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The Non-Designer's Design Book

The Non-Designer's Design Book
  • Author : Robin Williams
  • Publisher :Unknown
  • Release Date :2014-11-20
  • Total pages :99998
  • ISBN : 9780133966343
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Summary : For nearly 20 years, designers and non-designers alike have been introduced to the fundamental principles of great design by author Robin Williams. Through her straightforward and light-hearted style, Robin has taught hundreds of thousands of people how to make their designs look professional using four surprisingly simple principles. Now in its fourth edition, The Non-Designer’s Design Book offers even more practical design advice, including a new chapter on the fundamentals of typography, more quizzes and exercises to train your Designer Eye, updated projects for you to try, and new visual and typographic examples to inspire your creativity. Whether you’re a Mac user or a Windows user, a type novice, or an aspiring graphic designer, you will find the instruction and inspiration to approach any design project with confidence. THIS ESSENTIAL GUIDE TO DESIGN WILL TEACH YOU The four principles of design that underlie every design project How to design with color How to design with type How to combine typefaces for maximum effect How to see and think like a professional designer Specific tips on designing newsletters, brochures, flyers, and other projects

The Non-Designer's Photoshop Book

The Non-Designer's Photoshop Book
  • Author : Robin Williams,John Tollett
  • Publisher :Unknown
  • Release Date :2011-07-24
  • Total pages :240
  • ISBN : 9780132732949
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Summary : Many designers and photographers own the entire suite of Adobe creative products, but they manage to learn only one or two of the applications really well. This new addition to the popular Non-Designer’s books from best-selling authors Robin Williams and John Tollett uses a series of individual exercises to teach image-editing tasks in Adobe Photoshop CS5.5 specifically to designers, who need to enhance their photos for use in brochures, advertising, Flickr, Facebook, websites, and so on. In this fun, full-color, straight-forward guide to Photoshop CS5.5, you’ll learn: Basic photo editing, such as how to smooth out wrinkles, remove blemishes, lose a little weight, clean up dust and scratches, brighten and sharpen the image, delete people, remove or add space in the middle of a photo, and more How to further manipulate and enhance images with filters and effects How to draw and paint with customized brushes, and how to colorize a black-and-white image All about layers and how to take advantage of them How and when to use paths, layer masks, and clipping masks to increase your editing capabilities How to merge several photos into one panorama, use the Puppet Warp feature, remove lens distortion, and much more Whether you need to improve or edit your photos for your graphic design work or to upload to your Flickr or Facebook account, this book is the easiest path to mastering basic tasks in Photoshop.

The Non-designer's Design Book

The Non-designer's Design Book
  • Author : Robin Williams
  • Publisher :Unknown
  • Release Date :2008
  • Total pages :215
  • ISBN : 0321534042
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Summary : The long-awaited update to the best-selling design guide classic by celebrated author Robin Williams - now in colour!

The Non-designer's Design Book

The Non-designer's Design Book
  • Author : Robin Williams
  • Publisher :Unknown
  • Release Date :1994
  • Total pages :144
  • ISBN : UOM:39015048580875
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Summary : Defines page layout and design principles and explains how to use space, color, and type to create dynamic-looking documents and Web pages

The Non-designer's Presentation Book

The Non-designer's Presentation Book
  • Author : Robin Williams
  • Publisher :Unknown
  • Release Date :2010
  • Total pages :158
  • ISBN : 9780321656216
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Summary : Provides information on creating an effective digital presentation, covering such topics as animation, plot, contrast, software, and handouts.

