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Invisible Influence

Invisible Influence
  • Author : Jonah Berger
  • Publisher :Unknown
  • Release Date :2017-06-20
  • Total pages :272
  • ISBN : 1476759731
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Summary : Explores the subtle, secret influences that affect the decisions we make--from what we buy, to the careers we choose, to what we eat.

Invisible Influence

Invisible Influence
  • Author : Kevin Hogan
  • Publisher :Unknown
  • Release Date :2013-03-18
  • Total pages :224
  • ISBN : 1118602250
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Summary : Explores the art of quiet persuasion, explaining how subtle influence can be employed effectively in sales, marketing, and communication, and offering insight into the mental shortcuts people use when they make purchases.

Summary of Invisible Influence

Summary of Invisible Influence
  • Author : InstaRead Summaries Staff
  • Publisher :Unknown
  • Release Date :2016-08-26
  • Total pages :34
  • ISBN : 9781537322322
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Summary : Summary of Invisible Influence by Jonah Berger | Includes Analysis Preview: Invisible Influence by Jonah Berger is a close examination of the psychology behind behavioral decisions related to identity and branding. Many decisions that the average person makes every day are deeply impacted by factors of which they are seldom aware. A person is likely to understand that others are influenced by suggestion but unlikely to recognize when the same factors can influence a personal decision. Familiarity is a strong motivator for choices. People think more favorably about the things they see frequently even if they are unaware that they have seen them. They are also more likely to conform to group consensus, which can lead to increased popularity of popular products but can cause individuals to avoid contradicting a group that agreed on the wrong choice. Individuals differentiate themselves from others by choosing unfamiliar options intentionally. Privately, the same people will make similar choices as the rest of the group... PLEASE NOTE: This is key takeaways and analysis of the book and NOT the original book. Inside this Instaread Summary of Invisible Influence by Jonah Berger | Includes Analysis · Overview of the Book · Important People · Key Takeaways · Analysis of Key Takeaways About the Author With Instaread, you can get the key takeaways, summary and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways and analyze them for your convenience. Visit our website at instaread.co.

Invisible Influence

Invisible Influence
  • Author : Surprise Svisveni
  • Publisher :Unknown
  • Release Date :2020-06-02
  • Total pages :28
  • ISBN : 09876543XX
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Summary : The issues of life revealed. Know how you are what you are now because of your past and how to create the future you want. Your destiny is in your heart and on your lips. In this book life transforming tips are shared. A must read for those who want a better future. Don't let this opportunity pass by

The Invisible Influence

The Invisible Influence
  • Author : Alexander Cannon
  • Publisher :Unknown
  • Release Date :1934
  • Total pages :160
  • ISBN : 09876543XX
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Summary :

Summary of Invisible Influence

Summary of Invisible Influence
  • Author : Instaread
  • Publisher :Unknown
  • Release Date :2016-08-26
  • Total pages :42
  • ISBN : 1683784669
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Summary : Summary of Invisible Influence by Jonah Berger | Includes Analysis Preview: Invisible Influence by Jonah Berger is a close examination of the psychology behind behavioral decisions related to identity and branding. Many decisions that the average person makes every day are deeply impacted by factors of which they are seldom aware. A person is likely to understand that others are influenced by suggestion but unlikely to recognize when the same factors can influence a personal decision. Familiarity is a strong motivator for choices. People think more favorably about the things they see frequently even if they are unaware that they have seen them. They are also more likely to conform to group consensus, which can lead to increased popularity of popular products but can cause individuals to avoid contradicting a group that agreed on the wrong choice. Individuals differentiate themselves from others by choosing unfamiliar options intentionally. Privately, the same people will make similar choices as the rest of the group… PLEASE NOTE: This is key takeaways and analysis of the book and NOT the original book. Inside this Instaread Summary of Invisible Influence by Jonah Berger | Includes Analysis · Overview of the Book · Important People · Key Takeaways · Analysis of Key Takeaways About the Author With Instaread, you can get the key takeaways, summary and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways and analyze them for your convenience. Visit our website at instaread.co.

