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Improving the User Experience through Practical Data Analytics

Improving the User Experience through Practical Data Analytics
  • Author : Mike Fritz,Paul D. Berger
  • Publisher :Unknown
  • Release Date :2015-03-03
  • Total pages :396
  • ISBN : 9780128006788
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Summary : Improving the User Experience through Practical Data Analytics shows you how to make UX design decisions based on data—not hunches. Authors Fritz and Berger help the UX professional recognize the enormous potential of user data that is collected as a natural by-product of routine UX research methods, including moderated usability tests, unmoderated usability tests, surveys, and contextual inquiries. Then, step-by-step, they explain how to utilize both descriptive and predictive statistical techniques to gain meaningful insight with that data. By mastering the use of these techniques, you’ll delight your users, increase your bottom line and gain a powerful competitive advantage for your company—and yourself. Key features include: Practical advise on choosing the right data analysis technique for each project. A step-by-step methodology for applying each technique, including examples and scenarios drawn from the UX field. Detailed screen shots and instructions for performing the techniques using Excel (both for PC and Mac) and SPSS. Clear and concise guidance on interpreting the data output. Exercises to practice the techniques Practical guidance on choosing the right data analysis technique for each project. Real-world examples to build a theoretical and practical understanding of key concepts from consumer and financial verticals. A step-by-step methodology for applying each predictive technique, including detailed examples. A detailed guide to interpreting the data output and examples of how to effectively present the findings in a report. Exercises to learn the techniques

Designing with Data

Designing with Data
  • Author : Rochelle King,Elizabeth F Churchill,Caitlin Tan
  • Publisher :Unknown
  • Release Date :2017-03-29
  • Total pages :370
  • ISBN : 9781449334963
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Summary : On the surface, design practices and data science may not seem like obvious partners. But these disciplines actually work toward the same goal, helping designers and product managers understand users so they can craft elegant digital experiences. While data can enhance design, design can bring deeper meaning to data. This practical guide shows you how to conduct data-driven A/B testing for making design decisions on everything from small tweaks to large-scale UX concepts. Complete with real-world examples, this book shows you how to make data-driven design part of your product design workflow. Understand the relationship between data, business, and design Get a firm grounding in data, data types, and components of A/B testing Use an experimentation framework to define opportunities, formulate hypotheses, and test different options Create hypotheses that connect to key metrics and business goals Design proposed solutions for hypotheses that are most promising Interpret the results of an A/B test and determine your next move

Practical Web Analytics for User Experience

Practical Web Analytics for User Experience
  • Author : Michael Beasley
  • Publisher :Unknown
  • Release Date :2013-06-21
  • Total pages :256
  • ISBN : 9780124046948
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Summary : Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you'll find a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about how users navigate a website. The book is organized according to the concerns UX practitioners face. Chapters are devoted to traffic, clickpath, and content use analysis, measuring the effectiveness of design changes, including A/B testing, building user profiles based on search habits, supporting usability test findings with reporting, and more. This is the must-have resource you need to start capitalizing on web analytics and analyze websites effectively. Discover concrete information on how web analytics data support user research and user-centered design Learn how to frame questions in a way that lets you navigate through massive amounts of data to get the answer you need Learn how to gather information for personas, verify behavior found in usability testing, support heuristic evaluation with data, analyze keyword data, and understand how to communicate these findings with business stakeholders

Quantifying the User Experience

Quantifying the User Experience
  • Author : Jeff Sauro,James R Lewis
  • Publisher :Unknown
  • Release Date :2012-03-16
  • Total pages :312
  • ISBN : 9780123849694
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Summary : Quantifying the User Experience: Practical Statistics for User Research offers a practical guide for using statistics to solve quantitative problems in user research. Many designers and researchers view usability and design as qualitative activities, which do not require attention to formulas and numbers. However, usability practitioners and user researchers are increasingly expected to quantify the benefits of their efforts. The impact of good and bad designs can be quantified in terms of conversions, completion rates, completion times, perceived satisfaction, recommendations, and sales. The book discusses ways to quantify user research; summarize data and compute margins of error; determine appropriate samples sizes; standardize usability questionnaires; and settle controversies in measurement and statistics. Each chapter concludes with a list of key points and references. Most chapters also include a set of problems and answers that enable readers to test their understanding of the material. This book is a valuable resource for those engaged in measuring the behavior and attitudes of people during their interaction with interfaces. Provides practical guidance on solving usability testing problems with statistics for any project, including those using Six Sigma practices Show practitioners which test to use, why they work, best practices in application, along with easy-to-use excel formulas and web-calculators for analyzing data Recommends ways for practitioners to communicate results to stakeholders in plain English Resources and tools available at the authors’ site: http://www.measuringu.com/

