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Influencer

Influencer
  • Author : Brittany Hennessy
  • Publisher :Unknown
  • Release Date :2018-08-01
  • Total pages :256
  • ISBN : 9780806538860
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Summary : “I highly advise anyone who has an interest in life online to get this book, sit down, and take notes because you're going to want to hear what Brittany has to say.” –Iskra Lawrence, Aerie Model and Instagram star (@iskra) If you’ve ever scrolled through your Instagram feed and thought, I wear clothes, eat avocado toast and like sunsets, why can’t someone pay me to live my best life? this book is for you . . . Every one of your favorite influencers started with zero followers and had to make a lot of mistakes to get where they are today—earning more money each year than their parents made in the last decade. But to become a top creator, you need to understand the strategies behind the Insta-ready lifestyle . . . As nightlife blogger, then social media strategist, and now Senior Director of Influencer Strategy and Talent Partnerships at Hearst Magazines Digital Media, Brittany Hennessy has seen the role of influencers evolve and expand into something that few could have imagined when social media first emerged. She has unrivaled insight into where the branded content industry was, where it is, and where it's going. In this book she'll reveal how to: *Build an audience and keep them engaged *Package your brand and pitch your favorite companies *Monetize your influence and figure out how much to charge Plus tips on: *Landing an agent *Getting on the radar of your favorite sites *Praising a brand without alienating their competitors Whether you’re just starting out or you're ready for bigger campaigns, Hennessy guides you through core influencer principles. From creating content worth double tapping and using hashtags to get discovered, to understanding FTC rules and delivering metrics, she’ll show you how to elevate your profile, embrace your edge, and make money—all while doing what you love.

The Business of Being a Gaming Influencer

The Business of Being a Gaming Influencer
  • Author : Anita Nahta Amin
  • Publisher :Unknown
  • Release Date :2021-12
  • Total pages :48
  • ISBN : 9781977154972
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Summary :

The Business of Being a Style Influencer

The Business of Being a Style Influencer
  • Author : Anita Nahta Amin
  • Publisher :Unknown
  • Release Date :2021
  • Total pages :48
  • ISBN : 9781496695710
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Summary : Do you like trying new hair and make-up products? Are you always the first of your friend group to wear new trends? Then you might be on track to become a social media style influencer. Learn how your original takes on fashion could translate into a career by exploring the economics and business skills behind influencer marketing, while staying safe online.

The Business of Being a Toy Influencer

The Business of Being a Toy Influencer
  • Author : Kaitlin Scirri
  • Publisher :Unknown
  • Release Date :2021-12
  • Total pages :48
  • ISBN : 9781977155009
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Summary :

Influencer Marketing

Influencer Marketing
  • Author : Sevil Yesiloglu,Joyce Costello
  • Publisher :Unknown
  • Release Date :2020-11-30
  • Total pages :310
  • ISBN : 9781000228267
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Summary : This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing communications to build brands and their communities. Influencers – those who can impact a brand’s marketing and advertising strategies as well as build brand communities – are making extensive use of the new digital and traditional communications platforms. Influencers offer brands the ability to deliver the “right” communication and marketing messages to a specific target audience. Across four core sections, this book brings together the key theory and practical implications of this new marketing tool: how it works as part of communications campaigns, including how to select the right influencers and measure their success, the dark side of influencer marketing, and the legal and ethical framework. With contributions from authors across the globe, each chapter is also accompanied by an in- depth case study – from the Kardashians to Joe Wicks – that demonstrates how the theory translates to practice. Influencer Marketing is important reading for advanced, postgraduate and executive education students of Marketing, Digital Marketing, Marketing Communications, Brand Management and Public Relations. With its accessible style and practical content, it is also highly valuable for Marketing Communications, Branding and PR specialists.

