Download Thinking Fast And Slow Book PDF

Download full Thinking Fast And Slow books PDF, EPUB, Tuebl, Textbook, Mobi or read online Thinking Fast And Slow anytime and anywhere on any device. Get free access to the library by create an account, fast download and ads free. We cannot guarantee that every book is in the library.

Thinking, Fast and Slow

Thinking, Fast and Slow
  • Author : Daniel Kahneman
  • Publisher :Unknown
  • Release Date :2011-11-01
  • Total pages :512
  • ISBN : 9780385676526
GET BOOK HERE

Summary : The guru to the gurus at last shares his knowledge with the rest of us. Nobel laureate Daniel Kahneman's seminal studies in behavioral psychology, behavioral economics, and happiness studies have influenced numerous other authors, including Steven Pinker and Malcolm Gladwell. In Thinking, Fast and Slow, Kahneman at last offers his own, first book for the general public. It is a lucid and enlightening summary of his life's work. It will change the way you think about thinking. Two systems drive the way we think and make choices, Kahneman explains: System One is fast, intuitive, and emotional; System Two is slower, more deliberative, and more logical. Examining how both systems function within the mind, Kahneman exposes the extraordinary capabilities as well as the biases of fast thinking and the pervasive influence of intuitive impressions on our thoughts and our choices. Engaging the reader in a lively conversation about how we think, he shows where we can trust our intuitions and how we can tap into the benefits of slow thinking, contrasting the two-system view of the mind with the standard model of the rational economic agent. Kahneman's singularly influential work has transformed cognitive psychology and launched the new fields of behavioral economics and happiness studies. In this path-breaking book, Kahneman shows how the mind works, and offers practical and enlightening insights into how choices are made in both our business and personal lives--and how we can guard against the mental glitches that often get us into trouble.

Thinking, Fast and Slow... in 30 Minutes

Thinking, Fast and Slow... in 30 Minutes
  • Author : 30 Minute Expert Summary Staff
  • Publisher :Unknown
  • Release Date :2012-12-01
  • Total pages :42
  • ISBN : 1623150604
GET BOOK HERE

Summary : Decisions: You make hundreds every day, but do you really know how they are made? When can you trust fast, intuitive judgment, and when is it biased? How can you transform your thinking to help avoid overconfidence and become a better decision maker? Thinking, Fast and Slow ...in 30 Minutes is the essential guide to quickly understanding the fundamental components of decision making outlined in Daniel Kahneman's bestselling book, Thinking, Fast and Slow. Understand the key ideas behind Thinking, Fast and Slow in a fraction of the time: Concise chapter-by-chapter synopses Essential insights and takeaways highlighted Illustrative case studies demonstrate Kahneman's groundbreaking research in behavioral economics In Thinking, Fast and Slow, Daniel Kahneman, best-selling author and recipient of the Nobel Prize in Economics, has compiled his many years of groundbreaking research to offer practical knowledge and insights into how people's minds make decisions. Challenging the standard model of judgment, Kahneman aims to enhance the everyday language about thinking to more accurately discuss, diagnose, and reduce poor judgment. Thought, Kahneman explains, has two distinct systems: the fast and intuitive System 1, and the slow and effortful System 2. Intuitive decision making is often effective, but in Thinking, Fast and Slow Kahneman highlights situations in which it is unreliable-when decisions require predicting the future and assessing risks. Presenting a framework for how these two systems impact the mind, Thinking, Fast and Slow reveals the far-reaching impact of cognitive biases-from creating public policy to playing the stock market to increasing personal happiness-and provides tools for applying behavioral economics toward better decision making. A 30 Minute Expert Summary of Thinking, Fast and Slow Designed for those whose desire to learn exceeds the time they have available, the Thinking, Fast and Slow expert summary helps readers quickly and easily become experts ...in 30 minutes.