Researching UX: Analytics

Researching UX: Analytics
  • Author : Luke Hay
  • Publisher :Unknown
  • Release Date :2017-01-10
  • Total pages :176
  • ISBN : 9781492018414
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Summary : Good UX is based on evidence. Qualitative evidence, such as user testing and field research, can only get you so far. To get the full picture of how users are engaging with your website or app, you'll need to use quantitative evidence in the form of analytics. This book will show you, step by step, how you can use website and app analytics data to inform design choices and definitively improve user experience. Offering practical guidelines, with plenty of detailed examples, this book covers: why you need to gather analytics data for your UX projects getting set up with analytics tools analyzing data how to find problems in your analytics using analytics to aid user research, measure and report on outcomes By the end of this book, you'll have a strong understanding of the important role analytics plays in the UX process. It will inspire you to take an "analytics first" approach to your UX projects.

Harnessing the Power of Social Media and Web Analytics

Harnessing the Power of Social Media and Web Analytics
  • Author : Ayanso, Anteneh
  • Publisher :Unknown
  • Release Date :2014-02-28
  • Total pages :305
  • ISBN : 9781466651951
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Summary : Social media has opened several new marketing channels to assist in business visibility as well as provide real-time customer feedback. With the emergence of new internet technologies, businesses are increasingly recognizing the value of social media and web presence in the promotion of their products and services. Harnessing the Power of Social Media and Web Analytics documents high-quality research to empower businesses to derive intelligence from social media sites. These emerging technological tools have allowed businesses to quantify, understand, and respond to customers’ conversations about their corporate reputation and brands within online communities. This publication is ideal for academic and professional audiences interested in applications and practices of social media and web analytics in various industries.

Experimental Design

Experimental Design
  • Author : Paul D. Berger,Robert E. Maurer,Giovana B. Celli
  • Publisher :Unknown
  • Release Date :2017-12-07
  • Total pages :639
  • ISBN : 331964582X
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Summary : This text introduces and provides instruction on the design and analysis of experiments for a broad audience. Formed by decades of teaching, consulting, and industrial experience in the Design of Experiments field, this new edition contains updated examples, exercises, and situations covering the science and engineering practice. This text minimizes the amount of mathematical detail, while still doing full justice to the mathematical rigor of the presentation and the precision of statements, making the text accessible for those who have little experience with design of experiments and who need some practical advice on using such designs to solve day-to-day problems. Additionally, an intuitive understanding of the principles is always emphasized, with helpful hints throughout.

100 Practical Ways to Improve Customer Experience

100 Practical Ways to Improve Customer Experience
  • Author : Martin Newman,Malcolm McDonald
  • Publisher :Unknown
  • Release Date :2018-08-03
  • Total pages :304
  • ISBN : 9780749482688
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Summary : Virtually all consumer-facing businesses talk about putting the customer first, but in reality, few deliver on this as effectively as they could. 100 Practical Ways to Improve Customer Experience walks readers through a wealth of practical tips, tools, guidelines and frameworks, for implementing customer-focused marketing strategies at every step of the customer journey. By ensuring that the customer remains the key focus, companies can identify areas in need of improvement and implement relevant steps throughout the value chain to transform their business. A unique blend of strategy and best practice, 100 Practical Ways to Improve Customer Experience has a particular focus on multi-channel industries such as retail, FMCG, travel, financial services, leisure, food and beverage, and automotive. These industries are all facing major disruption from trendsetting brands such as Uber, AirBnB and Amazon, and as such, now face more pressure than ever to adopt new practices and remain relevant in a continually competitive marketplace. Featuring case studies packed full of practical examples, this book is a unique and valuable resource for both senior industry professionals looking to transform their business and MBA students. Online resources include a best practice checklist to optimize mobile apps.