Influencer Marketing

Influencer Marketing
  • Author : Duncan Brown,Nick Hayes
  • Publisher :Unknown
  • Release Date :2008
  • Total pages :235
  • ISBN : 9780750686006
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Summary : For those involved in marketing and sales, this book offers essential analysis of how to identify who has influence, how they apply it, and how marketers can turn it to their advantage. This work is one of the first books to give an overview of one of the fastest growing marketing techniques to have emerged in the last ten years.

Influencer Marketing. A Measurement Instrument to Determine the Credibility of Influencers

Influencer Marketing. A Measurement Instrument to Determine the Credibility of Influencers
  • Author : Christin Smuda
  • Publisher :Unknown
  • Release Date :2018
  • Total pages :229
  • ISBN : 9783668808539
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Summary :

Influencer

Influencer
  • Author : Kerry Patterson,Joseph Grenny Et Al.
  • Publisher :Unknown
  • Release Date :2007
  • Total pages :312
  • ISBN : 0070222924
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Summary : Everyone wants to be an influencer. We all want to learn how to help ourselves and others change behavior. And yet, in spite of the fact that we routinely attempt to do everything from lose weight to improve quality at work, few of us have more than one or two ideas about how to exert influence. For the first time, Influencer brings together the breakthrough strategies of contemporary influence masters. By drawing from the skills of hundreds of successful influencers and combining them with five decades of the best social science research, Influencer shares eight powerful principles for changing behaviors principles almost anyone can apply to change almost anything.

Influencer: The New Science of Leading Change, Second Edition

Influencer: The New Science of Leading Change, Second Edition
  • Author : Joseph Grenny,Kerry Patterson,David Maxfield,Ron McMillan,Al Switzler
  • Publisher :Unknown
  • Release Date :2013-05-17
  • Total pages :320
  • ISBN : 9780071808873
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Summary : CHANGE YOUR COMPANY. CHANGE THE LIVES OF OTHERS. CHANGE THE WORLD. An INFLUENCER leads change. An INFLUENCER replaces bad behaviors with powerful new skills. An INFLUENCER makes things happen. This is what it takes to be an INFLUENCER. Whether you're a CEO, a parent, or merely a person who wants to make a difference, you probably wish you had more influence with the people in your life. But most of us stop trying to make change happen because we believe it is too difficult, if not impossible. We learn to cope rather than learning to influence. From the bestselling authors who taught the world how to have Crucial Conversations comes the new edition of Influencer, a thought-provoking book that combines the remarkable insights of behavioral scientists and business leaders with the astonishing stories of high-powered influencers from all walks of life. You'll be taught each and every step of the influence process--including robust strategies for making change inevitable in your personal life, your business, and your world. You'll learn how to: Identify high-leverage behaviors that lead to rapid and profound change Apply strategies for changing both thoughts and actions Marshal six sources of influence to make change inevitable Influencer takes you on a fascinating journey from San Francisco to Thailand to South Africa, where you'll see how seemingly "insignificant" people are making incredibly significant improvements in solving problems others would think impossible. You'll learn how savvy folks make change not only achievable and sustainable, but inevitable. You'll discover breakthrough ways of changing the key behaviors that lead to greater safety, productivity, quality, and customer service. No matter who you are or what you do, you'll never learn a more valuable or important set of principles and skills. Once you tap into the power of influence, you can reach out and help others work smarter, grow faster, live, look, and feel better--and even save lives. The sky is the limit . . . for an Influencer. PRAISE FOR INFLUENCER: "AN INSTANT CLASSIC! Whether you're leading change or changing your life, this book delivers." -- Stephen R. Covey, author of The 7 Habits of Highly Effective People "Ideas can change the world—but only when coupled with influence--the ability to change hearts, minds, and behavior. This book provides a practical approach to lead change and empower us all to make a difference." -- Muhammad Yunus, Nobel Peace Prize Winner "Influencing human behavior is one of the most difficult challenges faced by leaders. This book provides powerful insight into how to make behavior change that will last." -- Sidney Taurel, Chairman and Chief Executive Officer, Eli Lilly and Company "If you are truly motivated to make productive changes in your life, don't put down this book until you reach the last page. Whether dealing with a recalcitrant teen, doggedly resistant coworkers, or a personal frustration that 'no one ever wants to hear my view,' Influencer can help guide you in making the changes that put you in the driver's seat." -- Deborah Norville, anchor of Inside Edition and bestselling author

