And what if you are the one to finally solve it?

Wilful Blindness

Wilful Blindness
  • Author : Margaret Heffernan
  • Publisher :Unknown
  • Release Date :2011-02-03
  • Total pages :400
  • ISBN : 9781847377715
GET BOOK HERE

Summary : Fully revised and updated since its first publication in 2011 to encompass further appalling instances of wilful blindness: Grenfell Tower, Carillion, Harvey Weinstein, Windrush and many more ‘Entertaining and compellingly argued’ Sunday Times ‘A tour de force of brilliant insights’ Philip Zimbardo ‘A polemic against the dangers of docility and "groupthink" in every walk of life' Books of the Year, Financial Times ‘Writing in clear, flowing prose, Heffernan draws on psychological and neurological studies and interviews with executives, whistleblowers and white-collar criminals' New York Times 'An engaging read, packed with cautionary tales ... Heffernan shows why we close our eyes to facts that threaten our families, our livelihood, and our self-image – and, even better, she points the way out of the darkness' Daniel H. Pink, author of Drive and A Whole New Mind? Why, after every major accident and blunder, do we look back and ask, how could we have been so blind? Why do some people see what others don't? And how can we change? Drawing on studies by psychologists and neuroscientists, and from interviews with business leaders, whistle blowers and white collar criminals, distinguished businesswoman and writer Margaret Heffernan examines the phenomenon of wilful blindness, exploring the reasons that individuals and groups are blind to impending personal tragedies, corporate collapses, engineering failures – even crimes against humanity. We turn a blind eye in order to feel safe, to avoid conflict, to reduce anxiety and to protect prestige. It makes us feel good at first, with consequences we don’t see. But greater understanding leads to solutions, and Heffernan shows how – by challenging our biases, encouraging debate, discouraging conformity, and not backing away from difficult or complicated problems – we can be more mindful of what's going on around us and be proactive instead of reactive.

The Privileged Planet

The Privileged Planet
  • Author : Guillermo Gonzalez,Jay W. Richards
  • Publisher :Unknown
  • Release Date :2020-01-07
  • Total pages :464
  • ISBN : 9781684510771
GET BOOK HERE

Summary : Earth. The Final Frontier Contrary to popular belief, Earth is not an insignificant blip on the universe’s radar. Our world proves anything but average in Guillermo Gonzalez and Jay W. Richards’ The Privileged Planet: How Our Place in the Cosmos Is Designed for Discovery. But what exactly does Earth bring to the table? How does it prove its worth among numerous planets and constellations in the vastness of the Milky Way? In The Privileged Planet, you’ll learn about the world’s life-sustaining capabilities, water and its miraculous makeup, protection by the planetary giants, and how our planet came into existence in the first place.

The Body Keeps the Score

The Body Keeps the Score
  • Author : Bessel A. Van der Kolk
  • Publisher :Unknown
  • Release Date :2015
  • Total pages :445
  • ISBN : 9780143127741
GET BOOK HERE

Summary : An expert on traumatic stress outlines an approach to healing, explaining how traumatic stress affects brain processes and how to use innovative treatments to reactivate the mind's abilities to trust, engage others, and experience pleasure--

How To Write A Good Advertisement: A Short Course In Copywriting

How To Write A Good Advertisement: A Short Course In Copywriting
  • Author : Victor O. Schwab
  • Publisher :Unknown
  • Release Date :2016-01-18
  • Total pages :196
  • ISBN : 9781786257987
GET BOOK HERE

Summary : GET 44 YEARS OF ADVERTISING WRITING EXPERIENCE IN THE TIME IT TAKES TO READ THIS BOOK! You can learn to write compelling advertisements that will make people notice them, read them, and act upon them. In fact, you can learn to write such powerful advertisements that people actually go out and demand the product advertised and no other. How can you do this? By using the same elements that have made top copywriters like Victor O. Schwab excel at their craft. How to Write a Good Advertisement is a short course in writing powerful, hard-hitting copy that can help you make your products and services irresistible to potential customers. This remarkable book has turned many novice mail order entrepreneurs into expert copywriters and many experienced copywriters into masters of their trade. Whether you are new to the craft or have been writing copy for years, your knowledge and practice of advertising fundamentals will determine the extent of your success. How to Write a Good Advertisement presents these fundamentals from the perspective of a 44-year veteran in the copywriting business. Following these proven techniques and tips, anyone can write professional advertisements that create a memorable image, pull in mailboxes full of orders, or attract new customers to their service. LEARN HOW TO: Grab reader attention immediately Write compelling copy that holds attention Write a call to action that’s difficult to refuse Design winning layouts Increase the number of orders Convert more inquiries to orders GET ANSWERS TO IMPORTANT TECHNICAL QUESTIONS: Effective advertisement length...use of color...smart media placement...and much more.