Practical Web Analytics for User Experience

Practical Web Analytics for User Experience
  • Author : Michael Beasley
  • Publisher :Unknown
  • Release Date :2013-06-21
  • Total pages :256
  • ISBN : 9780124046948
GET BOOK HERE

Summary : Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you'll find a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about how users navigate a website. The book is organized according to the concerns UX practitioners face. Chapters are devoted to traffic, clickpath, and content use analysis, measuring the effectiveness of design changes, including A/B testing, building user profiles based on search habits, supporting usability test findings with reporting, and more. This is the must-have resource you need to start capitalizing on web analytics and analyze websites effectively. Discover concrete information on how web analytics data support user research and user-centered design Learn how to frame questions in a way that lets you navigate through massive amounts of data to get the answer you need Learn how to gather information for personas, verify behavior found in usability testing, support heuristic evaluation with data, analyze keyword data, and understand how to communicate these findings with business stakeholders

User Research

User Research
  • Author : Stephanie Marsh
  • Publisher :Unknown
  • Release Date :2018-03-03
  • Total pages :288
  • ISBN : 9780749481056
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Summary : Many businesses are based on creating desirable experiences, products and services for users. However in spite of this, companies often fail to consider the end user - the customer - in their planning and development processes. As a result, organizations find themselves spending huge sums of money creating products and services that, quite simply, don't work. User experience research, also known as UX research, focuses on understanding user behaviours, needs and motivations through a range of observational techniques, task analysis and other methodologies. User Research is a practical guide that shows readers how to use the vast array of user research methods available. Covering all the key research methods including face-to-face user testing, card sorting, surveys, A/B testing and many more, the book gives expert insight into the nuances, advantages and disadvantages of each, while also providing guidance on how to interpret, analyze and share the data once it has been obtained. Ultimately, User Research is about putting natural powers of observation and conversation to use in a specific way. The book isn't bogged down with small, specific, technical detail - rather, it explores the fundamentals of user research, which remain true regardless of the context in which they are applied. As such, the tools and frameworks given here can be used in any sector or industry, to improve any part of the customer journey and experience; whether that means improving software, websites, customer services, products, packaging or more.

Evil by Design

Evil by Design
  • Author : Chris Nodder
  • Publisher :Unknown
  • Release Date :2013-06-05
  • Total pages :320
  • ISBN : 9781118654811
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Summary : How to make customers feel good about doing what you want Learn how companies make us feel good about doing what theywant. Approaching persuasive design from the dark side, this bookmelds psychology, marketing, and design concepts to show whywe’re susceptible to certain persuasive techniques. Packedwith examples from every nook and cranny of the web, it provideseasily digestible and applicable patterns for putting these designtechniques to work. Organized by the seven deadly sins, itincludes: Pride — use social proof to position your product in linewith your visitors’ values Sloth — build a path of least resistance that leads userswhere you want them to go Gluttony — escalate customers’ commitment and useloss aversion to keep them there Anger — understand the power of metaphysical argumentsand anonymity Envy — create a culture of status around your product andfeed aspirational desires Lust — turn desire into commitment by using emotion todefeat rational behavior Greed — keep customers engaged by reinforcing thebehaviors you desire Now you too can leverage human fallibility to create powerfulpersuasive interfaces that people will love to use — but willyou use your new knowledge for good or evil? Learn more on thecompanion website, evilbydesign.info.

