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The Lean Startup

The Lean Startup
  • Author : Eric Ries
  • Publisher :
  • Release Date :2011
  • Total pages :320
  • ISBN : 0307887898
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Summary : Outlines a revisionist approach to management while arguing against common perceptions about the inevitability of startup failures, explaining the importance of providing genuinely needed products and services as well as organizing a business that can adapt to continuous customer feedback.

Summary: The Lean Startup

Summary: The Lean Startup
  • Author : BusinessNews Publishing
  • Publisher :
  • Release Date :2013-02-15
  • Total pages :10
  • ISBN : 2806233887
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Summary : The must-read summary of Eric Reis' book: "The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses" This complete summary of the ideas in Eric Reis' book "The Lean Startup" shows that most startups tend to burn through their resources and then disappear because they never get around to seeing what their potential customers think of what they’re developing. With this accessible summary, you will learn how to do just that in a fast and effective way, using the Build-Measure-Learn loop. In the end, you will be able to offer your customers a fully-featured product, which they will love. Added-value of this summary: • Save time • Understand key concepts • Expand your business knowledge To learn more, read "The Lean Startup" and discover how to focus efficiently on what your customer really want.

Lean Startup

Lean Startup
  • Author : Greg Caldwell
  • Publisher :
  • Release Date :2020-06-19
  • Total pages :98
  • ISBN :
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Summary : Be the entrepreneur you’ve always wanted to be – no need to stress out. Build a successful business now! The book, “Lean Startup: How to Apply the Lean Startup Methodology to Innovate, Accelerate, and Create Successful Businesses” aims to help entrepreneurs build a profitable business. Failure may be inevitable, especially for startup businesses, but truth is, most of these failures could be preventable. This book introduces a new approach with the hopes of changing the way businesses are built and new products and/or services are introduced. When you start a business, you are in a bubble of uncertainty for some time. This is true whether you are building a company from your garage or you belong to a group of experienced and successful entrepreneurs. Lean Startup methodology derives its inspiration lean manufacturing, which relies on validated learning, quick scientific experimentation, and counter-intuitive practices that are aimed to minimize product development cycles, quantify actual progress without the need to creating metrics, and find out what consumers really want. Lean Startup helps transition any company to shift directions with gusto and tweaking plans slowly. Companies may do away creating elaborate, sometimes unreachable, business plans. This book caters to all kinds of entrepreneurs, whether you belong to a huge company or you’ve just started in your parent’s garage (or backyard). The book also teaches entrepreneurs to learn to adapt and eventually adjust to the changing times. The Learn Startup book aims to have startup entrepreneurs learn a new scientific approach that will help them create the best products and/or provide the best services. And it doesn’t have to start there, readers will learn how to manage and maintain a successful startup in a time when companies have to be on their toes all the time and continuously innovate to stay competitive in the market. So get this book today and start accelerating your start up!

Summary Eric Ries' the Lean Startup

Summary Eric Ries' the Lean Startup
  • Author : Ant Hive Media
  • Publisher :
  • Release Date :2016-11-27
  • Total pages :40
  • ISBN : 9781540669315
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Summary : This is a summary of Eric Ries' The Lean Startup How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. This is a summary of Eric Ries' The Lean Startup How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on "validated learning," rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute. Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before it's too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever. Available in a variety of formats, this summary is aimed for those who want to capture the gist of the book but don't have the current time to devour all 338 pages. You get the main summary along with all of the benefits and lessons the actual book has to offer. This summary is intended to be used with reference to the original book.

Summary - the Lean Startup ... in 30 Minutes

Summary - the Lean Startup ... in 30 Minutes
  • Author : Garamond Press
  • Publisher :
  • Release Date :2012-08-01
  • Total pages :46
  • ISBN : 9781623150228
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Summary : Offering an overview of Ries' Lean Startup method, this concise summary gives entrepreneurs the necessary tools for fostering innovation and developing successful products.