The Regulation of Social Media Influencers

The Regulation of Social Media Influencers
  • Author : Catalina Goanta,Sofia Ranchordás
  • Publisher :Unknown
  • Release Date :2020-05-29
  • Total pages :352
  • ISBN : 9781788978286
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Summary : In today’s society, the power of someone’s reputation, or influence, has been turned into a job: that of being a social media influencer. This role comes with promises, such as aspirational work, but is rife with challenges, given the controversy that often surrounds influencers. This is the first book on the regulation of social media influencers, that brings together legal, economic and ethical angles to further unveil the implications of influencer marketing.

Digital Influencer

Digital Influencer
  • Author : John Lincoln
  • Publisher :Unknown
  • Release Date :2016-02-16
  • Total pages :176
  • ISBN : 1532790910
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Summary : Featured on Forbes as a "marketing book you have to read before your competition!" As seen on Forbes, Entrepreneur Magazine, Inc. Magazine, Search Engine Land, Marketing Land and more. Take control now! Learn how to become an influencer from veteran UCSD teacher, online marketing consultant and CEO, John Lincoln. This book as exact, step-by-step strategies to reaching influence status. Get it now! It is all for a good cause. 100% of proceeds from the first 1,000 books sold will be donated to families where a member is struggling with cancer. Help us reach our goal. Digital Infleuncer Book Description | by John Lincoln, MBA, CEO, Entrepreneur, UCSD Teacher Who will you be in life? Will you be a follower? Or will you be an influencer? Definition Digital Influencer: An online persona with the power to stimulate the mindset and affect the decisions of others through real or perceived authority, knowledge, position, distribution or relationships. This book does not hold anything back. But neither can you if you want to be an influencer. You have to fully dedicate yourself, otherwise it is impossible. Too often, people believe that influencers are born, not made, and that we can't learn how to do what they do. Wrong! You can become an influencer and do so much more quickly if you are focused and know the right steps to take. This practical guide to becoming an influencer in your industry will explain what influence is and how it works. It will show you how to grow your following, build credibility and develop your identity as an authority in your field. It will provide direction in how to educate yourself, create compelling content, harness the power of social media and engage with your community. It will teach you how to build an online persona that is so powerful, a simple social media update or blog post will be able to affect change in your industry. This process works. I have done this for myself and hundreds of clients. This book is your shortcut to reaching influencer status fast. Instead of wasting decades or even your entire life trying to figure out what you need to do, I'm just going to tell you how it works. I'll also help you develop a personal plan. I am going to start off by giving you some important background information and concepts that are critical to know if you want to become an influencer. As we progress, I will give you more specifics regarding tools, strategies and even a timeline. This book is the complete guide to become a leader and influencer in your industry. Buy it now, it will be one of the best investments you have ever made in your career and life. Short Bio - John Lincoln John Lincoln is CEO of Ignite Visibility and a digital marketing teacher at the University of California San Diego. Lincoln has worked with over 400 online businesses and has generated millions in revenue for clients. He is a noted author on Search Engine Land, Marketing Land, Search Engine Journal and Entrepreneur Magazine and has been featured on Forbes, CIO Magazine, Good Morning San Diego, the Union Tribune and more. Lincoln has been awarded top conversion rate expert of the year, top SEO of the year, best social media campaign of the year and top analytics column of the year. In 2014 and 2015, Ignite Visibility was named #1 SEO company in California and top 2 in the nation.

