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• Author : Greg Kane,Lorna Koppel
• Publisher :Unknown
• Release Date :2013
• Total pages :128
• ISBN : 0124172326

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Summary : The primary goal of the Information Protection Playbook is to serve as a comprehensive resource for information protection (IP) professionals who must provide adequate information security at a reasonable cost. It emphasizes a holistic view of IP: one that protects the applications, systems, and networks that deliver business information from failures of confidentiality, integrity, availability, trust and accountability, and privacy. Using the guidelines provided in the Information Protection Playbook, security and information technology (IT) managers will learn how to implement the five functions of an IP framework: governance, program planning, risk management, incident response management, and program administration. These functions are based on a model promoted by the Information Systems Audit and Control Association (ISACA) and validated by thousands of Certified Information Security Managers. The five functions are further broken down into a series of objectives or milestones to be achieved in order to implement an IP framework. The extensive appendices included at the end of the book make for an excellent resource for the security or IT manager building an IP program from the ground up. They include, for example, a board of directors presentation complete with sample slides; an IP policy document checklist; a risk prioritization procedure matrix, which illustrates how to classify a threat based on a scale of high, medium, and low; a facility management self-assessment questionnaire; and a list of representative job descriptions for roles in IP. The Information Protection Playbook is a part of Elsevier's Security Executive Council Risk Management Portfolio, a collection of real world solutions and "how-to" guidelines that equip executives, practitioners, and educators with proven information for successful security and risk management programs. Emphasizes information protection guidelines that are driven by business objectives, laws, regulations, and industry standards Draws from successful practices in global organizations, benchmarking, advice from a variety of subject-matter experts, and feedback from the organizations involved with the Security Executive Council Includes 11 appendices full of the sample checklists, matrices, and forms that are discussed in the book

• Author : Greg Kane,Lorna Koppel
• Publisher :Unknown
• Release Date :2013-09-17
• Total pages :128
• ISBN : 9780124172425

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Summary : The primary goal of the Information Protection Playbook is to serve as a comprehensive resource for information protection (IP) professionals who must provide adequate information security at a reasonable cost. It emphasizes a holistic view of IP: one that protects the applications, systems, and networks that deliver business information from failures of confidentiality, integrity, availability, trust and accountability, and privacy. Using the guidelines provided in the Information Protection Playbook, security and information technology (IT) managers will learn how to implement the five functions of an IP framework: governance, program planning, risk management, incident response management, and program administration. These functions are based on a model promoted by the Information Systems Audit and Control Association (ISACA) and validated by thousands of Certified Information Security Managers. The five functions are further broken down into a series of objectives or milestones to be achieved in order to implement an IP framework. The extensive appendices included at the end of the book make for an excellent resource for the security or IT manager building an IP program from the ground up. They include, for example, a board of directors presentation complete with sample slides; an IP policy document checklist; a risk prioritization procedure matrix, which illustrates how to classify a threat based on a scale of high, medium, and low; a facility management self-assessment questionnaire; and a list of representative job descriptions for roles in IP. The Information Protection Playbook is a part of Elsevier’s Security Executive Council Risk Management Portfolio, a collection of real world solutions and "how-to" guidelines that equip executives, practitioners, and educators with proven information for successful security and risk management programs. Emphasizes information protection guidelines that are driven by business objectives, laws, regulations, and industry standards Draws from successful practices in global organizations, benchmarking, advice from a variety of subject-matter experts, and feedback from the organizations involved with the Security Executive Council Includes 11 appendices full of the sample checklists, matrices, and forms that are discussed in the book

• Author : Jeff Bollinger,Brandon Enright,Matthew Valites
• Publisher :Unknown
• Release Date :2015-05-07
• Total pages :276
• ISBN : 9781491913604

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Summary : Any good attacker will tell you that expensive security monitoring and prevention tools aren’t enough to keep you secure. This practical book demonstrates a data-centric approach to distilling complex security monitoring, incident response, and threat analysis ideas into their most basic elements. You’ll learn how to develop your own threat intelligence and incident detection strategy, rather than depend on security tools alone. Written by members of Cisco’s Computer Security Incident Response Team, this book shows IT and information security professionals how to create an InfoSec playbook by developing strategy, technique, and architecture. Learn incident response fundamentals—and the importance of getting back to basics Understand threats you face and what you should be protecting Collect, mine, organize, and analyze as many relevant data sources as possible Build your own playbook of repeatable methods for security monitoring and response Learn how to put your plan into action and keep it running smoothly Select the right monitoring and detection tools for your environment Develop queries to help you sort through data and create valuable reports Know what actions to take during the incident response phase

