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Play Bigger

Play Bigger
  • Author : Al Ramadan,Dave Peterson,Christopher Lochhead,Kevin Maney
  • Publisher :Unknown
  • Release Date :2016-06-14
  • Total pages :272
  • ISBN : 9780062407627
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Summary : The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design. Winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game—defining a new market category, developing it, and dominating it over time. You can’t build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you’re going to lose. In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of “category kings”— companies such as Amazon, Salesforce, Uber, and IKEA—that give us new ways of living, thinking or doing business, often solving problems we didn’t know we had. In Play Bigger, the authors assemble their findings to introduce the new discipline of category design. By applying category design, companies can create new demand where none existed, conditioning customers’ brains so they change their expectations and buying habits. While this discipline defines the tech industry, it applies to every kind of industry and even to personal careers. Crossing the Chasm revolutionized how we think about new products in an existing market. The Innovator’s Dilemma taught us about disrupting an aging market. Now, Play Bigger is transforming business once again, showing us how to create the market itself.

Play Bigger

Play Bigger
  • Author : Al Ramadan,Dave Peterson,Christopher Lochhead,Kevin Maney
  • Publisher :Unknown
  • Release Date :2016
  • Total pages :254
  • ISBN : 0349411360
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Summary : In today's world, it's no longer enough to create great new products; rather companies now must create whole new categories that destroy old ones. Uber created a new personal transportation category and destroyed taxis and limos. Salesforce.com created a new category of cloud-base sales automation, dethroning the old CRM industry. Airbnb, Workday, Tesla and Netflix are all winning by creating entirely new business categories that destabilise old ones. The category is the new strategy. The conclusion: If you want to build a legendary company, you need to design and build a legendary category at the same time, and dominate it over time. Your company needs to be a Category King. And if you don't design a Category King, you're creating a failure. Drawing on examples from within and beyond our own practice, PLAY BIGGER shows both entrepreneurs and established enterprises how to define, develop and rule a category over time.

Play Bigger

Play Bigger
  • Author : Al Ramadan,Dave Peterson,Christopher Lochhead,Kevin Maney
  • Publisher :Unknown
  • Release Date :2016-06-14
  • Total pages :272
  • ISBN : 9780349411378
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Summary : In today's world, it's no longer enough to create great new products; rather companies now must create whole new categories that destroy old ones. Uber created a new personal transportation category and destroyed taxis and limos. Salesforce.com created a new category of cloud-base sales automation, dethroning the old CRM industry. Airbnb, Workday, Tesla and Netflix are all winning by creating entirely new business categories that destabilise old ones. The category is the new strategy. The conclusion: If you want to build a legendary company, you need to design and build a legendary category at the same time, and dominate it over time. Your company needs to be a Category King. And if you don't design a Category King, you're creating a failure. Drawing on examples from within and beyond our own practice, PLAY BIGGER shows both entrepreneurs and established enterprises how to define, develop and rule a category over time.

Play a Bigger Game

Play a Bigger Game
  • Author : Rowdy McLean
  • Publisher :Unknown
  • Release Date :2017-02-22
  • Total pages :180
  • ISBN : 9780730345510
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Summary : Have you ever had the desire to achieve something remarkable? Would you like to be better or do something absolutely awesome? Have you ever thought about having much more than you have right now? Are you ready to play a bigger game? Play a Bigger Game will help you smash your goals. Whether you're an individual or part of a large organisation, this practical guide to getting what you want will enable you to achieve real results, no matter what! One of Australia's leading speakers, Rowdy McLean is well known for his simple, hard-hitting, no-excuses approach to motivation. He believes that success is not just about setting goals but actually kicking them. In this definitive guide you'll find: useful processes to help you define what you want practical tools and resources to turn your dreams into reality inspirational stories of people achieving real success unique chapter-specific videos accessible by QR codes. Play a Bigger Game has everything you need to gain more from life.

