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The Wine Value Chain in China

The Wine Value Chain in China
  • Author : Roberta Capitello
  • Publisher :Unknown
  • Release Date :2016-11-21
  • Total pages :330
  • ISBN : 9780081007600
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Summary : The Wine Value Chain in China: Global Dynamics, Marketing and Communication in the Contemporary Chinese Wine Market presents information on China and its role as a relevant player in the international wine industry, both as supplier and consumer. The book provides new insights into the global dynamics of the wine industry, expanding the knowledge of academics, practitioners, and students on the growing demand for wine in China. Special attention is paid to the supply and demand changes, their impacts on Western wine supply chains, and new market opportunities. The book contributes the latest research findings to increase the understanding of the context of wine consumption in China and the most suitable marketing and communication approaches. The book aims to provide academics with the most adequate methodological tools to study a novice market, with both conceptual and empirical chapters included. The book covers a range of topics, including the behavior of Chinese consumers and their attitudes towards wine, the cultural context of wine in China, the characteristics of the wine supply chain in China and its development, the impact of China on Western wine supply chains, wine marketing and communication in China, wine branding in China, including counterfeiting, wine education in China, the links between wine, food, luxury, and Western products in China, and wine tourism. Collects and collates research on wine consumer behavior in China Presents an outstanding scholarly look at wine marketing studies Offers a whole market perspective that focuses on demand Provide academics, practitioners, and students with new investigation tools in marketing and communication that are in-line with the characteristics of this market Draw conclusions relevant to other emerging markets, detailing why China is different from other such markets

Food, Wine and China

Food, Wine and China
  • Author : Christof Pforr,Ian Phau
  • Publisher :Unknown
  • Release Date :2018-05-15
  • Total pages :302
  • ISBN : 9781351742726
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Summary : The growth of the Chinese economy and the emergence of the Chinese middle class have fuelled the rapid expansion of China’s outbound tourism market, with many destinations around the world trying to capitalise on the opportunities created by the growing number of Chinese visitors. This book specifically focuses on the demand for food and wine tourism experiences by Chinese tourists, which in recent years has become an important constituent of destination competitiveness. Looking at the different ways in which individual destinations have responded to this increasing demand, this book provides a better understanding of the preferences, motivations and perceptions that underlie food and wine consumption by Chinese tourists. It also illustrates how food and wine tourism experiences have been used in a range of international destinations to specifically attract visitors from China. Including a range of case examples from the Asia-Pacific region and Europe, this book ultimately investigates the strategic directions adopted to guide destination development and marketing initiatives. Such a perspective provides a novel contribution to the still limited body of knowledge on China outbound tourism and will be of interest to upper level students, researchers and academics in Tourism and Hospitality.

Wine Law and Policy

Wine Law and Policy
  • Author : Julien Chaisse,Fernando Dias Simões,Danny Friedmann
  • Publisher :Unknown
  • Release Date :2020-11-23
  • Total pages :838
  • ISBN : 9789004438316
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Summary : Wine law and policy have evolved significantly over the last century, progressively moving from national terroirs to a global market. In this process, countries and regions took different approaches to address new problems wish are analyzed in this book.

Handbook on Tourism and China

Handbook on Tourism and China
  • Author : Songshan Huang,Ganghua Chen
  • Publisher :Unknown
  • Release Date :2020-06-26
  • Total pages :416
  • ISBN : 9781788117531
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Summary : Covering a wide range of current issues, this comprehensive Handbook explores the links between tourism as a dynamic tertiary industry and China as the world’s most influential tourism market and destination.

Principles of Global Supply Chain Management

Principles of Global Supply Chain Management
  • Author : Yui-yip Lau,Adolf K.Y. Ng,Jorge Acevedo
  • Publisher :Unknown
  • Release Date :2019-06-15
  • Total pages :216
  • ISBN : 9781783089574
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Summary : Supply chain management is the cornerstone of the competitive strategies of many presentday organizations and has evolved from the operational to the strategic level. Understanding this, Principles of Global Supply Chain Management offers a comprehensive insight into the global supply chain sector—analyzing the strategic, operational and financial aspects of the industry, and addressing the key elements in the management of global supply chains. The key topics of each chapter demonstrate a variety of fundamental issues in the supply chain industry: What are supply chain markets? What is the supply chain cost structure? What are supply chain strategies? How do supply chain firms design and implement strategies? What are the key roles of logistics service providers, logistics education operators and logistics associations? How should supply chain operations be managed? How is a sustainable and innovative supply chain structure created? Comparative practical case studies from Asia, North America and Latin America lend weight to the chapters.