Measuring the User Experience

Measuring the User Experience
  • Author : William Albert,Thomas Tullis
  • Publisher :Unknown
  • Release Date :2013-05-23
  • Total pages :320
  • ISBN : 9780124157927
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Summary : Measuring the User Experience was the first book that focused on how to quantify the user experience. Now in the second edition, the authors include new material on how recent technologies have made it easier and more effective to collect a broader range of data about the user experience. As more UX and web professionals need to justify their design decisions with solid, reliable data, Measuring the User Experience provides the quantitative analysis training that these professionals need. The second edition presents new metrics such as emotional engagement, personas, keystroke analysis, and net promoter score. It also examines how new technologies coming from neuro-marketing and online market research can refine user experience measurement, helping usability and user experience practitioners make business cases to stakeholders. The book also contains new research and updated examples, including tips on writing online survey questions, six new case studies, and examples using the most recent version of Excel. Learn which metrics to select for every case, including behavioral, physiological, emotional, aesthetic, gestural, verbal, and physical, as well as more specialized metrics such as eye-tracking and clickstream data Find a vendor-neutral examination of how to measure the user experience with web sites, digital products, and virtually any other type of product or system Discover in-depth global case studies showing how organizations have successfully used metrics and the information they revealed Companion site, www.measuringux.com, includes articles, tools, spreadsheets, presentations, and other resources to help you effectively measure the user experience

Practical DataOps

Practical DataOps
  • Author : Harvinder Atwal
  • Publisher :Unknown
  • Release Date :2019-12-09
  • Total pages :275
  • ISBN : 9781484251041
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Summary : Gain a practical introduction to DataOps, a new discipline for delivering data science at scale inspired by practices at companies such as Facebook, Uber, LinkedIn, Twitter, and eBay. Organizations need more than the latest AI algorithms, hottest tools, and best people to turn data into insight-driven action and useful analytical data products. Processes and thinking employed to manage and use data in the 20th century are a bottleneck for working effectively with the variety of data and advanced analytical use cases that organizations have today. This book provides the approach and methods to ensure continuous rapid use of data to create analytical data products and steer decision making. Practical DataOps shows you how to optimize the data supply chain from diverse raw data sources to the final data product, whether the goal is a machine learning model or other data-orientated output. The book provides an approach to eliminate wasted effort and improve collaboration between data producers, data consumers, and the rest of the organization through the adoption of lean thinking and agile software development principles. This book helps you to improve the speed and accuracy of analytical application development through data management and DevOps practices that securely expand data access, and rapidly increase the number of reproducible data products through automation, testing, and integration. The book also shows how to collect feedback and monitor performance to manage and continuously improve your processes and output. What You Will Learn Develop a data strategy for your organization to help it reach its long-term goals Recognize and eliminate barriers to delivering data to users at scale Work on the right things for the right stakeholders through agile collaboration Create trust in data via rigorous testing and effective data management Build a culture of learning and continuous improvement through monitoring deployments and measuring outcomes Create cross-functional self-organizing teams focused on goals not reporting lines Build robust, trustworthy, data pipelines in support of AI, machine learning, and other analytical data products Who This Book Is For Data science and advanced analytics experts, CIOs, CDOs (chief data officers), chief analytics officers, business analysts, business team leaders, and IT professionals (data engineers, developers, architects, and DBAs) supporting data teams who want to dramatically increase the value their organization derives from data. The book is ideal for data professionals who want to overcome challenges of long delivery time, poor data quality, high maintenance costs, and scaling difficulties in getting data science output and machine learning into customer-facing production.

Library Analytics and Metrics

Library Analytics and Metrics
  • Author : Ben Showers
  • Publisher :Unknown
  • Release Date :2015-04-30
  • Total pages :224
  • ISBN : 9781856049658
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Summary : This book will inform and inspire librarians, archivists, curators and technologists to make better use of data to help inform decision-making, the development of new services and the improvement of the user experience. With the wealth of data available to library and cultural heritage institutions, analytics are the key to understanding their users and improving the systems and services they offer. Using case studies to provide real-life examples of current developments and services, and packed full of practical advice and guidance for libraries looking to realize the value of their data, this will be an essential guide for librarians and information professionals. Library Analytics and Metrics brings together a group of internationally recognized experts to explore some of the key issues in the exploitation of data analytics and metrics in the library and cultural heritage sectors, including: The role of data in helping inform collections management and strategy Approaches to collecting, analyzing and utilizing data Using analytics to develop new services and improve the user experience Using ethnographic methodologies to better understand user behaviours The opportunities of library data as ‘big data’ The role of ‘small data’ in delivering meaningful interventions for users Practical advice on managing the risks and ethics of data analytics How analytics can help uncover new types of impact and value for institutions and organizations. Readership: This book will be an invaluable resource for librarians and library directors interested in developing a data-driven approach to their service provision and decision making; students on library and information science courses; and managers and practitioners in other cultural heritage sectors such as museums, archives and galleries.

