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The Chinese Consumer Market

The Chinese Consumer Market
  • Author : Lei Tang
  • Publisher :Unknown
  • Release Date :2009-04-29
  • Total pages :250
  • ISBN : 9781780632209
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Summary : The Chinese Consumer Market examines the changing consumer business environment in China and offers predictions about the evolution of the Chinese consumer market in the different sectors as well as the likely strategic implications for global consumer oriented companies. The first book is in English made by Chinese researchers with a Chinese viewpoint of developments Provides the management implications in different sectors of the Chinese economy Predicts future trends

China's Consumer Market

China's Consumer Market
  • Author : Qiyong Hu
  • Publisher :Unknown
  • Release Date :1994
  • Total pages :292
  • ISBN : UCSD:31822020809356
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Summary :

Chinese Consumers and the Fashion Market

Chinese Consumers and the Fashion Market
  • Author : Yingjiao Xu,Ting Chi,Jin Su
  • Publisher :Unknown
  • Release Date :2018-03-09
  • Total pages :212
  • ISBN : 9789811084294
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Summary : This book provides essential insights into Chinese consumer behaviors in the growing and dynamic fashion market. With increasing consumer purchasing power, readily accessible global brands, heavy application of digital technology and social media, as well as growing awareness of environmental issues, the Chinese fashion industry faces great opportunities and challenges at the same time. The contributing authors provide observations and address issues related to middle class fashion consumption, sustainable apparel consumption, technology application in fashion retailing, and the select traditional and new industry segments in the context of China’s recent and massive economic boom. As such, the book offers an invaluable reference guide for all academics and practitioners interested in the Chinese fashion market.

What Chinese Want

What Chinese Want
  • Author : Tom Doctoroff
  • Publisher :Unknown
  • Release Date :2012-05-22
  • Total pages :272
  • ISBN : 9781137000545
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Summary : Today, most Americans take for granted that China will be the next global superpower. But despite the nation's growing influence, the average Chinese person is still a mystery - or, at best, a baffling set of seeming contradictions - to Westerners who expect the rising Chinese consumer to resemble themselves. Here, Tom Doctoroff, the guiding force of advertising giant J. Walter Thompson's (JWT) China operations, marshals his 20 years of experience navigating this fascinating intersection of commerce and culture to explain the mysteries of China. He explores the many cultural, political, and economic forces shaping the twenty-first-century Chinese and their implications for businesspeople, marketers, and entrepreneurs - or anyone else who wants to know what makes the Chinese tick. Dismantling common misconceptions, Doctoroff provides the context Westerners need to understand the distinctive worldview that drives Chinese businesses and consumers, including: - why family and social stability take precedence over individual self-expression and the consequences for education, innovation, and growth; - their fundamentally different understanding of morality, and why Chinese tolerate human rights abuses, rampant piracy, and endemic government corruption; and - the long and storied past that still drives decision making at corporate, local, and national levels. Change is coming fast and furious in China, challenging not only how the Western world sees the Chinese but how they see themselves. From the new generation's embrace of Christmas to the middle-class fixation with luxury brands; from the exploding senior demographic to what the Internet means for the government's hold on power, Doctoroff pulls back the curtain to reveal a complex and nuanced picture of a facinating people whose lives are becoming ever more entwined with our own.

Elite China

Elite China
  • Author : Pierre Xiao Lu
  • Publisher :Unknown
  • Release Date :2011-12-27
  • Total pages :600
  • ISBN : 9781118179215
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Summary : A ground-breaking exploration of the Chinese elite's consumption of luxury products and their attitudes toward luxury goods. Elite China identifies the Chinese luxury product consumers and the characteristics of their luxury consumption, explains the implications for luxury firms and marketers and most importantly, spells out strategies for international luxury brands and Chinese luxury brands to succeed in Chinese market.