How To Become A Successful Social Media Influencer

How To Become A Successful Social Media Influencer
  • Author : resell right
  • Publisher :Unknown
  • Release Date :2021
  • Total pages :229
  • ISBN : 1230987654XX
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Summary : Influencer marketing is a new digital marketing strategy that consists of achieving a series of collaborative links between brands and companies and those people with high visibility and prominence on the Internet, known as 'influencers.' Becoming an influencer or being considered an influencer is not only about having many followers. It is about having your opinion followed and considered by a particular audience. And at the same time, this implies a lot of hard work that involves a lot of learning, perseverance, and dedication. Brands love social media influencers because they encourage their followers to buy products they promote. 2020 will be the best year for influencers. Here is what you'll learn in this step by step guide: How Influencers Generate Their Income ​How To Go Viral On TikTok ​How To Use Hashtags & Challenges The Right Way On TikTok ​TikTok Analytics - The Best Tool For An Influencer What's The Most Important Things When Selecting Your Niche How To Use Captions And Hashtags Like A Pro On Instagram ​How To Use Analyze Your Audience And Create Viral Posts ​How To Set Yourself Ready To Be Contacted By Brands For Promotions ​Things You Should Never Do As An Influencer ​How To Setup Your Youtube Channel The Right Way ​Analyzing Your Channel Data For Maximum Exposure

Influencer Marketing for Brands

Influencer Marketing for Brands
  • Author : Aron Levin
  • Publisher :Unknown
  • Release Date :2019-11-30
  • Total pages :161
  • ISBN : 9781484255032
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Summary : In the next few years, brands are on track to spend billions of dollars on influencer marketing. This form of marketing—currently utilized with great success on Instagram and YouTube—is not a short-lived fad, but a tectonic shift for the future of digital advertising. It's the way of the future, and the responsibility is on business leaders to keep up. Modern marketing professionals looking to adopt influencer marketing for their brands face equally modern challenges. Like finding the right talent, tracking and measuring results and quantifying how this new marketing opportunity aligns with the overall strategy. Influencer Marketing for Brands is the field guide for the digital age. After working with hundreds of brands from across the globe, author Aron Levin shares his insider knowledge gained from research, strategy, and hands-on experience from more than 10,000 successful collaborations with influencers on Instagram and YouTube. He provides you with valuable insights that help you eliminate guesswork and avoid common mistakes. More importantly, he shows you how to turn influencer marketing into a scalable and sustainable marketing channel. The digital media landscape grows more complicated by the hour, and influencer marketing is no exception. Influencer Marketing for Brands breaks down the art and science of influencer marketing and helps you synthesize, contextualize and transform this new way of creating and distributing content with powerful formulas, proven strategies, and real-world examples. What You Will Learn Plan effective influencer marketing campaigns using a simple 3-step formula Create top performing YouTube videos that drive website traffic, app installs and sales Understand what to pay for influencer marketing and how much you should invest if you're just starting out Who This Book is For Marketing and agency professionals, influencers and content creators, marketing students, those who are looking for more effective forms of advertising and are generally interested in understanding the new and evolving digital media landscape.

Influencer Marketing

Influencer Marketing
  • Author : , empreender
  • Publisher :Unknown
  • Release Date :2020-12-31
  • Total pages :50
  • ISBN : 9781526024992
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Summary : Influencer marketing is all about the outreach and foothold you have in your chosen niche. The more you’re able to connect with a specific audience, the easier it will be to land influencer marketing opportunities.The great thing about influencer marketing is that you don’t need a large following or any previous experience in advertising. You can easily become a well-paid influencer with just a few thousand followers.In this special report, you will learn what the top influencers are doing to secure profitable partnerships and how they set themselves up for ongoing success.This report will show you exactly how to start making money as an influencer, while increasing brand awareness and boosting engagement, all at the same time!