Please Ignore Vera Dietz

Please Ignore Vera Dietz
  • Author : A.S. King
  • Publisher :Unknown
  • Release Date :2010-10-12
  • Total pages :336
  • ISBN : 9780375896170
GET BOOK HERE

Summary : Vera’s spent her whole life secretly in love with her best friend, Charlie Kahn. And over the years she’s kept a lot of his secrets. Even after he betrayed her. Even after he ruined everything. So when Charlie dies in dark circumstances, Vera knows a lot more than anyone—the kids at school, his family, even the police. But will she emerge to clear his name? Does she even want to? Edgy and gripping, Please Ignore Vera Dietz is an unforgettable novel: smart, funny, dramatic, and always surprising.

Invisible Women

Invisible Women
  • Author : Caroline Criado Perez
  • Publisher :Unknown
  • Release Date :2019-03-12
  • Total pages :432
  • ISBN : 9781683353140
GET BOOK HERE

Summary : Data is fundamental to the modern world. From economic development, to healthcare, to education and public policy, we rely on numbers to allocate resources and make crucial decisions. But because so much data fails to take into account gender, because it treats men as the default and women as atypical, bias and discrimination are baked into our systems. And women pay tremendous costs for this bias, in time, money, and often with their lives. Celebrated feminist advocate Caroline Criado Perez investigates shocking root cause of gender inequality and research in Invisible Women†‹, diving into women’s lives at home, the workplace, the public square, the doctor’s office, and more. Built on hundreds of studies in the US, the UK, and around the world, and written with energy, wit, and sparkling intelligence, this is a groundbreaking, unforgettable exposé that will change the way you look at the world.

F*ck Feelings

F*ck Feelings
  • Author : Michael Bennett, MD,Sarah Bennett
  • Publisher :Unknown
  • Release Date :2015-09
  • Total pages :384
  • ISBN : 9781476789996
GET BOOK HERE

Summary : The only self-help book you'll ever need, from a psychiatrist and his comedy writer daughter, who will help you put aside your unrealistic wishes, stop trying to change things you can't change, and do the best with what you can control—the first steps to managing all of life's impossible problems. Need to stop screwing up? Feel like you're under a loser's curse? Work with an ass? Want to clear your name or get justice, rescue an addicted person, get closure after childhood abuse, get a lover to commit, not ruin your kid? Although other self-help books claim to reveal the path to happiness, F*ck Feelings warns that convincing yourself that there is such a path will actually lead you to feel like a true failure. What the Bennetts can promise you is that you can manage any situation life throws at you if you can keep your sense of humor, bend your wishes to fit reality, restrain your feelings, manage bad behavior, and do what you think is right. Life is hard. It's not fair. Our feelings cloud our rationality, and we become tangled in our efforts to achieve the impossible or change the unchangeable. In this groundbreaking, entirely sensible, and funny book, the Bennetts open the shrinks' secret solution manual and show you how to find a new kind of freedom by working toward realistic goals and doing the best with what you can control. They address the most common problems Dr. Bennett's patients bring to his private practice—problems with family, love, work, self-esteem, garden variety assholes, and more—and give you a script for going forward. With no-bullshit advice from a Harvard-educated shrink freed of all jargon and patronization by his smart-ass, comedy writer daughter,F*ck Feelings is the cut-to-the-chase therapy session you've been looking for.

Limitless

Limitless
  • Author : Laura Gassner Otting
  • Publisher :Unknown
  • Release Date :2020-01-28
  • Total pages :225
  • ISBN : 1646870093
GET BOOK HERE

Summary : Limitless helps innovators, idealists, and iconoclasts get "unstuck" -- and achieve extraordinary results. This book is like a high energy masterclass and brainstorming session all in one - with actionable tips to transform your vision for your career and doing work with purpose. What if success doesn't equal happiness? Many of us spend our lives pursuing a singular idea of success, one that was created for us by someone else. We give votes to those who shouldn't even have voices and strive to go faster and faster even as we find ourselves falling further and further behind. We chase gold stars, we check all the boxes, we Lean In - and we still feel incomplete. This is not a story about failure, but it might as well be. When we don't define success in our own terms, finding our purpose and carving our own path becomes impossible. How do you break the cycle so that you can be better at work and life? In Limitless, Laura Gassner Otting teaches you how to ignore the rules that created your limits, align your energies and your actions, and do work that really matters so that you can live your best life. Often described as "a kick in the ass surrounded by a warm hug," Laura brings both tough love and wisdom and offers a no-holds-barred look at what it really takes to get out of your own way and earn your success today. If you ever dreamed about discovering and crushing that personal goal that is so big and so scary that you've only dared whisper it to yourself, this book is the permission you didn't even know you needed to live into it as only you can.