Consumption in China

Consumption in China
  • Author : LiAnne Yu
  • Publisher :Unknown
  • Release Date :2014-11-05
  • Total pages :176
  • ISBN : 9780745684574
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Summary : Consumption practices in China have been transformed at an unprecedented pace. Under Mao Zedong, the state controlled nearly all aspects of what people consumed, from everyday necessities to entertainment and the media; today, shoddy state-run stores characterized by a dearth of choices have made way for luxury malls and hypermarkets filled with a multitude of products. Consumption in China explores what it means to be a consumer in the world’s fastest growing economy. LiAnne Yu provides a multi-faceted portrait of the impact of increased consumption on urban spaces, social status, lifestyles, identities, and freedom of expression. The book also examines what is unique and what is universal about how consumer practices in China have developed, investigating the factors that differentiate them from what has been observed among the already mature consumer markets. Behind the often staggering statistics about China are the very human stories that highlight the emotional and social triggers behind consumption. This engaging book is a valuable resource for students, scholars and business professionals interested in a deeper understanding of what motivates China’s consumers, and what challenges they face as more aspects of everyday life become commoditized.

Billions

Billions
  • Author : Tom Doctoroff
  • Publisher :Unknown
  • Release Date :2005
  • Total pages :225
  • ISBN : 9781403971692
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Summary : A leading CEO delves into the psyches of contemporary Chinese consumers to explain the importance of culture in shaping buying decisions and what is needed to succeed in the world's largest market.

Chinese Consumers

Chinese Consumers
  • Author : Ashok Sethi
  • Publisher :Unknown
  • Release Date :2018-08-07
  • Total pages :230
  • ISBN : 9789811089923
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Summary : This book offers a comprehensive analysis of Chinese consumers from multiple perspectives, from the megatrends to their values and psychological changes. The book examines in detail the digital and mobile transformation of the consumers, the way their lifestyle, social interactions and shopping habits have changed, and the opportunities they offer to marketers. The analysis and insights are based on the author’s first-hand observations of the metamorphosis of the consumers and consumption in China over the last fifteen years.

Consumer Behavior in Asia

Consumer Behavior in Asia
  • Author : Erdener Kaynak,Tsang-Sing Chan
  • Publisher :Unknown
  • Release Date :2014-06-23
  • Total pages :130
  • ISBN : 9781317948353
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Summary : Understand the Asian consumer’s demands and effective marketing strategies! The emergence of China as a viable consumer market has created tremendous opportunities for international or multinational firms looking for market entry or expansion in China. At the same time, the evolution of the Chinese economy and the increasing heterogeneity of Chinese consumers also pose a great deal of challenges for global marketers trying to assess and evaluate the Chinese market. Consumer Behavior in Asia: Issues and Marketing Practice will help marketers and market researchers understand Asia’s consumer market by providing you with a consumer segmentation of China’s 1.25 billion population as it explores Asia’s cultural values, consumer perceptions, and attitudes. From this book, you will discover everything from perceptions and preferences toward advertising and different consumer goods to the emergence and growth of different upper class sectors. Consumer Behavior in Asia provides you with demographics, psychographics, and life-styles of Asian consumers to assist you in successfully entering the Asian market. Academics and business executives will be able to examine the emergence of the Asian markets and focus on the similarities and differences of Asian consumers with Western counterparts. Consumer Behavior in Asia will enable you to accurately assess market demands and enact effective marketing strategies. With this essential book you will explore several studies that reveal information on Asian consumers, including: marketing strategies for firms to adjust and thrive as fast food providers in Asia market segmentation considerations for rural and urban areas a complete outline of China’s population segments, buying preferences, and spending power consumer decisions based on the country-of-brand and brand of product Asian generation X-ers’perceptions toward advertising influences of cultural forces on consumer behavior, such as the importance of gift giving Consumer Behavior in Asia provides you with a complete overview of China’s economy and highlights the attractiveness of the growing market. The plethora of business opportunities in China is epitomized by the encouraging words one would say to an ambitious merchant--“Go west, young man--to the East!”

Access to Justice for the Chinese Consumer

Access to Justice for the Chinese Consumer
  • Author : Ling Zhou
  • Publisher :Unknown
  • Release Date :2020-05-14
  • Total pages :176
  • ISBN : 9781509931071
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Summary : This book offers a socio-legal exploration of localised consumer complaint processing and dispute resolution in the People's Republic of China – now the second largest consumer market in the world – and the experiences of both ordinary and 'professional' consumers. Drawing on detailed analysis of an impressive body of empirical data, this book highlights local Chinese understandings and practice styles of 'mediation', and identifies in popular consciousness a continuing sense of reliance on the government for securing consumer rights in China. These are not only important features of consumer dispute processing in themselves, but also help to to explain why no ombudsman system has emerged. This innovative book looks at the nature of China's distinctive dispute resolution and complaints system, issues within that system, and the experiences of consumers within it. The book illustrates the access to justice processes locally available to aggrieved consumers and provides a unique contribution to comparative consumer law studies in Asia and elsewhere.