Play Your Bigger Game

Play Your Bigger Game
  • Author : Rick Tamlyn
  • Publisher :Unknown
  • Release Date :2013-10-01
  • Total pages :224
  • ISBN : 9781401943691
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Summary : Play Your Bigger Game provides a philosophy and methodology that you can learn in just nine minutes, and it will serve you for the rest of your life. Self-empowerment expert Rick Tamlyn believes that life is all made up. So why not make it a game of your own design—one that excites, challenges, and allows you to fully express your talents and creativity? When you play your bigger game, you create a life that is dynamic, engaging, and wildly inspiring. This book is your antidote to inertia—you will never feel stuck again. Each and every day, it will motivate you to keep stretching, achieving, and thriving above and beyond any boundaries or limitations that might have held you back in the past. Play Your Bigger Game offers pathways, tools, and inspiring stories to feed the hunger in your soul, light the fires of your imagination, and build a fulfilling life and a lasting legacy. If you long to: • have a more positive impact within your family, your work, your community, or organization • make a change, but you aren’t sure what sort of change • create meaningful work • take responsibility and direct your destiny • make a difference or leave a legacy . . . then you should join thousands of others around the world and play your bigger game!

Playing Big

Playing Big
  • Author : Tara Mohr
  • Publisher :Unknown
  • Release Date :2015
  • Total pages :269
  • ISBN : 9781592409600
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Summary : "In her coaching and programs for women, Tara Mohr saw how women were "playing small" in their lives and careers, were frustrated by it, and wanted to "play bigger." She has devised a proven way for them to achieve their dreams by playing big from the inside out."--Amazon.com.

Confident Career Woman

Confident Career Woman
  • Author : Ericka Spradley
  • Publisher :Unknown
  • Release Date :2017-11-05
  • Total pages :112
  • ISBN : 197950752X
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Summary : Confident Career Woman: Ditch Perfection, Play Bigger and Make PowHer Moves includes PowHer Principles as well as action steps designed to help you make bold strides in your career!! If you struggle with perfectionism, playing small or perhaps you simply need to accelerate your career progression, this book is for you!!You can expect topics such as these AND MORE:· "Ditch The Downplay"· "Kiss My But Goodbye"· "The Imposter Syndrome"· "The Dreadful 3 C's"· "Sleeping Your Way To The Top" (The Importance of A Good Night's Sleep)· "I Run This" (Leadership Isn't Title Specific)· "Emotional Intelligence"· "Get Your Money Honey"After reading "Confident Career Woman: Ditch Perfection, Play Bigger and Make PowHer Moves", you'll be equipped to achieve your professional goals and clearly define workplace success on your terms so you can maximize your career!About Ericka SpradleyI'm an expert in the Career Coaching industry known for assisting mid-level professional women who want to advance, better manage their careers and go further faster. As an experienced Coach, Author, former Hiring Manager and Interview Trainer, not only do I offer long-term career guidance, I exist to help clients:· Develop a career strategy that elevates their career· Provide clarity where blind spots and the unknown exists· Identify transferrable skills that create broader career options· Interview with confidence to secure their "next level" position· Go confidently in the direction of their career dreams Website: ErickaSpradley.com

Playing Bigger Than You Are

Playing Bigger Than You Are
  • Author : William T. Brooks,William P. G. Brooks
  • Publisher :Unknown
  • Release Date :2009-10-02
  • Total pages :256
  • ISBN : 0470541814
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Summary : The small or mid-sized business' guide to outselling the big boys Often, small or mid-sized businesses don't think they have the resources or the talent to compete with the larger competitors in their industry. But just because they don't have the advertising budgets or purchasing power of their bigger counterparts doesn't mean they can't play ball. For sales organizations, service matters much more than size. If your sales business is competing with much bigger fish, the odds are stacked against you. Pressured and powerless, frustrated and overwhelmed, you might be tempted to give up. But smaller businesses often find advantages over their bigger competitors. • Includes proven tactics to help small businesses tackle bigger competitors • Author William T. Brooks is also the author of The New Science of Selling and Persuasion and How to Sell at Higher Margins Than Your Competitors • Shows you how to steal market share from bigger vendors with bigger resources Just because your business can't flood the market with salespeople or contend on economy of scale and purchasing power, that doesn't mean you can't compete. The secret is Playing Bigger Than You Are.