• Author : John Kingsley-Hefty
• Publisher :Unknown
• Release Date :2013-09-25
• Total pages :160
• ISBN : 9780124172371

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Summary : The Physical Security Strategy and Process Playbook is a concise yet comprehensive treatment of physical security management in the business context. It can be used as an educational tool, help a security manager define security requirements, and serve as a reference for future planning. This book is organized into six component parts around the central theme that physical security is part of sound business management. These components include an introduction to and explanation of basic physical security concepts; a description of the probable security risks for more than 40 functional areas in business; security performance guidelines along with a variety of supporting mitigation strategies; performance specifications for each of the recommended mitigation strategies; guidance on selecting, implementing, and evaluating a security system; and lists of available physical security resources. The Physical Security Strategy and Process Playbook is an essential resource for anyone who makes security-related decisions within an organization, and can be used as an instructional guide for corporate training or in the classroom. The Physical Security Strategy and Process Playbook is a part of Elsevier’s Security Executive Council Risk Management Portfolio, a collection of real world solutions and "how-to" guidelines that equip executives, practitioners, and educators with proven information for successful security and risk management programs. Chapters are categorized by issues and cover the fundamental concepts of physical security up to high-level program procedures Emphasizes performance guidelines (rather than standards) that describe the basic levels of performance to be achieved Discusses the typical security risks that occur in more than 40 functional areas of an organization, along with security performance guidelines and specifications for each Covers the selection, implementation, and evaluation of a robust security system

• Author : Ben Halpert
• Publisher :Unknown
• Release Date :2011-08-09
• Total pages :224
• ISBN : 9780470874745

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Summary : The auditor's guide to ensuring correct security and privacy practices in a cloud computing environment Many organizations are reporting or projecting a significant cost savings through the use of cloud computing—utilizing shared computing resources to provide ubiquitous access for organizations and end users. Just as many organizations, however, are expressing concern with security and privacy issues for their organization's data in the "cloud." Auditing Cloud Computing provides necessary guidance to build a proper audit to ensure operational integrity and customer data protection, among other aspects, are addressed for cloud based resources. Provides necessary guidance to ensure auditors address security and privacy aspects that through a proper audit can provide a specified level of assurance for an organization's resources Reveals effective methods for evaluating the security and privacy practices of cloud services A cloud computing reference for auditors and IT security professionals, as well as those preparing for certification credentials, such as Certified Information Systems Auditor (CISA) Timely and practical, Auditing Cloud Computing expertly provides information to assist in preparing for an audit addressing cloud computing security and privacy for both businesses and cloud based service providers.

• Author : Bob Hayes,Kathleen Kotwica
• Publisher :Unknown
• Release Date :2013-04-03
• Total pages :98
• ISBN : 9780124165649

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Summary : The Business Continuity playbook provides the background and tools to create, manage, and execute all facets of an organization’s business continuity program (BCP). Business continuity planning is an activity performed daily by organizations of all types and sizes to ensure that critical business functions are available before, during, and after a crisis. This playbook guides the security leader through the development, implementation, and maintenance of a successful BCP. The text begins with a detailed description of the concept and value of business continuity planning, transitioning into a step-by-step guide to building or enhancing a BCP. Its 14 appendices, which include sample forms, templates, and definitions, make it an invaluable resource for business continuity planning. The Business Continuity playbook is a part of Elsevier’s Security Executive Council Risk Management Portfolio, a collection of real world solutions and "how-to" guidelines that equip executives, practitioners, and educators with proven information for successful security and risk management programs. Answers the unavoidable question, "What is the business value of a business continuity program?" Breaks down a business continuity program into four major elements for better understanding and easier implementation Includes 14 appendices that provide sample forms, templates, and definitions for immediate adaptation in any business setting

• Author : Yuri Diogenes,Tom Shinder
• Publisher :Unknown
• Release Date :2018-06-04
• Total pages :99998
• ISBN : 9781509307067