Lean AI

Lean AI
  • Author : Lomit Patel
  • Publisher :
  • Release Date :2020-01-30
  • Total pages :240
  • ISBN : 1492059285
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Summary : How can startups successfully scale customer acquisition and revenue growth with a Lean team? Out-of-the-box acquisition solutions from Facebook, Google, and others provide a good start, but the companies that can tailor those solutions to meet their specific needs, objectives, and goals will come out winners. But that hasn’t been an easy task—until now. With this practical book, author Lomit Patel shows you how to use AI and automation to provide an operational layer atop those acquisition solutions to deliver amazing results for your company. You’ll learn how to adapt, customize, and personalize cross-channel user journeys to help your company attract and retain customers—to usher in the new age of Autonomous Marketing. Learn how AI and automation can support the customer acquisition efforts of a Lean Startup Dive into Customer Acquisition 3.0, an initiative for gaining and retaining customers Explore ways to use AI for marketing purposes Understand the key metrics for determining the growth of your startup Determine the right strategy to foster user acquisition in your company Manage the increased complexity and risk inherent in AI projects

Summary & Insights of The Lean Startup How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries Goodbook

Summary & Insights of The Lean Startup How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries Goodbook
  • Author : Goodbook
  • Publisher :
  • Release Date :2020-03-12
  • Total pages :34
  • ISBN :
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Summary : Disclaimer: This is the summary of the original bookStartups are a product of thought, reason and the unquenchable urge of man to get value by providing value. Eric Reis understands and supports by providing in this book, principles, cardinal principles, and scientific principles that would guide up and coming startups and steer them clear out of the uncertainty that follows startups as it provides validated knowledge on the starting and keeping the life of startups.The book in itself is so invaluable that different companies have adopted its strategies and have benefited a lot from it. The Lean Methodology promises to not only be interesting reading but also an academic guide into business success.

The Lean Startup

The Lean Startup
  • Author : The Summary Guy
  • Publisher :
  • Release Date :2017-07-15
  • Total pages :28
  • ISBN : 9781548939311
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Summary : The Lean Startup: A Complete Summary!The Lean Startup is a book written by Eric Ries. In this book, the author explains that regardless of what may often seem to be true, it is very much possible to build a successful startup company. This book is a guide for all people who think that starting a business will lead to failure. Many startups do end in a failure, because starting a business always comes with uncertainty and risk. Since not all startup founders are equally informed, some are not educated in good business practices and do not have a clear vision of their business; these are the startups that often truly end in failure. In this book, the author explains how to make a startup successful. This book will surely be a great read for all those who either seek a way for their startup to succeed or for those who are planning to start a business. At first glance, it certainly looks like an interesting read, and it is both educational and reader-friendly. Whether it is really possible to have a successful startup and whether or not your startup will be successful is what awaits us in this book. Here Is A Preview of What You Will Get:- A summarized version of the book.- You will find the book analyzed to further strengthen your knowledge.- Fun multiple choice quizzes, along with answers to help you learn about the book.Get a copy, and learn everything about The Lean Startup.