Moral Thinking, Fast and Slow

Moral Thinking, Fast and Slow
  • Author : Hanno Sauer
  • Publisher :Unknown
  • Release Date :2018-09-11
  • Total pages :108
  • ISBN : 9781315467474
GET BOOK HERE

Summary : In recent research, dual-process theories of cognition have been the primary model for explaining moral judgment and reasoning. These theories understand moral thinking in terms of two separate domains: one deliberate and analytic, the other quick and instinctive. This book presents a new theory of the philosophy and cognitive science of moral judgment. Hanno Sauer develops and defends an account of "triple-process" moral psychology, arguing that moral thinking and reasoning are only insufficiently understood when described in terms of a quick but intuitive and a slow but rational type of cognition. This approach severely underestimates the importance and impact of dispositions to initiate and engage in critical thinking – the cognitive resource in charge of counteracting my-side bias, closed-mindedness, dogmatism, and breakdowns of self-control. Moral cognition is based, not on emotion and reason, but on an integrated network of intuitive, algorithmic and reflective thinking. Moral Thinking, Fast and Slow will be of great interest to philosophers and students of ethics, philosophy of psychology and cognitive science.

Summary and Analysis of Thinking, Fast and Slow

Summary and Analysis of Thinking, Fast and Slow
  • Author : Worth Books
  • Publisher :Unknown
  • Release Date :2017-01-24
  • Total pages :30
  • ISBN : 9781504043717
GET BOOK HERE

Summary : So much to read, so little time? This brief overview of Thinking, Fast and Slow tells you what you need to know—before or after you read Daniel Kahneman’s book. Crafted and edited with care, Worth Books set the standard for quality and give you the tools you need to be a well-informed reader. This short summary of Thinking, Fast and Slow by Daniel Kahneman includes: Historical context Part-by-part summaries Detailed timeline of key events Important quotes Fascinating trivia Glossary of terms Supporting material to enhance your understanding of the source work About Thinking, Fast and Slow by Daniel Kahneman: Nobel Prize–winning psychologist Daniel Kahneman explores the mysteries of intuition, judgment, bias, and logic in the international bestseller Thinking, Fast and Slow. His award-winning book explains the different ways people think, whether they’re deciding how to invest their money or how to make friends. Kahneman’s experiments in behavioral economics, in collaboration with cognitive psychologist Amos Tversky, led to a theory of two systems of thought: the fast thinking used when ducking a blow, and slow thinking that’s better employed for making major life decisions. Applying these psychological concepts to different facets of our lives, Kahneman demonstrates how to better understand your own decision-making, and the choices made by others. The summary and analysis in this ebook are intended to complement your reading experience and bring you closer to great work of nonfiction.

Thinking, Fast and Slow

Thinking, Fast and Slow
  • Author : Daniel Kahneman
  • Publisher :Unknown
  • Release Date :2013-04-02
  • Total pages :512
  • ISBN : 0606275649
GET BOOK HERE

Summary : For use in schools and libraries only. A Nobel Prize-winning psychologist draws on years of research to introduce his "machinery of the mind" model on human decision-making to reveal the faults and capabilities of intuitive versus logical thinking, providing insights into such topics as optimism, the unpredictability of happiness and the psychological pitfalls of risk-taking.

Daniel Kahneman's Thinking, Fast and Slow

Daniel Kahneman's Thinking, Fast and Slow
  • Author : Jacqueline Allan
  • Publisher :Unknown
  • Release Date :2018-02-21
  • Total pages :96
  • ISBN : 9780429939969
GET BOOK HERE

Summary : Thinking, Fast and Slow by Daniel Kahneman offers a general audience access to over six decades of insight and expertise from a Nobel Laureate in an accessible and interesting way. Kahneman’s work focuses largely on the problem of how we think, and warns of the dangers of trusting to intuition – which springs from “fast” but broad and emotional thinking – rather than engaging in the slower, harder, but surer thinking that stems from logical, deliberate decision-making. Written in a lively style that engages readers in the experiments for which Kahneman won the Nobel, Thinking, Fast and Slow’s real triumph is to force us to think about our own thinking.

Summary of Thinking, Fast and Slow

Summary of Thinking, Fast and Slow
  • Author : Go Books
  • Publisher :Unknown
  • Release Date :2020-02-27
  • Total pages :160
  • ISBN : 9798618480390
GET BOOK HERE

Summary : Go BOOKS offers an in-depth look into some of the most popular and informative books of the last two decades. Whether you are using this books as a study guide, reference material, further connection to the original book or simply a way to retrieve the content and material faster... Our goal is to provide value to every reader. This summary book breaks down all the big ideas, key points and facts so the reader can quickly and easily understand the content. In this book you will find: - Summary of the book- Conclusion - Background Information about the book - Background information about the author - Trivia Questions - Discussion Questions Note to readers: This is an unofficial summary & analysis of Daniel Kahneman's book "Thinking, Fast and Slow", designed to enrich your reading experience.

