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Typographic Design

Typographic Design
  • Author : Rob Carter,Sandra Maxa,Mark Sanders,Philip B. Meggs,Ben Day
  • Publisher :Unknown
  • Release Date :2018-02-13
  • Total pages :360
  • ISBN : 9781119312567
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Summary : The bestselling introduction to designing the written word Typographic Design: Form & Communication is the definitive reference for graphic designers, providing a comprehensive introduction to the visual word. Done well, typopgraphy can communicate so much more than the words themselves. Typographic design determines how you feel about a message, the associations you make, and ultimately, the overall success of the communication. Typographic design extends from the page to the screen, and is a critical element of almost any graphic design project. This book provides essential guidance on everything related to type: from letterforms and negative space, to messaging, processes, and history, aspiring designers will find great utility in mastering these critical concepts. This new seventh edition has been fully updated with new coverage of contemporary typography processes, updated case studies, and new examples from branding, print, web, motion, and more. On-screen typographic design concepts are discussed in greater detail, and the online supplemental materials include new flashcards, terminology and quizzes. Understand design factors as they relate to type Explore communication and typographic messaging Learn how typography has evolved, and where it is headed Adopt established approaches to designing with type The irony of typographic design is that, when done well, it often goes unnoticed—but its impact on a project’s overall success is undeniable. Typography can make or break a page, can enhance or overpower an image, and can obscure a message or bring it into sharp focus. It is one of the most powerful tools in the graphic designer’s arsenal, and Typographic Design is the complete, practical introduction.

Typographic Design

Typographic Design
  • Author : Rob Carter,Philip B. Meggs,Ben Day,Sandra Maxa,Mark Sanders
  • Publisher :Unknown
  • Release Date :2014-09-29
  • Total pages :352
  • ISBN : 9781118715765
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Summary : "Provides a comprehensive overview of every aspect of designing with type"--

Typographic Design

Typographic Design
  • Author : Rob Carter
  • Publisher :Unknown
  • Release Date :1993
  • Total pages :278
  • ISBN : UOM:39015029538546
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Summary :

New Typographic Design

New Typographic Design
  • Author : Roger Fawcett-Tang
  • Publisher :Unknown
  • Release Date :2007
  • Total pages :192
  • ISBN : 1856694682
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Summary : A visual guide to the best in contemporary typographic design, this book features examples and usages of modern typography from around the world.

Typographic Design

Typographic Design
  • Author : Rob Carter,Ben Day,Philip B. Meggs
  • Publisher :Unknown
  • Release Date :2012-01-04
  • Total pages :368
  • ISBN : 9781118129661
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Summary : For more than two decades, the type book of choice for design professionals and students Typographic design has been a field in constant motion since Gutenberg first invented movable type. Staying abreast of recent developments in the field is imperative for both design professionals and students. Thoroughly updated to maintain its relevancy in today's digital world, Typographic Design, Fifth Edition continues to provide a comprehensive overview of every aspect of designing with type. This Fifth Edition of the bestselling text in the field offers detailed coverage of such essential topicsas the anatomy of letters and type families, typographic syntax and communication, design aesthetics, and designing for legibility. Supplementing these essential topics are theoretical and structural problem-solving approaches by some of the leading design educators across the United States. Unwrapping the underlying concepts about typographic form and message, Typographic Design, Fifth Edition includes four pictorial timelines that illustrate the evolution of typography and writing within the context of world events—from the origins of writing more than 5,000 years ago to contemporary typographic applications. Features in this new edition include: A new chapter that analyzes typography on screen New case studies featuring typographic design in books, information graphics, web design, and environmental design New designer profiles that reveal innovative typographic design processes Material presented in full color throughout with many new images

The Elements of Typographic Style

The Elements of Typographic Style
  • Author : Robert Bringhurst
  • Publisher :Unknown
  • Release Date :2004
  • Total pages :382
  • ISBN : UOM:49015003056851
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Summary : Completely updated, this book features the definitive rules of engagement forpracticing the art of typography. Illustrations throughout.

Typographic Systems of Design

Typographic Systems of Design
  • Author : Kimberly Elam
  • Publisher :Unknown
  • Release Date :2007-05-03
  • Total pages :159
  • ISBN : 1568986874
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Summary : Typographic organization has always been a complex system in that there are so many elements at play, such as hierarchy, order of reading, legibility, and contrast. In Typographic Systems, Kim Elam, author of our bestselling books, Geometry of Design and Grid Systems, explores eight major structural frameworks beyond the gridincluding random, radial, modular, and bilateralsystems. By taking the reader through exercises, student work, and professional examples, Elam offers a broad range of design solutions. Once essential visual organization systems are understood the designer can fluidly organize words or images within a structure, combination of structures, or a variation of a structure. With clarity and substance, each systemfrom the structured axis to the nonhierarchical radial arrayis explained and explored so that the reader comes away with a better understanding of these intricate complex arrangements. Typographic Systems is the seventh title in our bestselling Design Briefs series, which has sold more than 100,000 copies worldwide.

Typographic Design

Typographic Design
  • Author : Rob Carter,Ben Day,Philip B. Meggs
  • Publisher :Unknown
  • Release Date :1985
  • Total pages :262
  • ISBN : UOM:39015020433267
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Summary : "An in-depth survey of the design process ... included are ... case studies of recent projects by prominent designers, discussion of the impact of advanced technology upon design, a carefully illustrated survey of legibility research, and hundreds of type specimens ... richly illustrated with 446 figures, diagrams, and ... examples of typographic design"--Back cover.

Typographic Design in Advertising

Typographic Design in Advertising
  • Author : Laurance Benjamin Siegfried
  • Publisher :Unknown
  • Release Date :1930
  • Total pages :128
  • ISBN : WISC:89099942435
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Summary :

International Typographic Design

International Typographic Design
  • Author : David Brier
  • Publisher :Unknown
  • Release Date :1994
  • Total pages :192
  • ISBN : STANFORD:36105019695431
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Summary : Anthropologist Khazanov (now U. of Wisconsin, but formerly a senior scholar at the Soviet Institute of Ethnography and Anthropology) is particularly qualified to provide this analysis of the interconnections between nationalism, ethnic relations, and political process in the waning days of the USSR and in the new independent states. Includes history and analysis of the war in Chechnia. Annotation copyright by Book News, Inc., Portland, OR

Typographic Design

Typographic Design
  • Author : Josep Maria Minguet
  • Publisher :Unknown
  • Release Date :2009
  • Total pages :176
  • ISBN : 8496823717
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Summary : Es un libro sobre las últimas tendencias en el universo de las fuentes. Diseñadores de todo el mundo crean múltiples y variadas tipografías, que han nacido de la experimentación de sus formas, ligaduras, o proporciones. Este libro presenta una amplia selección de alfabetos completos y sus aplicaciones en pósters, logotipos, publicidad, magazines, flyers, o exposiciones.

Typographic Design in the Digital Studio

Typographic Design in the Digital Studio
  • Author : David Amdur
  • Publisher :Unknown
  • Release Date :2006-09-04
  • Total pages :256
  • ISBN : 1401880932
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Summary : The craft of graphic design requires mastery of typographic design and of the digital applications used to execute it--these companion guides build capacities in both of these areas together. The Design Concepts book will guide readers to observe and reflect on how type functions and to develop strategies for creative typographic expression. The Application Skills Modules book pairs each lesson in typography with a lesson in the digital tools of design production. This book introduces the essential features of the Macintosh Operating System X (OSX) as well as Mac or PC versions of InDesign, Photoshop, Illustrator, and QuarkXPress, so readers can develop good working knowledge in one or all of these applications. A DVD in the Application Skills Modules book includes Quicktime movies demonstrating software lessons, exercise resources, and type specimens. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Typography

Typography
  • Author : Willi Kunz
  • Publisher :Unknown
  • Release Date :2000
  • Total pages :171
  • ISBN : UOM:39015055193745
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Summary : Typography - that is, typography the reader can comprehend and understand - is based on certain fundamental principles. As long as letters, words, and sentences are used to transmit information, these same principles will remain valid - even in electroni

Playing with Type

Playing with Type
  • Author : Lara McCormick
  • Publisher :Unknown
  • Release Date :2013-02-01
  • Total pages :192
  • ISBN : 9781592538171
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Summary : Playing with Type is a hands-on, playful approach to learning type application and principles. This engaging guide begins with an introduction to the philosophy of learning through the process of play. Along with a series of experimental design projects with an emphasis on type, the author provides designers with a “toolkit” of ideas and skills developed through the process of play. The awareness and sensitivity to type styles, forms, and type choices gained through these visual experiments will increase the designer’s confidence in their personal and professional work. This book can be used in the classroom or independently, and readers can go directly to exercises that appeal to them.

Typographic Specimens

Typographic Specimens
  • Author : Philip B. Meggs,Rob Carter
  • Publisher :Unknown
  • Release Date :1993-12-15
  • Total pages :416
  • ISBN : 0471284297
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Summary : Specimens of 38 of the finest type families in the world are brought together in Typographic Specimens: The Great Typefaces, making it an invaluable reference tool for graphic designers, editors, art directors, production managers, desktop publishers, and students. Each type family is shown in display and text specimens with complete fonts including italic and bold variations; extended families such as Futura and Univers include additional type weights and widths. Each type family's section opens with a full-page experimental design, created by an outstanding graphic designer to demonstrate its potential. The specimens are accompanied by a concise discussion of each type family's origins, charactertistics, and usage. Typographic specimens provide an opportunity to study typefaces, to select and plan typography, and to increase one's knowledge of letterforms. Drawing and tracing specimens remain excellent ways to understand type and create logos and other typographic designs. Study of specimens aids in the selection of fonts to be purchased for the font library. Typographic specimens introduce unfamiliar typefaces in printed form and aid in the development of connoisseurship. Comparative analysis of similar faces in printed form becomes possible. Over one hundred prominent designers and design educators were sent a ballot listing all major typefaces and were asked to vote for the type families that best fulfilled their personal criteria for typographic excellence. The typefaces contained in this book represent the results of this poll, providing a compendium of excellent typefaces that have stood the test of time. Typographic Specimens: The Great Typefaces will provide information, inspiration, and a keener knowledge of typography. Akzidenz-Grotesk American Typewriter Baskerville Bembo Bodoni Bookman Caledonia Caslon Centaur Century Schoolbook Cheltenham Clarendon Didot Folio Franklin Gothic Frutiger Futura Galliard Gill Sans Garamond Goudy Old Style Helvetica Janson Kabel News Gothic Optima Palatino Perpetua Plantin Sabon Serifa Stone Sans Stone Serif Stymie Times New Roman Trump Mediaeval Univers Zapf Book