Bigger Than the Game

Bigger Than the Game
  • Author : Dirk Hayhurst
  • Publisher :Unknown
  • Release Date :2013-03-19
  • Total pages :320
  • ISBN : 9780806536712
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Summary : "The best writer in a baseball uniform." —Tyler Kepner, The New York Times After nearly a decade in the minors, Dirk Hayhurst defied the odds to climb onto the pitcher's mound for the Toronto Blue Jays. Newly married, with a big league paycheck and a brand new house, Hayhurst was ready for a great season in the Bigs. Then fate delivered a crushing hit. Hayhurst blew out his pitching shoulder in an insane off-season workout program. After surgery, rehab, and more rehab, his major-league dreams seemed more distant than ever. From there things got worse, weirder, and funnier. In a crazy world of injured athletes, autograph-seeking nuns, angry wrestlers, and trainers with a taste for torture, Hayhurst learned lessons about the game—and himself—that were not in any rulebook. Honest, soul?searching, insightful, hilarious, and moving, Dirk Hayhurst's latest memoir is an indisputable baseball classic. Praise for The Bullpen Gospels and Out of My League "Dirk Hayhurst writes about baseball in a unique way. Observant, insightful, human, and hilarious." —Bob Costas "A fun read. . .This book shows why baseball is so often used as a metaphor for life." —Keith Olbermann "Entertaining and engaging. . .reminiscent of Jim Bouton's Ball Four." —Booklist "A rare gem of a baseball book." —Tom Verducci, Sports Illustrated "A humorous, candid, and insightful memoir of Hayhurst's rookie season in the majors. . .Grade: Home Run." —Cleveland Plain Dealer

Think Big, Act Bigger

Think Big, Act Bigger
  • Author : Jeffrey W. Hayzlett
  • Publisher :Unknown
  • Release Date :2015-09-02
  • Total pages :258
  • ISBN : 9781613083192
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Summary : The most dangerous move in business is the failure to make a move. Global business celebrity and prime-time Bloomberg Television host, Jeffrey W. Hayzlett empowers business leaders to tie their visions to actions, advancing themselves past competitors and closer to their business dream. Drawing upon his own business back stories including his time as CMO of Kodak and sharing examples from the many leaders featured on “The C-Suite with Jeff Hayzlett,” Hayzlett imparts ten core lessons that dare readers to own who they are as a leader and/or company, define where they want to go, and fearlessly do what it takes to get there—caring less about conventional wisdom, re-framing limitations, and steamrolling obstacles as they go.