Lives of the Stoics

Lives of the Stoics
  • Author : Ryan Holiday,Stephen Hanselman
  • Publisher :Unknown
  • Release Date :2020-09-29
  • Total pages :352
  • ISBN : 9780525541882
GET BOOK HERE

Summary : Instant New York Times Advice & Business Bestseller, USA Today Bestseller, and Wall Street Journal #1 Bestseller! A New York Times Noteworthy Pick and a "stellar work" by Publishers Weekly From the bestselling authors of The Daily Stoic comes an inspiring guide to the lives of the Stoics, and what the ancients can teach us about happiness, success, resilience and virtue. Nearly 2,300 years after a ruined merchant named Zeno first established a school on the Stoa Poikile of Athens, Stoicism has found a new audience among those who seek greatness, from athletes to politicians and everyone in between. It's no wonder; the philosophy and its embrace of self-mastery, virtue, and indifference to that which we cannot control is as urgent today as it was in the chaos of the Roman Empire. In Lives of the Stoics, Holiday and Hanselman present the fascinating lives of the men and women who strove to live by the timeless Stoic virtues of Courage. Justice. Temperance. Wisdom. Organized in digestible, mini-biographies of all the well-known--and not so well-known--Stoics, this book vividly brings home what Stoicism was like for the people who loved it and lived it, dusting off powerful lessons to be learned from their struggles and successes. More than a mere history book, every example in these pages, from Epictetus to Marcus Aurelius--slaves to emperors--is designed to help the reader apply philosophy in their own lives. Holiday and Hanselman unveil the core values and ideas that unite figures from Seneca to Cato to Cicero across the centuries. Among them are the idea that self-rule is the greatest empire, that character is fate; how Stoics benefit from preparing not only for success, but failure; and learn to love, not merely accept, the hand they are dealt in life. A treasure of valuable insights and stories, this book can be visited again and again by any reader in search of inspiration from the past.

Stumbling on Happiness

Stumbling on Happiness
  • Author : Daniel Gilbert
  • Publisher :Unknown
  • Release Date :2009-02-24
  • Total pages :336
  • ISBN : 9780307371362
GET BOOK HERE

Summary : A smart and funny book by a prominent Harvard psychologist, which uses groundbreaking research and (often hilarious) anecdotes to show us why we’re so lousy at predicting what will make us happy – and what we can do about it. Most of us spend our lives steering ourselves toward the best of all possible futures, only to find that tomorrow rarely turns out as we had expected. Why? As Harvard psychologist Daniel Gilbert explains, when people try to imagine what the future will hold, they make some basic and consistent mistakes. Just as memory plays tricks on us when we try to look backward in time, so does imagination play tricks when we try to look forward. Using cutting-edge research, much of it original, Gilbert shakes, cajoles, persuades, tricks and jokes us into accepting the fact that happiness is not really what or where we thought it was. Among the unexpected questions he poses: Why are conjoined twins no less happy than the general population? When you go out to eat, is it better to order your favourite dish every time, or to try something new? If Ingrid Bergman hadn’t gotten on the plane at the end of Casablanca, would she and Bogey have been better off? Smart, witty, accessible and laugh-out-loud funny, Stumbling on Happiness brilliantly describes all that science has to tell us about the uniquely human ability to envision the future, and how likely we are to enjoy it when we get there.

Summary Of "Thinking, Fast And Slow - By Daniel Kahneman"

Summary Of 'Thinking, Fast And Slow - By Daniel Kahneman'
  • Author : Sapiens Editorial
  • Publisher :Unknown
  • Release Date :2017-10-06
  • Total pages :23
  • ISBN : 9783962556860
GET BOOK HERE

Summary : DESCRIPTION OF THE ORIGINAL BOOK. Thinking, fast and slow is a book in which we ́re presented with a synthesis of studies carried out by the author, Daniel Kahneman. Daniel won a Economics Nobel Prize award. The main topic of the book is the way humans think, which influences our daily lives. The work presents the dichotomy between two ways of thinking, which the author calls 'systems'. The first system is fast, instinctive and emotional, the second one is slow, more rational and logical. Each of these entails cognitive and behavioural characteristics. From a highly original and logical hypothesis, a vision is presented which shapes the routine of decision-making that people make in their daily lives. This book is recommended for professionals in the psychology field. As well as for anyone interested in knowing themselves better and the processes involved in their decisions, with the means to acquire tools which allow them to reach the path leading to their happiness.