Contemporary Wine Marketing and Supply Chain Management

Contemporary Wine Marketing and Supply Chain Management
  • Author : Daniel J. Flint,Susan L. Golicic,Paola Signori
  • Publisher :Unknown
  • Release Date :2016-04-29
  • Total pages :245
  • ISBN : 9781137492432
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Summary : Contemporary wine marketing practice is changing rapidly due to the intensity of industry competition, the emergence of numerous media options, and the dynamics of market segments. As new wineries emerge onto the global stage, both they and the entrenched firms must remain well-informed and leverage the latest marketing and sales approaches in order to succeed. Contemporary Wine Marketing and Supply Chain Management intricately weaves academic knowledge, practical insights, and firsthand wisdom from wine executives around the world. Drawing on over 200 interviews and visits with winery owners, executives and managers in five countries, industry experts across marketing and supply chain management examine successful marketing frameworks as they apply to growers, wineries, distributors, and retailers. Combined with contemporary expertise in brand management, sales, research, social media, this book explores exciting and effective business practices and offers contemporary marketing ideas that will help wineries thrive.

The $10 Trillion Prize

The $10 Trillion Prize
  • Author : Michael J. Silverstein,Abheek Singhi,Carol Liao,David Michael
  • Publisher :Unknown
  • Release Date :2012-09-11
  • Total pages :320
  • ISBN : 9781422187067
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Summary : Meet your new global consumer You’ve heard of the burgeoning consumer markets in China and India that are driving the world economy. But do you know enough about these new consumers to convert them into customers? Do you know that: • There will be nearly one billion middle-class consumers in China and India within the next ten years? • More than 135 million Chinese and Indians will graduate from college in this timeframe, compared to just 30 million in the United States? • By 2020, 68 percent of Chinese households and 57 percent of Indian households will be in the middle and upper classes? • The number of billionaires in China has grown from 1 to 115 in the past decade alone? In The $10 Trillion Prize, bestselling author Michael J. Silverstein and his The Boston Consulting Group colleagues in China and India provide the first comprehensive profile of the emerging middle class, primed to transform the global marketplace. Already the world’s biggest buyers of cars, mobile phones, appliances, and more, these consumers are eager for more products and services. In fact, it’s estimated that by 2020, consumers in China and India will generate about $10 trillion of total annual revenue for companies selling to them. This book explains who these consumers are—what they buy and why, how they think and shop, and how their needs and tastes are changing. It takes you into their lives so you can better understand what they want and what they’re looking for. Only by fully comprehending the forces driving this new generation of consumers will your company be able to capitalize on the opportunities their buying power represents. Insightful and backed by rigorous research, this book takes you inside the hearts and minds of today’s emerging Chinese and Indian consumers—both urban and rural, and across all income levels—positioning your company to win as the next wave of global affluence reaches the marketplace.

Rural Development Abstracts

Rural Development Abstracts
  • Author : Anonim
  • Publisher :Unknown
  • Release Date :2012
  • Total pages :229
  • ISBN : STANFORD:36105214546173
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Summary :

The Australian & New Zealand Wine Industry Journal

The Australian & New Zealand Wine Industry Journal
  • Author : Anonim
  • Publisher :Unknown
  • Release Date :2007
  • Total pages :229
  • ISBN : CORNELL:31924054732916
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Summary :

Inst Case Notes - Strat Mgmt

Inst Case Notes - Strat Mgmt
  • Author : IRELAND,HOSKISSON,HITT
  • Publisher :Unknown
  • Release Date :2004-05-01
  • Total pages :229
  • ISBN : 0324203810
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Summary :

Rising Concentration in Asia-Latin American Value Chains

Rising Concentration in Asia-Latin American Value Chains
  • Author : Osvaldo Rosales,Keiji Inoue,Nanno Mulder
  • Publisher :Unknown
  • Release Date :2015
  • Total pages :277
  • ISBN : WISC:89122107279
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Summary : Dynamic Asia has overtaken the European Union as Latin America and the Caribbean's second largest export market, after the United States. However, the region's exports to Asia remain concentrated in few commodities involved a small number of large firms. This book explores the present and future scope for the participation of small and medium-sized enterprises (SMEs) in biregional trade and value chains and the measures that can be taken to make those chains more inclusive and sustainable. It encourages governments in Latin America to improve the business environment in order to encourage multinational firms to invest, upgrade and innovate in the region.

Strategy & Business

Strategy & Business
  • Author : Anonim
  • Publisher :Unknown
  • Release Date :2010
  • Total pages :229
  • ISBN : CORNELL:31924107859641
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Summary :

The China Business Review

The China Business Review
  • Author : Anonim
  • Publisher :Unknown
  • Release Date :1998
  • Total pages :229
  • ISBN : UCSD:31822025417353
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Summary :

Maximising the Value

Maximising the Value
  • Author : Anonim
  • Publisher :Unknown
  • Release Date :2006
  • Total pages :40
  • ISBN : CORNELL:31924101513962
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Summary :

The Penguin History of Modern China

The Penguin History of Modern China
  • Author : Jonathan Fenby
  • Publisher :Unknown
  • Release Date :2008
  • Total pages :762
  • ISBN : UOM:39015082740542
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Summary : In the second half of the 19th century, China appeared as the sick man of Asia, rocked by revolts and huge natural disasters, ruled by an anachronistic imperial system and humiliated by foreign invasions. At the start of the 21st century, China is a major global force. This book presents a study of the nature of political power and its abuse.

Modern China

Modern China
  • Author : Jonathan Fenby
  • Publisher :Unknown
  • Release Date :2008-06-24
  • Total pages :762
  • ISBN : UCSC:32106019940714
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Summary : Documents the history of modern China and its evolution from a turbulent, troubled nation in the mid-nineteenth century to a powerful global economic, cultural, and political force in the twenty-first century.

Proceedings of the XVIth International Symposium on Horticultural Economics and Management

Proceedings of the XVIth International Symposium on Horticultural Economics and Management
  • Author : Peter Paul Oppenheim,N. Jayamangkala
  • Publisher :Unknown
  • Release Date :2009
  • Total pages :349
  • ISBN : WISC:89101555951
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Summary :

Chinese American Forum

Chinese American Forum
  • Author : Anonim
  • Publisher :Unknown
  • Release Date :2002
  • Total pages :229
  • ISBN : UCSC:32106015997718
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Summary :

Asia Today International

Asia Today International
  • Author : Anonim
  • Publisher :Unknown
  • Release Date :2006
  • Total pages :229
  • ISBN : UCSD:31822035804269
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Summary :

How Creativity is Changing China

How Creativity is Changing China
  • Author : Li Wuwei
  • Publisher :Unknown
  • Release Date :2011-09-30
  • Total pages :160
  • ISBN : 9781849666589
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Summary : The question Professor Li Wuwei investigates is not 'whether' creativity is changing China - but 'how' creativity is changing China. The outcome will have a profound impact on how China develops and its economic role in the world. Creative industries maintain and protect historical and cultural heritage, improve cultural capital, and foster communities as well as individual creativity. This leads to the improvement of cultural assets of cities, the establishment of city brands and identity, the promotion of the creative economy, and overall economic and social development. In this context, creativity is changing China forever.

Global Value Chains and World Trade

Global Value Chains and World Trade
  • Author : United Nations. Economic Commission for Latin America and the Caribbean
  • Publisher :Unknown
  • Release Date :2014
  • Total pages :276
  • ISBN : STANFORD:36105214677820
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Summary : "Selection of original papers presented at the international conference 'Latin America's Prospects for Upgrading in Global Value Chains,' held on 14-15 March 2012, at Colegio de Mexico, Mexico City"--Title page vers