Summary of Impossible to Ignore

Summary of Impossible to Ignore
  • Author : Fastreads
  • Publisher :Unknown
  • Release Date :2016-12-29
  • Total pages :32
  • ISBN : 1541132157
GET BOOK HERE

Summary : ***Don't miss Dr. Carmen Simon's revolutionary approach to making a lasting impression: "Impossible to Ignore: Creating Memorable Content to Influence Decisions." Simon uses scientifically proven research to design a step-by-step method to creating the best content to drive the decisions you desire.*** What Will You Learn from Reading This Book? Why we remember the things we do How much of what we hear and see we actually remember What types of things we are most likely to remember The science behind memory and decision-making How to associate your content with a recurring memory for most A step-by-step plan to get people to convert when you want them to! Book Summary Overview In this book, Carmen Simon explores how writers, artists and business communicators can use memory to create content that is impossible to ignore. She asserts that people act on what they remember, and that ventures become profitable when they learn to influence what their customers recall in the future. According to the author, people act in favor of a business when the business learns to influence their memory by using the right proportion of facts, distinctiveness, familiarity, emotion, sensory intensity, and other variables in its content. The premise of this book is that communication is only effective if the message sticks to the minds of the listeners long enough to influence their choice at the decision point. The author uses the latest developments in brain science to develop an approach that anyone can use to create a presentation, sales pitch, training program or marketing campaign that is easy to understand and hard to forget. Whether you're making a sales pitch or writing a book, "Impossible to Ignore" is the book you need to make your content unforgettable! Click Buy Now with 1-Click to Own Your Copy Today!

Terra Nullius

Terra Nullius
  • Author : Claire G. Coleman
  • Publisher :Unknown
  • Release Date :2017-08-29
  • Total pages :304
  • ISBN : 9780733638329
GET BOOK HERE

Summary : Highly Commended in the Victorian Premier's Literary Awards 2017 Longlisted for the Indie Book Award for Debut Fiction 2018 'The truth that lies at the heart of this novel is impossible to ignore.' - Books+Publishing Jacky was running. There was no thought in his head, only an intense drive to run. There was no sense he was getting anywhere, no plan, no destination, no future. All he had was a sense of what was behind, what he was running from. Jacky was running. The Natives of the Colony are restless. The Settlers are eager to have a nation of peace, and to bring the savages into line. Families are torn apart, reeducation is enforced. This rich land will provide for all. This is not Australia as we know it. This is not the Australia of our history. This TERRA NULLIUS is something new, but all too familiar. This is an incredible debut from a striking new Australian Aboriginal voice.

The Curious Incident of the Dog in the Night-Time

The Curious Incident of the Dog in the Night-Time
  • Author : Mark Haddon
  • Publisher :Unknown
  • Release Date :2004-05-18
  • Total pages :240
  • ISBN : 9781400079070
GET BOOK HERE

Summary : A bestselling modern classic—both poignant and funny—about a boy with autism who sets out to solve the murder of a neighbor's dog and discovers unexpected truths about himself and the world. Nominated as one of America’s best-loved novels by PBS’s The Great American Read Christopher John Francis Boone knows all the countries of the world and their capitals and every prime number up to 7,057. He relates well to animals but has no understanding of human emotions. He cannot stand to be touched. And he detests the color yellow. This improbable story of Christopher's quest to investigate the suspicious death of a neighborhood dog makes for one of the most captivating, unusual, and widely heralded novels in recent years.

Love and Other Impossible Pursuits

Love and Other Impossible Pursuits
  • Author : Ayelet Waldman
  • Publisher :Unknown
  • Release Date :2007-02-13
  • Total pages :352
  • ISBN : 9780307279804
GET BOOK HERE

Summary : In this moving, wry, and candid novel, widely acclaimed novelist Ayelet Waldman takes us through one woman’s passage through love, loss, and the strange absurdities of modern life.Emilia Greenleaf believed that she had found her soulmate, the man she was meant to spend her life with. But life seems a lot less rosy when Emilia has to deal with the most neurotic and sheltered five-year-old in New York City: her new stepson William. Now Emilia finds herself trying to flag down taxis with a giant, industrial-strength car seat, looking for perfect, strawberry-flavored, lactose-free cupcakes, receiving corrections on her French pronunciation from her supercilious stepson – and attempting to find balance in a new family that’s both larger, and smaller, than she bargained for. In Love and Other Impossible Pursuits Ayelet Waldman has created a novel rich with humor and truth, perfectly characterizing one woman’s search for answers in a crazily uncertain world.