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Summary : Discover high-value Azure security insights, tips, and operational optimizations This book presents comprehensive Azure Security Center techniques for safeguarding cloud and hybrid environments. Leading Microsoft security and cloud experts Yuri Diogenes and Dr. Thomas Shinder show how to apply Azure Security Center’s full spectrum of features and capabilities to address protection, detection, and response in key operational scenarios. You’ll learn how to secure any Azure workload, and optimize virtually all facets of modern security, from policies and identity to incident response and risk management. Whatever your role in Azure security, you’ll learn how to save hours, days, or even weeks by solving problems in most efficient, reliable ways possible. Two of Microsoft’s leading cloud security experts show how to: • Assess the impact of cloud and hybrid environments on security, compliance, operations, data protection, and risk management • Master a new security paradigm for a world without traditional perimeters • Gain visibility and control to secure compute, network, storage, and application workloads • Incorporate Azure Security Center into your security operations center • Integrate Azure Security Center with Azure AD Identity Protection Center and third-party solutions • Adapt Azure Security Center’s built-in policies and definitions for your organization • Perform security assessments and implement Azure Security Center recommendations • Use incident response features to detect, investigate, and address threats • Create high-fidelity fusion alerts to focus attention on your most urgent security issues • Implement application whitelisting and just-in-time VM access • Monitor user behavior and access, and investigate compromised or misused credentials • Customize and perform operating system security baseline assessments • Leverage integrated threat intelligence to identify known bad actors

• Author : Bob Hayes
• Publisher :Unknown
• Release Date :2013-09-03
• Total pages :102
• ISBN : 9780124172449

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Summary : Workplace Security Playbook: The New Manager’s Guide to Security Risk is a set of comprehensive risk management guidelines for companies that have other business functions coordinating security. When an employee without a security background is charged with the protection of people, facilities, or assets, the Workplace Security Playbook can be his or her go-to resource for security procedures and recommendations. Business risks are not static: They change and grow as a company changes and grows. New technology, increasing business competition, and social and cultural developments all contribute to new security risks and trends. With this in mind, the Workplace Security Playbook focuses on performance guidelines, rather than prescriptive standards. Using performance guidelines helps assess the individual, changing business and security needs that a manager may face. The easily implementable recommendations included in this book are categorized by issues. In addition to security performance guidelines, topics include the elements of a facility security program, how to conduct security surveys and validation testing, steps for performing workplace investigations and inspections, and procedures for emergency and special security situations. An entire chapter is dedicated to describing the resources available to a new security manager, and another provides an outline for building a customized reference source of local security information. The Workplace Security Playbook is a part of Elsevier’s Security Executive Council Risk Management Portfolio, a collection of real world solutions and "how-to" guidelines that equip executives, practitioners, and educators with proven information for successful security and risk management programs. Chapters are categorized by issues for easy reference, and include the fundamentals of a security program up to high-level procedures Guidelines are specifically designed for companies that have other business functions coordinating security Emphasizes performance guidelines (rather than standards) that describe the basic levels of performance that will strengthen business operations while accommodating what resources are currently available

• Author : Francis J. D'Addario
• Publisher :Unknown
• Release Date :2013
• Total pages :142
• ISBN : 0124172261

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Summary : The Personal Safety and Security Playbook is designed for anyone who may benefit from shared community safety and security responsibilities. Chapters are organized by areas of concern, from personal risk awareness to protection and security considerations for family, home, travel, and work. The guidelines included help the reader recognize personal safety and security hazards, take proactive prevention steps, and react reasonably to danger with beneficial outcomes. A full chapter of local and national resources for personal security is included at the end of the Personal Safety and Security Playbook. The Personal Safety and Security Playbook is a part of Elsevier's Security Executive Council Risk Management Portfolio, a collection of real world solutions and "how-to" guidelines that equip executives, practitioners, and educators with proven information for successful security and risk management programs. Chapters are organized by area of concern and cover everything related to personal safety and security, including protection for the family, home, during travel, and at work Emphasizes that risk awareness, reporting, response, and mitigation are shared community concerns Includes a full chapter of local and national personal security resources

• Author : Peter Rising
• Publisher :Unknown
• Release Date :2020-06-19
• Total pages :642
• ISBN : 9781838981303

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Summary : MS-500: Microsoft 365 Security Administration offers complete, up-to-date coverage of the MS-500 exam so you can take it with confidence, fully equipped to pass the first time.

• Author : Carson Zimmerman
• Publisher :Unknown
• Release Date :2014-07-01
• Total pages :229
• ISBN : 0692243100

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Summary : Ten Strategies of a World-Class Cyber Security Operations Center conveys MITRE's accumulated expertise on enterprise-grade computer network defense. It covers ten key qualities of leading Cyber Security Operations Centers (CSOCs), ranging from their structure and organization, to processes that best enable smooth operations, to approaches that extract maximum value from key CSOC technology investments. This book offers perspective and context for key decision points in structuring a CSOC, such as what capabilities to offer, how to architect large-scale data collection and analysis, and how to prepare the CSOC team for agile, threat-based response. If you manage, work in, or are standing up a CSOC, this book is for you. It is also available on MITRE's website, www.mitre.org.