The Moral Judge as a Social Influencer and Intrapsychic Manager

The Moral Judge as a Social Influencer and Intrapsychic Manager
  • Author : Mark David Spranca
  • Publisher :Unknown
  • Release Date :1994
  • Total pages :118
  • ISBN : UCAL:C3385813
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Summary :

Social media influencer marketing – the next big phenomenon in the marketing world

Social media influencer marketing – the next big phenomenon in the marketing world
  • Author : Rudhrah Keshav
  • Publisher :Unknown
  • Release Date :2020-03-28
  • Total pages :25
  • ISBN : 9798631522831
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Summary : Social media influencer marketing – the next big phenomenon in the marketing world By Rudhrah Gourav

Become A Successful Social Media Influencer

Become A Successful Social Media Influencer
  • Author : Cedenheim
  • Publisher :Unknown
  • Release Date :2020-06-23
  • Total pages :74
  • ISBN : 1230987654XX
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Summary : Influencer marketing is a new digital marketing strategy that consists of achieving a series of collaborative links between brands and companies and those people with high visibility and prominence on the Internet, known as 'influencers.' Becoming an influencer or being considered an influencer is not only about having many followers. It is about having your opinion followed and considered by a particular audience. And at the same time, this implies a lot of hard work that involves a lot of learning, perseverance, and dedication. Brands love social media influencers because they encourage their followers to buy products they promote. 2020 will be the best year for influencers. Here is what you'll learn in this step by step guide: How Influencers Generate Their Income ​How To Go Viral On TikTok ​How To Use Hashtags & Challenges The Right Way On TikTok ​TikTok Analytics - The Best Tool For An Influencer What's The Most Important Things When Selecting Your Niche How To Use Captions And Hashtags Like A Pro On Instagram ​How To Use Analyze Your Audience And Create Viral Posts ​How To Set Yourself Ready To Be Contacted By Brands For Promotions ​Things You Should Never Do As An Influencer ​How To Setup Your Youtube Channel The Right Way ​Analyzing Your Channel Data For Maximum Exposure

Millennials' Attitudes Towards Influencer Marketing And Purchase Intentions

Millennials' Attitudes Towards Influencer Marketing And Purchase Intentions
  • Author : Yu Liu
  • Publisher :Unknown
  • Release Date :2019
  • Total pages :45
  • ISBN : OCLC:1141771235
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Summary : Social media has dramatically changed the way people communicate and make decisions. With the widespread use of social media in e-commerce and communication, influencer marketing reaches millennials who frequently use social media and the Internet (Jade, 2018). Marketers utilize an influencer marketing strategy to shape perceptions in partnership with customers. However, academic research has lagged behind practice. Although businesses are becoming more aware of influencer marketing, investing in influencer marketing doesn't always guarantee a long-term return and could be risky for businesses. This study aims to analyze the main components of influencer marketing and evaluate the relative importance of the consumer's perception of the elements of influencer marketing and subsequent purchase intentions.I examined the literature on influencer marketing and customer purchase intentions. Then, I conducted a survey to investigate Instagram users' motivations for following an influencer and making a purchase based on the influencers' recommendations. The literature review included influencer marketing, millennials, purchase intentions and electronic word-of-mouth.