Focus (HBR Emotional Intelligence Series)

Focus (HBR Emotional Intelligence Series)
  • Author : Harvard Business Review,Daniel Goleman,Heidi Grant,Amy Jen Su,Rasmus Hougaard,Maura Nevel Thomas
  • Publisher :Unknown
  • Release Date :2018-11-13
  • Total pages :176
  • ISBN : 9781633696594
GET BOOK HERE

Summary : The importance of achieving focus goes well beyond your own productivity. Deep focus allows you to lead others successfully, find clarity amid uncertainty, and heighten your sense of professional fulfillment. Yet the forces that challenge sustained focus range from dinging phones to office politics to life's everyday worries. This book explains how to strengthen your ability to focus, manage your team's attention, and break the cycle of distraction. This volume includes the work of: Daniel Goleman Heidi Grant Amy Jen Su Rasmus Hougaard HOW TO BE HUMAN AT WORK. The HBR Emotional Intelligence Series features smart, essential reading on the human side of professional life from the pages of Harvard Business Review. Each book in the series offers proven research showing how our emotions impact our work lives, practical advice for managing difficult people and situations, and inspiring essays on what it means to tend to our emotional well-being at work. Uplifting and practical, these books describe the social skills that are critical for ambitious professionals to master.

Thinking, Fast and Slow Pivotal Points

Thinking, Fast and Slow Pivotal Points
  • Author : Pivotal Point Papers
  • Publisher :Unknown
  • Release Date :2013-12
  • Total pages :26
  • ISBN : 1494722240
GET BOOK HERE

Summary : Thinking, Fast And Slow Pivotal Points is your aide to rapid comprehension of the essential business principles delineated in Daniel Kahneman's acclaimed book Thinking, Fast And Slow. Kahneman introduces two systems of thinking. The first allows you to think rapidly and draw automatic conclusions without putting forth much mental effort. The second system requires a high level of mental effort and helps you analyze complex ideas and equations. When thinking of yourself, you will identify characteristics of System 2, which includes your beliefs, how you make decisions, and what you think and do. System 1 is comprised of your initial impressions, reactions, and emotions toward an idea, person, or event. Use this helpful paper to understand the essence of Thinking, Fast And Slow, including: Attention and Effort, How Judgments Happen and Risk Policies As with all books in the Pivotal Point Papers Series, this book is intended to be purchased alongside the reviewed title, Thinking, Fast And Slow. Thinking Fast & Slow, Thinking Fast and Slow, Thinking Fast and Slow kindle, Thinking Fast and Slow summary, Daniel Kahneman, Thinking Fast and Slow Daniel Kahneman

The Little Engine That Could

The Little Engine That Could
  • Author : Watty Piper
  • Publisher :Unknown
  • Release Date :2021-05-11
  • Total pages :24
  • ISBN : 9780593426432
GET BOOK HERE

Summary : A new Little Golden Book edition of everyone's favorite and inspiring train story! "I think I can! I think I can!" This inspiring motto of the The Little Engine That Could has by spoken by boys and girls everywhere for the last 90 years. The sweet story of the blue engine who shows strength and determination as she successfully moves a train of treats over a mountain was originally published in 1930 and the first Little Golden Book edition came out in 1954. Now today's generation of train fans can enjoy this new Little Golden Book featuring the whole text of the classic story.

Summary - Thinking, Fast and Slow:

Summary - Thinking, Fast and Slow:
  • Author : Instant-Summary
  • Publisher :Unknown
  • Release Date :2017-12-25
  • Total pages :60
  • ISBN : 1982040475
GET BOOK HERE

Summary : Thinking, Fast and Slow - A Complete and Detailed Summary! The first chapter begins with Daniel Kahneman's description of two main characters of the book, neither of which are people. He refers to something that he calls System 1 and System 2. System 1 is dedicated to thinking fast. It almost solely relies on intuition and almost entirely disregards information. System 1 is in control every time we do an activity that requires quick thinking and reactions. For example, System 1 in in control when we drive, when we want to read other people's facial expressions, when we answer to questions that require quick answers, etc. Kahneman states that System 1 is involuntary and operates entirely on its own. System 2 thinks slowly and always relies on information and almost never on intuition. System 2 is in control when we try to solve difficult math problem, when we want to focus our attention on the voice of person in a room full of people, when we fill in tax forms, or during any other events that are based on awareness. System 2 requires energy, because it operates voluntarily. Here Is a Preview of What You Will Get: - A summarized version of the book, with approx. 60 pages. - You will find the book analyzed to further strengthen your knowledge. - Fun multiple-choice quizzes, along with answers to help you learn about the book. Get a copy, and learn everything about Thinking, Fast and Slow.

