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It's Not How Good You Are, It's How Good You Want to Be

It's Not How Good You Are, It's How Good You Want to Be
  • Author : Paul Arden
  • Publisher :Unknown
  • Release Date :2003-06-01
  • Total pages :128
  • ISBN : 0714843377
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Summary : " It’s Not How Good You Are, It’s How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible. The world’s top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity – all endeavors that can be applied to aspects of modern life. This uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom – all packed into easy‐to‐digest, bite‐sized spreads. If you want to succeed in life or business, this book is a must. "

Whatever You Think Think the Opposite

Whatever You Think Think the Opposite
  • Author : Paul Arden
  • Publisher :Unknown
  • Release Date :2006
  • Total pages :142
  • ISBN : 1591841216
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Summary : Gives advice for how to achieve success, advocating risk-taking and entrepreneurial thinking by presenting examples of people who made unique decisions that paid off.

SUMMARY - It's Not How Good You Are, It's How Good You Want to Be by Paul Arden

SUMMARY - It's Not How Good You Are, It's How Good You Want to Be by Paul Arden
  • Author : Shortcut Edition
  • Publisher :Unknown
  • Release Date :2020-11-06
  • Total pages :27
  • ISBN : 9798559980799
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Summary : * Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes.*By reading this summary, you will discover, thanks to Paul Arden's advice, how to assert yourself in your work and get the best out of yourself.*You will also learn : that this advice is intended for professionals, especially advertisers, but also for all those who want to make something of their lives; that whether you are a beginner or an experienced professional, you are bound to benefit from the questions and answers provided by Paul Arden; that the methods used by advertisers can be transposed to other fields; that with intelligence, courage and talent, you will be able to succeed in the field of your choice.*Aiming for perfection, being the best by remaining consensual and setting realistic goals, is this the recipe for success at work? Paul Arden, a British publicist, says exactly the opposite and sweeps away preconceived ideas. According to him, learning is above all about taking the plunge... and making mistakes. To be ambitious is to make your dreams come true and to project yourself with determination. Succeeding means having a goal and becoming what you want to be.*Buy now the summary of this book for the modest price of a cup of coffee!

Damn Good Advice (For People with Talent!)

Damn Good Advice (For People with Talent!)
  • Author : George Lois
  • Publisher :Unknown
  • Release Date :2012-03-12
  • Total pages :176
  • ISBN : 0714863483
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Summary : Damn Good Advice (For People With Talent!) is a look into the mind of one of America's most legendary creative thinkers, George Lois. Offering indispensle lessons, practical advice, facts, anecdotes and inspiration, this book is a timeless creative bible for all those looking to succeed in life, business and creativity. These are key lessons derived from the incomparle life of 'Master Communicator' George Lois, the original Mad Man of Madison Avenue. Written and compiled by the man The Wall Street Journal called "prodigy, enfant terrible, founder of agencies, creator of legends," each step is borne from a passion to succeed and a disdain for the status quo. Organised into inspirational, bite-sized pointers, each page offers fresh insight into the sources of success, from identifying your heroes to identifying yourself. The ideas, images and illustrations presented in this book are fresh, witty and in-your-face. Whether it's communicating your point in nanosecond, creating an explosive portfolio or making your presence felt, no one is better placed than George Lois to teach you the process of creativity. Poignant, punchy and to-the-point, Damn Good Advice (For People With Talent!) is a must have for anyone on a quest for success.

The Book of Doing

The Book of Doing
  • Author : Allison Arden
  • Publisher :Unknown
  • Release Date :2012
  • Total pages :179
  • ISBN : 9780399537349
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Summary : An inspiring collection of ideas and activities to increase creativity and joy. There are suggestions of objects to create and make, ways to explore and experiment with everyday tasks and all manner of things to play, build, paint and cook. Readers will be inspired to roll up their sleeves and get out the glitter and re-discover happiness in nostalgic crafts.

Golf

Golf
  • Author : Bill Kroen
  • Publisher :Unknown
  • Release Date :2009-01-01
  • Total pages :240
  • ISBN : 9780740786952
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Summary : "If you watch a game, it's fun. If you play it, it's recreation. If you work at it, it's golf." --Bob Hope This is an easy to read and understand instructional book to help adult players sharpen their skills. Although most golfers never improve once they reach adulthood, author Bill Kroen wants to help those golfers get past that and take their game to a new level. Readers will learn how to really learn the game (not just how to swing), they'll gain a greater sense of awareness of the total golf experience, and they will finally learn how to take their practice game to the golf course. Drawing on his background in psychology, Kroen directs his readers to envision the results they want. Then they can put what they read into practice without the confusion caused by most instructional books. Golf: How Good Do You Want to Be? offers a blueprint for resourceful practice and practical application with chapters including "The Mental Connection," "The Art of Practice," "Thinking Your Way Around the Course," and "Scoring Well."