Summary of Invisible Influence

Summary of Invisible Influence
  • Author : Better Business Summaries
  • Publisher :Unknown
  • Release Date :2016-09-29
  • Total pages :229
  • ISBN : 9781539103851
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Summary : Invisible Influence: The Hidden Forces that Shape Behavior Summary Book Preview: Invisible Influence by Jonah Berger helps the readers understand the psychology that motivates the decisions about branding and identity. The decisions made by an individual on a daily basis are dictated by subconscious factors so one is hardly aware of its effects. An individual can detect the influence by a suggestion from other people and not be able to recognize the level of impact the same factors had in their decision. Familiarity largely affects choices. People are biased on the things they often see even if they do not recall seeing them. They are likely to follow a group's decision on a preferred product or brand, which leads to increase in popularity of already popular brands. Individuals can, however, shy from going against a group of people that made a wrong choice. This is a summary and analysis of the book and NOT the original book This Book Contains: Summary Of The Entire Book Chapter By Chapter Breakdown Analysis Of The Reading Experience Download Your Copy Today"

Contagious

Contagious
  • Author : Jonah Berger
  • Publisher :Unknown
  • Release Date :2016-05-03
  • Total pages :256
  • ISBN : 1451686587
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Summary : Upper Saddle River, N.J. : Creative Homeowner,

The Catalyst

The Catalyst
  • Author : Jonah Berger
  • Publisher :Unknown
  • Release Date :2020-03-10
  • Total pages :288
  • ISBN : 1982108657
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Summary : “Jonah Berger is one of those rare thinkers who blends research-based insights with immensely practical guidance. I am grateful to be one of the many who have learned from this master teacher.” —Jim Collins, author Good to Great, coauthor Built to Last From the author of New York Times bestsellers Contagious and Invisible Influence comes a revolutionary approach to changing anyone’s mind. Everyone has something they want to change. Marketers want to change their customers’ minds and leaders want to change organizations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way? This book takes a different approach. Successful change agents know it’s not about pushing harder, or providing more information, it’s about being a catalyst. Catalysts remove roadblocks and reduce the barriers to change. Instead of asking, “How could I change someone’s mind?” they ask a different question: “Why haven’t they changed already? What’s stopping them?” The Catalyst identifies the key barriers to change and how to mitigate them. You’ll learn how catalysts change minds in the toughest of situations: how hostage negotiators get people to come out with their hands up and how marketers get new products to catch on, how leaders transform organizational culture and how activists ignite social movements, how substance abuse counselors get addicts to realize they have a problem, and how political canvassers change deeply rooted political beliefs. This book is designed for anyone who wants to catalyze change. It provides a powerful way of thinking and a range of techniques that can lead to extraordinary results. Whether you’re trying to change one person, transform an organization, or shift the way an entire industry does business, this book will teach you how to become a catalyst.

The Invisible Influence - A Story of the Mystic Orient with Great Truths Which Can Never Die

The Invisible Influence - A Story of the Mystic Orient with Great Truths Which Can Never Die
  • Author : Alexander Cannon
  • Publisher :Unknown
  • Release Date :2006-01-01
  • Total pages :96
  • ISBN : 1406790877
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Summary : The wisdom of the Yogi and the Fakir, the secrets of the great Lama Convent, Black Magic, Hallucinations, Astrology, Numerology, Illusions, Clairvoyance, Prophecy, are all in this book - a book which has aroused a torrent of speculation throughout Europe and America. Contents Include: Influence and Power - Mind over matter - The Mystery of the Mind over Time and Space - A Terrible Truth - The Science of Hypnotism and Telepathy - The Invisible Influence Yet Visible - Pain and the Imagination - Some Psychic Phenomena - Dreams, Dissociation and Disease - Psychology and Things Occult - The Way to the Abode of Learning and Love - The Power that Dwarfs Intellect

