Download Marketing Management Book PDF

Download full Marketing Management books PDF, EPUB, Tuebl, Textbook, Mobi or read online Marketing Management anytime and anywhere on any device. Get free access to the library by create an account, fast download and ads free. We cannot guarantee that every book is in the library.

Marketing Management

Marketing Management
  • Author : M. C. Cant,J. W. Strydom,C. J. Jooste,P. J. du Plessis
  • Publisher :Unknown
  • Release Date :2009
  • Total pages :614
  • ISBN : 9780702171888
GET BOOK HERE

Summary : Focusing on the environment, market research, buyer behavior, cyber marketing, and positioning, this newly revised edition based primarily on South African companies provides a comprehensive overview of marketing theory.

Health Care Marketing Management

Health Care Marketing Management
  • Author : Montague Brown
  • Publisher :Unknown
  • Release Date :1992
  • Total pages :213
  • ISBN : 9780834203020
GET BOOK HERE

Summary : This informative guide to marketing offers you a wealth of ideas for survivingand thrivingin the tough competition of health care today. You'll learn about marketing approaches through a wide range of programsmarket segmentation, product line marketing, marketing physician services, using PR, advertising, building patient loyalty, the hospital product mix, outcome marketing, & more. With Health Care Marketing Management on hand, you'll have a guide to the most successful up-to-date strategies & techniques. You'll be able to sort through the confusion surrounding health care marketingand select the right methods for your organization.

Marketing Management

Marketing Management
  • Author : Rajan Saxena
  • Publisher :Unknown
  • Release Date :2005-06-01
  • Total pages :819
  • ISBN : 9780070599536
GET BOOK HERE

Summary :

Cases in Advertising and Marketing Management

Cases in Advertising and Marketing Management
  • Author : Edd Applegate,Art Johnsen
  • Publisher :Unknown
  • Release Date :2007
  • Total pages :217
  • ISBN : 9780742538368
GET BOOK HERE

Summary : Offers forty cases focusing on contemporary problems and realistic situations to help students apply what they have learned in previous advertising courses.

MARKETING MANAGEMENT

MARKETING MANAGEMENT
  • Author : M. GOVINDARAJAN
  • Publisher :Unknown
  • Release Date :2007-09-13
  • Total pages :332
  • ISBN : 9788120332591
GET BOOK HERE

Summary : The primary focus of this book is on building up a conceptual framework for developing marketing strategies for the corporate enterprise. The book offers an insight into each facet of the marketer’s role in relationship to an organization. It highlights the knowledge, the skills and the competencies necessary for marketers to succeed in today’s competitive world, and bridges the gap between the theory of marketing and the realities of the high-tech market. This NEW edition includes comprehensive coverage of the funda-mentals of marketing and a discussion on market-focused business strategy. It offers several case study scenarios that let students analyse decisions and practices of marketing wisdom. There is a series of chapter vignettes on contemporary issues in marketing. Chapter-end self-testing material includes a summary, numerous review questions and several discussion questions to help students understand the major concepts and tools of marketing. This book is primarily written for postgraduate students of Business Administration (MBA) for courses in Principles of Marketing/Marketing Management. This book can also be used to advantage by undergraduate students of Business Administration (BBA) for courses in marketing, and by students of engineering where an elective course on Marketing Management is prescribed.

Marketing Management, 2E

Marketing Management, 2E
  • Author : Raju
  • Publisher :Unknown
  • Release Date :2009
  • Total pages :431
  • ISBN : 9780070153271
GET BOOK HERE

Summary :

The Development of Marketing Management

The Development of Marketing Management
  • Author : Kazuo Usui
  • Publisher :Unknown
  • Release Date :2013-06-28
  • Total pages :178
  • ISBN : 1409480097
GET BOOK HERE

Summary : There has been much discussion about the origin of marketing and marketing thought, and whether it was truly American in origin. Nevertheless, it is true that US marketing management thought was very influential throughout the world in the latter half of the twentieth century, becoming dominant after the Second World War. In order to recognize why and how this kind of thought developed in the USA, it is necessary to explore the historical contexts in which the marketing management thought was produced and developed at this time, as well as the contents of the thought. This work argues that while doubts about the US origin of marketing are acceptable, marketing management thought, which especially appeals to mass producers such as the USA, developed according to their particular needs. This book looks at the relationship between theories of marketing and the historical context in which they were developed, rescuing them from later generalizations that failed to take into account contemporary social and economic factors.

Hospitality Marketing Management

Hospitality Marketing Management
  • Author : Robert D. Reid,David C. Bojanic
  • Publisher :Unknown
  • Release Date :2009-02-09
  • Total pages :672
  • ISBN : 0470088583
GET BOOK HERE

Summary : Completely revised and updated to include more information on Internet marketing, tourism marketing, marketing technology, and international business, Hospitality Marketing Management, Fifth Edition is a comprehensive, core marketing text. This popular textbook explores marketing and themes unique to hospitality and tourism, with a focus on the practical applications of marketing rather than marketing theory. It provides readers with the tools they need to successfully execute marketing campaigns for a hospitality business, no matter what their specialty.