Practical Site Reliability Engineering

Practical Site Reliability Engineering
  • Author : Pethuru Raj Chelliah,Shreyash Naithani,Shailender Singh
  • Publisher :Unknown
  • Release Date :2018-11-30
  • Total pages :390
  • ISBN : 9781788838696
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Summary : Create, deploy, and manage applications at scale using SRE principles Key Features Build and run highly available, scalable, and secure software Explore abstract SRE in a simplified and streamlined way Enhance the reliability of cloud environments through SRE enhancements Book Description Site reliability engineering (SRE) is being touted as the most competent paradigm in establishing and ensuring next-generation high-quality software solutions. This book starts by introducing you to the SRE paradigm and covers the need for highly reliable IT platforms and infrastructures. As you make your way through the next set of chapters, you will learn to develop microservices using Spring Boot and make use of RESTful frameworks. You will also learn about GitHub for deployment, containerization, and Docker containers. Practical Site Reliability Engineering teaches you to set up and sustain containerized cloud environments, and also covers architectural and design patterns and reliability implementation techniques such as reactive programming, and languages such as Ballerina and Rust. In the concluding chapters, you will get well-versed with service mesh solutions such as Istio and Linkerd, and understand service resilience test practices, API gateways, and edge/fog computing. By the end of this book, you will have gained experience on working with SRE concepts and be able to deliver highly reliable apps and services. What you will learn Understand how to achieve your SRE goals Grasp Docker-enabled containerization concepts Leverage enterprise DevOps capabilities and Microservices architecture (MSA) Get to grips with the service mesh concept and frameworks such as Istio and Linkerd Discover best practices for performance and resiliency Follow software reliability prediction approaches and enable patterns Understand Kubernetes for container and cloud orchestration Explore the end-to-end software engineering process for the containerized world Who this book is for Practical Site Reliability Engineering helps software developers, IT professionals, DevOps engineers, performance specialists, and system engineers understand how the emerging domain of SRE comes handy in automating and accelerating the process of designing, developing, debugging, and deploying highly reliable applications and services.

Eye Tracking the User Experience

Eye Tracking the User Experience
  • Author : Aga Bojko
  • Publisher :Unknown
  • Release Date :2013-11-15
  • Total pages :320
  • ISBN : 9781933820910
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Summary : Eye tracking is a widely used research method, but there are many questions and misconceptions about how to effectively apply it. Eye Tracking the User Experience—the first how-to book about eye tracking for UX practitioners—offers step-by-step advice on how to plan, prepare, and conduct eye tracking studies; how to analyze and interpret eye movement data; and how to successfully communicate eye tracking findings.

Marketing Analytics

Marketing Analytics
  • Author : Mike Grigsby
  • Publisher :Unknown
  • Release Date :2018-04-03
  • Total pages :240
  • ISBN : 9780749482176
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Summary : Who is most likely to buy and what is the best way to target them? How can businesses improve strategy without identifying the key influencing factors? The second edition of Marketing Analytics enables marketers and business analysts to leverage predictive techniques to measure and improve marketing performance. By exploring real-world marketing challenges, it provides clear, jargon-free explanations on how to apply different analytical models for each purpose. From targeted list creation and data segmentation, to testing campaign effectiveness, pricing structures and forecasting demand, this book offers a welcome handbook on how statistics, consumer analytics and modelling can be put to optimal use. The fully revised second edition of Marketing Analytics includes three new chapters on big data analytics, insights and panel regression, including how to collect, separate and analyze big data. All of the advanced tools and techniques for predictive analytics have been updated, translating models such as tobit analysis for customer lifetime value into everyday use. Whether an experienced practitioner or having no prior knowledge, methodologies are simplified to ensure the more complex aspects of data and analytics are fully accessible for any level of application. Complete with downloadable data sets and test bank resources, this book supplies a concrete foundation to optimize marketing analytics for day-to-day business advantage.