• Author : Peter H. Gregory
• Publisher :Unknown
• Release Date :2021-06-11
• Total pages :229
• ISBN : 9781260474107

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Summary : This self-study guide covers every topic on the Certified Information Privacy Manager exam Take IAPP’s rigorous Certified Information Privacy Manager (CIPM) exam with complete confidence using the comprehensive information contained in this highly effective study guide. The book enhances candidates’ abilities to design, build, and run information privacy management programs. Written by a security and privacy expert and experienced author, CIPM Certified Information Privacy Manager All-in-One Exam Guide is based on proven pedagogy and thoroughly prepares candidates to pass this exam. Beyond exam preparation, the guide also serves as a valuable on-the-job reference. •Provides 100% coverage of all eight objectives for the CIPM exam •Online content includes 300 practice questions in the Total Tester exam engine •Written by a security and privacy expert, educator, and experienced author

• Author : Nicole A. Keefe,Ziv J. Haskal,Auh Whan Park,John F. Angle
• Publisher :Unknown
• Release Date :2018-03-14
• Total pages :755
• ISBN : 9783319713007

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Summary : This textbook offers a comprehensive guide to interventional radiology (IR) for medical students, residents, nurse practitioners, physician assistants, and fellows. IR is constantly evolving to meet the growing demands of patient care by applying cutting-edge technology to minimally invasive image-guided procedures. A dynamic specialty, interventional radiology has gained significant traction and interest in recent years, with combined IR/DR residencies rising to meet the increasing demand. This book addresses this growing need for a reference in IR, allowing students to gain a solid foundation to prepare them for their careers. The book is divided into two main sections, with many images and key point boxes throughout that offer high-yield pearls along with the specific How To's necessary for practice. The first section is designed to give readers an introduction to IR, including radiation safety, commonly used devices, patient care, and anatomy. The second portion divides into sections covering major body areas, diseases, conditions, and interventions. These chapters cover procedures including pathophysiology, indications for treatment, as well as alternative treatments before delving into interventional therapy. IR Playbook gives medical students, residents, and trainees a full perspective of interventional radiology.

• Author : Andrew Jaquith
• Publisher :Unknown
• Release Date :2007-03-26
• Total pages :336
• ISBN : 0132715775

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Summary : The Definitive Guide to Quantifying, Classifying, and Measuring Enterprise IT Security Operations Security Metrics is the first comprehensive best-practice guide to defining, creating, and utilizing security metrics in the enterprise. Using sample charts, graphics, case studies, and war stories, Yankee Group Security Expert Andrew Jaquith demonstrates exactly how to establish effective metrics based on your organization’s unique requirements. You’ll discover how to quantify hard-to-measure security activities, compile and analyze all relevant data, identify strengths and weaknesses, set cost-effective priorities for improvement, and craft compelling messages for senior management. Security Metrics successfully bridges management’s quantitative viewpoint with the nuts-and-bolts approach typically taken by security professionals. It brings together expert solutions drawn from Jaquith’s extensive consulting work in the software, aerospace, and financial services industries, including new metrics presented nowhere else. You’ll learn how to: • Replace nonstop crisis response with a systematic approach to security improvement • Understand the differences between “good” and “bad” metrics • Measure coverage and control, vulnerability management, password quality, patch latency, benchmark scoring, and business-adjusted risk • Quantify the effectiveness of security acquisition, implementation, and other program activities • Organize, aggregate, and analyze your data to bring out key insights • Use visualization to understand and communicate security issues more clearly • Capture valuable data from firewalls and antivirus logs, third-party auditor reports, and other resources • Implement balanced scorecards that present compact, holistic views of organizational security effectiveness

• Author : Daniel C. Esty,P.J. Simmons
• Publisher :Unknown
• Release Date :2011-04-08
• Total pages :464
• ISBN : 9781118010891