The Maverick and His Machine

The Maverick and His Machine
  • Author : Kevin Maney
  • Publisher :Unknown
  • Release Date :2003-05-26
  • Total pages :512
  • ISBN : 9780471431374
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Summary : The first complete look at one of America's legendary business leaders This groundbreaking biography by Kevin Maney, acclaimed technology columnist for USA Today, offers fresh insight and new information on one of the twentieth century's greatest business figures. Over the course of forty-two years, Thomas J. Watson took a failing business called The Computer-Tabulating-Recording Company and transformed it into IBM, the world's first and most famous high-tech company. The Maverick and His Machine is the first modern biography of this business titan. Maney secured exclusive access to hundreds of boxes of Watson's long-forgotten papers, and he has produced the only complete picture of Watson the man and Watson the legendary business leader. These uncovered documents reveal new information about how Watson bet the company in the 1920s on tabulating machines-the forerunners to computers-and how he daringly beat the Great Depression of the 1930s. The documents also lead to new insights concerning the controversy that has followed Watson: his suppos ed coll usion with Adolf Hitler's Nazi regime. Maney paints a vivid portrait of Watson, uncovers his motivations, and offers needed context on his mammoth role in the course of modern business history. Jim Collins, author of the bestsellers Good to Great and Built to Last, writes in the Foreword to Maney's book: "Leaders like Watson are like forces of nature-almost terrifying in their release of energy and unpredictable volatility, but underneath they still adhere to certain patterns and principles. The patterns and principles might be hard to see amidst the melee, but they are there nonetheless. It takes a gifted person of insight to highlight those patterns, and that is exactly what Kevin Maney does in this book." The Maverick and His Machine also includes never-before-published photos of Watson from IBM's archives, showing Watson in greater detail than any book ever has before. Essential reading for every businessperson, tech junkie, and IBM follower, the book is also full of the kind of personal detail and reconstructed events that make it a page-turning story for general readers. The Maverick and the Machine is poised to be one of the most important business biographies in years. Kevin Maney is a nationally syndicated, award-winning technology columnist at USA Today, where he has been since 1985. He is a cover story writer whose story about IBM's bet-the-company move gained him national recognition. He was voted best technology columnist by the business journalism publication TJFR. Marketing Computers magazine has four times named him one of the most influential technology columnists. He is the author of Wiley's MEGAMEDIA SHAKEOUT: The Inside Story of the Leaders and the Losers in the Exploding Communications Industry, which was a Business Week Bestseller. Residence: Clifton, VA . "Watson was clearly a genius with a thousand helpers, yet he managed to build an institution that could transcend the genius."-from the Foreword by Jim Collins "Like all great biographers, Kevin Maney gives us an engaging story . . .his fascinating and definitive book about IBM's founder is replete with amazing revelations and character lessons that resonate today."-Rosabeth Moss Kanter, Harvard Business School, bestselling author of Evolve! and When Giants Learn to Dance

Albert's BIGGER Than Big Idea

Albert's BIGGER Than Big Idea
  • Author : Eleanor May
  • Publisher :Unknown
  • Release Date :2014-08-01
  • Total pages :32
  • ISBN : 9781575657325
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Summary : Albert, Wanda, and Cousin Pete are sneaking into the People Kitchen for food. Albert is the smallest mouse, so he gets the smallest bag . . . and the smallest piece of fruit. But Albert dreams of bagging the biggest piece of fruit in the whole kitchen . . . if only he can avoid the cat! (Math concept: Comparing Sizes: Big, Bigger, Biggest; Small, Smaller, Smallest)

Playing Bigger Than You Are

Playing Bigger Than You Are
  • Author : Stewart Acuff
  • Publisher :Unknown
  • Release Date :2012-05-11
  • Total pages :129
  • ISBN : 0985397225
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Summary : Be it Tea Party or Occupy Wall Street, "Playing Bigger Than You Are: A Life in Organizing" shows how and why organizing is the key to success. The fascinating story of how the son of a country preacher became one of America's leading labor organizers.

Category Creation

Category Creation
  • Author : Anthony Kennada
  • Publisher :Unknown
  • Release Date :2019-10-08
  • Total pages :240
  • ISBN : 9781119611585
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Summary : Lessons from HubSpot, Salesforce, Gainsight and Other Iconic Brands "The Uber of this" "The Salesforce of that" "It's like Instagram, but for..." There is no such thing as an original idea anymore – right? Actually, it turns out that the world’s most innovative companies have created so much more than just brand new products and technology. They've created entirely new market categories. The challenge is that successfully building new categories requires a perfect storm of luck and timing. Or does it? Category Creation is the first and only book on the topic written by executives and marketers actively building new categories. It explains how category creation has become the Holy Grail of marketing, and more importantly, how it can be planned and orchestrated. It's not about luck. You can use the same tactics that other category-defining companies have used to delight customers, employees, and investors. There’s no better strategy that results in faster growth and higher valuations for the company on top. Author Anthony Kennada, former Chief Marketing Officer at Gainsight, explains how he led Gainsight in creating the “customer success” category, and shares success stories from fellow category-creators like Salesforce, HubSpot and others. It requires much more than just having the best product. You have to start and grow a conversation that doesn’t yet exist, positioning a newly discovered problem in addition to your company and product offerings. The book explains the 7 key principles of category creation, including the importance of creating a community of early adopters who will rally around the problem they all share—especially if someone will lead them. · Identify the “go” and “no go” signals for category creation in your business · Activate customers and influencers as brand ambassadors · Grow a community by investing in live events and experiences · Prove the impact of category creation investments on growth, customer success, and company culture Written for entrepreneurs, marketers, and executives from startups to large enterprises, Category Creation is the exclusive playbook for building a category defining brand in the modern economy.