Learn Human-Computer Interaction

Learn Human-Computer Interaction
  • Author : Christopher Reid Becker
  • Publisher :Unknown
  • Release Date :2020-09-18
  • Total pages :322
  • ISBN : 9781838828998
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Summary : HCI is a field of study that involves researching, designing, and developing software solutions that solve human problems. With this book, you will learn how to build and deploy a software prototype that will allow you to test and iterate your human-centered solution.

Think Like a UX Researcher

Think Like a UX Researcher
  • Author : David Travis,Philip Hodgson
  • Publisher :Unknown
  • Release Date :2019-01-10
  • Total pages :294
  • ISBN : 9780429774010
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Summary : Think Like a UX Researcher will challenge your preconceptions about user experience (UX) research and encourage you to think beyond the obvious. You’ll discover how to plan and conduct UX research, analyze data, persuade teams to take action on the results and build a career in UX. The book will help you take a more strategic view of product design so you can focus on optimizing the user’s experience. UX Researchers, Designers, Project Managers, Scrum Masters, Business Analysts and Marketing Managers will find tools, inspiration and ideas to rejuvenate their thinking, inspire their team and improve their craft. Key Features A dive-in-anywhere book that offers practical advice and topical examples. Thought triggers, exercises and scenarios to test your knowledge of UX research. Workshop ideas to build a development team’s UX maturity. War stories from seasoned researchers to show you how UX research methods can be tailored to your own organization.

UX for the Web

UX for the Web
  • Author : Marli Ritter,Cara Winterbottom
  • Publisher :Unknown
  • Release Date :2017-09-28
  • Total pages :306
  • ISBN : 9781787126169
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Summary : Learn how UX and design thinking can make your site stand out from the rest of the internet. About This Book Learn everything you need to know about UX for your Web Design. Design B2B, B2C websites that stand out from the competitors with this guide Enhance your business by improving customer accessibility and retention. Who This Book Is For If you're a designer, developer, or just someone who has the desire to create websites that are not only beautiful to look at but also easy to use and fully accessible to everyone, including people with special needs, UX for the Web will provide you with the basic building blocks to achieve just that. What You Will Learn Discover the fundamentals of UX and the User-Centered Design (UCD) Process. Learn how UX can enhance your brand and increase user retention Learn how to create the golden thread between your product and the user Use reliable UX methodologies to research and analyze data to create an effective UX strategy Bring your UX strategy to life with wireframes and prototypes Set measurable metrics and conduct user tests to improve digital products Incorporate the Web Content Accessibility Guidelines (WCAG) to create accessible digital products In Detail If you want to create web apps that are not only beautiful to look at, but also easy to use and fully accessible to everyone, including people with special needs, this book will provide you with the basic building blocks to achieve just that. The book starts with the basics of UX, the relationship between Human-Centered Design (HCD), Human-Computer Interaction (HCI), and the User-Centered Design (UCD) Process; it gradually takes you through the best practices to create a web app that stands out from your competitors. You'll also learn how to create an emotional connection with the user to increase user interaction and client retention by different means of communication channels. We'll guide you through the steps in developing an effective UX strategy through user research and persona creation and how to bring that UX strategy to life with beautiful, yet functional designs that cater for complex features with micro interactions. Practical UX methodologies such as creating a solid Information Architecture (IA), wireframes, and prototypes will be discussed in detail. We'll also show you how to test your designs with representative users, and ensure that they are usable on different devices, browsers and assistive technologies. Lastly, we'll focus on making your web app fully accessible from a development and design perspective by taking you through the Web Content Accessibility Guidelines (WCAG). Style and Approach This is an easy-to-understand step-by-step guide with full of examples to that will help you in creating good UX for your web applications.

Search Analytics for Your Site

Search Analytics for Your Site
  • Author : Louis Rosenfeld
  • Publisher :Unknown
  • Release Date :2011-07-06
  • Total pages :224
  • ISBN : 9781933820040
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Summary : Any organization that has a searchable web site or intranet is sitting on top of hugely valuable and usually under-exploited data: logs that capture what users are searching for, how often each query was searched, and how many results each query retrieved. Search queries are gold: they are real data that show us exactly what users are searching for in their own words. This book shows you how to use search analytics to carry on a conversation with your customers: listen to and understand their needs, and improve your content, navigation and search performance to meet those needs.