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Summary : "Implement the green strategies outlined in Dan Esty's and Andrew Winston’s bestseller Green to Gold" Hard-nosed business advice for gaining competitive advantage through sustainability action in buildings and operations, information technology, product design, sourcing, manufacturing, logistics and transportation, marketing, accounting, and other key business functions Whether you are a climate change skeptic or an environmentalist, sustainability issues cannot be ignored in today’s corporate world. With rising energy and natural resource costs, intensified regulations, investor pressures, and a growing demand for environmentally friendly products, sustainability is no longer an option—it’s a business imperative. Unlike many green business books, the Playbook skips the environmental ideology and deals exclusively with tools and strategies that have been shown to cut costs, reduce risks, drive revenues, and build brand identity. Builds on Dan Esty and Andrew Winston’s prizewinning Green to Gold, which has become a business classic and a staple of management training across the world. Shows in detail how each business function or department can achieve an eco-advantage over the competition Offers frameworks, checklists, and action plans applicable to any business–big or small, in manufacturing or services The Green to Gold Business Playbook gives you the tools to make green work-and work profitably-for your business.

• Author : Mark J. Kohler
• Publisher :Unknown
• Release Date :2019-07-23
• Total pages :229
• ISBN : 9781613084038

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Summary : The Tax Rules Have Changed. Your Business Should, Too. The Tax Cut and Jobs Act of 2017 marks the biggest tax reform in more than 30 years. The changes to the tax code are complex (especially for the small-business owner), but you don't have to go it alone. CPA and Attorney Mark J. Kohler delivers a comprehensive analysis of the new tax and legal structure you desperately need to help make the new tax law work for you. In this revised edition of The Tax and Legal Playbook, Kohler reveals clear-cut truths about tax and legal planning and delivers a practical, play-by-play guide that helps you build wealth, save on taxes, and protect your assets. Using real-world case studies, tax-savvy tips, game plans, and discussion points, Kohler coaches you through the complexities of the tax game of the small-business owner. You'll also learn how to: Examine your business needs and pick the right business entity for you Build your personal and corporate credit in eight steps Implement affordable asset protection strategies Take advantage of underutilized business tax deductions Pick the right health-care, retirement, and estate plans Bring on partners and investors the right way Plan for your future with self-directed retirement funds Reading from cover to cover or refer to each chapter as needed, you will come away wiser and better equipped to make the best decisions for your business, your family, and yourself.

• Author : Caroline Carruthers,Peter Jackson
• Publisher :Unknown
• Release Date :2020-12-20
• Total pages :248
• ISBN : 9781783304745

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Summary : This fully revised and updated edition of the bestselling Chief Data Officer’s Playbook offers new insights into the role of the CDO and the data environment. Written by two of the world’s leading experts in data driven transformation, it addresses the changes that have taken place in ‘data’, in the role of the ‘CDO’, and the expectations and ambitions of organisations. Most importantly, it will place the role of the CDO into the context of a c-suite player for organisations that wish to recover quickly and with long-term stability from the current global economic downturn. New coverage includes: - the evolution of the CDO role, what those changes mean for organisations and individuals, and what the future might hold - a focus on ethics, the data revolution and all the areas that help readers take their first steps on the data journey - new conversations and experiences from an alumni of data leaders compiled over the past three years - new chapters and reflections on being a third generation CDO and on working across a broad spectrum of organisations who are all on different parts of their data journey. Written in a highly accessible and practical manner, The Chief Data Officer’s Playbook, Second Edition brings the most up-to-date guidance to CDO’s who wish to understand their position better; to those aspiring to become CDO’s; to those who might be recruiting a CDO and to recruiters to understand an organisation seeking a CDO and the CDO landscape.

• Author : Francis J. D'Addario
• Publisher :Unknown
• Release Date :2013-10-23
• Total pages :148
• ISBN : 9780124172364

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Summary : The Personal Safety and Security Playbook is designed for anyone who may benefit from shared community safety and security responsibilities. Chapters are organized by areas of concern, from personal risk awareness to protection and security considerations for family, home, travel, and work. The guidelines included help the reader recognize personal safety and security hazards, take proactive prevention steps, and react reasonably to danger with beneficial outcomes. A full chapter of local and national resources for personal security is included at the end of the Personal Safety and Security Playbook. The Personal Safety and Security Playbook is a part of Elsevier’s Security Executive Council Risk Management Portfolio, a collection of real world solutions and "how-to" guidelines that equip executives, practitioners, and educators with proven information for successful security and risk management programs. Chapters are organized by area of concern and cover everything related to personal safety and security, including protection for the family, home, during travel, and at work Emphasizes that risk awareness, reporting, response, and mitigation are shared community concerns Includes a full chapter of local and national personal security resources

• Author : John Kingsley-Hefty
• Publisher :Unknown
• Release Date :2013
• Total pages :144
• ISBN : 012417227X