Invisible Women

Invisible Women
  • Author : Caroline Criado Perez
  • Publisher :Unknown
  • Release Date :2019-03-12
  • Total pages :432
  • ISBN : 1683353145
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Summary : Data is fundamental to the modern world. From economic development, to healthcare, to education and public policy, we rely on numbers to allocate resources and make crucial decisions. But because so much data fails to take into account gender, because it treats men as the default and women as atypical, bias and discrimination are baked into our systems. And women pay tremendous costs for this bias, in time, money, and often with their lives. Celebrated feminist advocate Caroline Criado Perez investigates shocking root cause of gender inequality and research in Invisible Women†‹, diving into women’s lives at home, the workplace, the public square, the doctor’s office, and more. Built on hundreds of studies in the US, the UK, and around the world, and written with energy, wit, and sparkling intelligence, this is a groundbreaking, unforgettable exposé that will change the way you look at the world.

The Invisible Influence

The Invisible Influence
  • Author : Alexander Cannon
  • Publisher :Unknown
  • Release Date :2018-11-10
  • Total pages :164
  • ISBN : 9780353244979
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Summary : This work has been selected by scholars as being culturally important and is part of the knowledge base of civilization as we know it. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. To ensure a quality reading experience, this work has been proofread and republished using a format that seamlessly blends the original graphical elements with text in an easy-to-read typeface. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

Written in Invisible Ink - Selected Stories

Written in Invisible Ink - Selected Stories
  • Author : Hervé Guibert
  • Publisher :Unknown
  • Release Date :2020-03-28
  • Total pages :272
  • ISBN : 1635901197
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Summary : Stories that map the writer's artistic development, written with candor, detachment, and passion. Herv Guibert published twenty-five books before dying of AIDS in 1991 at age 36. An originator of French "autofiction" of the 1990s, Guibert wrote with aggressive candor, detachment, and passion, mixing diary writing, memoir, and fiction. Best known for the series of books he wrote during the last years of his life, chronicling his coexistence with illness, he has been a powerful influence on many contemporary writers. Written in Invisible Ink maps the writer's artistic development, from his earliest texts--fragmented stories of queer desire--to the unnervingly photorealistic descriptions in Vice and the autobiographical sojourns of Singular Adventures. Propaganda Death, his harsh, visceral debut, is included in its entirety. The volume concludes with a series of short, jewel-like stories composed at the end of his life. These anarchic and lyrical pieces are translated into English for the first time by Jeffrey Zuckerman. From midnight encounters with strangers to tormented relationships with friends, from a blistering sequence written for Roland Barthes to a tender summoning of Michel Foucault upon his death, these texts lay bare Guibert's relentless obsessions in miniature.

Selling the Invisible

Selling the Invisible
  • Author : Harry Beckwith
  • Publisher :Unknown
  • Release Date :1999-06-14
  • Total pages :272
  • ISBN : 0446930032
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Summary : SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear & Seeing the Forest Around the Falling Trees.

The Influence of the Stars

The Influence of the Stars
  • Author : Rosa Baughan
  • Publisher :Unknown
  • Release Date :1996-09
  • Total pages :272
  • ISBN : 9780787300807
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Summary : 1904 in three parts - Astrology, Chiromancy, and Physiognomy. Also, chapters on the significance of the moles of the body astrologically considered, the mystical wheel of Pythagoras and the methods of working it. Content: Astrology, the Alphabet of As.