Psychotherapy East & West

Psychotherapy East & West
  • Author : Alan Watts
  • Publisher :Unknown
  • Release Date :2017-01-13
  • Total pages :208
  • ISBN : 9781608684564
GET BOOK HERE

Summary : Before he became a counterculture hero, Alan Watts was known as an incisive scholar of Eastern and Western psychology and philosophy. In this 1961 classic, Watts demonstrates his deep understanding of both Western psychotherapy and the Eastern spiritual philosophies of Buddhism, Taoism, Vedanta, and Yoga. He examined the problem of humans in a seemingly hostile universe in ways that questioned the social norms and illusions that bind and constrict modern humans. Marking a groundbreaking synthesis, Watts asserted that the powerful insights of Freud and Jung, which had, indeed, brought psychiatry close to the edge of liberation, could, if melded with the hitherto secret wisdom of the Eastern traditions, free people from their battles with the self. When psychotherapy merely helps us adjust to social norms, Watts argued, it falls short of true liberation, while Eastern philosophy seeks our natural relation to the cosmos.

Sources of Power

Sources of Power
  • Author : Gary A. Klein
  • Publisher :Unknown
  • Release Date :1999-02-18
  • Total pages :352
  • ISBN : 9780262260862
GET BOOK HERE

Summary : Anyone who watches the television news has seen images of firefighters rescuing people from burning buildings and paramedics treating bombing victims. How do these individuals make the split-second decisions that save lives? Most studies of decision making, based on artificial tasks assigned in laboratory settings, view people as biased and unskilled. Gary Klein is one of the developers of the naturalistic decision making approach, which views people as inherently skilled and experienced. It documents human strengths and capabilities that so far have been downplayed or ignored. Since 1985, Klein has conducted fieldwork to find out how people tackle challenges in difficult, nonroutine situations. Sources of Power is based on observations of humans acting under such real-life constraints as time pressure, high stakes, personal responsibility, and shifting conditions. The professionals studied include firefighters, critical care nurses, pilots, nuclear power plant operators, battle planners, and chess masters. Each chapter builds on key incidents and examples to make the description of the methodology and phenomena more vivid. In addition to providing information that can be used by professionals in management, psychology, engineering, and other fields, the book presents an overview of the research approach of naturalistic decision making and expands our knowledge of the strengths people bring to difficult tasks.

Angels & Demons

Angels & Demons
  • Author : Dan Brown
  • Publisher :Unknown
  • Release Date :2006-05-23
  • Total pages :480
  • ISBN : 9780743493468
GET BOOK HERE

Summary : The murder of a world-famous physicist raises fears that the Illuminati are operating again after centuries of silence, and religion professor Robert Langdon is called in to assist with the case.

The Undoing Project: A Friendship That Changed Our Minds

The Undoing Project: A Friendship That Changed Our Minds
  • Author : Michael Lewis
  • Publisher :Unknown
  • Release Date :2016-12-06
  • Total pages :320
  • ISBN : 9780393254600
GET BOOK HERE

Summary : “Brilliant. . . . Lewis has given us a spectacular account of two great men who faced up to uncertainty and the limits of human reason.” —William Easterly, Wall Street Journal Forty years ago, Israeli psychologists Daniel Kahneman and Amos Tversky wrote a series of breathtakingly original papers that invented the field of behavioral economics. One of the greatest partnerships in the history of science, Kahneman and Tversky’s extraordinary friendship incited a revolution in Big Data studies, advanced evidence-based medicine, led to a new approach to government regulation, and made much of Michael Lewis’s own work possible. In The Undoing Project, Lewis shows how their Nobel Prize–winning theory of the mind altered our perception of reality.

An Absolutely Remarkable Thing

An Absolutely Remarkable Thing
  • Author : Hank Green
  • Publisher :Unknown
  • Release Date :2018-09-25
  • Total pages :352
  • ISBN : 9781524743451
GET BOOK HERE

Summary : THE INSTANT #1 NEW YORK TIMES BESTSELLER “Sparkling with mystery, humor and the uncanny, this is a fun read. But beneath its effervescent tone, more complex themes are at play.” —San Francisco Chronicle In his wildly entertaining debut novel, Hank Green—cocreator of Crash Course, Vlogbrothers, and SciShow—spins a sweeping, cinematic tale about a young woman who becomes an overnight celebrity before realizing she's part of something bigger, and stranger, than anyone could have possibly imagined. The Carls just appeared. Roaming through New York City at three a.m., twenty-three-year-old April May stumbles across a giant sculpture. Delighted by its appearance and craftsmanship—like a ten-foot-tall Transformer wearing a suit of samurai armor—April and her best friend, Andy, make a video with it, which Andy uploads to YouTube. The next day, April wakes up to a viral video and a new life. News quickly spreads that there are Carls in dozens of cities around the world—from Beijing to Buenos Aires—and April, as their first documentarian, finds herself at the center of an intense international media spotlight. Seizing the opportunity to make her mark on the world, April now has to deal with the consequences her new particular brand of fame has on her relationships, her safety, and her own identity. And all eyes are on April to figure out not just what the Carls are, but what they want from us. Compulsively entertaining and powerfully relevant, An Absolutely Remarkable Thing grapples with big themes, including how the social internet is changing fame, rhetoric, and radicalization; how our culture deals with fear and uncertainty; and how vilification and adoration spring for the same dehumanization that follows a life in the public eye. The beginning of an exciting fiction career, An Absolutely Remarkable Thing is a bold and insightful novel of now.

The Champion's Mind

The Champion's Mind
  • Author : Jim Afremow
  • Publisher :Unknown
  • Release Date :2015-05-15
  • Total pages :288
  • ISBN : 9781623361495
GET BOOK HERE

Summary : Even among the most elite performers, certain athletes stand out as a cut above the rest, able to outperform in clutch, game-deciding moments. These athletes prove that raw athletic ability doesn't necessarily translate to a superior on-field experience—its the mental game that matters most. Sports participation—from the recreational to the collegiate Division I level—is at an all-time high. While the caliber of their games may differ, athletes at every level have one thing in common: the desire to excel. In The Champion's Mind, sports psychologist Jim Afremow, PhD, offers the same advice he uses with Olympians, Heisman Trophy winners, and professional athletes, including: • How to get in a "zone," thrive on a team, and stay humble • How to progress within a sport and sustain long-term excellence • Customizable pre-performance routines to hit full power when the gun goes off or the puck is dropped With hundreds of useful tips, breakthrough science, and cutting-edge workouts from the world's top trainers, The Champion's Mind will help you shape your body to ensure a longer, healthier, happier lifetime.

Chief Marketing Officers at Work

Chief Marketing Officers at Work
  • Author : Josh Steimle
  • Publisher :Unknown
  • Release Date :2016-08-04
  • Total pages :330
  • ISBN : 9781484219317
GET BOOK HERE

Summary : Read 29 in-depth, candid interviews with people holding the top marketing roles within their organizations. Interviewees include CMOs and other top marketers from established companies and organizations—such as Linda Boff of GE, Jeff Jones of Target, and Kenny Brian of the Harvard Business School—to startups—such as Matt Price of Zendesk, Seth Farbman of Spotify, and Heather Zynczak of Domo. Interviewer Josh Steimle (contributor to business publications such as Forbes, Mashable, and TechCrunch and founder of an international marketing agency) elicits a bounty of biographical anecdotes, professional insights, and career advice from each of the prominent marketers profiled in this book. Chief Marketing Officers at Work: Tells how CMOs and other top marketers from leading corporations, nonprofits, government entities, and startups got to where they are today, what their jobs entail, and the skills they use to thrive in their roles. Shows how top marketing executives continuously adapt to changes in technology, language, and culture that have an impact on their jobs. Locates where the boundaries between role of CMOs and the roles of CEOs, CTOs, and COOs are blurring. Explores how the CMO decisions are now driven by data rather than gut feelings. The current realities in marketing are clearly revealed in this book as interviewees discuss the challenges of their jobs and share their visions and techniques for breaking down silos, working with other departments, and following the data. These no-holds-barred interviews will be of great interest to all those who interact with marketing departments, including other C-level executives, managers, and other professionals at any level within the organization.