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Practical Guide to Comparative Advertising

Practical Guide to Comparative Advertising
  • Author : Ruth M. Corbin,Rebecca N. Bleibaum,Tom Jirgal,David Mallen,Christine A. Van Dongen
  • Publisher :Unknown
  • Release Date :2018-11-22
  • Total pages :192
  • ISBN : 9780128093511
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Summary : Practical Guide to Comparative Advertising: Dare to Compare is an authoritative, engaging handbook on comparative advertising for food and non-food consumer products. Claim substantiation is a common stakeholder interest among management, advertisers, lawyers and researchers. This handbook covers the corporate culture and strategic goals that encourage comparative advertising, laws and regulations, standards for research evidence, and examples that bring the concepts to life. Of particular value to corporate brand managers, the book includes a checklist of process steps and quality controls that allow managers to orchestrate comparative ad campaigns and manage the risk of complaints from indignant competitors. Alerts research, development and marketing professionals to potential competition issues and legal concerns Provides a reference source for courts of law with respect to accepted industry standards and practices Presents an authoritative perspective, in plain language, on laws and regulations governing comparative advertising, and on worldwide standards governing research evidence in support of advertising claims Covers food and beverage, nutritional supplements, cosmetics and other consumer advertised products

A Practical Guide to Trade Mark Law

A Practical Guide to Trade Mark Law
  • Author : Amanda Michaels,Andrew Norris
  • Publisher :Unknown
  • Release Date :2002
  • Total pages :430
  • ISBN : 0421747609
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Summary : The fourth edition of this legal guide for advisers of housing associations and housing association tenants provides comprehensive coverage of this area of law. It incorporates wide-ranging changes in law and policy, including the shift towards a more holistic approach

The Legal Guide to E-business

The Legal Guide to E-business
  • Author : Jacqueline Klosek,Satya Pattnayak,Anil Hira
  • Publisher :Unknown
  • Release Date :2003
  • Total pages :226
  • ISBN : 1567204031
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Summary : This book: addresses the legal ramifications of developing and hosting Web sites -- explains how to minimize liability through the use of Web site Terms of Use and user agreements -- explicates specific international issues arising from the conduct of e-commerce -- examines online marketing and advertising, online privacy issues, and online intellectual property rights.

A Practical Approach to Intellectual Property Law in Hong Kong

A Practical Approach to Intellectual Property Law in Hong Kong
  • Author : Kenny K. S. Wong
  • Publisher :Unknown
  • Release Date :2002
  • Total pages :325
  • ISBN : STANFORD:36105063718857
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Summary :

A Practical Approach to Trade Mark Law

A Practical Approach to Trade Mark Law
  • Author : Amanda Michaels,Andrew Norris
  • Publisher :Unknown
  • Release Date :2010-03-11
  • Total pages :417
  • ISBN : 9780199579686
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Summary : A new edition of a well established text, and now part of the renowned Oxford University Press 'A Practical Approach' series, A Practical Approach to Trade Mark Law fourth edition provides a comprehensive, digestible and accessible introduction to trade mark law, explaining the technicalities of the law in plain, non-technical language.

Journal of Public Policy & Marketing : JPP&M

Journal of Public Policy & Marketing : JPP&M
  • Author : Anonim
  • Publisher :Unknown
  • Release Date :1997
  • Total pages :229
  • ISBN : CORNELL:31924078053133
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Summary :

UK Trade Marks Act 1994

UK Trade Marks Act 1994
  • Author : John Groom
  • Publisher :Unknown
  • Release Date :1994
  • Total pages :247
  • ISBN : STANFORD:36105062069054
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Summary : The Trade Mark Act 1994 introduces new provisions aimed at simplifying the registration procedures and tightening the rules for the protection of trade marks.

E-business

E-business
  • Author : Amanda C. Brock,Rafi Azim-Khan
  • Publisher :Unknown
  • Release Date :2009
  • Total pages :353
  • ISBN : 9781904905875
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Summary : This is an easy-to-read, jargon-busting guide to the legal issues affecting online business in the UK. The use of bullet points and checklists provide useful memory aid, while the sample clauses and contracts are invaluable. The book looks at the E-Commerce Regulations (EC Directive) 2002 and the Privacy and Electronic Communications (EC Directive) Regulations 2003. It explains how these affect on-line trading and marketing. Offering practical advice on how to manage e-business issues, the book also explains various contractual relationships which directors and managers will be asked to enter into. The authors provide useful pointers on negotiation and the practical analysis of contract issues including web site design, hosting content, linking, outsourcing, and other third party relationships. Significant developments since the first edition include: court cases affecting file-sharing (such as Napster), the UK's Police and Justice Act 2006 which introduced stiffer sentences for some computer-related offenses, the Companies Act 2009 which created new requirements for websites and e-mail, and the massive growth of online auctions, gambling, and entertainment.