The Lean Startup

The Lean Startup
  • Author : Vocreo Publishing
  • Publisher :
  • Release Date :2015-04-02
  • Total pages :48
  • ISBN : 9781511528078
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Summary : We know you're busy, so we'll keep this short. This summary of The Lean Startup (written by Eric Ries) is designed to give you the main ideas you need to know from this great book in the quickest format possible. What You Will Learn: How to manage and control a new startup How to use experiments to eliminate wasteful processes How to create a "Minimum Viable Product" How to use smart measurements to guarantee long-term success How to change directions and adapt quickly in a fast-paced, competitive environment How to scale an incredibly efficient new business using growth engines and innovation Many more hacks and strategies to build a lean and profitable startup What Is Inside This Summary: A comprehensive overview of the entire book Detailed summaries of each chapter Important and memorable quotes from each chapter A bulleted list of key takeaways from the book Excerpt from the summary of The Lean StartupThe Lean Startup MethodThe Lean Startup is comprised of five principles which make up the majority of the book. These principles include: Entrepreneurs are everywhere. Ries states that you don't have to be a business owner to be classified as an entrepreneur. This means that entrepreneurs can be found everywhere, in every sector of business, and in companies of varying size. Entrepreneurship is management. A startup is more than just the product or service being sold. If you think of a startup as an institution that constantly grows and changes based on the extreme uncertainty of the market, you start to get the idea. In fact, Ries even suggests making the term "entrepreneur" a managerial job title filled by someone who is adept at reacting to market changes as they occur. Validated Learning. One of the major benefits to creating a startup is learning how to build a sustainable business. In other words, it's about more than just creating products, making money, and serving customers. Build-Measure-Learn. The fundamental idea behind every startup is to turn an idea into a product, measure customer feedback, and then decide whether to change course or persevere. The Lean Startup method encourages accelerating this feedback loop as much as possible. Innovation Accounting. Measuring progress, setting up milestones, and learning how to prioritize tasks will help to improve entrepreneurial outcomes while holding innovators accountable. This is accomplished using a new accounting method designed specifically for startups Many of these principles are ideas originally developed by Toyota - a company which has spearheaded the lean manufacturing movement. Ries has taken the time to apply many of these same principles to businesses of all sizes, both startups and established companies. The result of Ries' work is known as the Lean Startup methodology.This book was written to welcome what Ries refers to as Management's Second Century. Modern startups cannot rely on what has worked in the past. Rather, startups require a new set of tactics - tactics that have been incorporated into the Lean Startup process. These tactics will ensure the future success of entrepreneurs around the world.

Extended Summary Of The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation To Create Radically Successful Businesses - Based On The Book By Eric Ries

Extended Summary Of The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation To Create Radically Successful Businesses - Based On The Book By Eric Ries
  • Author : Mentors Library
  • Publisher :
  • Release Date :2019-09-13
  • Total pages :44
  • ISBN :
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Summary : Extended Summary Of The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation To Create Radically Successful Businesses - Based On The Book By Eric Ries Are you starting your business? Do you want to renew your company to make it earn more money? The Lean Startup Method is the solution. About the original book This work presents a successful scientific methodology that facilitates the creation, operation and improvement of companies through the development of sustainable business models. It’s a current approach that’s been spread throughout the world, with ideas that will optimize any company’s operation, regardless of its size or type. It’s a suggested reading for entrepreneurs, vendors, developers and business leaders. What will you learn? You’ll find practical ideas to make your business profitable and successful. You’ll learn very useful and successfully tested innovation processes to start a company or to improve an existing one. You’ll learn five concrete steps that will lead you to success in business. You’ll develop your ability to innovate and keep your company always profitable. Content Chapter 01: What Principles Support The Lean Startup Method? Chapter 02: What Should You Do To Start Your Startup? Chapter 03: Is Experimentation Necessary In A Startup? Chapter 04: Why Start Producing Little? Chapter 05: Is It Convenient For The Company To Keep Direct Contact With Consumers? Chapter 06: What Are The Indicators In A Startup And What Are They For? Chapter 07: Do You Have To Pivot Or Persevere Without Change? Chapter 08: How To Keep A Successful Startup? Chapter 09: What Are The Three Engines Of Growth? Chapter 10: What Characteristics Do Adaptive Organizations Have? Chapter 11: The Wisdom Of The Five Whys Chapter 12: Are Creativity And Innovation Redituable In A Company? Chapter 13: What Is The Great Challenge? About Mentors Library Books are mentors. Books can guide what we do and our lives. Many of us love books while reading them and maybe they will echo with us a few weeks after but 2 years later we can’t remember if we have read it or not. And that’s a shame. We remember that at that time, the book meant a lot to us. Why is it that 2 years later we have forgotten everything? That’s not good. This summary is taken from the most important themes of the original book. Most people don’t like books. People just want to know what the book says they have to do. If you trust the source you don’t need the arguments. So much of a book is arguing its points, but often you don’t need the argument if you trust the source you can just get the point. This summary takes the effort to distill the blahs into themes for the people who are just not going to read the whole book. All this information is in the original book.