China Catalyst

China Catalyst
  • Author : David M. Holloman
  • Publisher :Unknown
  • Release Date :2013-06-20
  • Total pages :192
  • ISBN : 9781118417706
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Summary : Maximize your presence in the China market To drive the next round of global growth, companies will need to transition their operations and focus to one that serves the Chinese consumer. China Catalyst examines in-depth the transition currently underway in China from an export-led economic machine to a consumer-driven market. It outlines the economic imperative proving that greater consumer reach in China is a requirement in today's globally competitive market. China Catalyst also provides analysis that segments the market, helping you understand the hotbeds of emerging consumer demand helping prioritize your company's growth expansion in the market. Provides a current view of the growth and channels of modern retail now growing across the entire market Considers the importance of understanding China's 'Digital World,' the unique online universe that is critical to reaching new consumers Explores the current distribution as well as the supply chain trends and challenges that will help form the basis of a distribution strategy fundamental to market expansion Leaders of Fortune 500 companies are beginning to realize that tapping the full growth opportunity in the China market is a requirement. Those companies that successfully make this transition will be among the winners in the next era of global competition. China Catalyst will enable you to be at the forefront in understanding this transition and capitalize on this historic shift.

China's Super Consumers

China's Super Consumers
  • Author : Savio Chan,Michael Zakkour
  • Publisher :Unknown
  • Release Date :2014-09-03
  • Total pages :240
  • ISBN : 9781118905906
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Summary : Chinese Consumers are Changing The World – Understand Themand Sell To Them China has transformed itself from a feudal economy in the19th century, to Mao and Communism in the20th century, to the largest consumer market in theworld by the early 21st century. China's SuperConsumers explores the extraordinary birth of consumerism inChina and explains who these super consumers are. China's SuperConsumers offers an in-depth explanation of what's inside theminds of Chinese consumers and explores what they buy, where theybuy, how they buy, and most importantly why they buy. The book is filled with real-world stories of the foreign anddomestic companies, leading brands, and top executives who havesucceeded in selling to this burgeoning marketplace. Thisremarkable book also takes you inside the boardrooms of the peoplewho understand Chinese consumers and have had success in theChinese market. A hands-on resource for succeeding in the Chinesemarketplace Filled with real-world stories of companies who have made animpact in China Discover what the Chinese consumer wants and how to deliver thegoods Written by Savio Chan and Michael Zakkour, two leading expertson the Chinese market This book is an invaluable resource for anyone who wants a clearunderstanding of how China's Super Consumers are changing the worldand how to sell to them.

The Wine Value Chain in China

The Wine Value Chain in China
  • Author : Roberta Capitello
  • Publisher :Unknown
  • Release Date :2016-11-21
  • Total pages :330
  • ISBN : 9780081007600
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Summary : The Wine Value Chain in China: Global Dynamics, Marketing and Communication in the Contemporary Chinese Wine Market presents information on China and its role as a relevant player in the international wine industry, both as supplier and consumer. The book provides new insights into the global dynamics of the wine industry, expanding the knowledge of academics, practitioners, and students on the growing demand for wine in China. Special attention is paid to the supply and demand changes, their impacts on Western wine supply chains, and new market opportunities. The book contributes the latest research findings to increase the understanding of the context of wine consumption in China and the most suitable marketing and communication approaches. The book aims to provide academics with the most adequate methodological tools to study a novice market, with both conceptual and empirical chapters included. The book covers a range of topics, including the behavior of Chinese consumers and their attitudes towards wine, the cultural context of wine in China, the characteristics of the wine supply chain in China and its development, the impact of China on Western wine supply chains, wine marketing and communication in China, wine branding in China, including counterfeiting, wine education in China, the links between wine, food, luxury, and Western products in China, and wine tourism. Collects and collates research on wine consumer behavior in China Presents an outstanding scholarly look at wine marketing studies Offers a whole market perspective that focuses on demand Provide academics, practitioners, and students with new investigation tools in marketing and communication that are in-line with the characteristics of this market Draw conclusions relevant to other emerging markets, detailing why China is different from other such markets