Index to Legal Periodicals & Books

Index to Legal Periodicals & Books
  • Author : Anonim
  • Publisher :Unknown
  • Release Date :2005
  • Total pages :229
  • ISBN : STANFORD:36105063978691
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Summary :

You and Your Rights : a Practical Guide for All Canadians

You and Your Rights : a Practical Guide for All Canadians
  • Author : Canadian Automobile Association,Reader's Digest Association (Canada)
  • Publisher :Unknown
  • Release Date :1980
  • Total pages :639
  • ISBN : 0888500920
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Summary :

The Trade-mark Reporter

The Trade-mark Reporter
  • Author : Anonim
  • Publisher :Unknown
  • Release Date :1996
  • Total pages :229
  • ISBN : STANFORD:36105061877440
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Summary :

International Advertising Law

International Advertising Law
  • Author : Paul Jordan
  • Publisher :Unknown
  • Release Date :2014-05-01
  • Total pages :512
  • ISBN : 1909416045
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Summary : Edited by Paul Jordan, partner and head of advertising at UK law firm Bristows, International Advertising Law includes chapters from leading experts in over 30 jurisdictions. The book covers key areas of advertising law such as comparative advertising, sales promotions, ambush marketing, product placement, direct marketing and online behavioural advertising. The book also addresses the particular requirements in certain industries that are subject to specific advertising regulations (eg, gambling, alcohol, pharmaceuticals, financial products/services, food and tobacco).

The Encyclopedia of practical business

The Encyclopedia of practical business
  • Author : Boardroom Reports, Inc
  • Publisher :Unknown
  • Release Date :1980-01-01
  • Total pages :400
  • ISBN : UCLA:L0050186592
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Summary :

International Law & Trade Perspective

International Law & Trade Perspective
  • Author : Anonim
  • Publisher :Unknown
  • Release Date :1994
  • Total pages :229
  • ISBN : STANFORD:36105061879735
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Summary :

Finding the Law

Finding the Law
  • Author : Colin Fong,Graham Ellis
  • Publisher :Unknown
  • Release Date :1990
  • Total pages :698
  • ISBN : STANFORD:36105044522451
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Summary :

ECommerce

ECommerce
  • Author : Susan Singleton
  • Publisher :Unknown
  • Release Date :2003
  • Total pages :139
  • ISBN : STANFORD:36105063690577
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Summary : eCommerce: A Practical Guide to the Law is an essential tool for both businesses and lawyers involved in electronic commerce. It includes checklists and practical advice on the principal pitfalls relating to the Internet and e-mail and how to exploit the new technologies to advantage. Written by a solicitor who advises on these issues on a daily basis, it seeks to provide a simple summary of the relevant legal issues. Importantly it is fully up-to-date and includes details of the Electronic Communications Act 2000, the EU Electronic Commerce Directive and distance selling regulations as well as other, more established, relevant statutes. All areas of eCommerce law - from shopping on the Internet to trade mark and domain name disputes and employment law to contract terms - are covered. Vitally, Susan Singleton avoids jargon and writes in an authoritative and yet accessible style, making this an invaluable resource for everyone facing the challenge of working in the new electronic environment.

A Practical Guide to Food and Drug Law and Regulation

A Practical Guide to Food and Drug Law and Regulation
  • Author : Kenneth R. Piña,Wayne L. Pines
  • Publisher :Unknown
  • Release Date :2002
  • Total pages :355
  • ISBN : STANFORD:36105064205813
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Summary :

Basic Marketing

Basic Marketing
  • Author : William D. Perreault, Jr.,E. Jerome McCarthy,Joseph P. Cannon
  • Publisher :Unknown
  • Release Date :2006-10
  • Total pages :790
  • ISBN : 0073324043
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Summary : Basic Marketing 16e builds on the foundation pillars of previous editions – the four Ps framework, managerial orientation, and strategy planning focus. 16e builds upon its pioneering beginnings that introduced the “four Ps” to the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make the marketing decisions that a manager must make in deciding what customers to focus on and how best to meet their needs. Over many editions there has been constant change in marketing management and the marketing environment. Some of the changes have been dramatic, and others have been subtle. As a result, the authors have made ongoing changes to the text to reflect marketing’s best practices and ideas. Throughout all of these changes, Basic Marketing and the supporting materials that accompany it have been more widely used than any other teaching materials for introductory marketing. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, and recent “best practices.” This edition extends the strategy planning approach, integrating concepts tightly with the marketing strategy planning model.

Copywriting for the Electronic Media

Copywriting for the Electronic Media
  • Author : Milan D. Meeske,R. C. Norris
  • Publisher :Unknown
  • Release Date :1992
  • Total pages :377
  • ISBN : IND:30000082137450
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Summary : Combines basic information and principles with skills-building exercises in a workbook format--with everything needed to proceed with assignments (saving instructors the work of preparing many handouts).

Adweek's Marketing Week

Adweek's Marketing Week
  • Author : Anonim
  • Publisher :Unknown
  • Release Date :1991-03
  • Total pages :229
  • ISBN : MINN:31951P00565774Y
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Summary :

A Practical Guide to National Competition Rules Across Europe

A Practical Guide to National Competition Rules Across Europe
  • Author : Marjorie Holmes,Lesley Davey
  • Publisher :Unknown
  • Release Date :2007
  • Total pages :1037
  • ISBN : STANFORD:36105134427546
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Summary : Conclusions and Recommendations --Austria --Belgium --Bulgaria --Cyprus --Czech Republic --Denmark --Estonia --Finland --France --Germany --Greece --Hungary --Ireland --Italy --Latvia --Lithuania --Luxembourg --Malta --The Netherlands --Norway --Poland --Portugal --Romania --Slovakia --Slovenia --Spain --Sweden --Switzerland --The United Kingdom --Practical Application of Competition Rules - Similarities and Difference --Litigation before National Court for Damages Arising from Competition Breaches --Competition Authorities.