MARKETING MANAGEMENT 4E

MARKETING MANAGEMENT 4E
  • Author : Rajan Saxena
  • Publisher :Unknown
  • Release Date :2009
  • Total pages :883
  • ISBN : 9780070144910
GET BOOK HERE

Summary :

Case Studies In Marketing Management

Case Studies In Marketing Management
  • Author : A.V. Shukla
  • Publisher :Unknown
  • Release Date :2004
  • Total pages :98
  • ISBN : 9788176254755
GET BOOK HERE

Summary :

Handbook of Hospitality Marketing Management

Handbook of Hospitality Marketing Management
  • Author : Haemoon Oh
  • Publisher :Unknown
  • Release Date :2009-11-04
  • Total pages :576
  • ISBN : 1136399976
GET BOOK HERE

Summary : This handbook consists of 19 chapters that critically review mainstream hospitality marketing research topics and set directions for future research efforts. Internationally recognized leading researchers provide thorough reviews and discussions, reviewing hospitality marketing research by topic, as well as illustrating how theories and concepts can be applied in the hospitality industry. The depth and coverage of each topic is unprecedented. A must-read for hospitality researchers and educators, students and industry practitioners.

Direct Marketing Management

Direct Marketing Management
  • Author : Mary Lou Roberts,Paul D. Berger
  • Publisher :Unknown
  • Release Date :1999
  • Total pages :447
  • ISBN : 9780130804341
GET BOOK HERE

Summary : This revised te×t includes coverage of electronic commerce, database marketing and research into direct and on-line marketing.

Marketing Management: Text & Cases

Marketing Management: Text & Cases
  • Author : Chandrasekar
  • Publisher :Unknown
  • Release Date :2010
  • Total pages :538
  • ISBN : 9780071067737
GET BOOK HERE

Summary :

A Practical Approach to Marketing Management

A Practical Approach to Marketing Management
  • Author : Kujnish Vashisht
  • Publisher :Unknown
  • Release Date :2005
  • Total pages :408
  • ISBN : 9788126904730
GET BOOK HERE

Summary : In The Modern World, Every Individual Indulges In Marketing Process In A Variety Of Forms And At All Places Be It Buying Of Goods Or Services, Dealing With Customers, Applying For A Job, Joining A Club, Drinking Tea Or Offering Coffee. In Fact, Marketing Is An Extensive Social And Managerial Process By Which Individuals And Groups Obtain What They Need And Want Through Creating, Offering And Exchanging Products Of Value With Others. Keeping In View The Increasing Importance Of Marketing, The Present Book A Practical Approach To Marketing Management Makes An In-Depth Study Of Marketing Management And Aims To Provide For The Ambitious Students A Comfortable, Genuine And Firm Grasp Of Key Concepts Of The Subject In A Pleasantly Lucid Style With A Minimum Of Jargon. The Main Attraction Of The Book Is The Manner In Which The Fundamentals Of Marketing Have Been Explained So As To Enable The Students Not Only To Acquire Theoretical Knowledge Of The Subject But Also To Apply Them When Needed In The Real Time Marketing Situations.The Present Book Includes In Its Wide Spectrum All The Core Concepts Of Marketing Relationship Between Exchange And Marketing; Dynamic Marketing Environment; Strategies Of Marketing Planning; Marketing Research And Information Systems; Demand And Sales Forecasting; Market Segmentation, Differentiation And Positioning; Branding And Packaging; Price Determination; Marketing Channels; Retailing And Franchising; Advertising, Sales Promotion And Public Relations; Sales Management; Marketing In Service Sectors And International, Industrial And Rural Marketing, To Name But A Few. The Book Explicitly Explains The Consumer Behaviour And Social Responsibility Of Marketing And Analyses The Levels Of Competition Involved In Marketing.A Practical Approach To Each Topic, Well-Illustrated With Rich Examples From The Indian Marketing Environment, Makes The Book Easily Accessible To The Average Readers. In Addition, Practical Case Studies And Analytical Questions As Well As Marketing Quiz Provided At The End Of Each Chapter Would Help The Students Of The Management In Self-Study And Self-Assessment. The Book Would Be Highly Useful To The Corporate Executives And Entrepreneurs Besides The Students And Teachers Of The Subject.