The Non-Designer's InDesign Book

The Non-Designer's InDesign Book
  • Author : Robin Williams
  • Publisher :Unknown
  • Release Date :2011-09-28
  • Total pages :240
  • ISBN : 9780132732987
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Summary : Many designers and photographers own the entire suite of Adobe’s creative products, but they manage to learn only one or two of the applications really well. If Adobe InDesign CS5.5 is the one app in the suite that makes you feel like you’re entering a foreign country where you don’t speak the language, Robin Williams provides the perfect travel guide and translator in this new edition to the best-selling Non-Designer’s series. This fun, straight-forward, four-color book includes many individual exercises designed specifically to teach InDesign CS5.5 to beginners in such a way that you can jump in at any point to learn a specific tool or technique. Along the way, Robin offers design tips for making your work communicate appropriately and beautifully. Whether you need to create your own marketing materials for a small business or organization, or you want your student or business papers to be perceived as more professional, or you want to become more proficient with the design tools you already use, this book is the fastest and most efficient path to mastering basic tasks InDesign. In this non-designer’s guide to InDesign CS5.5, you’ll learn: How to create basic design projects, such as flyers, business cards, letterhead, ads, brochures, CD covers, and much more How to add images to your pages and crop, rotate, resize, and add effects to those images How to use InDesign’s typographic tools to make your work look professional How to use style sheets so every job is easier to create and work with How to use tabs and indents with confidence and predictability How to create nice-looking tables to effectively organize data And, of course, the basics of working in InDesign with layers, panels, tools, etc.

The Non-Designer's Illustrator Book

The Non-Designer's Illustrator Book
  • Author : Robin Williams,John Tollett
  • Publisher :Unknown
  • Release Date :2011-10-23
  • Total pages :240
  • ISBN : 9780132733038
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Summary : Many designers and photographers own the entire suite of Adobe creative products, but they manage to learn only one or two of the applications really well. This new addition to the popular Non-Designer’s series from best-selling authors Robin Williams and John Tollett includes many individual exercises designed specifically to teach the tools and features in Illustrator CS5.5 that designers (as opposed to illustrators) need to use. Along the way, the book offers many design tips for non-designers. Individual exercises ensure that a reader can jump in at any point and learn a specific tool or technique. In this non-designer’s guide to Illustrator techniques, you’ll learn: How vector images, as in Illustrator, are different from raster images, as in Photoshop, and when to choose which one How to use Illustrator CS5.5’s tools to create and work with lines, shapes, anchor points and control handles, color, etc. How to draw your own shapes and trace others How to enter text and control the design of it How to take advantage of the symbol libraries, clipping masks, variable-width strokes, and much more When and why to rasterize elements of your vector image

The Non-designers Design Book

The Non-designers Design Book
  • Author : Robin Williams
  • Publisher :Unknown
  • Release Date :2004
  • Total pages :191
  • ISBN : 0321193857
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Summary : Defines page layout and design principles and explains how to use space, color, and type to create dynamic-looking documents and Web pages.

The Non-designer's Type Book

The Non-designer's Type Book
  • Author : Robin Williams
  • Publisher :Unknown
  • Release Date :2005-09-01
  • Total pages :239
  • ISBN : 0321303369
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Summary : Long-awaited update to best-selling classic covers all that's new (and old) in the world of type!

Hello Web Design

Hello Web Design
  • Author : Tracy Osborn
  • Publisher :Unknown
  • Release Date :2021-06-22
  • Total pages :160
  • ISBN : 9781718501386
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Summary : Learn just enough design to complement your current career. Hello Web Design will teach you design principles and handy shortcuts so you can feel confident designing your homepage, side-project, future startup, your next presentation, and more.

The Mac is Not a Typewriter

The Mac is Not a Typewriter
  • Author : Robin Williams
  • Publisher :Unknown
  • Release Date :2003
  • Total pages :88
  • ISBN : UOM:39015056505442
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Summary : Covers punctuation, special characters, accent marks, fonts, tabs, indentations, widows and orphans, hyphenations, line breaks, linespacing, justified text, and typeface combinations.