Expressive Type

Expressive Type
  • Author : Alex Fowkes
  • Publisher :Unknown
  • Release Date :2017-03-15
  • Total pages :160
  • ISBN : 9781631592737
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Summary : Learn what type can say about a brand or product Expressive Type showcases the work of major international designers working with typography in branding and advertising, environment, packaging and products, and self-initiated projects. The book concludes with a workbook section featuring four real-world "briefs" related to each category.

Thinking with Type

Thinking with Type
  • Author : Ellen Lupton
  • Publisher :Unknown
  • Release Date :2014-04-15
  • Total pages :224
  • ISBN : 9781616893507
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Summary : Our all-time best selling book is now available in a revised and expanded second edition. Thinking with Type is the definitive guide to using typography in visual communication, from the printed page to the computer screen. This revised edition includes forty-eight pages of new content, including the latest information on style sheets for print and the web, the use of ornaments and captions, lining and non-lining numerals, the use of small caps and enlarged capitals, as well as information on captions, font licensing, mixing typefaces, and hand lettering. Throughout the book, visual examples show how to be inventive within systems of typographic form--what the rules are and how to break them. Thinking with Type is a type book for everyone: designers, writers, editors, students, and anyone else who works with words. The popular companion website to Thinking with Type (www.thinkingwithtype.com.) has been revised to reflect the new material in this second edition.

Contemporary Processes of Text Typeface Design

Contemporary Processes of Text Typeface Design
  • Author : Michael Harkins
  • Publisher :Unknown
  • Release Date :2020-05-12
  • Total pages :156
  • ISBN : 9781000059922
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Summary : This book addresses the paucity of published research specifically dealing with knowledge of text typeface design processes. Dr Michael Harkins uses a Grounded Theory Methodology to render a tripartite theory resulting in explanation and description of the processes of text typeface design based upon the evidence of subject specific expert knowledge from world-leading practitioners, including Matthew Carter, Robin Nicholas, Erik Spiekermann, and Gerard Unger. The book will be of interest to scholars working in design research, design epistemology, design process, typography, type design, information design and graphic design.

Graphis Typography 2

Graphis Typography 2
  • Author : B. Martin Pedersen,Clare Hayden,Heinke Jenssen
  • Publisher :Unknown
  • Release Date :1999
  • Total pages :219
  • ISBN : 1888001267
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Summary : Compiled exclusively by invitation, only leading international typographers are represented in this eagerly awaited follow-up to the first volume.Critically acclaimed by leaders in the design field as one of the most useful books ever on typography, the selectiveness and scope of volume one are even broader in volume two. Illustrated examples of the finest in type design range over a wide spectrum, from historical to contemporary, classical to experimental, and formal to whimsical.

The Theory and Practice of Typographic Design

The Theory and Practice of Typographic Design
  • Author : Eric K. Bain
  • Publisher :Unknown
  • Release Date :1970
  • Total pages :182
  • ISBN : UOM:39015009264352
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Summary :

Typographic Style Handbook

Typographic Style Handbook
  • Author : Michael Mitchell,Susan Wightman
  • Publisher :Unknown
  • Release Date :2018-11-27
  • Total pages :288
  • ISBN : 0857057537
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Summary : An elegant handbook in typography, for the professional and amateur text designer. Typographic Style Handbook is an indispensable new manual for anyone working with text - books, journals, company reports, websites or marketing material - who wishes to develop an understanding of how to produce clean, clear and consistent typography. The handbook is divided into three sections: General typesetting covers the basic rules of setting text Books and journals explains the typographic styles used within the publishing industry Corporate style describes how the treatment of text can be integrated into an organisation's branding guidelines. Typographic rules and styles are copiously illustrated with examples and diagrams Alternative styles are listed and explained to enable users to develop their own 'house style' Includes a glossary and appendices to aid students and self-publishers Typographic Style Handbook is destined to become a classic manual alongside Judith Butcher's Copy-editing, Hart's Rules, The Economist Style Guide and the Oxford Dictionary for Writers and Editors.