Social Media Influencer Marketing

Social Media Influencer Marketing
  • Author : Bryan Bren
  • Publisher :Unknown
  • Release Date :2020-01-09
  • Total pages :292
  • ISBN : 1658026136
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Summary : Have you ever wondered how you'd be able to take your business to the next level? How about being able to reach more customers with your products/services? Would you also like to tap into the power of having a well-renowned individual assist you with your campaigns? If all of this sounds like it's too good to be true, it isn't. It's what happens when you reach out to a "marketing influencer" and build a long-term, solid relationship with them and have them promote your services. What's a marketing influencer anyway? A marketing influencer is someone who is somewhat famous through the online space of the internet that promotes your services/products.. Essentially, you're targeting your marketing efforts toward a well-known person, versus a target audience. Leveraging the power of someone who is somewhat famous on the web (all while still being altruistic), can prove to be a MUCH MORE effective marketing strategy as opposed to targeting certain groups of people through blogs or social media for example. This book lays out the foundation and everything you'll need to know. It's a critical component of marketing and after you finish reading, you'll be knowledgeable in the following areas: Finding a legitimate influencer who is willing to work with you Identifying the different types of influencers based on various factors and determining which model is best for you How you can work with your influencer to make connections and "sell" as opposed to a target audience Tips for seeking out a positive and trust-worthy influencer and how you can offer benefits in return in order to build a better relationship How to find a well renowned influencer who can assist with marketing and advocating in areas like social media, i.e. Facebook, Instagram, etc. Tips for approaching influencers with commonalities in order to expedite the marketing/influencing process Identifying a fake/real influencer and how to proceed from there Reaching different countries with the help of an influencer to reach more customers with your product/service Fundamentals of influencer marketing and how you can follow each step to maximize your efforts Common mistakes to avoid when searching for an influencer and setting up marketing campaigns Finding a social media influencer and how to build something with them for the future How to stand out from the crowd How to build your audience How to monetize your brand Plus, so much more! Now is the time to take advantage of the influencer marketing strategy. It is not a new concept, though the rules of the game keep changing and this book does an excellent job in keeping up with the current trends, along with establishing solid methods for this type of influence so that you can continue to grow your business. So, what are you waiting for? Go ahead and scroll up and click "Buy Now" in order to purchase your very own copy today and start applying the methods found in this book.

The Credibility of influencer marketing and mandatory labelling.The legal situation in Germany and its influence on acceptance and consumer behaviour

The Credibility of influencer marketing and mandatory labelling.The legal situation in Germany and its influence on acceptance and consumer behaviour
  • Author : Laura Larissa Klempt
  • Publisher :Unknown
  • Release Date :2019-08-28
  • Total pages :160
  • ISBN : 9783346005830
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Summary : Master's Thesis from the year 2019 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1.0, Buckinghamshire New University, course: Leadership & Management majoring Marketing Communications, language: English, abstract: Following the wave of warning letters and court proceedings regarding surreptitious advertising, the increasing popularity of influencer marketing also reveals the legal dimension of this topic. The lack of legal certainty in this area results from trade association activities, such as the Association for Social Competition which systematically sue many influencers and collaborating companies for disguising the promotional nature of paid contributions on social platforms such as Instagram. Against this background, this dissertation examines in further detail the controversial scope of labelling and disclosure obligations for influencers in social media such as Instagram and considers the associated issue of "credibility of influencer-marketing" and potential effects on consumer-behaviour. This assessment is further supported by empirical data collected which is carried out with qualitative and quantitative research methods in order to establish (tentative) hypotheses based on research phenomena and consumer-behaviour pattern. In summary, mandatory labelling and disclosure requirements do not seem to "ruin" the credibility of influencer-marketing and do not take a major influence on consumer acceptance and -behaviour. Acceptance and market behaviour rather seem to be driven by other factors, including the character of the products and the company involved and the personal fit with the profile of the respective influencers. The research-project is limited to the consideration of influencer-marketing and compliance with legal obligations in Germany.

Congratulation 55k Followers

Congratulation 55k Followers
  • Author : like and subscribe publishing
  • Publisher :Unknown
  • Release Date :2020-06-13
  • Total pages :110
  • ISBN : 9798653811159
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Summary : an excellent gift and a very good idea that will appeal to all influencers, bloggers, creators of content and videos, vloggers, people who have their pages, chain, or anywhere to encourage them to continue on their way. the best gift for anyone who uses social media, whether it's your parents, friends, best friends, family, boyfriend, girlfriend, or any teenager. details: size: 6x9 in excellent interior in 110 pages White color paper Matte finish cover for an elegant look