The Invisible Gorilla

The Invisible Gorilla
  • Author : Christopher Chabris,Daniel Simons
  • Publisher :Unknown
  • Release Date :2010-05-18
  • Total pages :288
  • ISBN : 9780307459671
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Summary : Reading this book will make you less sure of yourself—and that’s a good thing. In The Invisible Gorilla, Christopher Chabris and Daniel Simons, creators of one of psychology’s most famous experiments, use remarkable stories and counterintuitive scientific findings to demonstrate an important truth: Our minds don’t work the way we think they do. We think we see ourselves and the world as they really are, but we’re actually missing a whole lot. Chabris and Simons combine the work of other researchers with their own findings on attention, perception, memory, and reasoning to reveal how faulty intuitions often get us into trouble. In the process, they explain: • Why a company would spend billions to launch a product that its own analysts know will fail • How a police officer could run right past a brutal assault without seeing it • Why award-winning movies are full of editing mistakes • What criminals have in common with chess masters • Why measles and other childhood diseases are making a comeback • Why money managers could learn a lot from weather forecasters Again and again, we think we experience and understand the world as it is, but our thoughts are beset by everyday illusions. We write traffic laws and build criminal cases on the assumption that people will notice when something unusual happens right in front of them. We’re sure we know where we were on 9/11, falsely believing that vivid memories are seared into our minds with perfect fidelity. And as a society, we spend billions on devices to train our brains because we’re continually tempted by the lure of quick fixes and effortless self-improvement. The Invisible Gorilla reveals the myriad ways that our intuitions can deceive us, but it’s much more than a catalog of human failings. Chabris and Simons explain why we succumb to these everyday illusions and what we can do to inoculate ourselves against their effects. Ultimately, the book provides a kind of x-ray vision into our own minds, making it possible to pierce the veil of illusions that clouds our thoughts and to think clearly for perhaps the first time. From the Hardcover edition.

Gastrophysics

Gastrophysics
  • Author : Charles Spence
  • Publisher :Unknown
  • Release Date :2017-06-20
  • Total pages :336
  • ISBN : 0735223483
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Summary : The science behind a good meal: all the sounds, sights, and tastes that make us like what we're eating—and want to eat more. Why do we consume 35 percent more food when eating with one other person, and 75 percent more when dining with three? How do we explain the fact that people who like strong coffee drink more of it under bright lighting? And why does green ketchup just not work? The answer is gastrophysics, the new area of sensory science pioneered by Oxford professor Charles Spence. Now he's stepping out of his lab to lift the lid on the entire eating experience—how the taste, the aroma, and our overall enjoyment of food are influenced by all of our senses, as well as by our mood and expectations. The pleasures of food lie mostly in the mind, not in the mouth. Get that straight and you can start to understand what really makes food enjoyable, stimulating, and, most important, memorable. Spence reveals in amusing detail the importance of all the “off the plate” elements of a meal: the weight of cutlery, the color of the plate, the background music, and much more. Whether we’re dining alone or at a dinner party, on a plane or in front of the TV, he reveals how to understand what we’re tasting and influence what others experience. This is accessible science at its best, fascinating to anyone in possession of an appetite. Crammed with discoveries about our everyday sensory lives, Gastrophysics is a book guaranteed to make you look at your plate in a whole new way.

Trumping the Mainstream

Trumping the Mainstream
  • Author : Lise Esther Herman,James Muldoon
  • Publisher :Unknown
  • Release Date :2018-08-24
  • Total pages :286
  • ISBN : 1351384015
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Summary : In 2016, the striking electoral success of the UK Vote Leave campaign and Donald Trump’s presidential bid defied conventional expectations and transformed the political landscape. Considered together, these two largely unpredicted events constitute a defining moment in the process of the incorporation of far-right populist discourse in mainstream politics. This timely book argues that there has been a change in the fundamental dynamic of the mainstreaming of far-right populist discourse. In recent elections, anti-establishment actors have rewritten the playbook, defeated the establishment and redefined political norms. They have effectively outplayed, overtaken and trumped mainstream parties and policies. As fringe discourse becomes mainstream, how we conceive of the political landscape and indeed the very distinction between a political centre and periphery has been challenged. This book provides new theoretical tools and empirical analyses to understand the ongoing mainstreaming of far-right populism. Offering case studies and comparative research, it analyses recent political events in the US, UK, France and Belgium. This book is essential reading for scholars and students of populism and far-right politics who seek to make sense of recent world-altering events.

Silent Invasion

Silent Invasion
  • Author : Clive Hamilton
  • Publisher :Unknown
  • Release Date :2018-02-22
  • Total pages :376
  • ISBN : 1743585446
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Summary :

In 2008 Clive Hamilton was at Parliament House in Canberra when the Beijing Olympic torch relay passed through. He watched in bewilderment as a small pro-Tibet protest was overrun by thousands of angry Chinese students. Where did they come from? Why were they so aggressive? And what gave them the right to shut down others exercising their democratic right to protest? The authorities did nothing about it, and what he saw stayed with him.
 
In 2016 it was revealed that wealthy Chinese businessmen linked to the Chinese Communist Party had become the largest donors to both major political parties. Hamilton realised something big was happening, and decided to investigate the Chinese government’s influence in Australia. What he found shocked him.
 
From politics to culture, real estate to agriculture, universities to unions, and even in our primary schools, he uncovered compelling evidence of the Chinese Communist Party’s infiltration of Australia. Sophisticated influence operations target Australia’s elites, and parts of the large Chinese-Australian diaspora have been mobilised to buy access to politicians, limit academic freedom, intimidate critics, collect information for Chinese intelligence agencies, and protest in the streets against Australian government policy. It’s no exaggeration to say the Chinese Communist Party and Australian democracy are on a collision course. The CCP is determined to win, while Australia looks the other way.
 
Thoroughly researched and powerfully argued, Silent Invasion is a sobering examination of the mounting threats to democratic freedoms Australians have for too long taken for granted. Yes, China is important to our economic prosperity; but, Hamilton asks, how much is our sovereignty as a nation worth?

Anyone keen to understand how China draws other countries into its sphere of influence should start with Silent Invasion. This is an important book for the future of Australia. But tug on the threads of China’s influence networks in Australia and its global network of influence operations starts to unravel.Professor John Fitzgerald, author of Big White Lie: Chinese Australians in White Australia

Compelling People

Compelling People
  • Author : John Neffinger,Matthew Kohut
  • Publisher :Unknown
  • Release Date :2013-08-15
  • Total pages :304
  • ISBN : 1101623616
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Summary : Required reading at Harvard Business School and Columbia Business School. Everyone wants to be more appealing and effective, but few believe we can manage the personal magnetism of a Bill Clinton or an Oprah Winfrey. John Neffinger and Matthew Kohut trace the path to influence through a balance of strength (the root of respect) and warmth (the root of affection). Each seems simple, but only a few of us figure out the tricky task of projecting both at once. Drawing on cutting-edge social science research as well as their own work with Fortune 500 executives, members of Congress, TED speakers, and Nobel Prize winners, Neffinger and Kohut reveal how we size each other up—and how we can learn to win the admiration, respect, and affection we desire.

The Party Decides

The Party Decides
  • Author : Marty Cohen,David Karol,Hans Noel,John Zaller
  • Publisher :Unknown
  • Release Date :2009-05-15
  • Total pages :416
  • ISBN : 0226112381
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Summary : Throughout the contest for the 2008 Democratic presidential nomination, politicians and voters alike worried that the outcome might depend on the preferences of unelected superdelegates. This concern threw into relief the prevailing notion that—such unusually competitive cases notwithstanding—people, rather than parties, should and do control presidential nominations. But for the past several decades, The Party Decides shows, unelected insiders in both major parties have effectively selected candidates long before citizens reached the ballot box. Tracing the evolution of presidential nominations since the 1790s, this volume demonstrates how party insiders have sought since America’s founding to control nominations as a means of getting what they want from government. Contrary to the common view that the party reforms of the 1970s gave voters more power, the authors contend that the most consequential contests remain the candidates’ fights for prominent endorsements and the support of various interest groups and state party leaders. These invisible primaries produce frontrunners long before most voters start paying attention, profoundly influencing final election outcomes and investing parties with far more nominating power than is generally recognized.