Robin Williams Design Workshop, Second Edition

Robin Williams Design Workshop, Second Edition
  • Author : Robin Williams,John Tollett
  • Publisher :Unknown
  • Release Date :2006-08-10
  • Total pages :320
  • ISBN : 9780132712194
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Summary : Learn design theory and practical know-how from the award-winning author/design team, Robin Williams and John Tollett! Robin Williams introduced design and typographic principles to legions of readers with her best-selling Non-Designer's book series. Now she and designer/co-author John Tollett take you to the next level of creative design with practical advice and lessons in composition, visual impact, and design challenges. Presented in Robin and John's signature style—writing that is so crystal clear, it's accessible to absolutely anyone—and illustrated with hundreds of full-color design examples, the ideas in this book tackle design theory, visual puns, and layout and graphics strategies for real-world projects. Developing designers will appreciate the authors' imaginative approach and well-chosen examples. Discover practical and effective design principles and concepts—and how to apply them to virtually any project. Learn why some designs are attention-getting and others are not. Learn how to choose just the right look—corporate or casual, classic or trendy—for specific types of projects, such as business cards, letterhead and envelopes, newsletters and brochures, logos, advertising, and more. Test your design acumen by comparing before-and-after examples. Find a wealth of inspiration for your own design projects. Gain insight into the design process by studying the work of guest designers, who offer their personal commentary and insights.

The Non Designers Design Book

The Non Designers Design Book
  • Author : Robin Williams
  • Publisher :Unknown
  • Release Date :1994-07-01
  • Total pages :229
  • ISBN : 0938151851
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Summary : A noted graphic-design instructor/author explains the basic principles of good design in a clear, simple, enjoyable style. Williams introduces the four principles of design and defines each with simple examples familiar to the reader. Extensively illustrated with before-and-after examples of page design.

Graphic Design for Non-Designers

Graphic Design for Non-Designers
  • Author : Tony Seddon,Jane Cooper
  • Publisher :Unknown
  • Release Date :2017-08-23
  • Total pages :224
  • ISBN : 2888933454
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Summary : Whether its a birthday card for a relative or a poster for a neighbourhood event, at some point in our lives, almost all of us will produce a piece of graphic design. We all make design choices everyday, in the fonts we choose for our emails, the filters and crops we use for our photos, and the colours we choose to dress ourselves in. If you have never studied graphic design formally but want something that looks smart and well made, this is the book for you. Arming you with all the basic knowledge you need to get professional-looking results, using simple jargon-free tutorials, this is the one-stop must-have guide for anyone who wants to learn about graphic design, but doesn't know where to start.

Do Good

Do Good
  • Author : David B. Berman
  • Publisher :Unknown
  • Release Date :2009
  • Total pages :180
  • ISBN : 9780321573209
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Summary : Great design can be an agent of social change. The environmental crisis is the greatest issue of today, and according to author David Berman, consumerism is its largest cause ... often fuelled by convincing graphic and product design intended to invent 'needs'. Alternatively, creative professionals can use their skills to help spread messages and ideas the World really needs to hear, doing good by how we design and how we use design. This book offers a powerful and hopeful message that includes solutions that everyone will want to hear. In this provocative and dramatically-illustrated book, David Berman argues that we live in an age where the democratisation of technology offers us each an opportunity to leave a greater legacy by the creative ideas we choose to share rather than the genes we strive to propagate. Indeed, the future of civilization has become our common design project. He believes that communications professionals have more conspicuous power than they realize, and play a core role in helping some corporations mislead audiences in order to invent unfulfilled 'needs' in larger and larger markets. In a World where design has become a recognized corporate asset, designers and their clients have the opportunity to use their persuasive skills responsibly and to accelerate awareness. Recent developments regarding professionalism and ethics offer powerful hope that there is great opportunity for designers and other professionals to choose what their still-young profession will be about: creating visual lies to help sell stuff or helping repair the World by bridging knowledge and understanding. Do Good Design is an AIGA Design Press book, published under Peachpit's New Riders imprint in partnership with AIGA.