The Consumer Revolution in Urban China

The Consumer Revolution in Urban China
  • Author : Deborah Davis
  • Publisher :Unknown
  • Release Date :2000-01-20
  • Total pages :366
  • ISBN : 0520216407
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Summary : This wide-ranging collection of essays by leading sociologists on the new consumerism of post-economic-reform China is an important contribution to our understanding of Chinese society and culture.

The Changing Landscape of China’s Consumerism

The Changing Landscape of China’s Consumerism
  • Author : Alison Hulme
  • Publisher :Unknown
  • Release Date :2014-07-02
  • Total pages :256
  • ISBN : 9781780634425
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Summary : Consumerism in China has developed rapidly. The Changing Landscape of China's Consumerism looks at the growth of consumerism in China from both a socio-economic and a political/cultural angle. It examines changing trends in consumption in China as well as the impact of these trends on society, and the politics and culture surrounding them. It examines the ways in which, despite needing to "unlock" the spending power of the rural provinces, the Chinese authorities are also keen to maintain certain attitudes towards the Communist Party and socialism "with Chinese Characteristics." Overall, it aims to show that consumerism in China today is both an economic and political phenomenon and one which requires both surrounding political culture and economic trends for its continued establishment. The ways in which this dual relationship both supports and battles with itself are explored through apposite case studies including the use of New Confucianism in the market context, the commodification of Lei Feng, the new Chinese tourist as a diplomatic tool in consumption, the popularity of Shanzhai (fake product) culture, and the conspicuous consumption of China's new middle class. Provides innovative interdisciplinary research, useful to cultural studies, sociology, Chinese studies, and politics Examines changes in consumerism from multiple perspectives Allows both micro and macro insights into consumerism in China by providing specific case studies, while placing these within the context of geo-politics and grand theory

Chinese Consumers and the Fashion Market

Chinese Consumers and the Fashion Market
  • Author : Yingjiao Xu,Ting Chi,Jin Su
  • Publisher :Unknown
  • Release Date :2018-03-09
  • Total pages :212
  • ISBN : 9789811084294
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Summary : This book provides essential insights into Chinese consumer behaviors in the growing and dynamic fashion market. With increasing consumer purchasing power, readily accessible global brands, heavy application of digital technology and social media, as well as growing awareness of environmental issues, the Chinese fashion industry faces great opportunities and challenges at the same time. The contributing authors provide observations and address issues related to middle class fashion consumption, sustainable apparel consumption, technology application in fashion retailing, and the select traditional and new industry segments in the context of China’s recent and massive economic boom. As such, the book offers an invaluable reference guide for all academics and practitioners interested in the Chinese fashion market.

Luxury China

Luxury China
  • Author : Michel Chevalier,Pierre Xiao Lu
  • Publisher :Unknown
  • Release Date :2011-09-02
  • Total pages :300
  • ISBN : 9781118181546
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Summary : A guide to reaching and profiting from China's expanding luxuryconsumer class China's growing consumer base and expanding economy means moredisposable income for more Chinese citizens. The Chinese market forluxury goods is expected to expand from $2 billion this year tonearly $12 billion by 2015. Today's biggest global luxury goodsretailers expect China to make up a large and ever growing portionof their customers, and those businesses are responding with newstores and investments in China. Luxury China givesreaders–particularly professionals in advertising, marketing,and the luxury brands industry–a deep look into the future ofthe Chinese luxury goods market and shows them how to tap intoChina's tremendous market potential.