God Explained in a Taxi Ride

God Explained in a Taxi Ride
  • Author : Paul Arden
  • Publisher :Unknown
  • Release Date :2009-01-06
  • Total pages :123
  • ISBN : 039953508X
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Summary : Addresses the nature of human religious belief in a series of vignettes and questions that explore humankind's relationship to the divine, from ancient times to the present, in the context of a taxi ride.

Wine Bar Theory

Wine Bar Theory
  • Author : David Gilbertson
  • Publisher :Unknown
  • Release Date :2013-09-16
  • Total pages :121
  • ISBN : 0714865834
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Summary : Wine Bar Theory is an attitude and an approach to work. It's not about cutting corners, it's about wanting the very best and not settling for less. It's a theory that can pave your road to success. Author David Gilbertson built a failing company into multi-billion dollar business without waking up at 4:00am or working until midnight. He knows how to work better and get great results. In this pocket-sized book, Gilbertson distills the secrets of his success into 28 simple rules, building a compelling narrative on how to achieve one's goals while still having time to join friends at the wine bar. Covering workplace issues and business strategy, Wine Bar Theory offers accessible, everyday strategies for creative professionals, entrepreneurs, students, and anyone looking to get ahead in life. The book's engaging illustrations are by Bill Butcher, whose work is seen in the pages of The Wall Street Journal, Fortune, and The Economist.

How to Fly a Horse

How to Fly a Horse
  • Author : Kevin Ashton
  • Publisher :Unknown
  • Release Date :2015-01-20
  • Total pages :336
  • ISBN : 9780385538602
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Summary : As a technology pioneer at MIT and as the leader of three successful start-ups, Kevin Ashton experienced firsthand the all-consuming challenge of creating something new. Now, in a tour-de-force narrative twenty years in the making, Ashton leads us on a journey through humanity’s greatest creations to uncover the surprising truth behind who creates and how they do it. From the crystallographer’s laboratory where the secrets of DNA were first revealed by a long forgotten woman, to the electromagnetic chamber where the stealth bomber was born on a twenty-five-cent bet, to the Ohio bicycle shop where the Wright brothers set out to “fly a horse,” Ashton showcases the seemingly unremarkable individuals, gradual steps, multiple failures, and countless ordinary and usually uncredited acts that lead to our most astounding breakthroughs. Creators, he shows, apply in particular ways the everyday, ordinary thinking of which we are all capable, taking thousands of small steps and working in an endless loop of problem and solution. He examines why innovators meet resistance and how they overcome it, why most organizations stifle creative people, and how the most creative organizations work. Drawing on examples from art, science, business, and invention, from Mozart to the Muppets, Archimedes to Apple, Kandinsky to a can of Coke, How to Fly a Horse is a passionate and immensely rewarding exploration of how “new” comes to be.

How Good Do You Want to Be?

How Good Do You Want to Be?
  • Author : Nick Saban,Brian Curtis
  • Publisher :Unknown
  • Release Date :2007
  • Total pages :240
  • ISBN : 9780345500847
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Summary : One of America's most successful coaches shares a compelling collection of lessons that he has learned not only about football, but also about life, motivation, leadership, perseverance, and accomplishment.

Creative Confidence

Creative Confidence
  • Author : Tom Kelley,David Kelley
  • Publisher :Unknown
  • Release Date :2013-10-15
  • Total pages :304
  • ISBN : 9780385349376
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Summary : IDEO founder and Stanford d.school creator David Kelley and his brother Tom Kelley, IDEO partner and the author of the bestselling The Art of Innovation, have written a powerful and compelling book on unleashing the creativity that lies within each and every one of us. Too often, companies and individuals assume that creativity and innovation are the domain of the "creative types." But two of the leading experts in innovation, design, and creativity on the planet show us that each and every one of us is creative. In an incredibly entertaining and inspiring narrative that draws on countless stories from their work at IDEO, the Stanford d.school, and with many of the world's top companies, David and Tom Kelley identify the principles and strategies that will allow us to tap into our creative potential in our work lives, and in our personal lives, and allow us to innovate in terms of how we approach and solve problems. It is a book that will help each of us be more productive and successful in our lives and in our careers.

Hegarty on Advertising

Hegarty on Advertising
  • Author : John Hegarty
  • Publisher :Unknown
  • Release Date :2011
  • Total pages :224
  • ISBN : 0500515565
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Summary : Here is a book that no creative professional should be without. Written by one of the worlds leading advertising men, it contains over four decades of wisdom and insight from the man who put Nick Kamen into a laundrette for Levi Strauss and gave Audi the immortal Vorsprung durch Technik, amongst many, many other highly successful campaigns for major brands. Hegarty on Advertising represents the 21st centurys answer to David Ogilvys bestselling Confessions of an Advertising Man and provides both John Hegartys advice on the elements of advertising, from pitching to the effects of new technology, and the story of his career from his early days at Saatchi and Saatchi to the global force that Bartle, Bogle, Hegarty is today.