Marketing Management Support Systems

Marketing Management Support Systems
  • Author : Berend Wierenga,Gerrit van Bruggen
  • Publisher :Unknown
  • Release Date :2012-12-06
  • Total pages :341
  • ISBN : 1461545951
GET BOOK HERE

Summary : Marketing management support systems are designed to make marketing managers more effective decision makers in this electronic era. Developments in information technology have caused a marketing data explosion, but have also provided a powerful set of tools that can transform this data into applicable marketing knowledge. Consequently, companies are making major investments in such marketing decision aids. This book is the first comprehensive, systematic textbook on marketing management support systems. The basic issue is the question of how to determine the most effective type of support for a given marketing decision maker in a particular decision situation. The book takes a demand-oriented approach. Decision aids for marketing managers can only be effective if they match with the thinking and reasoning process of the decision makers who use them. Consequently, the important questions addressed in this book are: how do marketing managers make decisions; how can marketing management support systems help to overcome several (cognitive) limitations of human decision makers; and what is the most appropriate type of management support system for assisting the problem-solving methods employed by a marketing decision-maker?

Enterprise Marketing Management

Enterprise Marketing Management
  • Author : Dave Sutton,Tom Klein
  • Publisher :Unknown
  • Release Date :2006-07-21
  • Total pages :224
  • ISBN : 9780471480860
GET BOOK HERE

Summary : A groundbreaking paradigm that takes a scientific approach to marketing practice Top executives at the renowned Zyman Marketing Group introduce a revolutionary new method for marketing managers—Enterprise Marketing Management (EMM). EMM systematically links marketing to all the essential functions within an organization, realigning the enterprise to put marketing efforts and customer service at its core. With an introduction by marketing guru Sergio Zyman, Enterprise Marketing Management covers topics such as brand architecture, investment measurement, and how to engineer creativity. EMM, adopted by many Z-Marketing clients, is a proven strategy for transforming organizations and achieving bottom-line results. Dave Sutton (Atlanta, GA) is President/CEO of Zyman Marketing Group. He has more than eighteen years of experience in management and technology consulting. He is a frequent speaker on brand strategy, marketing strategy, and e-business strategy, and serves as President of the Strategic Leadership Forum. He is regularly quoted in Fortune, Forbes, eCompany Now, Upside, and the Chicago Tribune. Tom Klein (Atlanta, GA) is Vice President of Zyman Marketing Group. He has fifteen years of experience in strategy, information technology, and brand marketing.

Marketing management

Marketing management
  • Author : Raghubir Dayal,Peter Zachariah,Kireet Rajpal
  • Publisher :Unknown
  • Release Date :1996
  • Total pages :324
  • ISBN : 9788170996415
GET BOOK HERE

Summary :

Marketing Management

Marketing Management
  • Author : Anonim
  • Publisher :Unknown
  • Release Date :2020
  • Total pages :229
  • ISBN : 09876543XX
GET BOOK HERE

Summary :

Marketing Management

Marketing Management
  • Author : S. Jayachandran
  • Publisher :Unknown
  • Release Date :2004-05
  • Total pages :522
  • ISBN : 9788174463623
GET BOOK HERE

Summary : This book is appropriate as a core textbook for Marketing Management in Post Graduate programmes including MBA. The text provides right from the basics in Marketing to Analysis and Application of Strategic Tools in Marketing Management. CORE FEATURESStructure : Six parts with 20 chaptersObjective: Make the readers to understand marketing theory & concepts and prepare them as tomorrow's marketing managers, academicians etc.,Style: Simple and lucid style to understand theory and concepts with live corporate examples.Focus: As core text book to post graduate students-MBA, M Com, M A, M Tech etc.Delighting Features (Value Addition)V Each part underlies a specific objective.v Each chapter starts with a marketing profile of leading corporate house with web address. This enables the reader to understand what is a corporate house, what are their businesses, what are their marketing and operating philosophies,v Summary of each chapter makes the reader to grasp the chapter contents with easy effort.v Each chapter has questions for discussion, preparing the students well for examination.v Each chapter ends with practical exercises for critical analysis and thinking which makes the reader to think critically.v Case Studies lead the reader to improve his/her analytical skills and practical knowledge.

Marketing Management

Marketing Management
  • Author : Alain Jolibert,Hans Mühlbacher,Laurent Flores,Pierre-Louis Dubois
  • Publisher :Unknown
  • Release Date :2012-07-31
  • Total pages :464
  • ISBN : 0230363679
GET BOOK HERE

Summary : Marketing Management challenges the traditional view of marketing as a function, considering it instead as a series of processes pervading the entire organization and involving most personnel as part-time marketers. The authors argue that every company or institution must manage four main processes: strategic positioning, market intelligence, value creation and value generation. Adopting a global approach, the book focuses on value creation and introduces students to the tools of the marketing mix in a process oriented manner. New to this edition: - New coverage of technology applications and developments and B2B marketing - Consistent focus on value creation throughout - More examples to illustrate theory - Enhanced pedagogy including long case studies and exercises in every chapter With its unique approach and international coverage, this book is essential reading for advanced undergraduate and postgraduate students of Marketing Management and will also appeal to MBA and other post-experience students.

Marketing Management

Marketing Management
  • Author : Dr. Raju Tanchak
  • Publisher :Unknown
  • Release Date :2020
  • Total pages :229
  • ISBN : 1300937149
GET BOOK HERE

Summary :