Summary of the Lean Startup

Summary of the Lean Startup
  • Author : Rapid-summary
  • Publisher :
  • Release Date :2018-06-16
  • Total pages :30
  • ISBN : 9781721514069
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Summary : A Complete Summary of The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses The Lean Startup is a book written by Eric Ries. In this book, the author explains that regardless of what may often seem to be true, it is very much possible to build a successful startup company. This book is a guide for all people who think that starting a business will lead to failure. Many startups do end in a failure, because starting a business always comes with uncertainty and risk. Since not all startup founders are equally informed, some are not educated in good business practices and do not have a clear vision of their business; these are the startups that often truly end in failure. In this book, the author explains how to make a startup successful. This book will surely be a great read for all those who either seek a way for their startup to succeed or for those who are planning to start a business. At first glance, it certainly looks like an interesting read, and it is both educational and reader-friendly. Whether it is really possible to have a successful startup and whether or not your startup will be successful is what awaits us in this book. Here Is A Preview Of What You Will Get: - In The Lean Startup, you will get a summarized version of the book. - In The Lean Startup, you will find the book analyzed to further strengthen your knowledge. - In The Lean Startup, you will get some fun multiple choice quizzes, along with answers to help you learn about the book. Get a copy, and learn everything about The Lean Startup .

The Four Steps to the Epiphany

The Four Steps to the Epiphany
  • Author : Steve Blank
  • Publisher :
  • Release Date :2020-03-17
  • Total pages :384
  • ISBN : 1119690285
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Summary : The bestselling classic that launched 10,000 startups and new corporate ventures - The Four Steps to the Epiphany is one of the most influential and practical business books of all time. The Four Steps to the Epiphany launched the Lean Startup approach to new ventures. It was the first book to offer that startups are not smaller versions of large companies and that new ventures are different than existing ones. Startups search for business models while existing companies execute them. The book offers the practical and proven four-step Customer Development process for search and offers insight into what makes some startups successful and leaves others selling off their furniture. Rather than blindly execute a plan, The Four Steps helps uncover flaws in product and business plans and correct them before they become costly. Rapid iteration, customer feedback, testing your assumptions are all explained in this book. Packed with concrete examples of what to do, how to do it and when to do it, the book will leave you with new skills to organize sales, marketing and your business for success. If your organization is starting a new venture, and you're thinking how to successfully organize sales, marketing and business development you need The Four Steps to the Epiphany. Essential reading for anyone starting something new. The Four Steps to the Epiphany was originally published by K&S Ranch Publishing Inc. and is now available from Wiley. The cover, design, and content are the same as the prior release and should not be considered a new or updated product.

Lean Startup

Lean Startup
  • Author : Jack Lead
  • Publisher :
  • Release Date :2020-03-26
  • Total pages :188
  • ISBN :
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Summary : Are you looking for a proven method to start and scale a successful startup? Keep reading and you'll find out all the great benefits the Lean StartUp method can bring to your business! Eric Ries said that startups could be a success if they follow a certain process. This means that the process can always be learned and those who have experience can also teach it. Every entrepreneur will always wonder whether a startup will fail. If you wish to begin a lean startup, you must identify a small gap in the market using time and money effectively. You will need to use different techniques to ensure that your product or service reaches the market in a faster way while also avoiding the production or manufacture of products that no consumer will want. Most amateur entrepreneurs feel that they are taking a shot in the dark when they are identifying a product or service they can offer to their potential consumers. But, it does not always have to be a trial and error proposition. Controlled Use and Deployment of Resources One of the most important principles of a lean startup is that the startup must use everyone of its resources effectively and efficiently. Since most startups do not have enough investment they use the lean business model to encourage the effective deployment and continuous development of the resources that the company does have. A lean startup must continuously evaluate how the initial investment can be used to meet their targets and their customer requirements. The startup must also ensure that it does not spend more than what is necessary to test, evaluate and refine its products. If the costs are kept at a minimum, the startup can maximize its profits whenever there is a sale. Every lean startup is dependent on organic growth since it does not have huge capital investment. When the profits made at the early stages are reinvested in the company, the startup can scale its operations up in a controlled manner without sacrificing quality. Entrepreneurs are everywhere Eric Ries believes that every individual in the world is an entrepreneur. There are some successful entrepreneurs who have built their organization in their garage. You can find entrepreneurs in Hollywood, in the IRS and even in well-established organizations. These people are always looking for a way to develop products that increase value to the customer. Entrepreneurship is management It is important to remember that every startup is not defined by its products but is an institution. Therefore, there must be a management team in place to understand and develop the startup. Validated Learning A startup does not exist only to build products for the customers or to make money. It exists only when the management learns how to build a sustainable business. The learning can be validated through statistic measures by running experiments that test the startups' vision. Do we have your attention now? In this book, you will learn: What Is Lean Start Up? Lean Startup Models The 5 Principles of Lean Startup Method Why Do Most Startup Fail? What Is Lean Analytics? Lean Analytics to Succeed And Much More! Are you excited? Do you want to know more? What are you waiting for? Download our book now to know everything about Lean Startup... and don't miss the other volumes of the Lean series!

The Lean Startup

The Lean Startup
  • Author : Eric Ries
  • Publisher :
  • Release Date :2017-02
  • Total pages :100
  • ISBN : 9780670921614
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Summary : In The Lean Startup the successful serial entrepreneur Eric Ries throws traditional thinking out of the window, and presents his radically new methodology for building a successful business. Most startups, says Ries, fail - but they fail for preventable reasons. 'Lean thinking' is the key to success, and represents the next paradigm shift in business management. Most people assume that the key to a lucrative business is expert management, a high-performance product and good customer service. But the real secret, Ries argues, is creating things that people want to buy in the first place. Startups generally fail not because of missed deadlines, faulty products or blown budgets, but because entrepreneurs are too focused on their vision, on their great new idea, and don't know what it is that their customers really want. The solution, according to Ries, is 'lean thinking' and 'validated learning'. Rather than designing an elaborate business plan and committing large amounts of financial and human resources from the start, first find out what you can about your potential customers. And rather than adopting a static, product-centric approach, test your idea on your customers: respond to their feedback, and constantly be prepared to adjust your product, as well as your business.

Summary Analysis Of The Lean Startup

Summary Analysis Of The Lean Startup
  • Author : Printright
  • Publisher :
  • Release Date :2020-08-09
  • Total pages :42
  • ISBN :
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Summary : SYNOPSIS: The Lean Stаrtuр (2011) hеlрѕ ѕtаrt-uрѕ аnd tech companies dеvеlор sustainable buѕіnеѕѕ mоdеlѕ. It advocates continuous rаріd prototyping аnd focusing on сuѕtоmеr-fееdbасk dаtа. Thе method іѕ bаѕеd оn the concepts оf lеаn mаnufасturіng and аgіlе dеvеlорmеnt, and іtѕ еffісасу is backed up bу case studies from thе lаѕt few dесаdеѕ. ABOUT THЕ AUTHОR: Eric Rіеѕ іѕ a ѕuссеѕѕful еntrерrеnеur. Hе со-fоundеd IMVU, a ѕосіаl network thаt uses 3D avatars. Tоdау hе іѕ a sought-after соnѕultаnt and public speaker. DISCLAIMER: This book is a SUMMARY. It is meant to be a companion, not a replacement, to the original book. Please note that this summary is not authorized, licensed, approved, or endorsed by the author or publisher of the main book. The author of this summary is wholly responsible for the content of this summary and is not associated with the original author or publisher of the main book. If you'd like to purchase the original book, kindly search for the title in the search box.

Summary

Summary
  • Author : Book Summary Publishing
  • Publisher :
  • Release Date :2020-01-23
  • Total pages :32
  • ISBN :
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Summary : Lean Startup Summary. Eric Ries' Book. Minimum viable product. How to start a startup. How to launch a product. Startup. MVP. Book Summary. Book Review To succeed, a startup needs to fulfill certain criteria and processes regardless of how tedious they may be. With a focus on streamlining and value creation relevant to innovations across all sectors, the Lean philosophy examines the best way to approach a project. Lean Startup teaches us how to eliminate wasteful practices and underlines the importance of both a strong sense of direction and flexibility toward the success of your project. Why read this summary: Save time Understand the key concepts Notice: This is a LEAN STARTUP Summary. Eric Ries' Book. NOT THE ORIGINAL BOOK.