Disrupting Digital Business

Disrupting Digital Business
  • Author : R "Ray" Wang
  • Publisher :Unknown
  • Release Date :2015-04-14
  • Total pages :208
  • ISBN : 9781625270535
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Summary : We are no longer an economy of products and services. The digital transformation demands that we focus our attention on experiences and outcomes. Business leaders and their organizations must shift to keeping promises—no matter how their customers interact with them. But organizations no longer control the conversation. In this era of social and mobile technology, customers, employees, suppliers, and partners are in direct communication with one another. Those personal networks and the brands they’re passionate about influence their decision making and their spending. The workforce has changed too. Employees expect to be able to determine when and how they will work, the technology they’ll use, and the values their company will espouse. Organizations can take part in this conversation only if they recognize how and where it’s happening. Resisting these changes will leave executives, managers, and their companies powerless. Organizations must pivot with and ahead of these social, organizational, and technological shifts or risk being left behind. Technology guru Ray Wang shows how organizations can surf the waves of change—how they can keep their promises. Current trends, when taken seriously, require a new way of thinking about business that includes five key areas: 1. Consumerization of technology and the new C-suite 2. Data’s influence in driving decisions 3. Digital marketing transformation 4. The future of work 5. Matrix commerce Digital disruption has changed how we do our work. But by mastering these trends you’ll delight your customers with every interaction.

Think for Yourself

Think for Yourself
  • Author : Vikram Mansharamani
  • Publisher :Unknown
  • Release Date :2020-06-16
  • Total pages :304
  • ISBN : 9781633699229
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Summary : We've outsourced too much of our thinking. How do we get it back? Have you ever followed your GPS device to a deserted parking lot? Or unquestioningly followed the advice of an expert—perhaps a doctor or financial adviser—only to learn later that your own thoughts and doubts were correct? And what about the stories we've all heard over the years about sick patients—whether infected with Ebola or COVID-19—who were sent home or allowed to travel because busy staff people were following a protocol to the letter rather than using common sense? Why and how do these kinds of things happen? As Harvard lecturer and global trend watcher Vikram Mansharamani shows in this eye-opening and perspective-shifting book, our complex, data-flooded world has made us ever more reliant on experts, protocols, and technology. Too often, we've stopped thinking for ourselves. With stark and compelling examples drawn from business, sports, and everyday life, Mansharamani illustrates how in a very real sense we have outsourced our thinking to a troubling degree, relinquishing our autonomy. Of course, experts, protocols, and computer-based systems are essential to helping us make informed decisions. What we need is a new approach for integrating these information sources more effectively, harnessing the value they provide without undermining our ability to think for ourselves. The author provides principles and techniques for doing just that, empowering readers with a more critical and nuanced approach to making decisions. Think for Yourself is an indispensable guide for those looking to restore self-reliant thinking in a data-driven and technology-dependent yet overwhelmingly uncertain world.