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Summary : Summary: The Physical Security Strategy and Process Playbook is a concise yet comprehensive treatment of physical security management in the business context. It can be used as an educational tool, help a security manager define security requirements, and serve as a reference for future planning. This book is organized into six component parts around the central theme that physical security is part of sound business management. These components include an introduction to and explanation of basic physical security concepts; a description of the probable security risks for more than 40 functional areas in business; security performance guidelines along with a variety of supporting mitigation strategies; performance specifications for each of the recommended mitigation strategies; guidance on selecting, implementing, and evaluating a security system; and lists of available physical security resources. The Physical Security Strategy and Process Playbook is an essential resource for anyone who makes security-related decisions within an organization, and can be used as an instructional guide for corporate training or in the classroom. Chapters are categorized by issues and cover the fundamental concepts of physical security up to high-level program procedures Emphasizes performance guidelines (rather than standards) that describe the basic levels of performance to be achieved. Discusses the typical security risks that occur in more than 40 functional areas of an organization, along with security performance guidelines and specifications for each. Covers the selection, implementation, and evaluation of a robust security system.

• Author : N. K. McCarthy,Matthew Todd,Jeff Klaben
• Publisher :Unknown
• Release Date :2012-08-07
• Total pages :528
• ISBN : 9780071790406

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Summary : Uncertainty and risk, meet planning and action. Reinforce your organization’s security posture using the expert information contained in this tactical guide. The Computer Incident Response Planning Handbook: Executable Plans for Protecting Information at Risk shows you how to build and manage successful response plans for the cyber incidents that have become inevitable for organizations of any size. Find out why these plans work. Learn the step-by-step process for developing and managing plans built to address the wide range of issues organizations face in times of crisis. Contains the essentials for developing both data breach and malware outbreak response plans—and best practices for maintaining those plans Features ready-to-implement CIRPs—derived from living incident response plans that have survived the rigors of repeated execution and numerous audits Clearly explains how to minimize the risk of post-event litigation, brand impact, fines and penalties—and how to protect shareholder value Supports corporate compliance with industry standards and requirements, including PCI, HIPAA, SOX, and CA SB-24

• Author : Lauren Perkins
• Publisher :Unknown
• Release Date :2015-01-05
• Total pages :316
• ISBN : 9781430249962

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Summary : Savvy companies recognize the value of a strong community. Think of Nike and its community of runners, Nike+, and you’ll quickly understand that creating and fostering an online community around a product or brand is a powerful way to boost marketing efforts, gain valuable insight into consumers, increase revenue, improve consumer loyalty, and enhance customer service efforts. Companies now have the unprecedented opportunity to integrate their brand’s messaging into the everyday lives of their target audiences. But while supporting the growth of online communities should be at the top of every company’s priority list, all too often it falls by the wayside. That’s why brand strategy expert and digital marketer Lauren Perkins wrote The Community Manager’s Playbook (#CMplaybook on Twitter), a must-read guide for business and brand builders who need to strengthen their approach to online B2C community management and customer engagement. As Perkins explains, if companies want to create thriving online communities focused on their product or brand, they must do more than simply issue a few tweets a day, create (and then abandon) a Facebook page, and blog every once in a while. Instead, organizations of all sizes must treat community management as a central component of their overall marketing strategy. When they do, they will be rewarded handsomely with greater brand awareness, increased customer use and retention, lower acquisition costs, and a tribe of consumers who can’t wait to purchase their next product. Perkins not only teaches readers how to build an engaging community strategy from the ground up, but she also provides them with the tactical community management activities they need to acquire and retain customers, create compelling content, and track their results along the way. Distinctive in its comprehensive, step-by-step approach to creating online communities that are fully consistent with a company’s existing brand voice, The Community Manager’s Playbook: Explains how excellent community management provides a competitive advantage with a large impact on sales Provides an in-depth overview of brand and business alignment Teaches readers how to identify their community's online target audience and influence their needs and wants Details the appropriate online channels through which content should be distributed Champions the use of an agile approach through repeated testing to maximize the return on every company investment Discusses the many diverse metrics that can be used to measure community scope Today, there is no brand strategy without a community strategy. Companies that are not developing communities are losing control of their brands and missing opportunities to optimize their marketing investments. With The Community Manager’s Playbook as their guide, however, marketing professionals and the companies and brands they represent will be equipped with the tools they need to manage their online marketing efforts, engage their core customers at every level, leverage community insights into the product development cycle, and ensure that their messaging is heard across all corners of the digital landscape.