The Lean Entrepreneur

The Lean Entrepreneur
  • Author : Brant Cooper,Patrick Vlaskovits
  • Publisher :
  • Release Date :2013-02-26
  • Total pages :256
  • ISBN : 111829534X
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Summary : Overflowing with information that can help businesses at all levels of development, this must-have resource, presenting a lexicon of concepts and a universally applicable road to success, features case studies, illustrative graphics, worksheets and exercises to create an innovative business. (This book was previously listed in Forecast.) Original.

The Lean Entrepreneur

The Lean Entrepreneur
  • Author : Brant Cooper,Patrick Vlaskovits
  • Publisher :
  • Release Date :2016-03-21
  • Total pages :224
  • ISBN : 1119095034
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Summary : "The Lean Entrepreneur" banishes the "Myth of the Visionary" and shows you how you can implement proven, actionable techniques to create products and disrupt existing markets on your way to entrepreneurial success. This guide combines the concepts of customer insight, rapid experimentation, and actionable data from the Lean Startup methodology to allow individuals, teams, or even entire companies to solve problems, create value, and ramp up their vision quickly and efficiently.

The Lean Startup

The Lean Startup
  • Author : Instaread
  • Publisher :
  • Release Date :2016-02-29
  • Total pages :36
  • ISBN : 194504814X
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Summary : The Lean Startup by Eric Ries | Summary & Analysis Preview: The Lean Startup offers a set of tools and methodologies for entrepreneurs both in startups and established corporations to better achieve success. Since the vast majority of startups fail, understanding how to build a better company saves society’s most precious commodities: ideas, time, and the skills of its people. The lean startup movement sets out to prevent future failures… PLEASE NOTE: This is key takeaways and analysis of the book and NOT the original book. Inside this Instaread Summary of The Lean Startup: · Overview of the book · Important People · Key Takeaways · Analysis of Key Takeaways

Lean Startup

Lean Startup
  • Author : Sam Ries
  • Publisher :
  • Release Date :2020-05-12
  • Total pages :130
  • ISBN :
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Summary : What are the key features of a lean start up? Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. A startup is an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on "validated learning", rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product-development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute. Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before it's too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever. Don't wait any longer and Start-up now with a copy of this book!

The Art of the Start 2.0

The Art of the Start 2.0
  • Author : Guy Kawasaki
  • Publisher :
  • Release Date :2015-03-03
  • Total pages :336
  • ISBN : 0698193636
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Summary : Fully revised and expanded for the first time in a decade, this is Guy Kawasaki's classic, bestselling guide to launching and making your new product, service, or idea a success. Whether you're an aspiring entrepreneur, small-business owner, intrapreneur, or not-for-profit leader, there's no shortage of advice on topics such as innovating, recruiting, fund raising, and branding. In fact, there are so many books, articles, websites, blogs, webinars, and conferences that many startups get paralyzed, or they focus on the wrong priorities and go broke before they succeed. The Art of the Start 2.0 solves that problem by distilling Guy Kawasaki's decades of experience as one of the most hardworking and irreverent strategists in the business world. Guy has totally overhauled this iconic, essential guide for anyone starting anything. It’s 64 percent longer than version 1.0 and features his latest insights and practical advice about social media, crowdfunding, cloud computing, and many other topics. Guy understands the seismic changes in business over the last decade: Once-invulnerable market leaders are struggling. Many of the basics of getting established have become easier, cheaper, and more democratic. Business plans are no longer necessary. Social media has replaced PR and advertising as the key method of promotion. Crowdfunding is now a viable alternative to investors. The cloud makes basic infrastructure affordable for almost any new venture. The Art of the Start 2.0 will show you how to effectively deploy all these new tools. And it will help you master the fundamental challenges that have not changed: building a strong team, creating an awesome product or service, and facing down your competition. As Guy likes to say, “Entrepreneur is a state of mind, not a job title.” His book will help you make your crazy ideas stick, through an adventure that's more art than science – the art of the start.