The 10 Day Coaches MBA

The 10 Day Coaches MBA
  • Author : Jayne Warrilow
  • Publisher :Unknown
  • Release Date :2017-04-14
  • Total pages :250
  • ISBN : 1947285009
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Summary : The 10 Day Coaches MBA teaches everything you need to know about building a successful coaching business in the digital age, the stuff you didn't learn at Coaching School. Becoming a successful coach today isn't simply about being a great coach, it's about rethinking a whole new way of doing business - creating a VIP client experience, embracing Experiential Coaching and shifting from Coach to Trusted Authority in your field. You can't build a successful coaching business without a shift in thinking. If you think that being the best coach in the industry is all it takes to win, you're going to lose. In this far-sighted, trailblazing guide, the author changes the way you think about your coaching and your business. By applying the methods in this book coaches can raise their prices, deliver the ultimate coaching experience and skyrocket client results. While this discipline defines the coaching industry it applies to every kind of transformational service based business. The 10 Day Coaches MBA is revolutionizing the business of coaching, showing every coach how to create their Ultimate Coaching Business.

Mark Z. Danielewski's House of Leaves

Mark Z. Danielewski's House of Leaves
  • Author : Mark Z. Danielewski,Zampanò
  • Publisher :Unknown
  • Release Date :2000
  • Total pages :709
  • ISBN : 9780375420528
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Summary : A family relocates to a small house on Ash Tree Lane and discovers that the inside of their new home seems to be without boundaries

True Profit Business

True Profit Business
  • Author : Karen Skidmore
  • Publisher :Unknown
  • Release Date :2019-09-26
  • Total pages :236
  • ISBN : 9781788600866
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Summary : *SHORT-LISTED FOR THE BUSINESS BOOK AWARDS 2020!* We need to change the way we do business. If you’ve decided to go it alone and grow your own business, you’re probably finding it tough to make things work. The pace of life is getting faster, our benchmarks for success ever higher, and thousands of micro-business owners are facing entrepreneurial burnout, trying to cover up their stress and exhaustion with ‘love-my-life’ smiles and filtered images on social media. It’s not just the cashflow that needs fixing: your mental health and well-being are at stake here. If you are ready to make money, make an impact and thrive in the process, True Profit Business gives you a simpler, more connected path to business success: · Clarity – understand what your bigger vision of success looks like and how business growth really works · Structure – get clear on the five Growth Pillars to ensure sustainable growth · Flow – discover when to Lean Back and when to Lean In to enable an effective energy flow between thinking, planning and taking action · Process – discover which of the five True Profit Business Models will enable you to thrive. True Profit Business not only helps you diagnose what’s going wrong for you, it focuses you on your bigger game and shows you the building blocks – the processes and people – you need to turn your expertise and talents into a purposeful, playful and profitable business.

Play Big, Brand Bold

Play Big, Brand Bold
  • Author : Suzanne Chadwick
  • Publisher :Unknown
  • Release Date :2019-11-21
  • Total pages :176
  • ISBN : 0648714101
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Summary : Play Big, Brand Bold is your guide to building a stand-out brand, getting out of your own way and understanding how to hire yourself as the CEO in your business. If you're ready to stop playing small, step up and start doing bigger things then you've come to the right place.

Bigger Than Me

Bigger Than Me
  • Author : Jovan Haye,M. M. Buckner
  • Publisher :Unknown
  • Release Date :2013-10
  • Total pages :306
  • ISBN : 0615898793
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Summary : "Born in poverty, [Jovan Haye] immigrated to the U.S., lived in violent low-income neighborhoods, suffered abuse at home, and believed he was 'a dumb kid' because of undiagnosed dyslexia and a host of dyslexia-related conditions. Then he discovered his gift for athletics. His success in team sports gave him confidence to face other challenges and to overcome his biggest obstacle of all--severe dyslexia. He became an honor roll student, graduated from Vanderbilt, and went on to play for seven years in the NFL. Now Jovan Haye is a husband, proud father, and the owner of a successful business. 'Bigger Than Me' tells how he accessed the power that pushed him forward and allowed him to triumph on and off the playing field."--Back cover.