Advertising and Consumer Culture in China

Advertising and Consumer Culture in China
  • Author : Hongmei Li
  • Publisher :Unknown
  • Release Date :2016-09-06
  • Total pages :280
  • ISBN : 9781509511143
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Summary : This book provides a comprehensive analysis of Chinese advertising as an industry, a discourse and profession in China’s search for modernity and cultural globalization. It compares and contrasts the advertising practices of Chinese advertising agencies and foreign advertising agencies, and Chinese brands and foreign brands, with a particular focus on the newest digital advertising practices in the post WTO era. Based on extensive interviews, participant observation, and a critical analysis of secondary data, Li offers an engaging analysis of the transformation of Chinese advertising in the past three decades in Post-Mao China. Drawing upon theories of political economy, media, and cultural studies, her analysis offers most significant insights in advertising and consumer culture as well as the economic, social, political, and cultural transformations in China. The book is essential for students and scholars of communication, media, cultural studies and international business, and all those interested in cultural globalization and China.

The Rise of the Chinese Consumer

The Rise of the Chinese Consumer
  • Author : Jonathan Garner
  • Publisher :Unknown
  • Release Date :2005-11-01
  • Total pages :312
  • ISBN : 9780470026908
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Summary : In this book Jonathan Garner and his colleagues at Credit Suisse First Boston, argue that by 2014 the Chinese consumer will likely have displaced the US consumer as the engine of growth in the global economy. Government policy is rebalancing demand within the Chinese economy from investment spending to consumption spending. Strong trend economic growth over the cycle, a rise in the consumption to GDP ratio and steady exchange rate appreciation will likely generate an 18% compound annual growth rate in the US dollar value of Chinese consumption spending over the next ten years and lead to a quadrupling in China's share of global consumption spending. In order to identify the companies and brands which are best placed to succeed in China's rapidly developing mass consumer market, Garner and his colleagues discuss the results of the first comprehensive survey of consumer attitudes and preferences to have been conducted in China, covering 2,700 persons in eight major Chinese cities. This survey provides valuable data for the business executive or academic seeking detailed local information on sectors including automobiles, beverages, electronic goods, financial services, food producers, food retail, food services, household & personal care, luxury goods, telecommunication equipment, tobacco, and transport and leisure travel. "China is likely to be the single most important influence on the fortunes of investors and corporates alike over the next five years, and yet little is known of what motivates and drives the Chinese consumer. By canvassing the people that matter and reflect the changing face of this massive country, Jonathan Garner has provided investors with a unique insight." Philip Ehrmann, Head of Pacific & Emerging Markets, Gartmore Investment Management Plc.

As China Goes, So Goes the World

As China Goes, So Goes the World
  • Author : Karl Gerth
  • Publisher :Unknown
  • Release Date :2010-11-09
  • Total pages :272
  • ISBN : 9781429962469
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Summary : In this revelatory examination of the most overlooked force that is changing the face of China, the Oxford historian and scholar of modern Asia Karl Gerth shows that as the Chinese consumer goes, so goes the world. While Americans and Europeans have become increasingly worried about China's competition for manufacturing jobs and energy resources, they have overlooked an even bigger story: China's rapid development of an American-style consumer culture, which is revolutionizing the lives of hundreds of millions of Chinese and has the potential to reshape the world. This change is already well under way. China has become the world's largest consumer of everything from automobiles to beer and has begun to adopt such consumer habits as living in large single-occupancy homes, shopping in gigantic malls, and eating meat-based diets served in fast-food outlets. Even rural Chinese, long the laggards of consumerism, have been buying refrigerators, televisions, mobile phones, and larger houses in unprecedented numbers. As China Goes, So Goes the World reveals why we should all care about the everyday choices made by ordinary Chinese. Taken together, these seemingly small changes are deeper and more profound than the headline-grabbing stories on military budgets, carbon emissions, or trade disputes.

Consumer Marketing in China

Consumer Marketing in China
  • Author : Anonim
  • Publisher :Unknown
  • Release Date :1993
  • Total pages :100
  • ISBN : UCSD:31822018823781
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Summary : This report provides details of the lucrative potential of the Chinese consumer market. It contains information on the positions, wants and needs of the Chinese consumer and strategies for bringing products and services to the Chinese consumer environment. Increasing spending power and a perception that import equals quality make this area particularly promising for multinational manufacturers and marketers. This publication provides a complete picture by dividing China into potential markets centred on key regions, then examining and viewing these regions in perspective with other high-population Asian markets. Alongside all the facts and figures, the report also provides an analysis of the Chinese consumer market and makes suggestions for tackling market obstacles. Five multinational case studies are included to assist with planning.