The Non-designer's Web Book

The Non-designer's Web Book
  • Author : Robin Williams
  • Publisher :Unknown
  • Release Date :2006
  • Total pages :335
  • ISBN : OCLC:938178489
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Summary :

Articulating Design Decisions

Articulating Design Decisions
  • Author : Tom Greever
  • Publisher :Unknown
  • Release Date :2015-09-25
  • Total pages :278
  • ISBN : 9781491921517
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Summary : Talking to people about your designs might seem like a basic skill, but it can be difficult to do efficiently and well. And, in many cases, how you communicate about your work with stakeholders, clients, and other non-designers is more critical than the designs themselves—simply because the most articulate person usually wins. This practical guide focuses on principles, tactics, and actionable methods for presenting your designs. Whether you design UX, websites, or products, you’ll learn how to win over anyone who has influence over the project—with the goal of creating the best experience for the end user. Walk through the process of preparing for and presenting your designs Understand stakeholder perspectives, and learn how to empathize with them Cultivate both implicit and explicit listening skills Learn tactics and formulas for expressing the most effective response to feedback Discover why the way you follow through is just as crucial as the meeting itself Educate your stakeholders by sharing the chapter from this book on how to work with designers

Visual Language for Designers

Visual Language for Designers
  • Author : Connie Malamed
  • Publisher :Unknown
  • Release Date :2011-10-01
  • Total pages :240
  • ISBN : 9781592537419
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Summary : Within every picture is a hidden language that conveys a message, whether it is intended or not. This language is based on the ways people perceive and process visual information. By understanding visual language as the interface between a graphic and a viewer, designers and illustrators can learn to inform with accuracy and power. In a time of unprecedented competition for audience attention and with an increasing demand for complex graphics, Visual Language for Designers explains how to achieve quick and effective communications. New in paperback, this book presents ways to design for the strengths of our innate mental capacities and to compensate for our cognitive limitations. Visual Language for Designers includes: —How to organize graphics for quick perception —How to direct the eyes to essential information —How to use visual shorthand for efficient communication —How to make abstract ideas concrete —How to best express visual complexity —How to charge a graphic with energy and emotion

Subject To Change: Creating Great Products & Services for an Uncertain World

Subject To Change: Creating Great Products & Services for an Uncertain World
  • Author : Peter Merholz,Todd Wilkens,Brandon Schauer,David Verba
  • Publisher :Unknown
  • Release Date :2008-04-15
  • Total pages :192
  • ISBN : 0596553935
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Summary : To achieve success in today's ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. Instead of approaching new product development from the inside out, companies have to begin by looking at the process from the outside in, beginning with the customer experience. It's a new way of thinking-and working-that can transform companies struggling to adapt to today's environment into innovative, agile, and commercially successful organizations. Companies must develop a new set of organizational competencies: qualitative customer research to better understand customer behaviors and motivations; an open design process to reframe possibilities and translate new ideas into great customer experiences; and agile technological implementation to quickly prototype ideas, getting them from the whiteboard out into the world where people can respond to them. In Subject to Change: Creating Great Products and Services for an Uncertain World, Adaptive Path, a leading experience strategy and design company, demonstrates how successful businesses can-and should-use customer experiences to inform and shape the product development process, from start to finish.

Value Proposition Design

Value Proposition Design
  • Author : Alexander Osterwalder,Yves Pigneur,Gregory Bernarda,Alan Smith
  • Publisher :Unknown
  • Release Date :2015-01-28
  • Total pages :320
  • ISBN : 9781118968079
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Summary : The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design helps you tackle the core challenge of every business — creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell. Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” to design, test, create, and manage products and services customers actually want. Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it’s for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. You’ll learn the simple process of designing and testing value propositions, that perfectly match customers’ needs and desires. In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download pdfs, checklists, and more. Value Proposition Design is an essential companion to the ”Business Model Canvas” from Business Model Generation, a tool embraced globally by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more. Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models."

100 Things Every Designer Needs to Know About People

100 Things Every Designer Needs to Know About People
  • Author : Susan Weinschenk
  • Publisher :Unknown
  • Release Date :2011-04-14
  • Total pages :256
  • ISBN : 0132658607
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Summary : We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it you’ll be able to design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play. Learn to increase the effectiveness, conversion rates, and usability of your own design projects by finding the answers to questions such as: What grabs and holds attention on a page or screen? What makes memories stick? What is more important, peripheral or central vision? How can you predict the types of errors that people will make? What is the limit to someone’s social circle? How do you motivate people to continue on to (the next step? What line length for text is best? Are some fonts better than others? These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick.