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The Halo Effect

The Halo Effect
  • Author : Phil Rosenzweig
  • Publisher :
  • Release Date :2014-06-17
  • Total pages :288
  • ISBN : 1476784035
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Summary : Controversial and iconoclastic, a veteran corporate manager and business school professor exposes the dangerous myths, fantasies, and delusions that pervade much of the business world today.

The Halo Effect

The Halo Effect
  • Author : Phil Rosenzweig
  • Publisher :
  • Release Date :2008-12-09
  • Total pages :256
  • ISBN : 1847397026
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Summary : Why do some companies prosper while others fail? Despite great amounts of research, many of the studies that claim to pin down the secret of success are based in pseudoscience. THE HALO EFFECT is the outcome of that pseudoscience, a myth that Philip Rosenzweig masterfully debunks in THE HALO EFFECT. THE HALO EFFECT highlights the tendency of experts to point to the high financial performance of a successful company and then spread its golden glow to all of the company's attributes - clear strategy, strong values, and brilliant leadership. But in fact, as Rosenzweig clearly illustrates, the experts are not just wrong, but deluded. Rosenzweig suggests a more accurate way to think about leading a company, a robust and clearheaded approach that can save any business from ultimate failure.

The Halo Effect

The Halo Effect
  • Author : Anne D. LeClaire
  • Publisher :
  • Release Date :2017-04-01
  • Total pages :348
  • ISBN : 9781503943186
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Summary : In this tour de force, a father, shaken by tragedy, tries to avenge his daughter's murder-and restore his family's shattered life. It was supposed to be a typical October evening for renowned portrait artist Will Light. Over dinner of lamb tagine, his wife, Sophie, would share news about chorus rehearsals for the upcoming holiday concert, and their teenage daughter, Lucy, would chatter about French club and field hockey. Only Lucy never came home. Her body was found, days later, in the woods. The Eastern Seaboard town of Port Fortune used to be Will's comfort. Now, there's no safe harbor for him. Not even when Father Gervase asks Will to paint portraits of saints for the new cathedral. Using the townspeople as models, Will sees in each face only a mask of the darkness of evil. And he just might be painting his daughter's killer. As Will navigates his rage and heartbreak, Sophie tries to move on; Father Gervase becomes an unexpected ally; and Rain, Lucy's best friend, shrouds herself in a near-silent fugue. Their paths collide in a series of inextricably linked, dark, dangerous moments that could lead to their undoing...or to their redemption.

Halo Effect

Halo Effect
  • Author : Glenn Yeffeth
  • Publisher :
  • Release Date :2009-06-22
  • Total pages :188
  • ISBN : 1935251597
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Summary : Halo Effect

The Halo Effect

The Halo Effect
  • Author : Shauna Allen
  • Publisher :
  • Release Date :2013-10
  • Total pages :356
  • ISBN : 9781619353190
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Summary : He's gotta earn his wings . . . again. Love Detail's favorite angel has his sights set on his next target: the stoic and mysterious Noble Blackfeather. And it just may prove to be his toughest case yet. Noble's reclusive ways keep his angel at wing's distance, and love even further. But he's not playing a part-he's truly masking a painful secret and a profoundly wounded heart. A cupid's worst nightmare. Noble's been paired with Braelyn Campbell, the cute single mother next door. She's adorable, friendly, fun . . . everything Noble needs. This should be a Love Squad slam dunk. Except she's making a fresh start in Texas to protect her son from a volatile ex, and she's not about to risk her heart or her son on another man. Even if he's sexy as sin and always coming to her rescue. Thank God for possibilities. But, reluctantly, they are drawn together-thanks to their cupid's dogged efforts and a whole lotta chemistry. Can the girl next door learn to trust again and help heal Noble's wounded heart? Together, can they save the lost, hurting boy she's raising? Can the angels help it happen before it's too late? Thank God for love.