Radical Careering

Radical Careering
  • Author : Sally Hogshead
  • Publisher :Unknown
  • Release Date :2005
  • Total pages :192
  • ISBN : 1592401503
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Summary : An award-winning advertising director shares advice on how to find enthusiasm and a sense of purpose in one's career, in a guide for generation-X professionals that makes recommendations about living a lifestyle in accordance with one's salary, setting high goals, and pursuing meaningful achievements. Original. 35,000 first printing.

Everyone's a Aliebn When Ur a Aliebn Too

Everyone's a Aliebn When Ur a Aliebn Too
  • Author : Jomny Sun
  • Publisher :Unknown
  • Release Date :2017-06-27
  • Total pages :304
  • ISBN : 9780062821225
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Summary : The illustrated story of a lonely alien sent to observe Earth, where he meets all sorts of creatures with all sorts of perspectives on life, love, and happiness, while learning to feel a little better about himself—based on the enormously popular Twitter account. Here is the unforgettable story of Jomny, an alien sent to study Earth. Always feeling apart, even among his species, Jomny feels at home for the first time among the earthlings he meets. There is a bear tired of other creatures running in fear, an egg struggling to decide what to hatch into, a turtle hiding itself by learning camouflage, a puppy struggling to express its true feelings, and many more. The characters are unique and inventive—bees think long and hard about what love means, birds try to eat the sun, nothingness questions its own existence, a ghost comes to terms with dying, and an introverted hedgehog slowly lets Jomny see its artistic insecurities. At the same time, Jomny’s curious presence allows these characters to open up to him in ways they were never able to before, revealing the power of somebody who is just there to listen. Everyone’s a Aliebn When Ur a Aliebn Too is also the story behind the widely-shared and typo-filled @jonnysun twitter account. Since the beginning, Sun intentionally tweeted from an outsider’s perspective, creating a truly distinct voice. Now, that outsider has taken shape in the character of Jomny, who observes Earth with the same intelligent, empathetic, and charmingly naïve voice that won over his fans on social media. New fans will find it organic, and old fans will delight at seeing the clever words that made them fans in the first place. Through this story of a lost, lonely and confused Alien finding friendship, acceptance, and love among the animals and plants of Earth, we will all learn how to be a little more human. And for all the earth-bound creatures here on this planet, we will all learn how sometimes, it takes an outsider to help us see ourselves for who we truly are.

The Geography of Genius

The Geography of Genius
  • Author : Eric Weiner
  • Publisher :Unknown
  • Release Date :2016-01-05
  • Total pages :368
  • ISBN : 9781451691689
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Summary : Tag along on this New York Times bestselling “witty, entertaining romp” (The New York Times Book Review) as Eric Winer travels the world, from Athens to Silicon Valley—and back through history, too—to show how creative genius flourishes in specific places at specific times. In this “intellectual odyssey, traveler’s diary, and comic novel all rolled into one” (Daniel Gilbert, author of Stumbling on Happiness), acclaimed travel writer Weiner sets out to examine the connection between our surroundings and our most innovative ideas. A “superb travel guide: funny, knowledgeable, and self-deprecating” (The Washington Post), he explores the history of places like Vienna of 1900, Renaissance Florence, ancient Athens, Song Dynasty Hangzhou, and Silicon Valley to show how certain urban settings are conducive to ingenuity. With his trademark insightful humor, this “big-hearted humanist” (The Wall Street Journal) walks the same paths as the geniuses who flourished in these settings to see if the spirit of what inspired figures like Socrates, Michelangelo, and Leonardo remains. In these places, Weiner asks, “What was in the air, and can we bottle it?” “Fun and thought provoking” (Miami Herald), The Geography of Genius reevaluates the importance of culture in nurturing creativity and “offers a practical map for how we can all become a bit more inventive” (Adam Grant, author of Originals).

A Technique for Producing Ideas

A Technique for Producing Ideas
  • Author : James Webb Young
  • Publisher :Unknown
  • Release Date :2021-02-19
  • Total pages :38
  • ISBN : 177464147X
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Summary : This short but powerful book has helped thousands of writers, artists, scientists, and engineers to solve problems and generate ideas. Now let James Webb Young's unique insights help you be more creative in every area of life. Advertising mogul William Bernbach wrote, "James Webb Young is in the tradition of some of our greatest thinkers when he describes the workings of the creative process. The results of many years in advertising have proved to him that the key element in communications success is the production of relevant and dramatic ideas." This is THE classic on creative thinking, written with the clarity, knowledge, and experience of a skilled advertising man. A Technique For Producing Ideas is a step-by-step technique for sparking creativity in advertising and marketing or ANY other field...