The Halo Effect

The Halo Effect
  • Author : M. J. Rose
  • Publisher :
  • Release Date :2014-10-20
  • Total pages :379
  • ISBN : 1940887488
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Summary : Dr. Morgan Snow is a well-known sex therapist with a prestigious clinic devoted to the psychology of sex. One of her patients, Cleo, is a beautiful, cultured prostitute who runs her own call-girl business. Cleo has been coming to Dr. Snow because she's fallen in love, but is unable to have a healthy sexual relationship. One day, Cleo arrives with a manuscript for a tell-all book....and then disappears. A serial killer has been at work in the city, and Detective Noah Jordan turns to Morgan Snow to find out more about the psychology of a sexual murderer. Both Morgan and Noah suspect there is a link between the serial killer and Cleo's sudden disappearance, and work together to find her - before it is too late.

Encyclopedia of Epidemiology

Encyclopedia of Epidemiology
  • Author : Sarah Boslaugh,Louise-Anne McNutt
  • Publisher :
  • Release Date :2008
  • Total pages :1111
  • ISBN : 1412928168
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Summary : The Encyclopedia of Epidemiology presents state-of-the-art information from the field of epidemiology in a less technical and accessible style and format. With more than 600 entries, no single reference provides as comprehensive a resource in as focused and appropriate manner. The entries cover every major facet of epidemiology, from risk ratios to case-control studies to mediating and moderating variables, and much more. Relevant topics from related fields such as biostatistics and health economics are also included.

Cognitive Illusions

Cognitive Illusions
  • Author : Rüdiger F Pohl
  • Publisher :
  • Release Date :2016-07-22
  • Total pages :494
  • ISBN : 1317448286
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Summary : Cognitive Illusions explores a wide range of fascinating psychological effects in the way we think, judge and remember in our everyday lives. Featuring contributions from leading researchers, the book defines what cognitive illusions are and discusses their theoretical status: are such illusions proof for a faulty human information-processing system, or do they only represent by-products of otherwise adaptive cognitive mechanisms? Throughout the book, background to phenomena such as illusions of control, overconfidence and hindsight bias are discussed, before considering the respective empirical research, potential explanations of the phenomenon, and relevant applied perspectives. Each chapter also features the detailed description of an experiment that can be used as classroom demonstration. Featuring six new chapters, this edition has been thoroughly updated throughout to reflect recent research and changes of focus within the field. This book will be of interest to students and researchers of cognitive illusions, specifically, those focusing on thinking, reasoning, decision-making and memory.

The Halo Effect (Schemat Zbrodni)

The Halo Effect (Schemat Zbrodni)
  • Author : Harlequin Mills & Boon, Limited
  • Publisher :
  • Release Date :2007-04
  • Total pages :329
  • ISBN : 9788323816973
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Summary :

Breaking the Halo

Breaking the Halo
  • Author : Katjarina Hurt
  • Publisher :
  • Release Date :2019-09-24
  • Total pages :329
  • ISBN : 9780464371885
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Summary : Following the death of her best friend and "mountain husband" in 2018, Katjarina Hurt began questioning what contributed to the incident on what appeared to be an easy rock climb. Inspired by previous works on heuristic traps by Edward Thorndike and Ian McCammon, Breaking the Halo presents a new understanding around the prevalence of the halo effect and a need to better empower students in outdoor education.

Halo Effect - A Brother's Memoir

Halo Effect - A Brother's Memoir
  • Author : Nick Ordoñez
  • Publisher :
  • Release Date :2020-09-04
  • Total pages :186
  • ISBN :
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Summary : A story of two brothers, the older Down syndrome and severely mentally disabled and the younger "normal," navigating the trials and tribulations of life growing up from boys to men. Born just 11 months apart, their early childhood is filled with happiness and love, until the Down syndrome brother has to have dangerous spinal surgery as a young child and has to live with a halo on his head for a year. The younger brother must spend most of his life, with his parents, taking care of his older brother. For the younger brother, especially during his teenage years, this creates resentment and embarrassment for having a family member who is "different." The brothers would continue to face many different challenges as the years go by but through it all they inspire each other to come out stronger.

Summary: The Halo Effect

Summary: The Halo Effect
  • Author : BusinessNews Publishing
  • Publisher :
  • Release Date :2014-11-12
  • Total pages :15
  • ISBN : 2511021730
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Summary : The must-read summary of Phil Rosenzweig's book: "The Halo Effect...and the Eight Other Business Delusions that Deceive Managers". This complete summary of the ideas from Phil Rosenzweig's book "The Halo Effect" shows how success in business is actually far more elusive than most business books, gurus and best-selling professors would have you believe. In his book, the author explains how the problem lies in the fact that many authors offer a "quick fix" that simply does not exist in reality. This summary reveals how focusing on the elements that actually drive your company's performance, rather than acting on common business delusions, is the only way to achieve results. Added-value of this summary: • Save time • Understand key concepts • Expand your business knowledge To learn more, read "The Halo Effect" and make sure you don't get caught up believing business delusions and take action that actually works!

Choice Hacking

Choice Hacking
  • Author : Jennifer L. Clinehens
  • Publisher :
  • Release Date :2020-06-16
  • Total pages :262
  • ISBN :
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Summary : What if you could use Nobel prize-winning science to predict the choices your customers will make? Customer and user behaviors can seem irrational. Shaped by mental shortcuts and psychological biases, their actions often appear random on the surface. In Choice Hacking, we'll learn to predict these irrational behaviors and apply the science of decision-making to create unforgettable customer experiences. Discover a framework for designing experiences that doesn't just show you what principles to apply, but introduces a new way of thinking about customer behavior. You'll finish Choice Hacking feeling confident and ready to transform your experience with science. In Choice Hacking, you'll discover: - How to make sure your customer experience is designed for what people do (not what they say they'll do) - How to increase the odds that customers will make the "right choice" in any environment - How to design user experiences that drive action and engagement - How to create retail experiences that persuade and drive brand love - How brands like Uber, Netflix, Disney, and Starbucks apply these principles in their customer and user experiences Additional resources included with the book: - Access to free video Companion Course - Access to exclusive free resources, tools, examples, and use cases online Who will benefit from reading Choice Hacking? This book was written for anyone who wants to better understand customer and user decision-making. Whether you're a consultant, strategist, digital marketer, small business owner, writer, user experience designer, student, manager, or organizational leader, you will find immediate value in Choice Hacking. About the Author Jennifer Clinehens is currently Head of Experience at a major global experience agency. She holds a Master's degree in Brand Management as well as an MBA from Emory University's Goizueta School. Ms. Clinehens has client-side and consulting experience working for brands like AT&T, McDonald's, and Adidas, and she's helped shape customer experiences across the globe. A recognized authority in marketing and customer experience, she is also the author of CX That Sings: An Introduction To Customer Journey Mapping. To learn more about this book or contact the author, please visit ChoiceHacking.com

Spin Sucks

Spin Sucks
  • Author : Gini Dietrich
  • Publisher :
  • Release Date :2014-02-20
  • Total pages :176
  • ISBN : 013343219X
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Summary : Unleash Your Secret Weapon for Restoring Trust: Open, Honest Communications! Most PR books tell you how to “spin” your message. People are sick of that! Spin Sucks will teach you how to communicate honestly, responsibly, openly, and authentically…and truly earn the trust of your customers, stakeholders, investors, and communities. Top PR thought leader and blogger Gini Dietrich runs the number one PR blog in the world, spinsucks.com, where she shares cutting-edge tips and tools for effective, ethical communications. Now, she’s integrated all she’s learned into a complete, actionable guide for every business leader who understands there are new rules to communications, but don’t know what to do. No matter what your organization does, Dietrich will help you: Share your story more powerfully—without sex, extortion, or “truth-stretching” Humanize your organization, even if you don’t have outsized personalities Tell the truth, using the best techniques honed by centuries of storytellers Overcome whisper campaigns, anonymous attackers, and trolls Create fresh, honest content that’s compelling to both humans and Google Systematically prepare yourself to engage more successfully online Clarify and close gaps between your message and your customer’s perception Celebrate your brand ambassadors Master seven steps for handling online criticism, and transforming critics into fans Keep others from stealing your great content Learn actionable lessons from others’ successes (and failures) Develop more positive, productive agency (or client) relationships Converge paid, owned, earned, and shared media—and get more value from all of them spinsucks.com

The SAGE Encyclopedia of Communication Research Methods

The SAGE Encyclopedia of Communication Research Methods
  • Author : Mike Allen
  • Publisher :
  • Release Date :2017-04-11
  • Total pages :2064
  • ISBN : 1483381420
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Summary : Communication research is evolving and changing in a world of online journals, open-access, and new ways of obtaining data and conducting experiments via the Internet. Although there are generic encyclopedias describing basic social science research methodologies in general, until now there has been no comprehensive A-to-Z reference work exploring methods specific to communication and media studies. Our entries, authored by key figures in the field, focus on special considerations when applied specifically to communication research, accompanied by engaging examples from the literature of communication, journalism, and media studies. Entries cover every step of the research process, from the creative development of research topics and questions to literature reviews, selection of best methods (whether quantitative, qualitative, or mixed) for analyzing research results and publishing research findings, whether in traditional media or via new media outlets. In addition to expected entries covering the basics of theories and methods traditionally used in communication research, other entries discuss important trends influencing the future of that research, including contemporary practical issues students will face in communication professions, the influences of globalization on research, use of new recording technologies in fieldwork, and the challenges and opportunities related to studying online multi-media environments. Email, texting, cellphone video, and blogging are shown not only as topics of research but also as means of collecting and analyzing data. Still other entries delve into considerations of accountability, copyright, confidentiality, data ownership and security, privacy, and other aspects of conducting an ethical research program. Features: 652 signed entries are contained in an authoritative work spanning four volumes available in choice of electronic or print formats. Although organized A-to-Z, front matter includes a Reader’s Guide grouping entries thematically to help students interested in a specific aspect of communication research to more easily locate directly related entries. Back matter includes a Chronology of the development of the field of communication research; a Resource Guide to classic books, journals, and associations; a Glossary introducing the terminology of the field; and a detailed Index. Entries conclude with References/Further Readings and Cross-References to related entries to guide students further in their research journeys. The Index, Reader’s Guide themes, and Cross-References combine to provide robust search-and-browse in the e-version.

Rediscovering the Essentiality of Marketing

Rediscovering the Essentiality of Marketing
  • Author : Luca Petruzzellis,Russell S. Winer
  • Publisher :
  • Release Date :2016-06-27
  • Total pages :987
  • ISBN : 3319298771
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Summary : This book contains the full proceedings of the 2015 Academy of Marketing Science World Marketing Congress held in Bari, Italy. The current worldwide business environment is leading marketing scholars and practitioners to reconsider a number of historical and current views of the marketplace and how it functions. Further, determining new marketing theories and practical methods whose effectiveness can be truly measured must be added to the list of current challenges for today and tomorrow. In such a period in marketing history, achieving and managing efficient and effective marketing actions is a necessity. Determining such actions is based on practical experience, solid theory and appropriate research methodology. The enclosed papers focus on new research ideas on vibrant topics that can help academics and practitioners gain new perspectives and insights into today’s turbulent marketplace. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Social Robotics

Social Robotics
  • Author : Arvin Agah,John-John Cabibihan,Ayanna M. Howard,Miguel A. Salichs,Hongsheng He
  • Publisher :
  • Release Date :2016-10-06
  • Total pages :1018
  • ISBN : 3319474375
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Summary : This book constitutes the refereed proceedings of the 8th International Conference on Social Robotics, ICSR 2016, held in Kansas City, MO, USA, in November 2016. The 98 revised full papers presented were carefully reviewed and selected from 107 submissions. The theme of the 2016 conference is Sociorobotics: Design and implementation of social behaviors of robots interacting with each other and humans. In addition to technical sessions, ICSR 2016 included three workshops: The Synthetic Method in Social Robotics (SMSR 2016), Social Robots: A Tool to Advance Interventions for Autism, and Using Social Robots to Improve the Quality of Life in the Elderly.