12 Rules for Life

12 Rules for Life
  • Author : Jordan B. Peterson
  • Publisher :Unknown
  • Release Date :2018
  • Total pages :409
  • ISBN : 9780345816023
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Summary : "What does everyone in the modern world need to know? [The author's] answer to this most difficult of questions uniquely combines the hard-won truths of ancient tradition with the stunning revelations of cutting-edge scientific research. [The author discusses] discussing discipline, freedom, adventure and responsibility, distilling the world's wisdom into 12 practical and profound rules for life"--

Creative Mischief

Creative Mischief
  • Author : Dave Trott
  • Publisher :Unknown
  • Release Date :2009
  • Total pages :196
  • ISBN : 095643570X
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Summary :

How to Do Great Work Without Being an Asshole

How to Do Great Work Without Being an Asshole
  • Author : Paul Woods
  • Publisher :Unknown
  • Release Date :2019-03-12
  • Total pages :144
  • ISBN : 1786273918
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Summary : It's long been an accepted, almost celebrated, fact of the creative industries that long hours, chaotic workflows, and egotistical colleagues are just the price you pay to produce great work. In fact, this toxic culture is the enemy of creativity, and with greater accountability and transparency in the industry?—?and more choice for young talent?—?than ever before, this unsustainable way of doing business is a ticking time bomb. This is a straight-talking, fun read for all creatives: Director or junior, at an agency or client-side, working in design, advertising, publishing, fashion, or film. Packed with anecdotes, self-analysis flowcharts (are YOU the asshole?!), exercises and action plans for better working practices. Simple strategies can easily be implemented to create a happier, more productive team and?—?importantly?—? BETTER WORK!.

The Upside of Inequality

The Upside of Inequality
  • Author : Edward Conard
  • Publisher :Unknown
  • Release Date :2016-09-13
  • Total pages :320
  • ISBN : 9780698409910
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Summary : The scourge of America’s economy isn't the success of the 1 percent—quite the opposite. The real problem is the government’s well-meaning but misguided attempt to reduce the payoffs for success. Four years ago, Edward Conard wrote a controversial bestseller, Unintended Consequences, which set the record straight on the financial crisis of 2008 and explained why U.S. growth was accelerating relative to other high-wage economies. He warned that loose monetary policy would produce neither growth nor inflation, that expansionary fiscal policy would have no lasting benefit on growth in the aftermath of the crisis, and that ill-advised attempts to rein in banking based on misplaced blame would slow an already weak recovery. Unfortunately, he was right. Now he’s back with another provocative argument: that our current obsession with income inequality is misguided and will only slow growth further. Using fact-based logic, Conard tracks the implications of an economy now constrained by both its capacity for risk-taking and by a shortage of properly trained talent—rather than by labor or capital, as was the case historically. He uses this fresh perspective to challenge the conclusions of liberal economists like Larry Summers and Joseph Stiglitz and the myths of “crony capitalism” more broadly. Instead, he argues that the growing wealth of most successful Americans is not to blame for the stagnating incomes of the middle and working classes. If anything, the success of the 1 percent has put upward pressure on employment and wages. Conard argues that high payoffs for success motivate talent to get the training and take the risks that gradually loosen the constraints to growth. Well-meaning attempts to decrease inequality through redistribution dull these incentives, gradually hurting not just the 1 percent but everyone else as well. Conard outlines a plan for growing middle- and working-class wages in an economy with a near infinite supply of labor that is shifting from capital-intensive manufacturing to knowledge-intensive, innovation-driven fields. He urges us to stop blaming the success of the 1 percent for slow wage growth and embrace the upside of inequality: faster growth and greater prosperity for everyone.

Maybe It's You

Maybe It's You
  • Author : Lauren Handel Zander
  • Publisher :Unknown
  • Release Date :2017-04-04
  • Total pages :256
  • ISBN : 9780316318686
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Summary : Maybe It's You picks up where You Are a Badass leaves off -- this no-nonsense, practical manual to help readers figure out not just what they want out of life, but how to actually get there. In Maybe It's You, life coach Lauren Handel Zander walks readers through the innovative step-by-step process that has transformed the lives of tens of thousands of her clients, and explains how anyone can achieve amazing things when we stop lying and finally start keeping the promises we make to ourselves. Whether readers want to find love, succeed at work, fix a fractured relationship, or lose weight, Zander's method will offer a road map to finally get there. Filled with practical exercises, inspiring client stories, and Lauren's own hard-won lessons, this book enables readers to identify, articulate, and account for their own setbacks so they can transform them into strengths.