Halo Effects and Choice

Halo Effects and Choice
  • Author : N.A
  • Publisher :
  • Release Date :
  • Total pages :329
  • ISBN :
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Summary : Can a marketing campaign affect how a food tastes? Even though you know the ad hasn't changed the food itself, medical imaging reveals that your brain reacts as if it did! Learn about the fascinating ways in which this halo effect can hinder or help the accuracy of your decision making.

You Are Now Less Dumb

You Are Now Less Dumb
  • Author : David McRaney
  • Publisher :
  • Release Date :2013-07-30
  • Total pages :288
  • ISBN : 1101621788
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Summary : The author of the bestselling You Are Not So Smart shares more discoveries about self-delusion and irrational thinking, and gives readers a fighting chance at outsmarting their not-so-smart brains David McRaney’s first book, You Are Not So Smart, evolved from his wildly popular blog of the same name. A mix of popular psychology and trivia, McRaney’s insights have struck a chord with thousands, and his blog--and now podcasts and videos--have become an Internet phenomenon. Like You Are Not So Smart, You Are Now Less Dumb is grounded in the idea that we all believe ourselves to be objective observers of reality--except we’re not. But that’s okay, because our delusions keep us sane. Expanding on this premise, McRaney provides eye-opening analyses of fifteen more ways we fool ourselves every day, including: The Misattribution of Arousal (Environmental factors have a greater affect on our emotional arousal than the person right in front of us) Sunk Cost Fallacy (We will engage in something we don’t enjoy just to make the time or money already invested “worth it”) Deindividuation (Despite our best intentions, we practically disappear when subsumed by a mob mentality) McRaney also reveals the true price of happiness, why Benjamin Franklin was such a badass, and how to avoid falling for our own lies. This smart and highly entertaining book will be wowing readers for years to come.

Cognitive Biases in Visualizations

Cognitive Biases in Visualizations
  • Author : Geoffrey Ellis
  • Publisher :
  • Release Date :2018-09-27
  • Total pages :184
  • ISBN : 3319958313
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Summary : This book brings together the latest research in this new and exciting area of visualization, looking at classifying and modelling cognitive biases, together with user studies which reveal their undesirable impact on human judgement, and demonstrating how visual analytic techniques can provide effective support for mitigating key biases. A comprehensive coverage of this very relevant topic is provided though this collection of extended papers from the successful DECISIVe workshop at IEEE VIS, together with an introduction to cognitive biases and an invited chapter from a leading expert in intelligence analysis. Cognitive Biases in Visualizations will be of interest to a wide audience from those studying cognitive biases to visualization designers and practitioners. It offers a choice of research frameworks, help with the design of user studies, and proposals for the effective measurement of biases. The impact of human visualization literacy, competence and human cognition on cognitive biases are also examined, as well as the notion of system-induced biases. The well referenced chapters provide an excellent starting point for gaining an awareness of the detrimental effect that some cognitive biases can have on users’ decision-making. Human behavior is complex and we are only just starting to unravel the processes involved and investigate ways in which the computer can assist, however the final section supports the prospect that visual analytics, in particular, can counter some of the more common cognitive errors, which have been proven to be so costly.

13 Things Mentally Strong People Don't Do

13 Things Mentally Strong People Don't Do
  • Author : Amy Morin
  • Publisher :
  • Release Date :2014-12-23
  • Total pages :272
  • ISBN : 0062358316
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Summary : "Kick bad mental habits and toughen yourself up."—Inc. Master your mental strength—revolutionary new strategies that work for everyone from homemakers to soldiers and teachers to CEOs. Don’t waste time feeling sorry for yourself Don’t give away your power Don’t shy away from change Don’t focus on things you can’t control Don’t worry about pleasing everyone Don’t fear taking calculated risks Don’t dwell on the past Don’t make the same mistakes over and over Don’t resent other people’s success Don’t give up after the first failure Don’t fear alone time Don’t feel the world owes you anything Don’t expect immediate results